{"id":20752,"date":"2025-10-14T15:25:47","date_gmt":"2025-10-14T13:25:47","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/combien-coute-la-publicite-radio\/"},"modified":"2025-12-16T10:19:55","modified_gmt":"2025-12-16T09:19:55","slug":"combien-coute-la-publicite-radio","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/combien-coute-la-publicite-radio\/","title":{"rendered":"Combien co\u00fbte la publicit\u00e9 Radio ?"},"content":{"rendered":"

Les co\u00fbts de la publicit\u00e9 Radio sont transparents et d\u00e9pendent de diff\u00e9rents facteurs. Contrairement \u00e0 ce que l\u2019on pense souvent, la publicit\u00e9 Radio est tr\u00e8s efficace, m\u00eame pour les petits budgets. <\/p>\n

Les deux principaux blocs de co\u00fbts :<\/p>\n

    \n
  1. Co\u00fbts de production : pour la cr\u00e9ation d\u2019un spot Radio professionnel (y compris la conception, le speaker, la musique et la production), vous devez pr\u00e9voir des co\u00fbts \u00e0 partir d\u2019environ 450 EUR.<\/li>\n
  2. Co\u00fbts de diffusion : ces co\u00fbts s\u2019appliquent \u00e0 la diffusion de votre spot. Ils sont calcul\u00e9s \u00e0 la seconde et d\u00e9pendent des facteurs suivants :
    \n\u00c9metteur et port\u00e9e :<\/strong> les \u00e9metteurs nationaux sont plus chers que les \u00e9metteurs r\u00e9gionaux ou locaux.
    \nHeure de diffusion :<\/strong> les heures du matin (environ 6 h 00 \u00e0 10 h 00), lorsque la plupart des gens \u00e9coutent la Radio, sont les plus ch\u00e8res (\u00ab Drive-Time \u00bb). Le soir et la nuit, les prix sont plus avantageux.
    \nVolume de r\u00e9servation :<\/strong> plus vous r\u00e9servez de passages, plus le prix \u00e0 la seconde est g\u00e9n\u00e9ralement avantageux gr\u00e2ce aux remises.<\/li>\n<\/ol>\n

    Le co\u00fbt pour mille contacts (CPM) :
    \n afin de comparer \u00e9quitablement les co\u00fbts des diff\u00e9rents m\u00e9dias, le CPM est utilis\u00e9. Il indique combien il en co\u00fbte pour atteindre 1\u202f000 personnes. La publicit\u00e9 Radio a souvent un CPM tr\u00e8s avantageux, donc plus faible, par rapport \u00e0 la TV ou au Print. Les prix \u00e0 la seconde peuvent fortement varier, de moins d\u2019un euro pour les petites stations locales \u00e0 pr\u00e8s de 200 euros pour les stations nationales aux heures de grande \u00e9coute.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[119,121],"class_list":["post-20752","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-audio","faq_category-radio"],"acf":[],"yoast_head":"\nCombien co\u00fbte la publicit\u00e9 Radio ? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/combien-coute-la-publicite-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combien co\u00fbte la publicit\u00e9 Radio ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/combien-coute-la-publicite-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/combien-coute-la-publicite-radio\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/combien-coute-la-publicite-radio\/\",\"name\":\"Combien co\u00fbte la publicit\u00e9 Radio ? 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