{"id":20820,"date":"2025-10-14T07:53:55","date_gmt":"2025-10-14T05:53:55","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/"},"modified":"2025-12-16T10:22:25","modified_gmt":"2025-12-16T09:22:25","slug":"quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/","title":{"rendered":"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique.  <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e.  <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab&nbsp;One-to-many&nbsp;\u00bb \u00e0 une communication \u00ab&nbsp;One-to-one&nbsp;\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[123,122,129],"class_list":["post-20820","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:22:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/\",\"name\":\"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#website\"},\"datePublished\":\"2025-10-14T05:53:55+00:00\",\"dateModified\":\"2025-12-16T09:22:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\/\/goldbach.com\/fr\/faq-items\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldbach.com\/fr\/#website\",\"url\":\"https:\/\/goldbach.com\/fr\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldbach.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/goldbach.com\/fr\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\/\/goldbach.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/\",\"https:\/\/www.instagram.com\/goldbach_ch\/\",\"https:\/\/www.youtube.com\/user\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/","og_site_name":"Goldbach","article_modified_time":"2025-12-16T09:22:25+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/","name":"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-10-14T05:53:55+00:00","dateModified":"2025-12-16T09:22:25+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quest-ce-que-ladvanced-tv-et-en-quoi-differe-t-elle-de-la-television-traditionnelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20820"}],"version-history":[{"count":4,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20820\/revisions"}],"predecessor-version":[{"id":20826,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20820\/revisions\/20826"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20820"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}