{"id":51074,"date":"2026-05-28T15:45:52","date_gmt":"2026-05-28T13:45:52","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/net-net\/"},"modified":"2026-05-28T15:45:52","modified_gmt":"2026-05-28T13:45:52","slug":"net-net","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/net-net\/","title":{"rendered":"Net net"},"content":{"rendered":"<p>Le montant final de facturation d\u2019une insertion m\u00e9dia apr\u00e8s d\u00e9duction de tous les rabais, conditions sp\u00e9ciales et de la commission de conseil (BK) du montant brut. Le net net est l\u2019indicateur le plus efficace pour le contr\u00f4le budg\u00e9taire, car il refl\u00e8te les co\u00fbts r\u00e9els de la campagne, sans r\u00e9mun\u00e9rations d\u2019agence ni r\u00e9ductions de prix. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le montant final de facturation d\u2019une insertion m\u00e9dia apr\u00e8s d\u00e9duction de tous les rabais, conditions sp\u00e9ciales et de la commission de conseil (BK) du montant brut. Le net net est l\u2019indicateur le plus efficace pour le contr\u00f4le budg\u00e9taire, car il refl\u00e8te les co\u00fbts r\u00e9els de la campagne, sans r\u00e9mun\u00e9rations d\u2019agence  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-51074","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Net net - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/net-net\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Net net\" \/>\n<meta property=\"og:description\" content=\"Le montant final de facturation d\u2019une insertion m\u00e9dia apr\u00e8s d\u00e9duction de tous les rabais, conditions sp\u00e9ciales et de la commission de conseil (BK) du montant brut. 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