{"id":51177,"date":"2026-05-28T15:36:26","date_gmt":"2026-05-28T13:36:26","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/addressable-tv\/"},"modified":"2026-05-28T15:36:26","modified_gmt":"2026-05-28T13:36:26","slug":"addressable-tv","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/","title":{"rendered":"Addressable TV"},"content":{"rendered":"<p>L\u2019Addressable TV d\u00e9signe une forme de publicit\u00e9 TV permettant de diffuser des contenus publicitaires diff\u00e9rents de mani\u00e8re cibl\u00e9e aupr\u00e8s de divers foyers ou groupes d\u2019utilisateurs au sein d\u2019un m\u00eame programme t\u00e9l\u00e9vis\u00e9 lin\u00e9aire. Le pilotage s\u2019appuie sur les donn\u00e9es, permettant ainsi de personnaliser davantage les campagnes publicitaires et de les d\u00e9ployer sp\u00e9cifiquement selon le groupe cible. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Addressable TV d\u00e9signe une forme de publicit\u00e9 TV permettant de diffuser des contenus publicitaires diff\u00e9rents de mani\u00e8re cibl\u00e9e aupr\u00e8s de divers foyers ou groupes d\u2019utilisateurs au sein d\u2019un m\u00eame programme t\u00e9l\u00e9vis\u00e9 lin\u00e9aire. Le pilotage s\u2019appuie sur les donn\u00e9es, permettant ainsi de personnaliser davantage les campagnes publicitaires et de les d\u00e9ployer  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[916,917],"glossary-tags":[],"class_list":["post-51177","glossary","type-glossary","status-publish","hentry","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Addressable TV - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addressable TV\" \/>\n<meta property=\"og:description\" content=\"L\u2019Addressable TV d\u00e9signe une forme de publicit\u00e9 TV permettant de diffuser des contenus publicitaires diff\u00e9rents de mani\u00e8re cibl\u00e9e aupr\u00e8s de divers foyers ou groupes d\u2019utilisateurs au sein d\u2019un m\u00eame programme t\u00e9l\u00e9vis\u00e9 lin\u00e9aire. Le pilotage s\u2019appuie sur les donn\u00e9es, permettant ainsi de personnaliser davantage les campagnes publicitaires et de les d\u00e9ployer [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/glossary\\\/addressable-tv\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/glossary\\\/addressable-tv\\\/\",\"name\":\"Addressable TV - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-05-28T13:36:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/glossary\\\/addressable-tv\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/fr\\\/glossary\\\/addressable-tv\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/glossary\\\/addressable-tv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Addressable TV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Addressable TV - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/","og_locale":"fr_FR","og_type":"article","og_title":"Addressable TV","og_description":"L\u2019Addressable TV d\u00e9signe une forme de publicit\u00e9 TV permettant de diffuser des contenus publicitaires diff\u00e9rents de mani\u00e8re cibl\u00e9e aupr\u00e8s de divers foyers ou groupes d\u2019utilisateurs au sein d\u2019un m\u00eame programme t\u00e9l\u00e9vis\u00e9 lin\u00e9aire. Le pilotage s\u2019appuie sur les donn\u00e9es, permettant ainsi de personnaliser davantage les campagnes publicitaires et de les d\u00e9ployer [...]","og_url":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/","og_site_name":"Goldbach","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/","url":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/","name":"Addressable TV - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2026-05-28T13:36:26+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/glossary\/addressable-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Addressable TV"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/glossary\/51177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/glossary\/51177\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=51177"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/glossary-categories?post=51177"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/glossary-tags?post=51177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}