{"id":15547,"date":"2025-12-11T17:45:04","date_gmt":"2025-12-11T16:45:04","guid":{"rendered":"https:\/\/goldbach.com\/portfolio-items\/data-onboarding\/"},"modified":"2026-01-20T14:14:46","modified_gmt":"2026-01-20T13:14:46","slug":"data-onboarding","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/fr\/portfolio-items\/data-onboarding\/","title":{"rendered":"Data Onboarding"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background pattern-rot no-print nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background no-print nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/fr\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Data Onboarding\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-data-targeting-fr\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-14794\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14794 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14794\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-14795\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14795 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14795\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Targetings<\/span><\/a><\/li><li  id=\"menu-item-14797\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14797 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14797\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-14798\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14798 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14798\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#zertifikat\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Certificat<\/span><\/a><\/li><li  id=\"menu-item-14799\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14799 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14799\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Contact<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 111;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:#f2f2f2;\" data-animationType=\"revealInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Une jeune fille souriante avec des \u00e9couteurs est assise sur le canap\u00e9 devant un ordinateur portable. Contenu de divertissement pour le streaming Online \u00e0 des prix d\u2019abonnement abordables. Une jeune femme regarde des vid\u00e9os, des \u00e9missions et des s\u00e9ries amusantes sur Internet. \" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" class=\"lazyload img-responsive wp-image-15548 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-200x134.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-600x401.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding : tout ce que vous devez savoir sur l&#8217;alternative aux cookies.<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Ces derni\u00e8res ann\u00e9es, les lois sur la protection des donn\u00e9es se sont consid\u00e9rablement renforc\u00e9es en Europe et aux \u00c9tats-Unis. Les navigateurs web tels que Safari et Firefox ont d\u00e9j\u00e0 fortement limit\u00e9, voire totalement bloqu\u00e9, l&#8217;utilisation des cookies tiers depuis un certain temps. Le secteur de la publicit\u00e9 est donc confront\u00e9 \u00e0 un d\u00e9fi majeur, car le suivi publicitaire classique est en train de vaciller.  <\/p>\n<p>Alors que jusqu&#8217;\u00e0 pr\u00e9sent, les cookies tiers fournissaient des informations sur le comportement de navigation d&#8217;une personne et permettaient ainsi de diffuser de la publicit\u00e9 personnalis\u00e9e sur diff\u00e9rents sites web, les entreprises annonceurs doivent d\u00e9sormais repenser leurs strat\u00e9gies d&#8217;approche du groupe cible et trouver des solutions innovantes pour continuer \u00e0 diffuser de la publicit\u00e9 pertinente.<\/p>\n<p>Une solution qui s&#8217;av\u00e8re particuli\u00e8rement prometteuse dans ce contexte est le Data Onboarding. Il s&#8217;agit de relier en toute s\u00e9curit\u00e9 des donn\u00e9es de premi\u00e8re partie de diff\u00e9rentes origines dans une Data Clean Room, cr\u00e9ant ainsi des profils de Groupe cible pr\u00e9cis. En tant que l&#8217;un des premiers acteurs sur le march\u00e9 suisse, Goldbach a d\u00e9j\u00e0 con\u00e7u en 2022, en collaboration avec l&#8217;entreprise technologique suisse <a href=\"https:\/\/www.decentriq.com\/?utm_source=goldbach&amp;utm_medium=newsletter&amp;utm_campaign=45467\" target=\"_blank\" rel=\"noopener\">Decentriq<\/a>, une solution de Data Onboarding pour le ciblage publicitaire.  <\/p>\n<section class=\"pagecomponent-container\" data-src=\"false\">\n<div class=\"w-full\">\n<div class=\"flex flex-wrap w-full justify-center\">\n<div class=\"w-full md:w-full lg:w-full\">\n<div class=\"pagecomponent pagecomponent--is-section pagecomponent--is-fullwidth-section pagecomponent--darkbackground content-slider\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__container container\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__content relative\" data-v-03b7265c=\"\">\n<div class=\"swiper-container swiper-container-initialized swiper-container-horizontal swiper-container-autoheight\" data-v-03b7265c=\"\">\n<div class=\"swiper-wrapper content-slider__wrapper content-slider__cards\" data-v-03b7265c=\"\">\n<div class=\"content-slider__cards__item swiper-slide swiper-slide-active\" data-v-03b7265c=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.225%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:1.225%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Et voici comment \u00e7a marche<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"pagecomponent__header\" data-v-513baaa0=\"\">\n<p>Goldbach met en \u0153uvre le Data Onboarding avec le Data Clean Room de Decentriq. Gr\u00e2ce \u00e0 cette technologie, les marques n&#8217;ont plus \u00e0 faire de simples suppositions sur les int\u00e9r\u00eats et le comportement de leurs acheteurs potentiels. Sur la base de donn\u00e9es de premi\u00e8re partie de haute qualit\u00e9, des groupes cibles pr\u00e9cis sont d\u00e9finis \u00e0 l&#8217;aide d&#8217;algorithmes d&#8217;IA &#8211; les donn\u00e9es des clients parlent ainsi d&#8217;elles-m\u00eames. Gr\u00e2ce aux technologies de protection de la vie priv\u00e9e avanc\u00e9es, les donn\u00e9es sont \u00e0 tout moment confidentielles et inaccessibles dans le Data Clean Room.   <\/p>\n<\/div>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-15547-1\"><div class=\"fusion-panel panel-default panel-414d006a1e4b86809 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_414d006a1e4b86809\"><a aria-expanded=\"false\" aria-controls=\"414d006a1e4b86809\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-1\" data-target=\"#414d006a1e4b86809\" href=\"#414d006a1e4b86809\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">1. Data Onboarding avec des donn\u00e9es de premi\u00e8re partie<\/span><\/a><\/div><\/div><div id=\"414d006a1e4b86809\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_414d006a1e4b86809\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les annonceurs apportent des informations sur les clients provenant de leurs bases de donn\u00e9es CRM, comme par exemple le comportement d&#8217;achat ou les pr\u00e9f\u00e9rences. Ces informations sont particuli\u00e8rement pr\u00e9cieuses, car les clients existants repr\u00e9sentent le mieux le groupe cible. Goldbach met \u00e0 disposition, du c\u00f4t\u00e9 des \u00e9diteurs, des donn\u00e9es d&#8217;utilisateurs, y compris des donn\u00e9es d\u00e9mographiques et des int\u00e9r\u00eats de lecture, qui sont collect\u00e9es dans l&#8217;ensemble du r\u00e9seau Goldbach et sur les sites TX (jusqu&#8217;\u00e0 1,5 million d&#8217;utilisateurs par mois). Il est important que les ensembles de donn\u00e9es aient un identifiant commun afin qu&#8217;une comparaison soit possible. En g\u00e9n\u00e9ral, l&#8217;adresse e-mail est utilis\u00e9e comme identifiant.     <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d778dd762644b7ecd fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_d778dd762644b7ecd\"><a aria-expanded=\"false\" aria-controls=\"d778dd762644b7ecd\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-1\" data-target=\"#d778dd762644b7ecd\" href=\"#d778dd762644b7ecd\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. Comparaison crypt\u00e9e des donn\u00e9es dans le Data Clean Room<\/span><\/a><\/div><\/div><div id=\"d778dd762644b7ecd\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d778dd762644b7ecd\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Avant que les donn\u00e9es n&#8217;arrivent dans le Data Clean Room, elles sont crypt\u00e9es. L&#8217;entreprise annonceur \u00ab verrouille \u00bb les donn\u00e9es avec sa propre cl\u00e9, qui n&#8217;est partag\u00e9e ni avec Goldbach ni avec Decentriq. Gr\u00e2ce \u00e0 des technologies de protection des donn\u00e9es avanc\u00e9es telles que Confidential Computing, les donn\u00e9es restent enti\u00e8rement prot\u00e9g\u00e9es pendant la comparaison et l&#8217;analyse.