{"id":50634,"date":"2026-05-28T15:47:04","date_gmt":"2026-05-28T13:47:04","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/wemf\/"},"modified":"2026-05-28T15:47:04","modified_gmt":"2026-05-28T13:47:04","slug":"wemf","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/wemf\/","title":{"rendered":"WEMF"},"content":{"rendered":"<p>La WEMF (dont le si\u00e8ge est \u00e0 Zurich) recueille en Suisse et au Liechtenstein des donn\u00e9es sur l\u2019utilisation des m\u00e9dias pour le placement cibl\u00e9 de publicit\u00e9 dans les journaux et magazines. Ses missions principales incluent l\u2019\u00e9tude nationale des lectorats, la certification des tirages de la presse suisse ainsi que la certification d\u2019autres cat\u00e9gories de m\u00e9dias (par ex. DOOH et publicit\u00e9 dans les transports publics). En outre, elle \u00e9labore des \u00e9tudes et des statistiques pertinentes pour le marketing pour l\u2019ensemble du secteur des m\u00e9dias et de la publicit\u00e9.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La WEMF (dont le si\u00e8ge est \u00e0 Zurich) recueille en Suisse et au Liechtenstein des donn\u00e9es sur l\u2019utilisation des m\u00e9dias pour le placement cibl\u00e9 de publicit\u00e9 dans les journaux et magazines. Ses missions principales incluent l\u2019\u00e9tude nationale des lectorats, la certification des tirages de la presse suisse ainsi que la  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-50634","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WEMF - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/wemf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEMF\" \/>\n<meta property=\"og:description\" content=\"La WEMF (dont le si\u00e8ge est \u00e0 Zurich) recueille en Suisse et au Liechtenstein des donn\u00e9es sur l\u2019utilisation des m\u00e9dias pour le placement cibl\u00e9 de publicit\u00e9 dans les journaux et magazines. 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