{"id":13747,"date":"2025-10-14T11:33:56","date_gmt":"2025-10-14T09:33:56","guid":{"rendered":"https:\/\/goldbach.com\/apercu-et-solutions\/faq\/"},"modified":"2026-04-01T10:08:49","modified_gmt":"2026-04-01T08:08:49","slug":"faq","status":"publish","type":"page","link":"https:\/\/goldbach.com\/fr\/apercu-et-solutions\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Foire aux questions sur le th\u00e8me de la publicit\u00e9<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vos questions, nos r\u00e9ponses<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Vous avez des questions sur les nombreuses possibilit\u00e9s de publicit\u00e9 chez Goldbach, sur nos produits ou sur des processus sp\u00e9cifiques&nbsp;? Nous comprenons parfaitement. Le paysage m\u00e9diatique est complexe et soul\u00e8ve sans cesse de nouvelles questions.  <\/p>\n<p>C\u2019est pr\u00e9cis\u00e9ment pour cette raison que nous avons rassembl\u00e9 ici les questions les plus fr\u00e9quentes et nos r\u00e9ponses. Notre objectif est de vous fournir rapidement, clairement et simplement les informations que vous recherchez. Que vous soyez d\u00e9j\u00e0 un professionnel de la publicit\u00e9 ou un novice en la mati\u00e8re, vous trouverez ici ce que vous devez savoir.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:17px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:19px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-13747-1\"><div class=\"fusion-panel panel-default panel-8e6ff9f205744744f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8e6ff9f205744744f\"><a aria-expanded=\"false\" aria-controls=\"8e6ff9f205744744f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-13747-1\" data-target=\"#8e6ff9f205744744f\" href=\"#8e6ff9f205744744f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">TV<\/span><\/a><\/h4><\/div><div id=\"8e6ff9f205744744f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8e6ff9f205744744f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-size:17px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-size:17px;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".advanced-tv\" href=\"#\">Advanced TV<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".replay-ads\" href=\"#\">Replay Ads<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".tv-lineaire\" href=\"#\">TV lin\u00e9aire<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19825 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelles \u00e9tudes Goldbach r\u00e9alise-t-elle et o\u00f9 puis-je les trouver&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T14:03:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19825\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19825\" href=\"#collapse-1-19825\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles \u00e9tudes Goldbach r\u00e9alise-t-elle et o\u00f9 puis-je les trouver&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19825\" aria-labelledby=\"faq_1-19825\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>Goldbach vous propose r\u00e9guli\u00e8rement des \u00e9tudes de march\u00e9 et d\u2019impact actuelles afin de vous donner un aper\u00e7u approfondi de l\u2019utilisation des m\u00e9dias en Suisse et de l\u2019efficacit\u00e9 de vos campagnes. Vous trouverez un extrait des rapports actuels, qui vous aident strat\u00e9giquement en tant qu\u2019annonceurs, rassembl\u00e9s sur notre site web dans la rubrique \u00ab <a href=\"https:\/\/goldbach.com\/fr\/actualites\/\">Aktuelles<\/a> \u00bb sous la cat\u00e9gorie \u00ab \u00c9tudes \u00bb. Si vous avez besoin d\u2019\u00e9tudes sp\u00e9cifiques ou d\u2019analyses plus approfondies, vous pouvez \u00e0 tout moment les demander \u00e0 notre \u00e9quipe d\u2019experts.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19841 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelles \u00e9missions puis-je sponsoriser&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-22T09:40:54+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19841\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19841\" href=\"#collapse-1-19841\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles \u00e9missions puis-je sponsoriser&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19841\" aria-labelledby=\"faq_1-19841\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Vous pouvez sponsoriser une large gamme de formats, notamment des \u00e9missions attrayantes dans les domaines du divertissement, du sport, de l\u2019actualit\u00e9, des programmes pour enfants ou de la fiction. \u00c9tant donn\u00e9 que les environnements disponibles varient selon la saison, Goldbach se fera un plaisir de vous conseiller personnellement afin de trouver l\u2019environnement de sponsoring le plus adapt\u00e9 et le plus efficace pour votre marque. D\u00e9couvrez <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-des-chaines-de-tv\/\">ici<\/a> une s\u00e9lection actuelle de nos formats.