{"id":17939,"date":"2025-10-24T08:36:24","date_gmt":"2025-10-24T06:36:24","guid":{"rendered":"https:\/\/goldbach.com\/portfolio-items\/mesurer-limpact-publicitaire-swiss-ad-impact\/"},"modified":"2026-01-11T15:32:00","modified_gmt":"2026-01-11T14:32:00","slug":"mesurer-limpact-publicitaire-swiss-ad-impact","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/fr\/portfolio-items\/mesurer-limpact-publicitaire-swiss-ad-impact\/","title":{"rendered":"Mesurer l\u2019impact publicitaire &#8211; Swiss Ad Impact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background pattern-rot nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Swiss Ad Impact : mesurer efficacement l\u2019impact publicitaire<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/fr\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" 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class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Partenaire<\/span><\/a><\/li><li  id=\"menu-item-15001\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15001 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"15001\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#tarif\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Tarif<\/span><\/a><\/li><li  id=\"menu-item-15002\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15002 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"15002\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  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https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-768x384.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-800x400.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-1024x512.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-1200x600.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-1536x768.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Mesurer le succ\u00e8s de la campagne avec Swiss Ad Impact<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Vous voulez savoir si votre campagne a l\u2019effet escompt\u00e9 ? C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 Swiss Ad Impact en collaboration avec <em>intervista<\/em>. Gr\u00e2ce \u00e0 cette offre, vous recevez apr\u00e8s votre campagne publicitaire une \u00e9tude qui montre l\u2019impact publicitaire en un coup d\u2019\u0153il et sur tous les canaux (inventaire Goldbach et inventaire tiers).<\/p>\n<\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Vous recevez une \u00e9tude d\u2019impact publicitaire en plus des rapports de performance m\u00e9dia habituels<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>L\u2019\u00e9tude montre l\u2019impact de votre campagne sur tous les canaux (inventaire Goldbach et inventaire tiers) en un coup d\u2019\u0153il<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Gr\u00e2ce au panel d\u2019enqu\u00eate complet et \u00e9tabli d\u2019<em>intervista<\/em>, vous recevez une \u00e9tude avec des r\u00e9sultats de haute qualit\u00e9<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Swiss Ad Impact permet de cr\u00e9er des benchmarks et de comparer diff\u00e9rentes campagnes<\/p>\n<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type download\" style=\"--button_margin-top:20px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/app\/uploads\/2025\/12\/gbg_factsheet_swiss-ad-impact_fr_0525.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Swiss Ad Impact Factsheet<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Indicateur cl\u00e9 de performance (KPI)<\/h3><\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>M\u00e9morisation de la publicit\u00e9 (assist\u00e9e)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Reconnaissance de la publicit\u00e9 (par canal m\u00e9dia)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Appr\u00e9ciation de la publicit\u00e9 (par canal m\u00e9dia)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Attrait de la publicit\u00e9 (clart\u00e9 de la publicit\u00e9, pertinence de la publicit\u00e9, int\u00e9r\u00eat pour la publicit\u00e9, ad\u00e9quation \u00e0 la marque)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Impact de la publicit\u00e9 (recherche d\u2019informations, recommandation, intention d\u2019achat\/d\u2019utilisation)<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Analyse du groupe cible<\/h3><\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>R\u00e9gion<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Sexe<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00c2ge<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Activit\u00e9 professionnelle<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Notori\u00e9t\u00e9 de la marque<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Reconnaissance positive