{"id":54334,"date":"2026-04-24T12:21:03","date_gmt":"2026-04-24T10:21:03","guid":{"rendered":"https:\/\/goldbach.com\/portfolio-items\/retail\/"},"modified":"2026-09-03T15:06:10","modified_gmt":"2026-09-03T13:06:10","slug":"retail","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/fr\/portfolio-items\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling pattern-rot\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Segment OOH : Retail<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/fr\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left awb-menu_mt-align-flex-start mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Retail\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-info-portfolio-konditionen-kontakt\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-57036\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-57036 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"57036\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-57037\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-57037 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"57037\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Portfolio<\/span><\/a><\/li><li  id=\"menu-item-57038\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-57038 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"57038\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#konditionen-specs\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Konditionen &#038; Specs<\/span><\/a><\/li><li  id=\"menu-item-57039\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-57039 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"57039\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Kontakt<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:7.84%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 89;--awb-object-position:49% 50%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1920\" height=\"960\" title=\"DOOH branding zone\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1.webp\" class=\"lazyload img-responsive wp-image-16589 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27960%27%20viewBox%3D%270%200%201920%20960%27%3E%3Crect%20width%3D%271920%27%20height%3D%27960%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1-200x100.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1-400x200.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1-600x300.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1-800x400.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1-1200x600.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/250506_tommy_1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Retail : faire de la publicit\u00e9 l\u00e0 o\u00f9 la d\u00e9cision d\u2019achat est prise<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><div class=\"pagecomponent__header\" data-v-513baaa0=\"\">\n<p>Parmi les lieux d\u00e9di\u00e9s au shopping et aux loisirs figurent les centres commerciaux, les galeries marchandes et les stations-service avec magasins de proximit\u00e9. Les galeries marchandes attirent un large public qui a du temps devant lui, est dispos\u00e9 \u00e0 acheter et s\u2019int\u00e9resse \u00e0 la mode et aux offres de loisirs. Les magasins de proximit\u00e9 s\u2019adressent \u00e0 des groupes cibles urbains et mobiles qui souhaitent faire des achats spontan\u00e9s et satisfaire rapidement un besoin. Le point commun entre ces deux formats est la pr\u00e9sence imm\u00e9diate sur le point de vente (POS) \u2013 c\u2019est-\u00e0-dire au moment m\u00eame o\u00f9 la d\u00e9cision d\u2019achat est prise. En combinant les deux, tu atteins une port\u00e9e maximale et couvres \u00e0 la fois les achats planifi\u00e9s et spontan\u00e9s.    <\/p>\n<p>B\u00e2le, Berne, Gen\u00e8ve, Lausanne, Lucerne, Locarno, Saint-Gall, Winterthour, Zurich<\/p>\n<\/div>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type kontakt-content\" style=\"--awb-margin-right:10px;--awb-margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/contacter-lequipe-out-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Obtenir des conseils<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type offerte-content\" style=\"--awb-margin-right:10px;--awb-margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/demander-une-offre\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Demander une offre<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type plakatch-content\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/plakat.ch\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9server une campagne OOH<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"mediadaten\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-2\" style=\"--awb-body-color:var(--awb-color1);--awb-border-color:var(--awb-color2);--awb-color:var(--awb-color1);--awb-border-color:var(--awb-color2);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-6 col-md-6 col-sm-6\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"unit\">&gt;<\/span><span class=\"display-counter\" data-value=\"4700\" data-delimiter=\"&#039;\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">Espaces publicitaires classiques et num\u00e9riques<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-6 col-md-6 col-sm-6\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"unit\">&gt;<\/span><span class=\"display-counter\" data-value=\"4000000\" data-delimiter=\"&#039;\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">clients hebdomadaires<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:0px;--awb-aspect-ratio:3 \/ 2;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-6 fusion-columns-total-6 fusion-gallery-layout-grid fusion-gallery-1 has-aspect-ratio\"><div style=\"padding:0px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-6 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-tommy_4.webp\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-tommy_4-320x202.webp\" width=\"320\" height=\"202\" alt=\"\" title=\"DOOH