{"id":20995,"date":"2025-10-14T13:23:06","date_gmt":"2025-10-14T11:23:06","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/"},"modified":"2025-12-16T10:27:47","modified_gmt":"2025-12-16T09:27:47","slug":"quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/","title":{"rendered":"Quel est l&#8217;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#8217;inventaire de Goldbach&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Sur la place de march\u00e9 ouverte (OpenRTB), les annonceurs ont la possibilit\u00e9 de r\u00e9server par programmatique les diff\u00e9rentes pages (Run of Site) ainsi que le Goldbach Network (Run of Network).<\/p>\n<p>D&#8217;autres placements, tels que les diff\u00e9rentes rubriques des pages \u00ab&nbsp;Actualit\u00e9s&nbsp;\u00bb, \u00ab&nbsp;Sport&nbsp;\u00bb, \u00ab&nbsp;\u00c9conomie&nbsp;\u00bb, etc. ou les ciblages d&#8217;audience de premi\u00e8re partie de haute qualit\u00e9 peuvent \u00eatre obtenus via une place de march\u00e9 priv\u00e9e (PMP\/ Deal-IDs).<\/p>\n<p>D&#8217;autres placements, tels que les diff\u00e9rentes rubriques des pages, par exemple \u00ab&nbsp;Actualit\u00e9s&nbsp;\u00bb, \u00ab&nbsp;Sport&nbsp;\u00bb, \u00ab&nbsp;\u00c9conomie&nbsp;\u00bb ou les ciblages d&#8217;audience de premi\u00e8re partie de haute qualit\u00e9 peuvent \u00eatre obtenus via une place de march\u00e9 priv\u00e9e (PMP\/ Deal-IDs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":203,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[122,127],"class_list":["post-20995","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-online","faq_category-programmatic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quel est l&#039;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#039;inventaire de Goldbach&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est l&#039;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#039;inventaire de Goldbach&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:27:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\\\/\",\"name\":\"Quel est l'avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l'inventaire de Goldbach&nbsp;? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-10-14T11:23:06+00:00\",\"dateModified\":\"2025-12-16T09:27:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/bienvenue-chez-goldbach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quel est l&#8217;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#8217;inventaire de Goldbach&nbsp;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"name\":\"Goldbach\",\"description\":\"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\"},\"alternateName\":\"Goldbach Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\",\"name\":\"Goldbach\",\"alternateName\":\"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"width\":450,\"height\":450,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"],\"description\":\"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.\",\"email\":\"info.ch@goldbach.com\",\"telephone\":\"+41 44 914 91 00\",\"legalName\":\"Goldbach Group AG\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quel est l'avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l'inventaire de Goldbach&nbsp;? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/","og_locale":"fr_FR","og_type":"article","og_title":"Quel est l'avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l'inventaire de Goldbach&nbsp;?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/","og_site_name":"Goldbach","article_modified_time":"2025-12-16T09:27:47+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/","name":"Quel est l'avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l'inventaire de Goldbach&nbsp;? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-10-14T11:23:06+00:00","dateModified":"2025-12-16T09:27:47+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-lavantage-des-private-deals-par-rapport-a-openrtb-en-ce-qui-concerne-linventaire-de-goldbach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Quel est l&#8217;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#8217;inventaire de Goldbach&nbsp;?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"alternateName":"Goldbach Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","alternateName":"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","width":450,"height":450,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"],"description":"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.","email":"info.ch@goldbach.com","telephone":"+41 44 914 91 00","legalName":"Goldbach Group AG","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20995"}],"version-history":[{"count":4,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20995\/revisions"}],"predecessor-version":[{"id":21001,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20995\/revisions\/21001"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20995"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}