de la publicit\u00e9<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div id=\"funktion\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Voici comment fonctionne Swiss Ad Impact<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1200px;--awb-max-height:700px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/CAqjOT7O6VI?si=hMh_bv1A7-G4obdV?wmode=transparent&autoplay=0\" width=\"1200\" height=\"700\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:43% 48%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"640\" height=\"360\" title=\"swissadimpact_mood4\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4.webp\" class=\"lazyload img-responsive wp-image-17971 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-300x169.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">1. Vous commandez l\u2019\u00e9tude<\/h3><p class=\"awb-imageframe-caption-text\">En collaboration avec votre interlocuteur Goldbach, vous remplissez le bon de commande pour l\u2019\u00e9tude*. Cela comprend des informations sur le mix m\u00e9dia et le timing, les cr\u00e9ations que vous souhaitez utiliser par canal, les noms de marque, de produit et de service que vous utilisez, etc. *Condition pr\u00e9alable pour Swiss Ad Impact : campagne digitale avec un volume de r\u00e9servation minimum de 1,5 \u00e0 2 millions d\u2019impressions publicitaires (base : campagne digitale chez Goldbach), part de march\u00e9 de 50 % (pas InApp) ou campagne TV (y compris Replay Ads) avec une port\u00e9e nette d\u2019au moins 40 % apr\u00e8s 3 semaines. <\/p><\/div><\/div><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:39% 46%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"600\" height=\"338\" title=\"swissadimpact_mood2\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-600x338.webp\" class=\"lazyload img-responsive wp-image-17973 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-300x169.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">2. Le questionnaire est cr\u00e9\u00e9<\/h3><p class=\"awb-imageframe-caption-text\">Goldbach fait maintenant cr\u00e9er le questionnaire standardis\u00e9 par son partenaire d\u2019\u00e9tudes de march\u00e9 intervista. Cela se fait automatiquement. <\/p><\/div><\/div><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:48% 45%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"600\" height=\"338\" title=\"swissadimpact_mood3\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-600x338.webp\" class=\"lazyload img-responsive wp-image-17974 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-300x169.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">3. Le questionnaire est envoy\u00e9<\/h3><p class=\"awb-imageframe-caption-text\">D\u00e8s qu\u2019un nombre minimum de contacts est atteint au sein de la campagne, intervista lance l\u2019envoi automatis\u00e9 du questionnaire aux pan\u00e9listes. Les campagnes purement Online sont en outre dot\u00e9es d\u2019un pixel de suivi. D\u00e8s qu\u2019un nombre minimum de pan\u00e9listes a eu un contact avec la campagne, l\u2019envoi du questionnaire d\u00e9marre \u00e9galement ici. L\u2019envoi a ensuite \u00e9galement lieu aux pan\u00e9listes sans contact avec la campagne. <\/p><\/div><\/div><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:46% 39%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"600\" height=\"338\" title=\"sai_mailing_600x350\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-600x338.webp\" class=\"lazyload img-responsive wp-image-5261 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-300x169.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">4. Vous recevez les r\u00e9sultats de votre \u00e9tude<\/h3><p class=\"awb-imageframe-caption-text\">D\u00e8s que tous les pan\u00e9listes ont rempli leur questionnaire, les r\u00e9sultats sont int\u00e9gr\u00e9s dans un tableau de bord de reporting. Vous recevrez ensuite les r\u00e9sultats, y compris la comparaison des groupes cibles, sous forme de PDF (voir ci-dessous). <\/p><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Voil\u00e0 \u00e0 quoi \u00e7a ressemble<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Afin que vous puissiez vous imaginer comment vos r\u00e9sultats sont pr\u00e9sent\u00e9s \u00e0 la fin, vous trouverez ici un exemple du tableau de bord :<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-1024x597.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e036e3a2fb32ffc0601]\" data-title=\"sai_dashboard_bsp1\" title=\"sai_dashboard_bsp1\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-scaled.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-1024x597.png\" alt class=\"lazyload img-responsive wp-image-17975\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271493%27%20viewBox%3D%270%200%202560%201493%27%3E%3Crect%20width%3D%272560%27%20height%3D%271493%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-200x117.