{"id":13701,"date":"2025-10-30T11:14:30","date_gmt":"2025-10-30T10:14:30","guid":{"rendered":"https:\/\/goldbach.com\/out-of-home\/"},"modified":"2026-03-31T17:35:45","modified_gmt":"2026-03-31T15:35:45","slug":"out-of-home","status":"publish","type":"page","link":"https:\/\/goldbach.com\/fr\/out-of-home\/","title":{"rendered":"Out of Home"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:left center;--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-margin-top:-100px;--awb-min-height:450px;--awb-background-color:rgba(0,0,0,0.4);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/aussenwerbung-hero-image-1200x352.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Publicit\u00e9 Out of Home<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>Acceptation, port\u00e9e, impact<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type kontakt-header\" style=\"--button_margin-top:5px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/contacter-lequipe-out-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Notre \u00e9quipe Out of Home se fera un plaisir de vous conseiller<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"85px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/fr\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"child-menu\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-info-portfolio-konditionen-faq-kontakt-fr\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-14897\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14897 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14897\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-14898\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14898 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14898\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Portefeuille<\/span><\/a><\/li><li  id=\"menu-item-14899\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14899 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14899\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#konditionen-specs\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Conditions<\/span><\/a><\/li><li  id=\"menu-item-14900\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14900 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14900\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-14901\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14901 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14901\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Contact<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 116;--awb-object-position:62% 40%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_3);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1920\" height=\"1001\" title=\"out-of-home\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home.jpg\" class=\"lazyload img-responsive wp-image-26784 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271001%27%20viewBox%3D%270%200%201920%201001%27%3E%3Crect%20width%3D%271920%27%20height%3D%271001%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home-200x104.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home-400x209.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home-600x313.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home-800x417.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home-1200x626.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/out-of-home.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Publicit\u00e9 Out of Home dynamique au c\u0153ur du quotidien<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\"><p>Avec l&#8217;Out of Home (OOH), vous atteignez votre client\u00e8le existante et potentielle au c\u0153ur de son quotidien et, le plus souvent, aux endroits o\u00f9 les d\u00e9cisions d&#8217;achat sont prises. En tant que moyen de communication direct, la publicit\u00e9 ext\u00e9rieure augmente \u00e9galement la valeur de m\u00e9morisation de votre message et influence la d\u00e9cision d&#8217;achat. Gr\u00e2ce au Digital Out of Home (DOOH), vous avez en outre la possibilit\u00e9 de publier votre message au moment o\u00f9 il aura le plus grand impact. Pour ce faire, nous utilisons par exemple un ciblage m\u00e9t\u00e9orologique ou temporel.<\/p>\n<\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Acceptation&nbsp;: l&#8217;OOH, en particulier le DOOH, est per\u00e7u par les gens comme informatif et sympathique<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Port\u00e9e : Nous exploitons des milliers d&#8217;espaces publicitaires dans toute la Suisse, atteignant ainsi des millions de personnes.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Flexibilit\u00e9 : Le DOOH permet une adaptation dynamique des supports publicitaires pendant la campagne.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Attention : Les messages publicitaires sur les espaces publicitaires OOH dans des lieux tr\u00e8s fr\u00e9quent\u00e9s g\u00e9n\u00e8rent une forte attention.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ciblage : Le DOOH offre la possibilit\u00e9 de diffuser un message publicitaire uniquement par temps sp\u00e9cifique ou \u00e0 une heure pr\u00e9cise.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>24&nbsp;h\/24, 7&nbsp;j\/7&nbsp;: la publicit\u00e9 OOH classique est \u00e9galement visible le week-end ou la nuit<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:16 \/ 9;--awb-object-position:13% 46%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color3);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/affichage\/\" target=\"_self\"><img decoding=\"async\" width=\"800\" height=\"360\" alt=\"Arr\u00eat de bus dans une ville recouvert d\u2019affiches.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1-800x360.jpg\" class=\"lazyload img-responsive wp-image-14192 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272473%27%20height%3D%271114%27%20viewBox%3D%270%200%202473%201114%27%3E%3Crect%20width%3D%272473%27%20height%3D%271114%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1-200x90.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1-400x180.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1-600x270.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1-800x360.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Plakatwerbung_1-1200x541.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">Affichage<\/h3><p class=\"awb-imageframe-caption-text\">Publicit\u00e9 ext\u00e9rieure classique avec des affiches dans toute la Suisse.