{"id":20969,"date":"2025-10-14T12:22:40","date_gmt":"2025-10-14T10:22:40","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/"},"modified":"2025-12-16T10:27:10","modified_gmt":"2025-12-16T09:27:10","slug":"la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/","title":{"rendered":"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Oui, absolument&nbsp;! L\u2019avenir de la publicit\u00e9 est sans cookies, et nous avons les solutions adapt\u00e9es pour cela. L\u2019une des m\u00e9thodes les plus efficaces est le ciblage contextuel. Votre publicit\u00e9 est ainsi plac\u00e9e dans un environnement th\u00e9matiquement pertinent. Un exemple&nbsp;: votre publicit\u00e9 pour des chaussures de randonn\u00e9e appara\u00eet directement \u00e0 c\u00f4t\u00e9 d\u2019un article Online sur les plus beaux itin\u00e9raires de montagne de Suisse. Vous touchez ainsi un groupe cible int\u00e9ress\u00e9, sans avoir \u00e0 recourir aux donn\u00e9es des utilisateurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[124,122],"class_list":["post-20969","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-datatargeting","faq_category-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/\",\"name\":\"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#website\"},\"datePublished\":\"2025-10-14T10:22:40+00:00\",\"dateModified\":\"2025-12-16T09:27:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldbach.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\/\/goldbach.com\/fr\/faq-items\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldbach.com\/fr\/#website\",\"url\":\"https:\/\/goldbach.com\/fr\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldbach.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/goldbach.com\/fr\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\/\/goldbach.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/\",\"https:\/\/www.instagram.com\/goldbach_ch\/\",\"https:\/\/www.youtube.com\/user\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/","og_locale":"fr_FR","og_type":"article","og_title":"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/","og_site_name":"Goldbach","article_modified_time":"2025-12-16T09:27:10+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/","name":"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-10-14T10:22:40+00:00","dateModified":"2025-12-16T09:27:10+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/la-publicite-fonctionne-t-elle-aussi-sans-cookies-quest-ce-que-le-ciblage-contextuel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"La publicit\u00e9 fonctionne-t-elle aussi sans cookies&nbsp;? Qu\u2019est-ce que le ciblage contextuel&nbsp;?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20969"}],"version-history":[{"count":4,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20969\/revisions"}],"predecessor-version":[{"id":20975,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20969\/revisions\/20975"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20969"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}