{"id":51154,"date":"2026-05-28T15:36:35","date_gmt":"2026-05-28T13:36:35","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/depenses-publicitaires-brutes\/"},"modified":"2026-05-28T15:36:35","modified_gmt":"2026-05-28T13:36:35","slug":"depenses-publicitaires-brutes","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/depenses-publicitaires-brutes\/","title":{"rendered":"D\u00e9penses publicitaires brutes"},"content":{"rendered":"<p>Les co\u00fbts des insertions publicitaires au prix catalogue officiel. Cette valeur s\u2019entend avant d\u00e9duction des rabais ou des commissions d\u2019agence et n\u2019inclut pas les co\u00fbts de production du support publicitaire. Elle sert principalement \u00e0 rendre la pression publicitaire des entreprises comparable.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les co\u00fbts des insertions publicitaires au prix catalogue officiel. Cette valeur s\u2019entend avant d\u00e9duction des rabais ou des commissions d\u2019agence et n\u2019inclut pas les co\u00fbts de production du support publicitaire. Elle sert principalement \u00e0 rendre la pression publicitaire des entreprises comparable.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-51154","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u00e9penses publicitaires brutes - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/depenses-publicitaires-brutes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9penses publicitaires brutes\" \/>\n<meta property=\"og:description\" content=\"Les co\u00fbts des insertions publicitaires au prix catalogue officiel. 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