<\/p><\/div><\/div><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:16 \/ 9;--awb-object-position:59% 47%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/out-of-home-numerique\/\" target=\"_self\"><img decoding=\"async\" width=\"800\" height=\"411\" alt=\"Tramhaltestelle mit DOOH-Werbung und vielen wartenden Menschen\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%27854%27%20viewBox%3D%270%200%202560%20854%27%3E%3Crect%20width%3D%272560%27%20height%3D%27854%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Digital-OOH_1-scaled-e1766006757535-800x411.jpg\" class=\"lazyload img-responsive wp-image-14102 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">Digital Out Of Home<\/h3><p class=\"awb-imageframe-caption-text\">Espaces publicitaires num\u00e9riques pour des contenus dynamiques et une diffusion publicitaire cibl\u00e9e.<\/p><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:70px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aper\u00e7u de nos Werbefl\u00e4chen OOH polyvalentes<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\"><p>Les gens sont en d\u00e9placement \u2013 sur le chemin du travail, en faisant du shopping et pendant leurs loisirs. Afin que votre message publicitaire soit vu par tous les groupes cibles, notre offre OOH (Out of Home) utilise des milliers d&#8217;espaces publicitaires dans toute la Suisse. Cela comprend entre autres des affiches classiques, des \u00e9crans et des formats publicitaires sp\u00e9ciaux tels que les m\u00e9gaposters. En plus des zones urbaines tr\u00e8s fr\u00e9quent\u00e9es et des villes comme Zurich, Gen\u00e8ve, Berne, B\u00e2le, Lucerne, Winterthour, Saint-Gall, Lausanne ou Locarno, vous pouvez \u00e9galement placer votre publicit\u00e9 ext\u00e9rieure chez nous dans les a\u00e9roports de Gen\u00e8ve, B\u00e2le, Berne-Belp et Zurich. S&#8217;y ajoutent les stations-service et diverses possibilit\u00e9s directement sur le point de vente. Ainsi, vous atteignez chaque semaine des millions de personnes avec votre message publicitaire.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-scaled.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3791a47949e56a9cfec]\" data-title=\"OOH-Segmente\" title=\"Aper\u00e7u des segments OOH\"><img decoding=\"async\" width=\"800\" height=\"492\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau-800x492.jpg\" alt class=\"lazyload img-responsive wp-image-13713\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271300%27%20height%3D%27799%27%20viewBox%3D%270%200%201300%20799%27%3E%3Crect%20width%3D%271300%27%20height%3D%27799%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau-200x123.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau-400x246.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau-600x369.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau-800x492.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau-1200x738.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/OOH-Segmente-Vorschau.jpg 1300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"portfolio\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:70px;--awb-background-color:var(--awb-custom_color_4);--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Votre Botschaft. Exactement au bon endroit au bon moment.<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);\"><p>Avec les segments Goldbach Neo, les groupes cibles peuvent \u00eatre atteints l\u00e0 o\u00f9 ils sont en d\u00e9placement, font leurs achats ou voyagent \u2013 pour une visibilit\u00e9 et un impact maximal.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 fusion-delayed-animation fusion-grid-archive fusion-grid-columns-6 portfolio-postcards\" style=\"--awb-column-spacing:20px;--awb-dots-align:center;--awb-columns:6;--awb-filters-color:var(--awb-color8);--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:20px;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-animation-delay=\"0.3\"><ul class=\"fusion-grid fusion-grid-6 fusion-flex-align-items-center fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.5);--awb-inner-bg-color-hover:rgba(255,255,255,0.5);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbachneo.com\/de\/angebote\/roadside\/information\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Bord de route<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.5);--awb-inner-bg-color-hover:rgba(255,255,255,0.5);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbachneo.com\/de\/angebote\/retail\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Commerce de d\u00e9tail<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.5);--awb-inner-bg-color-hover:rgba(255,255,255,0.5);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbachneo.com\/de\/angebote\/mobility\/information\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>mobilit\u00e9<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.5);--awb-inner-bg-color-hover:rgba(255,255,255,0.5);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbachneo.com\/de\/angebote\/airport\/information\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>A\u00e9roport<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.5);--awb-inner-bg-color-hover:rgba(255,255,255,0.5);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbachneo.com\/de\/angebote\/connect\/information\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Connecter<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"konditionen-specs\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:40px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-4 flip-effect-classic equal-heights my-flipbox\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2025\/11\/BE-Kornhausstrasse-8121-800x533.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Prix et conditions<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Savoir ce qu&#8217;il y a, ce que cela co\u00fbte et ce que cela signifie. Obtenez une premi\u00e8re impression.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type download fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/260326_Factsheet_Tarif_DE.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers la tarification &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;http:\/\/goldbach.com\/app\/uploads\/2025\/11\/Locarno-Piazza-Castello_c-800x533.