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2eeb2140a174d7b56 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_2eeb2140a174d7b56\"><a aria-expanded=\"false\" aria-controls=\"2eeb2140a174d7b56\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-1\" data-target=\"#2eeb2140a174d7b56\" href=\"#2eeb2140a174d7b56\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Profils de groupe cible pertinents gr\u00e2ce \u00e0 Affinity Insights, aux chevauchements et aux Lookalikes<\/span><\/a><\/div><\/div><div id=\"2eeb2140a174d7b56\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2eeb2140a174d7b56\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Apr\u00e8s la comparaison des donn\u00e9es, la technologie Data-Clean-Room de Decentriq fournit une multitude d&#8217;informations sur les segments de client\u00e8le et g\u00e9n\u00e8re, \u00e0 l&#8217;aide de l&#8217;IA, des segments de groupe cible optimaux au sein de l&#8217;inventaire des \u00e9diteurs :<\/p>\n<ul>\n<li>Les <strong>Affinity-Insights-Analysen<\/strong> donnent des informations sur le chevauchement entre les clients de l&#8217;entreprise annonceur et les utilisateurs du c\u00f4t\u00e9 de l&#8217;\u00e9diteur, y compris les donn\u00e9es d\u00e9mographiques, les affinit\u00e9s th\u00e9matiques bas\u00e9es sur le comportement de lecture, etc. <\/li>\n<li>Sur la base de ce chevauchement, des <strong>Lookalike-Zielgruppen<\/strong> sont g\u00e9n\u00e9r\u00e9s au moyen d&#8217;algorithmes. \u00c0 l&#8217;aide de l&#8217;IA, les utilisateurs des sites d&#8217;\u00e9diteurs qui pr\u00e9sentent des similitudes sont identifi\u00e9s. Ces Lookalikes peuvent \u00eatre optimis\u00e9s en termes de port\u00e9e ou de pr\u00e9cision.  <\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-09de79a95ad620565 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_09de79a95ad620565\"><a aria-expanded=\"false\" aria-controls=\"09de79a95ad620565\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-1\" data-target=\"#09de79a95ad620565\" href=\"#09de79a95ad620565\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Activation pour les campagnes publicitaires sans cookies tiers<\/span><\/a><\/div><\/div><div id=\"09de79a95ad620565\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_09de79a95ad620565\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les profils de groupe cible nouvellement acquis peuvent d\u00e9sormais \u00eatre utilis\u00e9s pour la publicit\u00e9 en ligne cibl\u00e9e. \u00c0 partir de l\u00e0, la publicit\u00e9 programmatique fonctionne comme d&#8217;habitude, quel que soit le terminal. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f84e1ba812bdea5c08b]\" data-caption=\"\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" alt class=\"lazyload img-responsive wp-image-12652\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"ziel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Avantages pour les annonceurs<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>L&#8217;utilisation de la technologie Data-Onboarding avec des donn\u00e9es de premi\u00e8re partie au lieu de cookies tiers apporte de nombreux avantages aux entreprises annonceurs :<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"Online_Mobile_Women\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Campagnes efficaces gr\u00e2ce \u00e0 une approche cibl\u00e9e<\/h3><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li aria-level=\"1\"><strong>Compr\u00e9hension approfondie des clients :<\/strong> Gr\u00e2ce \u00e0 l&#8217;analyse des donn\u00e9es de premi\u00e8re partie et des donn\u00e9es des \u00e9diteurs, les entreprises acqui\u00e8rent des connaissances pr\u00e9cieuses sur leurs clients et leur comportement.<\/li>\n<li aria-level=\"1\"><strong>Campagnes sur mesure :<\/strong> Gr\u00e2ce aux connaissances tir\u00e9es des analyses Affinity-Insights, les entreprises peuvent planifier des campagnes individuelles et cr\u00e9er des contenus optimis\u00e9s pour leurs groupes cibles.<\/li>\n<li aria-level=\"1\"><strong>Une meilleure efficacit\u00e9 publicitaire gr\u00e2ce \u00e0 un ciblage efficace :<\/strong> En utilisant des Data de premi\u00e8re partie de haute qualit\u00e9, la technologie d\u2019onboarding de Data aide les campagnes publicitaires \u00e0 avoir un impact plus important, par exemple en termes d\u2019engagement ou de conversions.