branding zone\" aria-label=\"DOOH branding zone\" class=\"img-responsive wp-image-54319 fusion-gallery-image-size-fixed\" srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-tommy_4-320x202.webp 320w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-tommy_4-700x441.webp 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/div><div style=\"padding:0px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-6 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-centre_bahnhof_biel_2.webp\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-centre_bahnhof_biel_2-320x202.webp\" width=\"320\" height=\"202\" alt=\"\" title=\"DOOH branding zone\" aria-label=\"DOOH branding zone\" class=\"img-responsive wp-image-54320 fusion-gallery-image-size-fixed\" srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-centre_bahnhof_biel_2-320x202.webp 320w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-centre_bahnhof_biel_2-700x441.webp 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/div><div style=\"padding:0px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-6 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-stjakob-d2.webp\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-stjakob-d2-320x202.webp\" width=\"320\" height=\"202\" alt=\"\" title=\"\u00c9cran DOOH au POS\" aria-label=\"\u00c9cran DOOH au POS\" class=\"img-responsive wp-image-54321 fusion-gallery-image-size-fixed\" srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-stjakob-d2-320x202.webp 320w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-stjakob-d2-700x441.webp 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/div><div style=\"padding:0px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-6 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_cooppronto_15804113.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_cooppronto_15804113-320x202.jpg\" width=\"320\" height=\"202\" alt=\"\" title=\"\u00c9cran DOOH dans un magasin de proximit\u00e9\" aria-label=\"\u00c9cran DOOH dans un magasin de proximit\u00e9\" class=\"img-responsive wp-image-54322 fusion-gallery-image-size-fixed\" srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_cooppronto_15804113-320x202.jpg 320w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_cooppronto_15804113-700x441.jpg 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/div><div style=\"padding:0px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-6 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-karatekid_2.webp\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-karatekid_2-320x202.webp\" width=\"320\" height=\"202\" alt=\"\" title=\"DOOH branding zone\" aria-label=\"DOOH branding zone\" class=\"img-responsive wp-image-54323 fusion-gallery-image-size-fixed\" srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-karatekid_2-320x202.webp 320w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-karatekid_2-700x441.webp 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/div><div style=\"padding:0px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-6 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_coopretail_137439_2.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_coopretail_137439_2-320x202.jpg\" width=\"320\" height=\"202\" alt=\"\" title=\"Affiche lumineuse chez Coop\" aria-label=\"Affiche lumineuse chez Coop\" class=\"img-responsive wp-image-54324 fusion-gallery-image-size-fixed\" srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_coopretail_137439_2-320x202.jpg 320w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/ooh-retail-pos_coopretail_137439_2-700x441.jpg 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"portfolio\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Notre portefeuille du segment Retail<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color8);\"><p>Utilise toute la palette de la publicit\u00e9 ext\u00e9rieure moderne et place ton message exactement l\u00e0 o\u00f9 il aura le plus d\u2019impact. Avec le portefeuille OOH polyvalent de Goldbach Neo, tu atteins ton groupe cible de mani\u00e8re \u00e9motionnelle avec un fort pouvoir d\u2019attention et \u00e0 des emplacements cl\u00e9s.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"portfolio-filter\" data-lazy-load=\"yes\" data-randomize-elements=\"no\" data-cards-per-row=\"6\" id=\"portfolio-filter-6a99a91ecc248\">\n    <input type=\"hidden\" name=\"hide_filters\" value=\"channel,region,format,category,network,ooh_segments,search_input,channel,region,format,category,network,ooh_segments,search_input\" \/>\n    <input type=\"hidden\" name=\"exclude_ids\" value=\"\" \/>\n    <input type=\"hidden\" name=\"show_load_more\" value=\"yes\" \/>\n    <div class=\"filters\">\n        <!-- Chip 1 (Beispiel) -->\n                    <input type=\"hidden\" name=\"channel\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"region\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"network\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"format\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"category\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"ooh_segment\" value=\"872\" \/>\n        \n                    <input type=\"hidden\" name=\"q\" class=\"filter-input\" value=\"\" \/>\n        \n            <\/div>\n    \n    <div class=\"portfolio-filter-result\">\n        \n        <div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-6\" style=\"--awb-columns:6;\" data-post-type-label=\"portefeuille\"><ul class=\"fusion-grid fusion-grid-6 