{"id":51135,"date":"2026-05-28T15:36:38","date_gmt":"2026-05-28T13:36:38","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/connected-tv-ctv\/"},"modified":"2026-05-28T15:36:38","modified_gmt":"2026-05-28T13:36:38","slug":"connected-tv-ctv","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/connected-tv-ctv\/","title":{"rendered":"Connected TV (CTV)"},"content":{"rendered":"<p>La Connected TV (CTV) d\u00e9signe les t\u00e9l\u00e9viseurs dot\u00e9s d&#8217;une connexion Internet, permettant ainsi l&#8217;acc\u00e8s \u00e0 des contenus num\u00e9riques au-del\u00e0 de la t\u00e9l\u00e9vision par c\u00e2ble ou satellite classique. Ce terme englobe les Smart TV avec interface int\u00e9gr\u00e9e, ainsi que les t\u00e9l\u00e9viseurs traditionnels rendus compatibles en ligne par des appareils externes tels que les cl\u00e9s de streaming (par ex. Amazon Fire Stick), les d\u00e9codeurs (par ex. Apple TV) ou les consoles de jeux. En tant que plateforme publicitaire, la CTV permet d&#8217;enrichir la t\u00e9l\u00e9vision lin\u00e9aire avec des formats publicitaires interactifs et programmatiques.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Connected TV (CTV) d\u00e9signe les t\u00e9l\u00e9viseurs dot\u00e9s d&#8217;une connexion Internet, permettant ainsi l&#8217;acc\u00e8s \u00e0 des contenus num\u00e9riques au-del\u00e0 de la t\u00e9l\u00e9vision par c\u00e2ble ou satellite classique. Ce terme englobe les Smart TV avec interface int\u00e9gr\u00e9e, ainsi que les t\u00e9l\u00e9viseurs traditionnels rendus compatibles en ligne par des appareils externes tels  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[916,917],"glossary-tags":[],"class_list":["post-51135","glossary","type-glossary","status-publish","hentry","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connected TV (CTV) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/connected-tv-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected TV (CTV)\" \/>\n<meta property=\"og:description\" content=\"La Connected TV (CTV) d\u00e9signe les t\u00e9l\u00e9viseurs dot\u00e9s d&#8217;une connexion Internet, permettant ainsi l&#8217;acc\u00e8s \u00e0 des contenus num\u00e9riques au-del\u00e0 de la t\u00e9l\u00e9vision par c\u00e2ble ou satellite classique. 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