{"id":51125,"date":"2026-05-28T15:45:35","date_gmt":"2026-05-28T13:45:35","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/flighting\/"},"modified":"2026-05-28T15:45:35","modified_gmt":"2026-05-28T13:45:35","slug":"flighting","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/flighting\/","title":{"rendered":"Flighting"},"content":{"rendered":"<p>Le flighting d\u00e9crit les phases d&#8217;une campagne et le d\u00e9ploiement temporel des mesures. Le flighting permet d&#8217;\u00e9taler le budget de mani\u00e8re cibl\u00e9e sur une p\u00e9riode prolong\u00e9e. En fonction de l&#8217;environnement concurrentiel, la pression publicitaire et le nombre de flights sont utilis\u00e9s de mani\u00e8re flexible. Une strat\u00e9gie possible consiste \u00e0 alterner des phases \u00e0 forte intensit\u00e9 publicitaire et des phases \u00e0 faible intensit\u00e9 publicitaire.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le flighting d\u00e9crit les phases d&#8217;une campagne et le d\u00e9ploiement temporel des mesures. Le flighting permet d&#8217;\u00e9taler le budget de mani\u00e8re cibl\u00e9e sur une p\u00e9riode prolong\u00e9e. En fonction de l&#8217;environnement concurrentiel, la pression publicitaire et le nombre de flights sont utilis\u00e9s de mani\u00e8re flexible. Une strat\u00e9gie possible consiste \u00e0 alterner  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-51125","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Flighting - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/flighting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flighting\" \/>\n<meta property=\"og:description\" content=\"Le flighting d\u00e9crit les phases d&#8217;une campagne et le d\u00e9ploiement temporel des mesures. 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