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19833 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le sponsoring TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-02-03T11:00:10+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19833\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19833\" href=\"#collapse-1-19833\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le sponsoring TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19833\" aria-labelledby=\"faq_1-19833\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Le <a href=\"https:\/\/goldbach.com\/fr\/werbeformat\/sponsoring-de-panneaux-daffichage\/\">sponsoring TV<\/a> est la pr\u00e9sentation efficace de votre marque juste avant, apr\u00e8s ou m\u00eame pendant une \u00e9mission de TV, ce qui vous permet d&#8217;\u00e9tablir un lien \u00e9troit avec le contenu du programme et d&#8217;accro\u00eetre votre visibilit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19857 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Goldbach peut-il produire des CutIns&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T14:42:18+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19857\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19857\" href=\"#collapse-1-19857\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Goldbach peut-il produire des CutIns&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19857\" aria-labelledby=\"faq_1-19857\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Oui, Goldbach vous aide activement \u00e0 concevoir et \u00e0 produire vos CutIns. Nous vous recommandons \u00e9galement des entreprises partenaires appropri\u00e9es afin de garantir que votre format publicitaire sp\u00e9cial r\u00e9ponde \u00e0 toutes les exigences techniques et que vos objectifs de communication soient atteints de mani\u00e8re optimale. Voir la pr\u00e9sentation \u00ab <a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTN1SgxqGKk4SBaloh9W8JJ4ZVDIN_qRXkSyldFqHKlrV9O3_Y363kpPJ2Sq4EHbkB_E_jKXNgUbINI\/pub?start=false&amp;loop=false&amp;delayms=3000\" target=\"_blank\" rel=\"noopener\">Productions by Goldbach<\/a> \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19849 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Puis-je combiner des formats publicitaires sp\u00e9ciaux avec de la publicit\u00e9 classique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-27T16:32:14+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19849\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19849\" href=\"#collapse-1-19849\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je combiner des formats publicitaires sp\u00e9ciaux avec de la publicit\u00e9 classique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19849\" aria-labelledby=\"faq_1-19849\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p>Bien s\u00fbr, vous pouvez combiner de mani\u00e8re optimale des formats publicitaires sp\u00e9ciaux tels que les pr\u00e9\/post-splits, les sponsorings ou les ReplayAds, etc. avec de la publicit\u00e9 TV classique. Cette combinaison garantit que votre marque est pr\u00e9sente sur diff\u00e9rents formats publicitaires et que les objectifs de votre campagne sont atteints au maximum gr\u00e2ce \u00e0 l\u2019effet renforc\u00e9. Vous trouverez un aper\u00e7u de tous les formats publicitaires sp\u00e9ciaux <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-de-publicite-tv\/\">ici<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19873 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les avantages des formats publicitaires sp\u00e9ciaux&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-02-03T10:59:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19873\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19873\" href=\"#collapse-1-19873\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les avantages des formats publicitaires sp\u00e9ciaux&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19873\" aria-labelledby=\"faq_1-19873\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>Sonderwerbeformen bieten dir den grossen Vorteil, deine Marke aufmerksamkeitsstark und unvergesslich zu inszenieren, indem sie von klassischen Werbebl\u00f6cken abweichen. <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-de-publicite-tv\/#\">Goldbach Sonderwerbeformen<\/a> stehen f\u00fcr hohe Aufmerksamkeit, exklusive Platzierung, starke Markenverkn\u00fcpfung und oft geringere Werbeabnutzung.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19865 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels formats publicitaires sp\u00e9ciaux Goldbach propose-t-elle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-02-03T10:30:58+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19865\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19865\" href=\"#collapse-1-19865\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels formats publicitaires sp\u00e9ciaux Goldbach propose-t-elle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19865\" aria-labelledby=\"faq_1-19865\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Goldbach propose une <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-de-publicite-tv\/\">gamme de formats publicitaires sp\u00e9ciaux<\/a> dans le domaine de la TV : CutIns, Split-Screens, Sponsorings, Branded Content, placements sp\u00e9ciaux, Replay Ads, spot d\u2019influenceurs et autres formats publicitaires innovants.