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-400x233.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-600x350.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-800x467.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-1200x700.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-scaled.png 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"testimonials\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background pattern-rot nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-name-company-text-color:var(--awb-color1);--awb-textcolor:var(--awb-color8);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.4;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color1);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>L\u2019\u00e9tude Swiss Ad Impact nous a fourni des informations pr\u00e9cieuses sur l\u2019impact diff\u00e9renci\u00e9 des diff\u00e9rents canaux au sein de notre mix m\u00e9dia. La possibilit\u00e9 de r\u00e9aliser des benchmarks nous a notamment permis non seulement de mesurer la performance de notre campagne, mais aussi de la situer dans la moyenne du secteur \u2013 et d\u2019identifier ainsi des points forts cibl\u00e9s.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Luca Cadlini<\/strong><span>, <\/span><span>Brand Manager chez Birra Moretti<\/span><\/span><\/div><\/div><div class=\"review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>L\u2019\u00e9tude Swiss Ad Impact nous donne des informations passionnantes sur l\u2019impact publicitaire de nos spots. La comparaison de l\u2019impact entre diff\u00e9rents groupes cibles et r\u00e9gions est particuli\u00e8rement instructive pour nous. En combinaison avec nos donn\u00e9es internes, nous pouvons en tirer des conclusions fond\u00e9es et en d\u00e9duire des mesures cibl\u00e9es.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Vivian Hungerb\u00fchler<\/strong><span>, <\/span><span>Responsable marketing chez Storck Suisse<\/span><\/span><\/div><\/div><div class=\"review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>L\u2019\u00e9tude Swiss Ad Impact est un compl\u00e9ment pr\u00e9cieux aux rapports de performance m\u00e9dia habituels et nous donne un aper\u00e7u approfondi de l\u2019impact publicitaire de notre campagne \u2013 en un coup d\u2019\u0153il et sur tous les canaux.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Anita Gerber<\/strong><span>, <\/span><span>Responsable marketing chez Toyota SA<\/span><\/span><\/div><\/div><div class=\"review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Notre premi\u00e8re exp\u00e9rience avec l\u2019\u00e9tude Swiss Ad Impact a \u00e9t\u00e9 extr\u00eamement positive. L\u2019analyse de la campagne multicanal pour notre marque de pizzas \u00ab Casa di Mama \u00bb nous a fourni des connaissances pr\u00e9cieuses et significatives. Celles-ci nous ont aid\u00e9s \u00e0 d\u00e9velopper des strat\u00e9gies d\u2019optimisation concr\u00e8tes pour la campagne suivante. La valeur ajout\u00e9e \u00e9tait globalement clairement reconnaissable. ( -&gt; interview d\u00e9taill\u00e9e ici)<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Walentina Mejenina<\/strong><span>, <\/span><span>Media &amp; Communications Manager chez Dr. Oetker<\/span><\/span><\/div><\/div><\/div><div class=\"testimonial-pagination\" id=\"fusion-testimonials-1\"><a href=\"#\" aria-label=\"Pagination des t\u00e9moignages\"  class=\"activeSlide\"><\/a><a href=\"#\" aria-label=\"Pagination des t\u00e9moignages\" ><\/a><a href=\"#\" aria-label=\"Pagination des t\u00e9moignages\" ><\/a><a href=\"#\" aria-label=\"Pagination des t\u00e9moignages\" ><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vid\u00e9o de cas sur la campagne \u00ab Casa di Mama \u00bb de Dr. Oetker<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1200px;--awb-max-height:700px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/rHfqXfdQNdA?wmode=transparent&autoplay=0\" width=\"1200\" height=\"700\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"partner\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background pattern-rot nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Notre partenaire pour une qualit\u00e9 de donn\u00e9es \u00e9lev\u00e9e<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color1);\"><p>Nous collaborons avec l\u2019institut d\u2019\u00e9tudes de march\u00e9 <em>intervista<\/em>, dont le panel d\u2019enqu\u00eate de haute qualit\u00e9 nous permet de fournir \u00e0 nos clients des r\u00e9sultats particuli\u00e8rement significatifs et de haute qualit\u00e9.