{"id":51111,"date":"2026-05-28T15:45:38","date_gmt":"2026-05-28T13:45:38","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/utilisateur-intensif\/"},"modified":"2026-05-28T15:45:38","modified_gmt":"2026-05-28T13:45:38","slug":"utilisateur-intensif","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/utilisateur-intensif\/","title":{"rendered":"Utilisateur intensif"},"content":{"rendered":"<p>Personnes qui utilisent un m\u00e9dia sp\u00e9cifique (par ex. TV, Internet, Radio) ou une cat\u00e9gorie de produits avec une fr\u00e9quence et une intensit\u00e9 sup\u00e9rieures \u00e0 la moyenne. La classification s\u2019effectue g\u00e9n\u00e9ralement par une division en trois (splitting tertiaire) des utilisateurs en utilisateurs intensifs, moyens et l\u00e9gers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personnes qui utilisent un m\u00e9dia sp\u00e9cifique (par ex. TV, Internet, Radio) ou une cat\u00e9gorie de produits avec une fr\u00e9quence et une intensit\u00e9 sup\u00e9rieures \u00e0 la moyenne. La classification s\u2019effectue g\u00e9n\u00e9ralement par une division en trois (splitting tertiaire) des utilisateurs en utilisateurs intensifs, moyens et l\u00e9gers.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,917],"glossary-tags":[],"class_list":["post-51111","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Utilisateur intensif - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/utilisateur-intensif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilisateur intensif\" \/>\n<meta property=\"og:description\" content=\"Personnes qui utilisent un m\u00e9dia sp\u00e9cifique (par ex. 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