{"id":20800,"date":"2025-10-14T07:55:15","date_gmt":"2025-10-14T05:55:15","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-le-ciblage-et-la-personnalisation-peuvent-ils-etre-utilises-dans-ladvanced-tv-pour-ameliorer-lapproche-du-public-cible\/"},"modified":"2025-12-16T10:21:45","modified_gmt":"2025-12-16T09:21:45","slug":"comment-le-ciblage-et-la-personnalisation-peuvent-ils-etre-utilises-dans-ladvanced-tv-pour-ameliorer-lapproche-du-public-cible","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-le-ciblage-et-la-personnalisation-peuvent-ils-etre-utilises-dans-ladvanced-tv-pour-ameliorer-lapproche-du-public-cible\/","title":{"rendered":"Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La v\u00e9ritable force de l&#8217;Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d&#8217;un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique&nbsp;:<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l&#8217;\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats&nbsp;:<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu&#8217;il s&#8217;agisse de passionn\u00e9s d&#8217;automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie&nbsp;:<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab&nbsp;Lookalike Audiences&nbsp;\u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l&#8217;environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[123,122,129],"class_list":["post-20800","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#039;Advanced TV pour am\u00e9liorer l&#039;approche du public cible&nbsp;? 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