{"id":20829,"date":"2025-10-14T15:17:12","date_gmt":"2025-10-14T13:17:12","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/quel-role-joue-le-placement-de-la-publicite-audio\/"},"modified":"2025-12-16T10:22:31","modified_gmt":"2025-12-16T09:22:31","slug":"quel-role-joue-le-placement-de-la-publicite-audio","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/quel-role-joue-le-placement-de-la-publicite-audio\/","title":{"rendered":"Quel r\u00f4le joue le placement de la publicit\u00e9 audio&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le placement influence la perception et l\u2019efficacit\u00e9 de la publicit\u00e9. \u00c0 la Radio, le moment de diffusion et l\u2019environnement sont d\u00e9terminants. Pour les podcasts, la publicit\u00e9 peut \u00eatre plac\u00e9e au d\u00e9but (pr\u00e9-roll), au milieu (mid-roll) ou \u00e0 la fin (post-roll). Les services de streaming proposent souvent des placements personnalis\u00e9s en fonction du comportement d\u2019\u00e9coute.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[119,120,121],"class_list":["post-20829","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-audio","faq_category-digital-audio","faq_category-radio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quel r\u00f4le joue le placement de la publicit\u00e9 audio&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/quel-role-joue-le-placement-de-la-publicite-audio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel r\u00f4le joue le placement de la publicit\u00e9 audio&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/quel-role-joue-le-placement-de-la-publicite-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:22:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/quel-role-joue-le-placement-de-la-publicite-audio\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/quel-role-joue-le-placement-de-la-publicite-audio\/\",\"name\":\"Quel r\u00f4le joue le placement de la publicit\u00e9 audio&nbsp;? 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