{"id":20540,"date":"2025-10-06T11:56:03","date_gmt":"2025-10-06T09:56:03","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/"},"modified":"2025-12-16T10:14:39","modified_gmt":"2025-12-16T09:14:39","slug":"pourquoi-les-replay-ads-sont-elles-pertinentes","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/","title":{"rendered":"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le Replay TV est tr\u00e8s populaire en Suisse, car les spectateurs peuvent consommer les contenus de mani\u00e8re flexible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gr\u00e2ce aux Replay Ads, il est possible de g\u00e9n\u00e9rer une port\u00e9e suppl\u00e9mentaire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois, il est possible de diffuser de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision au niveau r\u00e9gional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaction avec les spectateurs gr\u00e2ce \u00e0 la possibilit\u00e9 d\u2019int\u00e9grer un code QR lors de la Pause Ad.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":5,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[131,129],"class_list":["post-20540","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-replay-ads","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pourquoi les Replay Ads sont-elles pertinentes&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:14:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/pourquoi-les-replay-ads-sont-elles-pertinentes\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/pourquoi-les-replay-ads-sont-elles-pertinentes\\\/\",\"name\":\"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-10-06T09:56:03+00:00\",\"dateModified\":\"2025-12-16T09:14:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/pourquoi-les-replay-ads-sont-elles-pertinentes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/pourquoi-les-replay-ads-sont-elles-pertinentes\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/pourquoi-les-replay-ads-sont-elles-pertinentes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/bienvenue-chez-goldbach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"name\":\"Goldbach\",\"description\":\"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\"},\"alternateName\":\"Goldbach Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\",\"name\":\"Goldbach\",\"alternateName\":\"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"width\":450,\"height\":450,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"],\"description\":\"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.\",\"email\":\"info.ch@goldbach.com\",\"telephone\":\"+41 44 914 91 00\",\"legalName\":\"Goldbach Group AG\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/","og_site_name":"Goldbach","article_modified_time":"2025-12-16T09:14:39+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/","name":"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-10-06T09:56:03+00:00","dateModified":"2025-12-16T09:14:39+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/pourquoi-les-replay-ads-sont-elles-pertinentes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"alternateName":"Goldbach Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","alternateName":"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","width":450,"height":450,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"],"description":"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.","email":"info.ch@goldbach.com","telephone":"+41 44 914 91 00","legalName":"Goldbach Group AG","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20540"}],"version-history":[{"count":4,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20540\/revisions"}],"predecessor-version":[{"id":20546,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20540\/revisions\/20546"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20540"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}