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19889 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment se d\u00e9roule la facturation de ma campagne TV via Goldbach&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:43:16+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19889\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19889\" href=\"#collapse-1-19889\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment se d\u00e9roule la facturation de ma campagne TV via Goldbach&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19889\" aria-labelledby=\"faq_1-19889\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>La facturation de votre campagne TV via Goldbach est transparente et compr\u00e9hensible. Elle se base sur les prestations r\u00e9serv\u00e9es, les spots effectivement diffus\u00e9s et les prix convenus au pr\u00e9alable. Ainsi, nous vous assurons de garder \u00e0 tout moment le contr\u00f4le total de votre budget et de pouvoir suivre clairement votre investissement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19881 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels services Goldbach prend-il en charge dans le domaine de la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:43:16+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19881\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19881\" href=\"#collapse-1-19881\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels services Goldbach prend-il en charge dans le domaine de la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19881\" aria-labelledby=\"faq_1-19881\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Goldbach prend en charge pour vous l\u2019ensemble du processus de publicit\u00e9 TV&nbsp;: du conseil fond\u00e9 et de l\u2019analyse du groupe cible \u00e0 la planification m\u00e9dia, en passant par la cr\u00e9ation d\u2019offres et de campagnes, jusqu\u2019\u00e0 l\u2019optimisation et au reporting continus. Nous vous aidons en outre \u00e0 int\u00e9grer des formats publicitaires sp\u00e9ciaux afin de maximiser le succ\u00e8s de votre campagne et d\u2019accro\u00eetre la performance de la marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19902 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Goldbach peut-elle \u00e9galement vous aider dans la production de spots&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:43:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19902\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19902\" href=\"#collapse-1-19902\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Goldbach peut-elle \u00e9galement vous aider dans la production de spots&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19902\" aria-labelledby=\"faq_1-19902\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Oui, Goldbach peut vous aider activement dans la production de spots en vous recommandant des soci\u00e9t\u00e9s de production professionnelles. Nous vous aidons \u00e0 vous assurer que votre spot est non seulement cr\u00e9atif, mais qu&#8217;il r\u00e9pond \u00e9galement \u00e0 toutes les exigences techniques de diffusion afin de garantir le succ\u00e8s de votre campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19894 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment se d\u00e9roule la production d&#8217;un spot TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:51:11+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19894\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19894\" href=\"#collapse-1-19894\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment se d\u00e9roule la production d&#8217;un spot TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19894\" aria-labelledby=\"faq_1-19894\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Un concept cr\u00e9atif convaincant est essentiel au succ\u00e8s de votre campagne publicitaire TV. C&#8217;est pourquoi nous vous recommandons une collaboration \u00e9troite avec une soci\u00e9t\u00e9 de production professionnelle afin de mettre en sc\u00e8ne votre message de mani\u00e8re optimale. Veuillez \u00e9galement noter que votre spot doit r\u00e9pondre \u00e0 <a href=\"https:\/\/goldbach.com\/fr\/tv\/livraison-des-spots-tv\/\">des exigences techniques sp\u00e9cifiques<\/a> afin d&#8217;\u00eatre diffus\u00e9 sans probl\u00e8me sur nos cha\u00eenes TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19917 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 TV convient-elle \u00e9galement aux petites entreprises&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:44:37+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19917\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19917\" href=\"#collapse-1-19917\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 TV convient-elle \u00e9galement aux petites entreprises&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19917\" aria-labelledby=\"faq_1-19917\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Absolument, la publicit\u00e9 TV convient \u00e9galement aux petites entreprises gr\u00e2ce aux nouvelles technologies telles que ReplayAds. La dur\u00e9e du spot joue \u00e9galement un r\u00f4le important pour les campagnes plus petites, mais n\u00e9anmoins efficaces. Goldbach vous aide \u00e0 planifier une campagne qui m\u00e9nage votre budget tout en assurant des succ\u00e8s mesurables.