{"id":50942,"date":"2026-05-28T15:46:46","date_gmt":"2026-05-28T13:46:46","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/return-on-investment-roi\/"},"modified":"2026-05-28T15:46:46","modified_gmt":"2026-05-28T13:46:46","slug":"return-on-investment-roi","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/return-on-investment-roi\/","title":{"rendered":"Return on Investment (ROI)"},"content":{"rendered":"<p>Un indicateur de gestion qui mesure le rapport entre le capital investi (budget publicitaire) et le b\u00e9n\u00e9fice qui en r\u00e9sulte. En marketing, le ROI indique combien de francs de b\u00e9n\u00e9fice ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s par franc publicitaire investi. Il sert au contr\u00f4le de l&#8217;efficacit\u00e9 et \u00e0 l&#8217;allocation budg\u00e9taire.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un indicateur de gestion qui mesure le rapport entre le capital investi (budget publicitaire) et le b\u00e9n\u00e9fice qui en r\u00e9sulte. En marketing, le ROI indique combien de francs de b\u00e9n\u00e9fice ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s par franc publicitaire investi. Il sert au contr\u00f4le de l&#8217;efficacit\u00e9 et \u00e0 l&#8217;allocation budg\u00e9taire.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-50942","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Return on Investment (ROI) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/return-on-investment-roi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return on Investment (ROI)\" \/>\n<meta property=\"og:description\" content=\"Un indicateur de gestion qui mesure le rapport entre le capital investi (budget publicitaire) et le b\u00e9n\u00e9fice qui en r\u00e9sulte. 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