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-name-company-text-color:var(--awb-color1);--awb-textcolor:var(--awb-color8);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.4;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color1);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-left avatar-image\" style=\"--awb-avatar-size:100px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Pour nous, c\u2019est un d\u00e9fi passionnant de d\u00e9velopper un syst\u00e8me de mesure de campagne aussi complet, hautement automatis\u00e9 et standardis\u00e9 en collaboration avec Goldbach.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27554%27%20height%3D%27208%27%20viewBox%3D%270%200%20554%20208%27%3E%3Crect%20width%3D%27554%27%20height%3D%27208%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" width=\"300\" height=\"113\" alt=\"Intervista Logo\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/intervista-logo-300x113.png\" \/><\/span><span class=\"company-name\"><strong>Christoph W\u00fcthrich<\/strong><span>, <\/span><span>Fondateur et membre de la direction intervista<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tarif\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:60px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type='text\/css'>\n\t\t\t\t.pricing-table-1.fusion-pricing-table .panel-container, .pricing-table-1.fusion-pricing-table .standout .panel-container,\n\t\t\t\t.pricing-table-1.full-boxed-pricing.fusion-pricing-table {background-color:#f2f2f2;}\n\t\t\t\t.pricing-table-1.fusion-pricing-table .list-group .list-group-item,\n\t\t\t\t.pricing-table-1.fusion-pricing-table .list-group .list-group-item:last-child{background-color:var(--awb-color1); border-color:var(--awb-color8);}\n\t\t\t\t.pricing-table-1.full-boxed-pricing.fusion-pricing-table .panel-wrapper:hover .panel-heading,\n\t\t\t\t.pricing-table-1.fusion-pricing-table .panel-wrapper:hover .list-group-item {background-color:#f2f2f2;}\n\t\t\t\t.pricing-table-1.full-boxed-pricing.fusion-pricing-table .panel-heading{background-color:var(--awb-color1);}\n\t\t\t\t.pricing-table-1.fusion-pricing-table .fusion-panel, .pricing-table-1 .panel-wrapper:last-child .fusion-panel,\n\t\t\t\t.pricing-table-1.fusion-pricing-table .standout .fusion-panel, .pricing-table-1.fusion-pricing-table  .panel-heading,\n\t\t\t\t.pricing-table-1.fusion-pricing-table .panel-body, .pricing-table-1.fusion-pricing-table .panel-footer{border-color:var(--awb-color8);}\n\t\t\t\t.pricing-table-1.fusion-pricing-table .panel-body, .pricing-table-1.fusion-pricing-table .panel-footer{background-color:#f2f2f2;}\n\t\t\t\t.pricing-table-1.sep-boxed-pricing.fusion-pricing-table .panel-heading h3{color:var(--awb-color8);}\n\t\t\t\t.pricing-table-1.full-boxed-pricing.fusion-pricing-table .panel-heading h3{color:var(--awb-color8);}\n\t\t\t\t.pricing-table-1.fusion-pricing-table .panel-body .price .decimal-part{color:var(--awb-color8);}\n\t\t\t\t.pricing-table-1.fusion-pricing-table .panel-body .price .integer-part{color:var(--awb-color8);}\n\t\t\t\t.pricing-table-1.fusion-pricing-table ul.list-group li{color:var(--awb-color8);}\n\t\t\t\t<\/style><div class=\"fusion-pricing-table pricing-table-1 full-boxed-pricing row fusion-columns-3 columns-3 fusion-clearfix\"><div class=\"panel-wrapper fusion-column column col-lg-4 col-md-4 col-sm-4 fusion-pricingtable-column\"><div class=\"panel-container\"><div class=\"fusion-panel\"><div class=\"panel-heading\"><h3 class=\"title-row\">Bronze<\/h3><\/div><div class=\"panel-body pricing-row\"><div class=\"price \"><span class=\"integer-part\">CHF 8'200,-<\/span><span class=\"currency pos-right price-without-decimal\">*<\/span><\/div><\/div><ul class=\"list-group\"><li class=\"list-group-item normal-row\">1 \u00e9tude d\u2019impact publicitaire**<\/li><li class=\"list-group-item normal-row\">Donn\u00e9es de r\u00e9f\u00e9rence***<\/li><li class=\"list-group-item normal-row\">Pas d\u2019acc\u00e8s aux donn\u00e9es dans l\u2019outil de reporting<\/li><\/ul><div class=\"panel-footer footer-row\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander maintenant<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"panel-wrapper fusion-column column col-lg-4 col-md-4 col-sm-4 standout fusion-pricingtable-column\"><div class=\"panel-container\"><div class=\"fusion-panel\"><div class=\"panel-heading\"><h3 class=\"title-row\">Argent<\/h3><\/div><div class=\"panel-body pricing-row\"><div class=\"price \"><span class=\"integer-part\">CHF 16'400,-<\/span><span class=\"currency pos-right price-without-decimal\">*<\/span><span class=\"time pos-right price-without-decimal\">au lieu de CHF 24'600,-<\/span><\/div><\/div><ul class=\"list-group\"><li class=\"list-group-item normal-row\">3 \u00e9tudes d\u2019impact publicitaire<\/li><li class=\"list-group-item normal-row\">Donn\u00e9es