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19909 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels groupes cibles puis-je atteindre avec la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:44:37+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19909\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19909\" href=\"#collapse-1-19909\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels groupes cibles puis-je atteindre avec la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19909\" aria-labelledby=\"faq_1-19909\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p>Avec la publicit\u00e9 TV, vous atteignez presque tous les groupes cibles d\u00e9mographiques et g\u00e9ographiques en Suisse, car la t\u00e9l\u00e9vision, en tant que m\u00e9dia de masse, a une tr\u00e8s grande port\u00e9e. Selon l\u2019environnement de la cha\u00eene et le programme, Goldbach peut vous aider \u00e0 diffuser votre message pr\u00e9cis\u00e9ment \u00e0 des groupes sp\u00e9cifiques de consommateurs et ainsi \u00e0 minimiser les pertes dues \u00e0 la dispersion.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19938 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:49:26+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19938\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19938\" href=\"#collapse-1-19938\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19938\" aria-labelledby=\"faq_1-19938\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p>Le succ\u00e8s de la publicit\u00e9 TV se mesure traditionnellement par la port\u00e9e, l\u2019augmentation de la notori\u00e9t\u00e9 de la marque et la fr\u00e9quence de diffusion. Gr\u00e2ce \u00e0 des approches modernes et globales telles que l\u2019\u00e9tude Swiss Ad Impact, Goldbach peut montrer l\u2019impact de la publicit\u00e9 en un coup d\u2019\u0153il et sur plusieurs canaux. Vous voulez savoir si vos campagnes ont l\u2019effet d\u00e9sir\u00e9 ? C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 <a href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/mesurer-limpact-publicitaire-swiss-ad-impact\/\">Swiss Ad Impact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19930 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quel est le meilleur moment de diffusion pour la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:45:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19930\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19930\" href=\"#collapse-1-19930\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel est le meilleur moment de diffusion pour la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19930\" aria-labelledby=\"faq_1-19930\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>Le meilleur moment de diffusion pour votre publicit\u00e9 TV d\u00e9pend fortement du groupe cible sp\u00e9cifique et de ses habitudes de visionnage, la prime time g\u00e9n\u00e9rant souvent la port\u00e9e la plus \u00e9lev\u00e9e. Goldbach vous aide \u00e0 identifier les cr\u00e9neaux horaires optimaux dans nos environnements vari\u00e9s afin d\u2019atteindre efficacement votre groupe cible au bon moment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19959 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelle doit \u00eatre la dur\u00e9e d&#8217;un spot publicitaire TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:45:41+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19959\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19959\" href=\"#collapse-1-19959\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle doit \u00eatre la dur\u00e9e d&#8217;un spot publicitaire TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19959\" aria-labelledby=\"faq_1-19959\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-16 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><p>Les dur\u00e9es courantes pour un spot publicitaire TV en Suisse se situent entre 10 et 30 secondes, la dur\u00e9e maximale pouvant atteindre 60 secondes pour les formats sp\u00e9ciaux tels que les longs spots. Goldbach vous conseille sur la dur\u00e9e de spot optimale pour votre message et votre budget, afin d&#8217;obtenir un impact maximal.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19967 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment puis-je r\u00e9server un spot publicitaire TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:46:27+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19967\" href=\"#collapse-1-19967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment puis-je r\u00e9server un spot publicitaire TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19967\" aria-labelledby=\"faq_1-19967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\"><p>Pour r\u00e9server un spot publicitaire TV aupr\u00e8s de Goldbach, contactez simplement notre \u00e9quipe d\u2019expert(e)s en publicit\u00e9, qui vous conseillera de mani\u00e8re exhaustive, de la planification m\u00e9dia \u00e0 la diffusion. Ensemble, nous \u00e9laborerons la campagne publicitaire optimale qui combinera id\u00e9alement votre budget et vos objectifs