{"id":49902,"date":"2026-05-26T13:39:31","date_gmt":"2026-05-26T11:39:31","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/affinite\/"},"modified":"2026-05-26T13:39:31","modified_gmt":"2026-05-26T11:39:31","slug":"affinite","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/affinite\/","title":{"rendered":"Affinit\u00e9"},"content":{"rendered":"<p>Mesure de la repr&eacute;sentation d&rsquo;un groupe cible dans un m&eacute;dia par rapport &agrave; la population totale. Elle est exprim&eacute;e sous forme d&rsquo;indice qui met en relation la port&eacute;e ou le rating du groupe cible avec l&rsquo;ensemble de la population. Des valeurs sup&eacute;rieures &agrave; 100 indiquent une repr&eacute;sentation sup&eacute;rieure &agrave; la moyenne, des valeurs inf&eacute;rieures &agrave; 100 une repr&eacute;sentation inf&eacute;rieure &agrave; la moyenne.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mesure de la repr&eacute;sentation d&rsquo;un groupe cible dans un m&eacute;dia par rapport &agrave; la population totale. Elle est exprim&eacute;e sous forme d&rsquo;indice qui met en relation la port&eacute;e ou le rating du groupe cible avec l&rsquo;ensemble de la population. Des valeurs sup&eacute;rieures &agrave; 100 indiquent une repr&eacute;sentation sup&eacute;rieure &agrave; la  [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-49902","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Affinit\u00e9 - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/affinite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affinit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Mesure de la repr&eacute;sentation d&rsquo;un groupe cible dans un m&eacute;dia par rapport &agrave; la population totale. 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