{"id":51167,"date":"2026-05-28T15:36:31","date_gmt":"2026-05-28T13:36:31","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/audit\/"},"modified":"2026-05-28T15:36:31","modified_gmt":"2026-05-28T13:36:31","slug":"audit","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/audit\/","title":{"rendered":"Audit"},"content":{"rendered":"<p>Dans le secteur des m\u00e9dias et de la publicit\u00e9, un audit d\u00e9signe un examen ind\u00e9pendant des donn\u00e9es de performance, de la facturation ou des m\u00e9thodes de mesure. Il permet de v\u00e9rifier si les donn\u00e9es de port\u00e9e, d\u2019utilisation ou de publicit\u00e9 sont collect\u00e9es, analys\u00e9es et pr\u00e9sent\u00e9es correctement. L\u2019objectif est de garantir la transparence, la comparabilit\u00e9 et la confiance dans les indicateurs de r\u00e9f\u00e9rence des m\u00e9dias et de la publicit\u00e9.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le secteur des m\u00e9dias et de la publicit\u00e9, un audit d\u00e9signe un examen ind\u00e9pendant des donn\u00e9es de performance, de la facturation ou des m\u00e9thodes de mesure. Il permet de v\u00e9rifier si les donn\u00e9es de port\u00e9e, d\u2019utilisation ou de publicit\u00e9 sont collect\u00e9es, analys\u00e9es et pr\u00e9sent\u00e9es correctement. L\u2019objectif est de garantir  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[908,916,915,917],"glossary-tags":[],"class_list":["post-51167","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audit - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/audit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audit\" \/>\n<meta property=\"og:description\" content=\"Dans le secteur des m\u00e9dias et de la publicit\u00e9, un audit d\u00e9signe un examen ind\u00e9pendant des donn\u00e9es de performance, de la facturation ou des m\u00e9thodes de mesure. 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