pour une visibilit\u00e9 maximale. <\/p>\n<p>Vous trouverez <a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vSF7kvMUb3Pa4heOI-YLjoeY_Aq7q4J1J7YW45DdoAJtz1rllzT3xFQdo4UUDDkln5WZU9n1XdIiwvi\/pub?start=false&amp;loop=false&amp;delayms=3000\" target=\"_blank\" rel=\"noopener\">ici<\/a> toutes les informations importantes concernant la r\u00e9servation d\u2019un spot publicitaire TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19971 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce qui fait la r\u00e9ussite d&#8217;un spot publicitaire&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:46:42+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19971\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19971\" href=\"#collapse-1-19971\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce qui fait la r\u00e9ussite d&#8217;un spot publicitaire&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19971\" aria-labelledby=\"faq_1-19971\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\"><p>Un spot publicitaire r\u00e9ussi se distingue par un message clair et \u00e9motionnel que votre groupe cible comprend imm\u00e9diatement, ce qui augmente la notori\u00e9t\u00e9 de la marque et la rend unique. Il est \u00e9galement important que le spot soit r\u00e9alis\u00e9 de mani\u00e8re professionnelle et diffus\u00e9 dans un environnement optimal afin d&#8217;obtenir un impact maximal.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19979 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 TV est-elle efficace&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:47:13+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19979\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19979\" href=\"#collapse-1-19979\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 TV est-elle efficace&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19979\" aria-labelledby=\"faq_1-19979\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\"><p>La publicit\u00e9 TV est extr\u00eamement efficace, car elle offre la plus grande port\u00e9e en Suisse et permet de susciter au mieux les \u00e9motions et la notori\u00e9t\u00e9 de la marque. Gr\u00e2ce aux campagnes cibl\u00e9es et multi-\u00e9crans que Goldbach vous propose, vous pouvez mettre en sc\u00e8ne votre message publicitaire de mani\u00e8re impressionnante et obtenir des succ\u00e8s mesurables en mati\u00e8re de performance de marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19987 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:35:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19987\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19987\" href=\"#collapse-1-19987\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19987\" aria-labelledby=\"faq_1-19987\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-20 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><p>Les co\u00fbts de la publicit\u00e9 TV en Suisse sont individuels et d\u00e9pendent fortement de facteurs tels que l\u2019environnement de diffusion, la port\u00e9e du groupe cible ou la dur\u00e9e du spot. Goldbach vous propose des solutions sur mesure et transparentes afin d\u2019obtenir le plus grand succ\u00e8s publicitaire possible pour votre budget sp\u00e9cifique. <a href=\"https:\/\/goldbach.com\/fr\/tv\/#kontakt\">Contactez nos expert*es<\/a> afin que nous puissions planifier ensemble votre strat\u00e9gie TV optimale et atteindre vos objectifs de communication.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19992 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelles cha\u00eenes sont disponibles pour la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:39:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19992\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19992\" href=\"#collapse-1-19992\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles cha\u00eenes sont disponibles pour la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19992\" aria-labelledby=\"faq_1-19992\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\"><p>Dans le portefeuille TV vari\u00e9 de Goldbach, vous trouverez assur\u00e9ment la cha\u00eene qui convient en Suisse et dans les pays limitrophes. Profitez de notre vaste s\u00e9lection pour placer efficacement votre message publicitaire et atteindre ainsi vos objectifs marketing. Vous trouverez l\u2019aper\u00e7u actuel des cha\u00eenes sur <a href=\"https:\/\/goldbach.com\/fr\/tv\/chaines-de-tv\/\">notre site web<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20149 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Comment fonctionne la planification des campagnes Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:58:21+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20149\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20149\" href=\"#collapse-1-20149\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment fonctionne la planification des campagnes Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20149\" aria-labelledby=\"faq_1-20149\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planification sur la port\u00e9e nette possible pour tous les groupes cibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campagnes Replay Ads planifiables directement dans EvoAd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formats publicitaires, cha\u00eenes, dur\u00e9e, groupe cible, limitation de la fr\u00e9quence par jour, genre enfant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campagnes lin\u00e9aires et Replay Ads planifiables dans un seul outil (lin\u00e9aire et Replay Ads s\u00e9par\u00e9ment ou combin\u00e9s)<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-23 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants&nbsp;:<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs&nbsp;:<\/strong> Que souhaitez-vous atteindre&nbsp;? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes&nbsp;? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s.  <\/li>\n<li><strong>Optimisez vos cr\u00e9ations&nbsp;:<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment&nbsp;:<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale&nbsp;:<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez&nbsp;:<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise&nbsp;:<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-24 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-25\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere&nbsp;:<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV&nbsp;:<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA)&nbsp;:<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital&nbsp;:<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-25 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s&nbsp;:<\/p>\n<ul>\n<li><strong>\u00ab&nbsp;C\u2019est trop compliqu\u00e9.&nbsp;\u00bb<\/strong>  Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab&nbsp;La port\u00e9e est trop faible.&nbsp;\u00bb<\/strong>  Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs.  <\/li>\n<li><strong>\u00ab&nbsp;Ce n\u2019est que pour les gros budgets.&nbsp;\u00bb<\/strong>  C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-26 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27\"><p>L&#8217;approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l&#8217;utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d&#8217;ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu&#8217;\u00e0 la fin&nbsp;?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d&#8217;utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot&nbsp;?<\/li>\n<li><strong>Visites de site web\/d&#8217;application&nbsp;:<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot&nbsp;?<\/li>\n<li><strong>Taux de conversion&nbsp;:<\/strong> Combien d&#8217;actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne&nbsp;?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-27 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\"><p>La v\u00e9ritable force de l&#8217;Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d&#8217;un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique&nbsp;:<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l&#8217;\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats&nbsp;:<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu&#8217;il s&#8217;agisse de passionn\u00e9s d&#8217;automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie&nbsp;:<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab&nbsp;Lookalike Audiences&nbsp;\u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l&#8217;environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-28 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-29\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique.  <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e.  <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab&nbsp;One-to-many&nbsp;\u00bb \u00e0 une communication \u00ab&nbsp;One-to-one&nbsp;\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20364 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Les Replay Ads peuvent-ils \u00e9galement \u00eatre combin\u00e9s avec d&#8217;autres formats publicitaires&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:27+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20364\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20364\" href=\"#collapse-1-20364\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les Replay Ads peuvent-ils \u00e9galement \u00eatre combin\u00e9s avec d&#8217;autres formats publicitaires&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20364\" aria-labelledby=\"faq_1-20364\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30\"><p>Les Replay Ads peuvent \u00eatre combin\u00e9s simultan\u00e9ment avec des spots TV classiques, du sponsoring ou des Formats publicitaires sp\u00e9ciaux afin de cr\u00e9er une pr\u00e9sence de marque coh\u00e9rente dans l&#8217;environnement TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20376 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s d\u2019une campagne Replay Ad ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-03-19T13:12:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20376\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20376\" href=\"#collapse-1-20376\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s d\u2019une campagne Replay Ad ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20376\" aria-labelledby=\"faq_1-20376\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-31\"><p>Avec <a href=\"https:\/\/agfs.ch\/evoad\/tv-planungstool\" target=\"_blank\" rel=\"noopener\">EvoAd<\/a>, l\u2019outil d\u2019analyse conforme au march\u00e9 pour les Replay Ads.