de r\u00e9f\u00e9rence***<\/li><li class=\"list-group-item normal-row\">Pas d\u2019acc\u00e8s aux donn\u00e9es dans l\u2019outil de reporting<\/li><\/ul><div class=\"panel-footer footer-row\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander maintenant<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"panel-wrapper fusion-column column col-lg-4 col-md-4 col-sm-4 fusion-pricingtable-column\"><div class=\"panel-container\"><div class=\"fusion-panel\"><div class=\"panel-heading\"><h3 class=\"title-row\">Or<\/h3><\/div><div class=\"panel-body pricing-row\"><div class=\"price \"><span class=\"integer-part\">CHF 23'000,- <\/span><span class=\"currency pos-right price-without-decimal\">*<\/span><span class=\"time pos-right price-without-decimal\">au lieu de CHF 41'000,-<\/span><\/div><\/div><ul class=\"list-group\"><li class=\"list-group-item normal-row\">5 \u00e9tudes d\u2019impact publicitaire<\/li><li class=\"list-group-item normal-row\">Donn\u00e9es de r\u00e9f\u00e9rence***<\/li><li class=\"list-group-item normal-row\">Acc\u00e8s aux donn\u00e9es dans l\u2019outil de reporting<\/li><\/ul><div class=\"panel-footer footer-row\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander maintenant<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>* Clients SA avec une remise sp\u00e9ciale de 25 % \/ ** Donn\u00e9es de r\u00e9f\u00e9rence fournies si disponibles \/ *** Les prix indiqu\u00e9s s\u2019entendent hors TVA.<\/p>\n<p><strong>Conditions de participation m\u00e9thodologiques :<\/strong> Les campagnes cross-m\u00e9dia n\u00e9cessitent une port\u00e9e nette d\u2019au moins 40 % apr\u00e8s trois semaines. Les campagnes purement Online n\u00e9cessitent au moins 1,5 \u00e0 2 millions d\u2019impressions publicitaires (pour l\u2019inventaire Goldbach : au moins 700 000 impressions publicitaires sur Desktop).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/patter-white.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Tout ce que vous devez savoir sur Swiss Ad Impact<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-17939-1\"><div class=\"fusion-panel panel-default panel-605598a3de8e9adfb fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_605598a3de8e9adfb\"><a aria-expanded=\"false\" aria-controls=\"605598a3de8e9adfb\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#605598a3de8e9adfb\" href=\"#605598a3de8e9adfb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quel est l\u2019objectif de l\u2019\u00e9tude de Swiss Ad Impact ?<\/span><\/a><\/div><\/div><div id=\"605598a3de8e9adfb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_605598a3de8e9adfb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Avec Swiss Ad Impact, les annonceurs doivent recevoir des KPI d\u2019impact en plus de leur campagne publicitaire et du rapport de performance m\u00e9dia habituel. Cela signifie : des informations sur la m\u00e9morisation g\u00e9n\u00e9rale de la publicit\u00e9, sur la m\u00e9morisation de la publicit\u00e9 assist\u00e9e par support publicitaire par canal m\u00e9dia utilis\u00e9, sur l\u2019appr\u00e9ciation du support publicitaire par canal m\u00e9dia\/support publicitaire, sur la compr\u00e9hension de la publicit\u00e9, sur la pertinence de la publicit\u00e9, sur l\u2019int\u00e9r\u00eat pour la publicit\u00e9, sur la recherche d\u2019informations, sur la recommandation et sur l\u2019intention d\u2019achat ou d\u2019utilisation en raison de la publicit\u00e9.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4eafa2196003d3110 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_4eafa2196003d3110\"><a aria-expanded=\"false\" aria-controls=\"4eafa2196003d3110\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#4eafa2196003d3110\" href=\"#4eafa2196003d3110\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quelle est la m\u00e9thode d\u2019enqu\u00eate ?<\/span><\/a><\/div><\/div><div id=\"4eafa2196003d3110\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4eafa2196003d3110\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Dans le cadre de Swiss Ad Impact, une enqu\u00eate Online est r\u00e9alis\u00e9e \u00e0 l\u2019aide d\u2019un questionnaire enti\u00e8rement structur\u00e9. L\u2019enqu\u00eate est envoy\u00e9e par e-mail aux pan\u00e9listes (participants \u00e0 l\u2019enqu\u00eate). Le partenaire de panel est intervista. L\u2019enqu\u00eate est standardis\u00e9e et automatis\u00e9e. Cela permet de cr\u00e9er des benchmarks et de comparer des campagnes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6f3145669faf5cc40 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_6f3145669faf5cc40\"><a aria-expanded=\"false\" aria-controls=\"6f3145669faf5cc40\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#6f3145669faf5cc40\" href=\"#6f3145669faf5cc40\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Puis-je r\u00e9aliser Swiss Ad Impact pour toutes mes campagnes ?