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/bale\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>B\u00e2le<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/berne\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Berne<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/geneve\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Gen\u00e8ve<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/locarno\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Locarno<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/lucerne\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Lucerne<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/zurich\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Zurich<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div>    <\/div>\n\n    <div class=\"portfolio-filter-load-more-container\">\n\n        <button type=\"button\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type load-more\">\n            <span class=\"fusion-button-text awb-button__text awb-button__text--default\">Charger plus<\/span>\n        <\/button>\n    <\/div>\n\n    <div class=\"loader-container\" style=\"display: none;\">\n        <div class=\"spinner\"><\/div>\n    <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"conditions-sp\u00e9cifications\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-4 flip-effect-classic equal-heights my-flipbox\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2025\/11\/BE-Kornhausstrasse-8121-800x533.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Prix et conditions<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Savoir ce qui existe, combien \u00e7a co\u00fbte et ce que cela signifie. Obtiens un premier aper\u00e7u.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient download\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/07\/260807_Factsheet_Tarif_DE.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers la tarification &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2025\/11\/Locarno-Piazza-Castello_c-800x533.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Sp\u00e9cifications techniques<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Sp\u00e9cifications techniques pour l&#8217;affichage classique et digital.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:#b61f34;--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbachneo.com\/de\/planung\/technische-spezifikationen\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers les sp\u00e9cifications techniques &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2025\/11\/ZH-Duebendorf-800x534.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Production<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La production d\u00e9pend du type d&#8217;affiches que tu pr\u00e9vois. Les megaposters, les affiches classiques ou les espaces publicitaires num\u00e9riques ont des exigences diff\u00e9rentes.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbachneo.com\/de\/planung\/produktion\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Informations sur la production&gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"1.2\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2025\/11\/Sihlquai-_D-800x600.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Plateforme de r\u00e9servation Out of Home<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Mettez votre marque en avant : d\u00e9couvrez sur plakat.ch les meilleurs emplacements pour votre campagne.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/plakat.ch\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Acc\u00e9der \u00e0 la plateforme de r\u00e9servation OOH &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"contact\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:29% 45%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"600\" height=\"400\" alt=\"Femme concentr\u00e9e dans une conversation, assise devant un ordinateur portable et portant un casque\" title=\"contactez-nous\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg\" class=\"lazyload img-responsive wp-image-6303 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27934%27%20viewBox%3D%270%200%201400%20934%27%3E%3Crect%20width%3D%271400%27%20height%3D%27934%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-800x534.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-1200x801.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>pour une campagne de publicit\u00e9 ext\u00e9rieure r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous t\u2019aidons \u00e0 planifier ta campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-color:var(--awb-color1);\"><p>Si tu as des questions, n\u2019h\u00e9site pas \u00e0 nous contacter. Nous serons ravis de faire ta connaissance et de t\u2019aider avec ta campagne.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/contacter-lequipe-out-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacter les experts Out of Home<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":16589,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kanal":[319],"network":[],"ooh-segment":[],"region":[361,413,414],"werbeform":[383,329],"portfolio_category":[863],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-54334","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","kanal-out-of-home","region-suisse-alemanique","region-suisse-romande","region-tessin","werbeform-affiche","werbeform-digital-ooh","portfolio_category-segments-ooh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail : faire de la publicit\u00e9 l\u00e0 o\u00f9 la d\u00e9cision d\u2019achat est prise<\/title>\n<meta name=\"description\" content=\"Parmi les lieux d\u00e9di\u00e9s au shopping et aux loisirs figurent les centres commerciaux, les galeries marchandes et les stations-service avec magasins de proximit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail\" \/>\n<meta property=\"og:description\" content=\"Parmi les lieux d\u00e9di\u00e9s au shopping et aux loisirs figurent les centres commerciaux, les galeries marchandes et les stations-service avec magasins de proximit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/portfolio-items\/retail\/\" \/>\n<meta property=\"og:site_name\" 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