{"id":50626,"date":"2026-05-28T15:47:07","date_gmt":"2026-05-28T13:47:07","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/evitement-publicitaire\/"},"modified":"2026-05-28T15:47:07","modified_gmt":"2026-05-28T13:47:07","slug":"evitement-publicitaire","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/evitement-publicitaire\/","title":{"rendered":"\u00c9vitement publicitaire"},"content":{"rendered":"<p>La diff\u00e9rence en pourcentage entre l\u2019audience du programme et celle de la publicit\u00e9, indiquant dans quelle mesure l\u2019audience diminue pendant les \u00e9crans publicitaires par rapport au contenu r\u00e9dactionnel. Elle sert d\u2019indicateur pour le comportement de zapping des t\u00e9l\u00e9spectateurs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La diff\u00e9rence en pourcentage entre l\u2019audience du programme et celle de la publicit\u00e9, indiquant dans quelle mesure l\u2019audience diminue pendant les \u00e9crans publicitaires par rapport au contenu r\u00e9dactionnel. Elle sert d\u2019indicateur pour le comportement de zapping des t\u00e9l\u00e9spectateurs.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[917],"glossary-tags":[],"class_list":["post-50626","glossary","type-glossary","status-publish","hentry","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9vitement publicitaire - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/evitement-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9vitement publicitaire\" \/>\n<meta property=\"og:description\" content=\"La diff\u00e9rence en pourcentage entre l\u2019audience du programme et celle de la publicit\u00e9, indiquant dans quelle mesure l\u2019audience diminue pendant les \u00e9crans publicitaires par rapport au contenu r\u00e9dactionnel. 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