{"id":51071,"date":"2026-05-28T15:45:47","date_gmt":"2026-05-28T13:45:47","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/etudes-mach\/"},"modified":"2026-05-28T15:45:47","modified_gmt":"2026-05-28T13:45:47","slug":"etudes-mach","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/etudes-mach\/","title":{"rendered":"\u00c9tudes MACH"},"content":{"rendered":"<p>La s\u00e9rie d&#8217;\u00e9tudes MACH constitue l&#8217;instrument de recherche standard de la WEMF (SA pour la recherche sur les m\u00e9dias publicitaires) pour la mesure de l&#8217;audience et de la consommation des m\u00e9dias en Suisse. Elle repr\u00e9sente la monnaie officielle pour la planification des m\u00e9dias imprim\u00e9s et fournit des Data d\u00e9taill\u00e9es sur les habitudes de consommation, les int\u00e9r\u00eats et la d\u00e9mographie de la population suisse. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La s\u00e9rie d&#8217;\u00e9tudes MACH constitue l&#8217;instrument de recherche standard de la WEMF (SA pour la recherche sur les m\u00e9dias publicitaires) pour la mesure de l&#8217;audience et de la consommation des m\u00e9dias en Suisse. Elle repr\u00e9sente la monnaie officielle pour la planification des m\u00e9dias imprim\u00e9s et fournit des Data d\u00e9taill\u00e9es sur  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-51071","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tudes MACH - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/etudes-mach\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tudes MACH\" \/>\n<meta property=\"og:description\" content=\"La s\u00e9rie d&#8217;\u00e9tudes MACH constitue l&#8217;instrument de recherche standard de la WEMF (SA pour la recherche sur les m\u00e9dias publicitaires) pour la mesure de l&#8217;audience et de la consommation des m\u00e9dias en Suisse. 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