{"id":50721,"date":"2026-05-28T15:47:04","date_gmt":"2026-05-28T13:47:04","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/depenses-publicitaires-en-suisse\/"},"modified":"2026-05-28T15:47:04","modified_gmt":"2026-05-28T13:47:04","slug":"depenses-publicitaires-en-suisse","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/depenses-publicitaires-en-suisse\/","title":{"rendered":"D\u00e9penses publicitaires en Suisse"},"content":{"rendered":"<p>L\u2019enqu\u00eate r\u00e9alis\u00e9e par la WEMF sur mandat de la Fondation Statistique publicitaire Suisse fournit des informations sur les montants nets que les annonceurs ont investis, au cours d\u2019une ann\u00e9e, dans les principaux m\u00e9dias publicitaires pour la diffusion de leurs messages publicitaires (d\u00e9penses publicitaires nettes). Sont notamment recens\u00e9es les cat\u00e9gories presse, t\u00e9l\u00e9vision, Radio, cin\u00e9ma, affichage ext\u00e9rieur (y compris DOOH), Online ainsi que d\u2019autres formats publicitaires. L\u2019enqu\u00eate est r\u00e9alis\u00e9e chaque ann\u00e9e selon les m\u00eames r\u00e8gles, ce qui garantit une forte comparabilit\u00e9 des Data dans le temps.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enqu\u00eate r\u00e9alis\u00e9e par la WEMF sur mandat de la Fondation Statistique publicitaire Suisse fournit des informations sur les montants nets que les annonceurs ont investis, au cours d\u2019une ann\u00e9e, dans les principaux m\u00e9dias publicitaires pour la diffusion de leurs messages publicitaires (d\u00e9penses publicitaires nettes). Sont notamment recens\u00e9es les cat\u00e9gories presse,  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-50721","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u00e9penses publicitaires en Suisse - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/depenses-publicitaires-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9penses publicitaires en Suisse\" \/>\n<meta property=\"og:description\" content=\"L\u2019enqu\u00eate r\u00e9alis\u00e9e par la WEMF sur mandat de la Fondation Statistique publicitaire Suisse fournit des informations sur les montants nets que les annonceurs ont investis, au cours d\u2019une ann\u00e9e, dans les principaux m\u00e9dias publicitaires pour la diffusion de leurs messages publicitaires (d\u00e9penses publicitaires nettes). 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