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:4;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Fonctions conviviales<\/h3><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Groupe cible \u00e9largi<\/strong><br \/>Gr\u00e2ce \u00e0 l&#8217;extension AI-Lookalike, de nouveaux clients potentiels ayant des int\u00e9r\u00eats et des comportements similaires \u00e0 ceux de la client\u00e8le existante peuvent \u00eatre approch\u00e9s dans le r\u00e9seau des \u00e9diteurs.<\/p>\n<p><strong>Budgets optimis\u00e9s<\/strong><br \/>Gr\u00e2ce au ciblage pr\u00e9cis des Groupes cibles pertinents, le budget publicitaire peut \u00eatre utilis\u00e9 plus efficacement.<\/p>\n<p><strong>Utilisation simple<\/strong><br \/>La plateforme offre une interface conviviale pour un t\u00e9l\u00e9chargement de donn\u00e9es simple et intuitif.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:right bottom;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"laptop-16\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:left center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:5;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Un homme est assis avec un t\u00e9l\u00e9phone portable et regarde une plateforme audio\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:6;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Niveau \u00e9lev\u00e9 de protection des donn\u00e9es et de s\u00e9curit\u00e9<\/h3><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li aria-level=\"1\"><strong>Normes \u00e9lev\u00e9es de protection des donn\u00e9es :<\/strong> Le traitement et l&#8217;analyse des donn\u00e9es de premi\u00e8re partie sensibles sont effectu\u00e9s dans le Data Clean Room s\u00e9curis\u00e9 de Decentriq, qui r\u00e9pond aux normes de protection des donn\u00e9es les plus \u00e9lev\u00e9es.<\/li>\n<li aria-level=\"1\"><strong>Protection des donn\u00e9es personnelles :<\/strong> Les donn\u00e9es personnelles sont crypt\u00e9es avant d&#8217;entrer dans le Data Clean Room et rendues inaccessibles aux tiers. Elles restent crypt\u00e9es pendant tout le processus. <\/li>\n<li aria-level=\"1\"><strong>S\u00e9curit\u00e9 des donn\u00e9es v\u00e9rifiable :<\/strong> Les donn\u00e9es sont prot\u00e9g\u00e9es de mani\u00e8re v\u00e9rifiable et inaccessibles en permanence. Gr\u00e2ce au Confidential Computing, elles ne sont utilis\u00e9es que pour des comparaisons et des analyses pr\u00e9d\u00e9finies. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Conseils pratiques<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Lors de la mise en \u0153uvre de l\u2019onboarding de Data, certains facteurs peuvent contribuer de mani\u00e8re significative au succ\u00e8s. Suivez ces conseils pour tirer le meilleur parti de votre campagne publicitaire. <\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-15547-2\"><div class=\"fusion-panel panel-default panel-d0d4a0ce1b105ea77 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_d0d4a0ce1b105ea77\"><a aria-expanded=\"false\" aria-controls=\"d0d4a0ce1b105ea77\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#d0d4a0ce1b105ea77\" href=\"#d0d4a0ce1b105ea77\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#1 : Veillez \u00e0 disposer d&#039;une base de donn\u00e9es suffisante<\/span><\/a><\/div><\/div><div id=\"d0d4a0ce1b105ea77\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d0d4a0ce1b105ea77\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les campagnes de Data-Onboarding sont plus efficaces lorsque les annonceurs disposent d&#8217;une base de donn\u00e9es compl\u00e8te de plus de 10 000 adresses e-mail ou d&#8217;autres identifiants. Le chevauchement lui-m\u00eame ne doit toutefois pas \u00eatre important : Sur la base d&#8217;un petit \u00ab public de base \u00bb, le groupe cible peut \u00eatre \u00e9largi gr\u00e2ce \u00e0 des Lookalikes. Recommandation : Cr\u00e9ez deux ou trois groupes cibles dans le Data Clean Room et regardez celles qui fonctionnent le mieux pour les objectifs de campagne vis\u00e9s.