<\/span><\/a><\/div><\/div><div id=\"6f3145669faf5cc40\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6f3145669faf5cc40\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Swiss Ad Impact est une \u00e9tude bas\u00e9e sur l\u2019interrogation de pan\u00e9listes. Afin de pouvoir s\u2019adresser \u00e0 suffisamment de pan\u00e9listes avec et sans contact avec le support publicitaire, il existe certaines exigences minimales pour la campagne, telles que :<\/p>\n<p>Les campagnes cross-m\u00e9dia n\u00e9cessitent une port\u00e9e nette d&#8217;au moins 40 % apr\u00e8s trois semaines.<br \/>\nLes campagnes en ligne pures n\u00e9cessitent au moins 1,5 \u00e0 2 millions d&#8217;impressions publicitaires (pour l&#8217;inventaire Goldbach\u00a0: au moins 700\u00a0000\u00a0impressions publicitaires sur ordinateur).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-dfcbb6e3964dcbad3 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_dfcbb6e3964dcbad3\"><a aria-expanded=\"false\" aria-controls=\"dfcbb6e3964dcbad3\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#dfcbb6e3964dcbad3\" href=\"#dfcbb6e3964dcbad3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quand l\u2019enqu\u00eate est-elle lanc\u00e9e et combien de temps dure-t-elle ?<\/span><\/a><\/div><\/div><div id=\"dfcbb6e3964dcbad3\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_dfcbb6e3964dcbad3\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>L\u2019enqu\u00eate est envoy\u00e9e aux pan\u00e9listes (participants \u00e0 l\u2019enqu\u00eate) d\u2019intervista d\u00e8s que, pour une campagne Online exclusive, soit 250 pan\u00e9listes ont eu un contact avec la campagne (la comparaison se fait via un pixel de suivi), soit &#8211; pour les campagnes Offline et multicanal &#8211; la campagne a atteint environ 30 % de port\u00e9e nette dans la r\u00e9gion concern\u00e9e (SA &amp; RO, SA, RO). L\u2019enqu\u00eate se termine lorsque 500 pan\u00e9listes ont enti\u00e8rement rempli le questionnaire. Une seule enqu\u00eate au moyen d\u2019un questionnaire dure environ 5 minutes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9f02f4db44639f1bd fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_9f02f4db44639f1bd\"><a aria-expanded=\"false\" aria-controls=\"9f02f4db44639f1bd\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#9f02f4db44639f1bd\" href=\"#9f02f4db44639f1bd\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00c0 quelle vitesse puis-je voir les r\u00e9sultats ? Et puis-je les consulter moi-m\u00eame ? <\/span><\/a><\/div><\/div><div id=\"9f02f4db44639f1bd\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9f02f4db44639f1bd\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Actuellement, les r\u00e9sultats vous sont envoy\u00e9s par votre interlocuteur chez Goldbach sous forme de rapport PDF environ 2 \u00e0 3 jours ouvrables apr\u00e8s la fin de la campagne. Si vous le souhaitez, une comparaison des groupes cibles peut \u00e9galement \u00eatre command\u00e9e par la suite.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9dea19a09746b624b fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_9dea19a09746b624b\"><a aria-expanded=\"false\" aria-controls=\"9dea19a09746b624b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#9dea19a09746b624b\" href=\"#9dea19a09746b624b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quels m\u00e9dias puis-je \u00e9valuer ?<\/span><\/a><\/div><\/div><div id=\"9dea19a09746b624b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9dea19a09746b624b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Online, TV et\/ou Replay Ads, TVC, (Digital) Out-of-Home (DOOH), Print, Radio\/Audio, Cin\u00e9ma et M\u00e9dias sociaux au niveau de la m\u00e9morisation de la publicit\u00e9 assist\u00e9e par support publicitaire et de l\u2019appr\u00e9ciation du support publicitaire peuvent \u00eatre \u00e9valu\u00e9s, \u00e0 condition que ces m\u00e9dias soient indiqu\u00e9s lors de la commande de l\u2019\u00e9tude et qu\u2019il existe \u00e9galement un support publicitaire\/cr\u00e9ation par m\u00e9dia et qu\u2019il puisse donc \u00eatre interrog\u00e9.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ea9e80cc087200291 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_ea9e80cc087200291\"><a aria-expanded=\"false\" aria-controls=\"ea9e80cc087200291\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#ea9e80cc087200291\" href=\"#ea9e80cc087200291\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quels groupes cibles puis-je \u00e9valuer ?