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Sp\u00e9cifications techniques<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Sp\u00e9cifications techniques pour la publicit\u00e9 par affichage analogique et num\u00e9rique. Retrouvez toutes les informations sur goldbachneo.com<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:#b61f34;--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbachneo.com\/de\/planung\/technische-spezifikationen\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers les Spezifikationen techniques &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;http:\/\/goldbach.com\/app\/uploads\/2025\/11\/ZH-Duebendorf-800x534.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Production<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La production d\u00e9pend du type d&#8217;affiches que vous pr\u00e9voyez. Les m\u00e9gaposters, les affiches classiques ou les espaces publicitaires num\u00e9riques ont des exigences diff\u00e9rentes.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbachneo.com\/de\/planung\/produktion\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Informations sur la production&gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"1.2\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;http:\/\/goldbach.com\/app\/uploads\/2025\/11\/Sihlquai-_D-800x600.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Plateforme de r\u00e9servation Out of Home<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Faites conna\u00eetre votre Marke \u00e0 grande \u00e9chelle&nbsp;: d\u00e9couvrez sur plakat.ch les meilleurs emplacements pour votre Kampagne.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/plakat.ch\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Acc\u00e9der \u00e0 la plateforme OOH &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur le th\u00e8me de la publicit\u00e9 Out of Home<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20223 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20223\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20223\" href=\"#collapse-1-20223\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20223\" aria-labelledby=\"faq_1-20223\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><ul>\n<li><strong>Impressions&nbsp;:<\/strong> Nombre de personnes ayant vu la publicit\u00e9.<\/li>\n<li><strong>Engagement&nbsp;:<\/strong> Interactions telles que les scans de codes QR ou les t\u00e9l\u00e9chargements d\u2019applications.<\/li>\n<li><strong>Int\u00e9gration Online&nbsp;:<\/strong> Augmentation du trafic du site web ou des ventes pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20622 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;entend-on par publicit\u00e9 Out of Home, ou publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:18:12+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20622\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20622\" href=\"#collapse-1-20622\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;entend-on par publicit\u00e9 Out of Home, ou publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20622\" aria-labelledby=\"faq_1-20622\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>La publicit\u00e9 Out of Home (OOH), ou publicit\u00e9 ext\u00e9rieure, comprend tous les formats publicitaires plac\u00e9s en dehors des espaces de vie. Cela inclut l&#8217;affiche classique, les surfaces d&#8217;affichage num\u00e9rique, la publicit\u00e9 dans les transports (par exemple, sur les bus), la publicit\u00e9 sur le point de vente et dans les a\u00e9roports.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20598 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les types de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:19:59+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20598\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20598\" href=\"#collapse-1-20598\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les types de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20598\" aria-labelledby=\"faq_1-20598\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><ul>\n<li><strong>Affichage classique&nbsp;:<\/strong> le long des routes, aux arr\u00eats de bus ou sur les b\u00e2timents.<\/li>\n<li><strong>Affichage num\u00e9rique (DOOH) :<\/strong> Affichages d&#8217;images anim\u00e9es dans des lieux tr\u00e8s fr\u00e9quent\u00e9s des villes, des centres commerciaux ou des a\u00e9roports.<\/li>\n<li><strong>Publicit\u00e9 dans les transports en commun :<\/strong> Sur et dans les bus et les trains<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20573 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qui utilise la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:52+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20573\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20573\" href=\"#collapse-1-20573\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui utilise la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20573\" aria-labelledby=\"faq_1-20573\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>La publicit\u00e9 ext\u00e9rieure est utilis\u00e9e par des entreprises de toutes tailles&nbsp;:<br \/><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes d\u2019image ou les nouveaux produits.<br \/><strong>Entreprises de taille moyenne&nbsp;:<\/strong> Pour la notori\u00e9t\u00e9 locale et les campagnes r\u00e9gionales.<br \/><strong>Petites entreprises&nbsp;:<\/strong> Pour attirer l\u2019attention sur les offres, les nouvelles ouvertures ou les \u00e9v\u00e9nements.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20569 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:19+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20569\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20569\" href=\"#collapse-1-20569\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20569\" aria-labelledby=\"faq_1-20569\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p>Le succ\u00e8s peut \u00eatre mesur\u00e9 par les m\u00e9thodes suivantes&nbsp;:<\/p>\n<p><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/p>\n<p><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des actions cibl\u00e9es.<\/p>\n<p><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/p>\n<p><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/p>\n<p><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20556 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la dur\u00e9e d&#8217;une campagne de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:05+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20556\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20556\" href=\"#collapse-1-20556\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la dur\u00e9e d&#8217;une campagne de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20556\" aria-labelledby=\"faq_1-20556\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p>Les dur\u00e9es typiques sont d&#8217;une \u00e0 quatre semaines, selon l&#8217;objectif de la campagne. La publicit\u00e9 DOOH permet des p\u00e9riodes plus flexibles, comme une diffusion quotidienne ou horaire.