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2cf81aacc9d453209 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_2cf81aacc9d453209\"><a aria-expanded=\"false\" aria-controls=\"2cf81aacc9d453209\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#2cf81aacc9d453209\" href=\"#2cf81aacc9d453209\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#2 : Misez sur des identifiants clairs<\/span><\/a><\/div><\/div><div id=\"2cf81aacc9d453209\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2cf81aacc9d453209\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Il est n\u00e9cessaire d&#8217;avoir des identifiants uniques pour votre groupe cible \u00ab id\u00e9ale \u00bb, comme par exemple des adresses e-mail. Si vous ne disposez pas de tels identifiants dans votre syst\u00e8me CRM, des partenaires de donn\u00e9es locaux peuvent vous proposer des solutions. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ca12abc3a17abc528 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_ca12abc3a17abc528\"><a aria-expanded=\"false\" aria-controls=\"ca12abc3a17abc528\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#ca12abc3a17abc528\" href=\"#ca12abc3a17abc528\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#3 : D\u00e9finissez des objectifs publicitaires clairs<\/span><\/a><\/div><\/div><div id=\"ca12abc3a17abc528\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ca12abc3a17abc528\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les campagnes de Data Onboarding doivent se concentrer sur les conversions ou l&#8217;engagement et\/ou cibler un Groupe cible sp\u00e9cifique. Toutefois, lorsqu&#8217;il s&#8217;agit de diffuser les supports publicitaires \u00e0 une large population, le Data Onboarding est moins appropri\u00e9. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fa277e488827de695 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_fa277e488827de695\"><a aria-expanded=\"false\" aria-controls=\"fa277e488827de695\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#fa277e488827de695\" href=\"#fa277e488827de695\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#4 : Choisissez les bons KPI<\/span><\/a><\/div><\/div><div id=\"fa277e488827de695\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fa277e488827de695\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Le succ\u00e8s de la campagne est mesur\u00e9 \u00e0 l&#8217;aide de m\u00e9triques telles que la dur\u00e9e de s\u00e9jour sur la page, les conversions ou le Return on Advertising Spend (ROAS). Les taux de clics s&#8217;am\u00e9liorent g\u00e9n\u00e9ralement aussi, mais sont \u00e9galement influenc\u00e9s par d&#8217;autres facteurs externes. De plus, le Data Onboarding n&#8217;a pas d&#8217;impact sur les KPI du c\u00f4t\u00e9 de l&#8217;inventaire, comme par exemple les impressions. Celles-ci d\u00e9pendent plut\u00f4t de la strat\u00e9gie d&#8217;achat.   <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b34d14f5afcb6715d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_b34d14f5afcb6715d\"><a aria-expanded=\"false\" aria-controls=\"b34d14f5afcb6715d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#b34d14f5afcb6715d\" href=\"#b34d14f5afcb6715d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#5 : Restez flexible<\/span><\/a><\/div><\/div><div id=\"b34d14f5afcb6715d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b34d14f5afcb6715d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Conservez une certaine flexibilit\u00e9 en ce qui concerne la dur\u00e9e de la campagne, les placements et les formats utilis\u00e9s. Prenez le temps de surveiller et d&#8217;adapter les param\u00e8tres de la campagne afin de maximiser son efficacit\u00e9. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f5646a85fed7d5806 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_f5646a85fed7d5806\"><a aria-expanded=\"false\" aria-controls=\"f5646a85fed7d5806\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#f5646a85fed7d5806\" href=\"#f5646a85fed7d5806\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#6 : Misez sur une dur\u00e9e de campagne de plusieurs semaines<\/span><\/a><\/div><\/div><div id=\"f5646a85fed7d5806\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f5646a85fed7d5806\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00c9tant donn\u00e9 que la plupart des campagnes de Data-Onboarding utilisent des groupes cibles plus pr\u00e9cis (et donc plus petits), la diffusion ne se fait pas toujours au rythme habituel. Nous recommandons donc de fixer une dur\u00e9e de campagne d&#8217;au moins quatre semaines avec une prolongation facultative. Le Data Onboarding est \u00e9galement id\u00e9al pour les campagnes annuelles et continues avec une mise \u00e0 jour trimestrielle pour optimiser le ciblage.