<\/span><\/a><\/div><\/div><div id=\"ea9e80cc087200291\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ea9e80cc087200291\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>En tant que groupes cibles, vous pouvez actuellement faire \u00e9valuer s\u00e9par\u00e9ment et en combinaison la r\u00e9gion linguistique (Suisse al\u00e9manique, Romandie), le Sexe, les groupes d\u2019\u00e2ge (15-29, 30-49, 50-64, 65+), l\u2019activit\u00e9 professionnelle ainsi que la m\u00e9morisation de la publicit\u00e9 assist\u00e9e par support publicitaire (oui\/non) par rapport au total, \u00e0 condition que le nombre de cas sous-jacent ne soit pas inf\u00e9rieur \u00e0 n=30.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a4fb68a6d7d15e900 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_a4fb68a6d7d15e900\"><a aria-expanded=\"false\" aria-controls=\"a4fb68a6d7d15e900\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#a4fb68a6d7d15e900\" href=\"#a4fb68a6d7d15e900\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Puis-je voir le questionnaire \u00e0 l\u2019avance ? Comment puis-je valider le questionnaire ? <\/span><\/a><\/div><\/div><div id=\"a4fb68a6d7d15e900\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a4fb68a6d7d15e900\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Avant le lancement de la mesure de la campagne, un lien de test vers le questionnaire Online standardis\u00e9 vous sera envoy\u00e9 si n\u00e9cessaire. Si des informations ne sont pas correctes ou ne vous satisfont pas, vous pouvez nous contacter et nous apporterons les corrections correspondantes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3b08e89674cf3f985 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_3b08e89674cf3f985\"><a aria-expanded=\"false\" aria-controls=\"3b08e89674cf3f985\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-17939-1\" data-target=\"#3b08e89674cf3f985\" href=\"#3b08e89674cf3f985\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Puis-je ajouter d\u2019autres questions au questionnaire ?<\/span><\/a><\/div><\/div><div id=\"3b08e89674cf3f985\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3b08e89674cf3f985\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00c9tant donn\u00e9 que Swiss Ad Impact est un questionnaire enti\u00e8rement automatis\u00e9 et standardis\u00e9 qui vise avant tout \u00e0 garantir la comparabilit\u00e9, il n\u2019est actuellement pas possible d\u2019ajouter des questions suppl\u00e9mentaires. Nous v\u00e9rifierons toutefois dans le cadre du d\u00e9veloppement futur si cela peut n\u00e9anmoins \u00eatre rendu possible moyennant un suppl\u00e9ment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background pattern-rot nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:29% 45%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:#ffffff;\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"600\" height=\"400\" alt=\"Femme avec t\u00e9l\u00e9phone \u00e0 l\u2019oreille devant un ordinateur portable.\" title=\"Contacte-nous\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3-600x400.jpg\" class=\"lazyload img-responsive wp-image-21237 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27934%27%20viewBox%3D%270%200%201400%20934%27%3E%3Crect%20width%3D%271400%27%20height%3D%27934%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3-800x534.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3-1200x801.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-3.jpg 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une analyse d\u2019impact publicitaire r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 \u00e9valuer votre campagne publicitaire<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-color:var(--awb-color1);\"><p>D\u00e9couvrez l\u2019efficacit\u00e9 de votre campagne. Avec Swiss Ad Impact, vous obtenez un aper\u00e7u transparent de l\u2019impact publicitaire sur tous les canaux. Nous vous accompagnons tout au long de l\u2019analyse et r\u00e9pondons \u00e0 toutes vos questions sur l\u2019offre.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);\" target=\"_self\" href=\"https:\/\/goldbach.com\/fr\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacter les experts Swiss Ad Impact<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4866,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kanal":[],"network":[],"ooh-segment":[],"region":[361,413,414],"werbeform":[],"portfolio_category":[408],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-17939","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","region-suisse-alemanique","region-suisse-romande","region-tessin","portfolio_category-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mesurer l\u2019impact publicitaire : comment optimiser vos campagnes<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 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