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20523 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment choisir le bon emplacement&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:09+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20523\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20523\" href=\"#collapse-1-20523\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment choisir le bon emplacement&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20523\" aria-labelledby=\"faq_1-20523\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>L\u2019emplacement d\u00e9pend du groupe cible&nbsp;:<\/p>\n<ul>\n<li><strong>Centres-villes&nbsp;:<\/strong> Pour une port\u00e9e \u00e9lev\u00e9e et la notori\u00e9t\u00e9 de la marque.<\/li>\n<li><strong>Zones de navetteurs&nbsp;:<\/strong> Les gares ou les arr\u00eats de bus permettent d\u2019atteindre les professionnels.<\/li>\n<li><strong>Centres commerciaux&nbsp;:<\/strong> Id\u00e9al pour les consommateurs ayant l\u2019intention d\u2019acheter.<\/li>\n<li><strong>Zones sp\u00e9ciales&nbsp;:<\/strong> \u00c0 proximit\u00e9 de points d\u2019int\u00e9r\u00eat tels que les salles de sport ou les universit\u00e9s<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20505 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 ext\u00e9rieure convient-elle aux petits budgets&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:21:36+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20505\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20505\" href=\"#collapse-1-20505\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 ext\u00e9rieure convient-elle aux petits budgets&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20505\" aria-labelledby=\"faq_1-20505\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><p>Oui, m\u00eame avec de petits budgets, la publicit\u00e9 ext\u00e9rieure est possible. Des panneaux d&#8217;affichage s\u00e9lectionn\u00e9s localement, analogiques ou num\u00e9riques, peuvent avoir un impact important \u00e0 moindre co\u00fbt. Les fournisseurs proposent souvent des offres flexibles sp\u00e9cialement con\u00e7ues pour les petites entreprises.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20498 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 sur affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:22:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20498\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20498\" href=\"#collapse-1-20498\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 sur affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20498\" aria-labelledby=\"faq_1-20498\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\"><p>Le co\u00fbt de la publicit\u00e9 par affiches d\u00e9pend de plusieurs facteurs, notamment de la port\u00e9e ou du nombre de contacts atteints, de l\u2019emplacement, de la taille de l\u2019affiche et de la dur\u00e9e de la campagne. Les emplacements tr\u00e8s fr\u00e9quent\u00e9s g\u00e9n\u00e8rent davantage de contacts et sont donc plus chers, tandis que les surfaces d\u2019affichage s\u00e9lectionn\u00e9es localement peuvent constituer une alternative rentable.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20473 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la dur\u00e9e d&#8217;une campagne d&#8217;affichage typique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20473\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20473\" href=\"#collapse-1-20473\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la dur\u00e9e d&#8217;une campagne d&#8217;affichage typique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20473\" aria-labelledby=\"faq_1-20473\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\"><p>La plupart des campagnes durent d&#8217;une \u00e0 quatre semaines, car cela suffit pour attirer l&#8217;attention et ancrer le message. Pour des objectifs \u00e0 long terme ou de la publicit\u00e9 permanente, les affiches peuvent \u00e9galement \u00eatre diffus\u00e9es pendant des mois, en fonction du budget et de la strat\u00e9gie.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:30px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/faq-sur-lout-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Toutes les FAQ sur le th\u00e8me de la publicit\u00e9 OOH<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:29% 45%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"600\" height=\"400\" alt=\"Femme concentr\u00e9e dans une conversation, assise devant un ordinateur portable et portant un casque\" title=\"contactez-nous\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg\" class=\"lazyload img-responsive wp-image-6303 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27934%27%20viewBox%3D%270%200%201400%20934%27%3E%3Crect%20width%3D%271400%27%20height%3D%27934%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-800x534.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-1200x801.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Out of Home r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire<\/h2><\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-text-color:var(--awb-color1);\"><p>Si vous n&#8217;avez pas encore d&#8217;id\u00e9es ou de questions pr\u00e9cises, n&#8217;h\u00e9sitez pas \u00e0 nous contacter. Nous serons ravis de faire votre connaissance et de vous aider dans votre campagne. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/contacter-lequipe-out-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacter les expert*es Out of Home<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9647,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13701","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publicit\u00e9 Out of Home dynamique au c\u0153ur du quotidien<\/title>\n<meta name=\"description\" content=\"Avec l&#039;OOH, vous atteignez vos clients existants et potentiels au c\u0153ur de leur quotidien, le plus souvent l\u00e0 o\u00f9 les d\u00e9cisions d&#039;achat sont prises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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