{"id":50948,"date":"2026-05-28T15:46:45","date_gmt":"2026-05-28T13:46:45","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/rating\/"},"modified":"2026-05-28T15:46:45","modified_gmt":"2026-05-28T13:46:45","slug":"rating","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/rating\/","title":{"rendered":"Rating"},"content":{"rendered":"<p>Le rating indique combien de personnes d&#8217;un groupe cible ont regard\u00e9 une \u00e9mission ou un bloc publicitaire en moyenne \u00e0 chaque instant. Pour le calcul, on enregistre en continu combien de personnes regardent \u00e0 un moment donn\u00e9 ; \u00e0 la fin, on calcule la moyenne sur toute la dur\u00e9e de diffusion. Contrairement \u00e0 la port\u00e9e nette, on prend ainsi en compte la dur\u00e9e pendant laquelle le groupe cible est effectivement rest\u00e9 \u00ab \u00e0 l&#8217;\u00e9coute \u00bb, ce qui permet de mesurer la popularit\u00e9 r\u00e9elle et la performance de visionnage effective d&#8217;un programme.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le rating indique combien de personnes d&#8217;un groupe cible ont regard\u00e9 une \u00e9mission ou un bloc publicitaire en moyenne \u00e0 chaque instant. Pour le calcul, on enregistre en continu combien de personnes regardent \u00e0 un moment donn\u00e9 ; \u00e0 la fin, on calcule la moyenne sur toute la dur\u00e9e de  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[917],"glossary-tags":[],"class_list":["post-50948","glossary","type-glossary","status-publish","hentry","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rating - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/rating\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rating\" \/>\n<meta property=\"og:description\" content=\"Le rating indique combien de personnes d&#8217;un groupe cible ont regard\u00e9 une \u00e9mission ou un bloc publicitaire en moyenne \u00e0 chaque instant. 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