{"id":65513,"date":"2026-10-22T11:33:00","date_gmt":"2026-10-22T09:33:00","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/"},"modified":"2026-11-06T14:59:22","modified_gmt":"2026-11-06T13:59:22","slug":"quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/","title":{"rendered":"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ?"},"content":{"rendered":"
    \n
  • Impressions<\/li>\n
  • LTR (Listen-Through-Rate)<\/li>\n
  • Unique Clients<\/li>\n
  • Device<\/li>\n<\/ul>\n

    Si une banni\u00e8re est livr\u00e9e en compl\u00e9ment :<\/p>\n

      \n
    • Clicks<\/li>\n
    • CTR (Click-Through-Rate)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"menu_order":202,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[1221],"class_list":["post-65513","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-programmatic-digital-audio"],"acf":[],"yoast_head":"\nQuels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T13:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\\\/\",\"name\":\"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-10-22T09:33:00+00:00\",\"dateModified\":\"2026-11-06T13:59:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"name\":\"Goldbach\",\"description\":\"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\"},\"alternateName\":\"Goldbach Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\",\"name\":\"Goldbach\",\"alternateName\":\"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"width\":450,\"height\":450,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"],\"description\":\"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.\",\"email\":\"info.ch@goldbach.com\",\"telephone\":\"+41 44 914 91 00\",\"legalName\":\"Goldbach Group AG\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/","og_locale":"fr_FR","og_type":"article","og_title":"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/","og_site_name":"Goldbach","article_modified_time":"2026-11-06T13:59:22+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/","name":"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2026-10-22T09:33:00+00:00","dateModified":"2026-11-06T13:59:22+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quels-kpi-peuvent-etre-analyses-avec-programmatic-digital-audio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Quels KPI peuvent \u00eatre analys\u00e9s avec Programmatic Digital Audio ?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"alternateName":"Goldbach Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","alternateName":"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","width":450,"height":450,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"],"description":"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.","email":"info.ch@goldbach.com","telephone":"+41 44 914 91 00","legalName":"Goldbach Group AG","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/65513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=65513"}],"version-history":[{"count":2,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/65513\/revisions"}],"predecessor-version":[{"id":65515,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/65513\/revisions\/65515"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=65513"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=65513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}