{"id":20863,"date":"2025-10-14T07:44:20","date_gmt":"2025-10-14T05:44:20","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-fonctionne-le-ciblage-dans-la-publicite-display\/"},"modified":"2025-12-16T10:23:40","modified_gmt":"2025-12-16T09:23:40","slug":"comment-fonctionne-le-ciblage-dans-la-publicite-display","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-fonctionne-le-ciblage-dans-la-publicite-display\/","title":{"rendered":"Comment fonctionne le ciblage dans la publicit\u00e9 Display&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le ciblage pr\u00e9cis est au c\u0153ur d\u2019une campagne Display r\u00e9ussie. Au lieu de diffuser votre message \u00e0 grande \u00e9chelle, un ciblage intelligent garantit que votre publicit\u00e9 est affich\u00e9e pr\u00e9cis\u00e9ment aux utilisateurs auxquels elle est pertinente. Cela maximise l\u2019impact et minimise les pertes.  <\/p>\n<ul>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> votre publicit\u00e9 appara\u00eet sur des sites web et dans des applications dont le contenu correspond th\u00e9matiquement \u00e0 votre offre. Vous atteignez ainsi les utilisateurs au moment o\u00f9 ils manifestent leur int\u00e9r\u00eat. <\/li>\n<li><strong>Ciblage sociod\u00e9mographique&nbsp;:<\/strong> adressez-vous \u00e0 votre groupe cible en fonction de caract\u00e9ristiques telles que l\u2019\u00e2ge, le sexe ou la r\u00e9gion.<\/li>\n<li><strong>Ciblage par centres d\u2019int\u00e9r\u00eat&nbsp;:<\/strong> nous diffusons votre publicit\u00e9 aupr\u00e8s de personnes qui ont manifest\u00e9 certains centres d\u2019int\u00e9r\u00eat et intentions d\u2019achat en fonction de leur comportement de navigation ant\u00e9rieur.<\/li>\n<li><strong>Remarketing&nbsp;:<\/strong> touchez \u00e0 nouveau les utilisateurs qui ont d\u00e9j\u00e0 interagi avec votre marque, par exemple les visiteurs de votre site web. Vous restez ainsi pr\u00e9sent et les accompagnez dans leur processus de d\u00e9cision d\u2019achat. <\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/fr\/online\/donnees-et-ciblage-chez-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">En savoir plus sur le ciblage<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[125,122],"class_list":["post-20863","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-display-video","faq_category-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment fonctionne le ciblage dans la publicit\u00e9 Display&nbsp;? 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