{"id":20773,"date":"2025-10-14T08:01:04","date_gmt":"2025-10-14T06:01:04","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/a-quels-prejuges-le-marche-est-il-confronte\/"},"modified":"2025-12-16T10:21:02","modified_gmt":"2025-12-16T09:21:02","slug":"a-quels-prejuges-le-marche-est-il-confronte","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/a-quels-prejuges-le-marche-est-il-confronte\/","title":{"rendered":"\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s&nbsp;:<\/p>\n<ul>\n<li><strong>\u00ab&nbsp;C\u2019est trop compliqu\u00e9.&nbsp;\u00bb<\/strong>  Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab&nbsp;La port\u00e9e est trop faible.&nbsp;\u00bb<\/strong>  Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs.  <\/li>\n<li><strong>\u00ab&nbsp;Ce n\u2019est que pour les gros budgets.&nbsp;\u00bb<\/strong>  C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[123,122,129],"class_list":["post-20773","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/a-quels-prejuges-le-marche-est-il-confronte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/a-quels-prejuges-le-marche-est-il-confronte\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:21:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/a-quels-prejuges-le-marche-est-il-confronte\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/a-quels-prejuges-le-marche-est-il-confronte\/\",\"name\":\"\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;? 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