{"id":65457,"date":"2026-10-21T16:52:25","date_gmt":"2026-10-21T14:52:25","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants\/"},"modified":"2026-11-06T14:57:27","modified_gmt":"2026-11-06T13:57:27","slug":"le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants\/","title":{"rendered":"Le Programmatic Radio est-il aussi pertinent pour les clients radio existants ?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Si les clients souhaitent diffuser leurs spots radio de mani\u00e8re data-driven, flexible et cibl\u00e9e, le Programmatic Radio offre un compl\u00e9ment id\u00e9al \u00e0 la publicit\u00e9 radio classique. Ainsi, les strat\u00e9gies radio existantes peuvent \u00eatre enrichies gr\u00e2ce \u00e0 un pilotage automatis\u00e9 et des options d\u2019optimisation suppl\u00e9mentaires.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"menu_order":202,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[1218],"class_list":["post-65457","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-programmatic-radio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le Programmatic Radio est-il aussi pertinent pour les clients radio existants ? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Programmatic Radio est-il aussi pertinent pour les clients radio existants ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T13:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/le-programmatic-radio-est-il-aussi-pertinent-pour-les-clients-radio-existants\\\/\",\"name\":\"Le Programmatic Radio est-il aussi pertinent pour les clients radio existants ? 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