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-73194af328b1c0e77 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_73194af328b1c0e77\"><a aria-expanded=\"false\" aria-controls=\"73194af328b1c0e77\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#73194af328b1c0e77\" href=\"#73194af328b1c0e77\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#7 : \u00c9vitez de penser en silos<\/span><\/a><\/div><\/div><div id=\"73194af328b1c0e77\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_73194af328b1c0e77\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Une collaboration efficace est \u00e9galement essentielle pour le Data Onboarding. Plus les annonceurs, les agences, les prestataires de services technologiques et les sp\u00e9cialistes du marketing sont coordonn\u00e9s et poursuivent des objectifs communs, meilleur est le r\u00e9sultat. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e559460ce1c09cf4e fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_e559460ce1c09cf4e\"><a aria-expanded=\"false\" aria-controls=\"e559460ce1c09cf4e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15547-2\" data-target=\"#e559460ce1c09cf4e\" href=\"#e559460ce1c09cf4e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#8 : Menez des campagnes de suivi<\/span><\/a><\/div><\/div><div id=\"e559460ce1c09cf4e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e559460ce1c09cf4e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les campagnes de Data-Onboarding donnent des r\u00e9sultats encore meilleurs lorsqu&#8217;elles sont r\u00e9p\u00e9t\u00e9es ou lorsque des campagnes de suivi sont men\u00e9es. C&#8217;est la seule fa\u00e7on d&#8217;en savoir plus sur votre client\u00e8le, de valider des hypoth\u00e8ses, de tirer des enseignements du reporting et d&#8217;utiliser ces connaissances pour optimiser la prochaine campagne. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-image:radial-gradient(circle at center center, hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 10%),calc(var(--awb-color1-a) - 8%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 5%),var(--awb-color1-a)) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:57%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.719298245614%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.719298245614%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-margin-bottom-medium:50px;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.2\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:25px;--awb-margin-bottom-small:25px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Souhaitez-vous approfondir vos connaissances sur le sujet ?<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:none;--awb-text-color:var(--awb-color8);\"><p>Nous avons pos\u00e9 quelques questions \u00e0 Ines Feltscher de Goldbach neXT et \u00e0 Juan Baron de Decentriq.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/fr\/entretien\/si-lon-se-fie-aux-cookies-tiers-il-ny-a-pas-de-veritable-relation-avec-le-client\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers l&#8217;interview sp\u00e9cialis\u00e9e<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:30%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2666666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2666666666667%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" 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src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/juan_ines_neu.jpg\" alt class=\"lazyload img-responsive wp-image-13038\"fetchpriority=\"high\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":15548,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kanal":[316],"network":[],"ooh-segment":[],"region":[361,413,414],"werbeform":[327,381],"portfolio_category":[410],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-15547","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","kanal-online","region-suisse-alemanique","region-suisse-romande","region-tessin","werbeform-display","werbeform-video","portfolio_category-targetings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Onboarding<\/title>\n<meta name=\"description\" content=\"Data Onboarding : Goldbach vous explique tout ce que vous devez savoir sur l&#039;alternative aux cookies. 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