{"id":50911,"date":"2026-05-28T15:46:52","date_gmt":"2026-05-28T13:46:52","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/sponsoring\/"},"modified":"2026-05-28T15:46:52","modified_gmt":"2026-05-28T13:46:52","slug":"sponsoring","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/sponsoring\/","title":{"rendered":"Sponsoring"},"content":{"rendered":"<p>Le sponsoring d\u00e9signe l\u2019int\u00e9gration d\u2019une marque \u00e0 proximit\u00e9 d\u2019un support publicitaire plac\u00e9 de mani\u00e8re visible (billboard). Le placement s\u2019effectue directement avant et apr\u00e8s l\u2019\u00e9mission ainsi qu\u2019avant et apr\u00e8s les \u00e9crans publicitaires. La marque est alors pr\u00e9sent\u00e9e comme le sponsor de l\u2019environnement et b\u00e9n\u00e9ficie du transfert d\u2019image ainsi que d\u2019une visibilit\u00e9 de premier plan.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le sponsoring d\u00e9signe l\u2019int\u00e9gration d\u2019une marque \u00e0 proximit\u00e9 d\u2019un support publicitaire plac\u00e9 de mani\u00e8re visible (billboard). Le placement s\u2019effectue directement avant et apr\u00e8s l\u2019\u00e9mission ainsi qu\u2019avant et apr\u00e8s les \u00e9crans publicitaires. La marque est alors pr\u00e9sent\u00e9e comme le sponsor de l\u2019environnement et b\u00e9n\u00e9ficie du transfert d\u2019image ainsi que d\u2019une visibilit\u00e9  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,917],"glossary-tags":[],"class_list":["post-50911","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsoring - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/sponsoring\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsoring\" \/>\n<meta property=\"og:description\" content=\"Le sponsoring d\u00e9signe l\u2019int\u00e9gration d\u2019une marque \u00e0 proximit\u00e9 d\u2019un support publicitaire plac\u00e9 de mani\u00e8re visible (billboard). 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