{"id":20791,"date":"2025-10-14T07:57:27","date_gmt":"2025-10-14T05:57:27","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/"},"modified":"2025-12-16T10:21:24","modified_gmt":"2025-12-16T09:21:24","slug":"comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/","title":{"rendered":"Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>L&#8217;approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l&#8217;utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d&#8217;ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu&#8217;\u00e0 la fin&nbsp;?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d&#8217;utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot&nbsp;?<\/li>\n<li><strong>Visites de site web\/d&#8217;application&nbsp;:<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot&nbsp;?<\/li>\n<li><strong>Taux de conversion&nbsp;:<\/strong> Combien d&#8217;actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne&nbsp;?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[123,122,129],"class_list":["post-20791","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment l&#039;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l&#039;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/\",\"name\":\"Comment l'approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#website\"},\"datePublished\":\"2025-10-14T05:57:27+00:00\",\"dateModified\":\"2025-12-16T09:21:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldbach.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\/\/goldbach.com\/fr\/faq-items\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldbach.com\/fr\/#website\",\"url\":\"https:\/\/goldbach.com\/fr\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldbach.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/goldbach.com\/fr\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\/\/goldbach.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/\",\"https:\/\/www.instagram.com\/goldbach_ch\/\",\"https:\/\/www.youtube.com\/user\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment l'approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment l'approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/","og_site_name":"Goldbach","article_modified_time":"2025-12-16T09:21:24+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/","name":"Comment l'approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-10-14T05:57:27+00:00","dateModified":"2025-12-16T09:21:24+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/comment-lapproche-du-public-cible-peut-elle-etre-amelioree-sur-connected-tv-et-quelles-sont-les-mesures-disponibles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20791"}],"version-history":[{"count":4,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20791\/revisions"}],"predecessor-version":[{"id":20797,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20791\/revisions\/20797"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20791"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}