<br \/>\n Les indicateurs cl\u00e9s de performance suivants peuvent \u00eatre \u00e9valu\u00e9s&nbsp;:<\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">GRP, port\u00e9e nette, OTS, etc.<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Agr\u00e9gation sur la port\u00e9e horaire<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Cumuls au sein de Replay Ads<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Cumuls TV lin\u00e9aire et Replay Ads<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Toutes les cibles TV peuvent \u00eatre \u00e9valu\u00e9es<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20385 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi r\u00e9server des Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:09:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20385\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20385\" href=\"#collapse-1-20385\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi r\u00e9server des Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20385\" aria-labelledby=\"faq_1-20385\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32\"><ul>\n<li>D\u00e9lais de pr\u00e9paration courts&nbsp;: la campagne peut d\u00e9marrer en quelques jours.<\/li>\n<li>Ciblage r\u00e9gional dans la TV nationale, bient\u00f4t possible \u00e9galement avec les Video Ads.<\/li>\n<li>Votre message est bien re\u00e7u, int\u00e9gralement&nbsp;!<br \/>\nSeul un Completed View \u00e0 100&nbsp;% est factur\u00e9<\/li>\n<li>Forte attention&nbsp;: les utilisateurs de la Replay-TV s\u00e9lectionnent activement une \u00e9mission. Ils sont concentr\u00e9s et attentifs, ce qui contribue \u00e0 l\u2019efficacit\u00e9 de la publicit\u00e9. <\/li>\n<li>Norme TV habituelle&nbsp;: les Replay Ads peuvent \u00eatre planifi\u00e9s et \u00e9valu\u00e9s sur la base de la port\u00e9e nette pour tous les groupes cibles dans EvoAd.<\/li>\n<li>Possibilit\u00e9 de d\u00e9p\u00f4t d\u2019un plafonnement de la fr\u00e9quence sur demande.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20405 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Sur quelles cha\u00eenes les Replay Ads sont-elles diffus\u00e9es&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:56:00+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20405\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20405\" href=\"#collapse-1-20405\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Sur quelles cha\u00eenes les Replay Ads sont-elles diffus\u00e9es&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20405\" aria-labelledby=\"faq_1-20405\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-32 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-33\"><p>Les Replay Ads sont diffus\u00e9es sur des cha\u00eenes de TV \u00e0 forte audience qui proposent la Replay TV via des d\u00e9codeurs, des m\u00e9diath\u00e8ques ou des plateformes de streaming. Vous trouverez un aper\u00e7u actuel des cha\u00eenes participantes <a href=\"https:\/\/goldbach.com\/fr\/tv\/replay-ads\/#portfolio\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20435 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Comment se d\u00e9roule le processus de r\u00e9servation pour les Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:35+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20435\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20435\" href=\"#collapse-1-20435\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment se d\u00e9roule le processus de r\u00e9servation pour les Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20435\" aria-labelledby=\"faq_1-20435\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-33 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\"><p>La r\u00e9servation de toutes les campagnes Replay Ads se fait exclusivement par l\u2019interm\u00e9diaire de l\u2019\u00e9quipe Agency Management \/ planification des clients directs. Nous vous conseillons sur les groupes cibles, le placement et le budget, nous coordonnons la diffusion avec les cha\u00eenes et nous prenons en charge la gestion compl\u00e8te de la campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20442 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Existe-t-il des budgets minimums ou des packs de d\u00e9marrage pour les Replay Ads chez Goldbach&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20442\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20442\" href=\"#collapse-1-20442\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Existe-t-il des budgets minimums ou des packs de d\u00e9marrage pour les Replay Ads chez Goldbach&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20442\" aria-labelledby=\"faq_1-20442\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-34 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-35\"><p>Goldbach propose des packs de d\u00e9marrage flexibles, adapt\u00e9s au Groupe cible, \u00e0 la r\u00e9gion et \u00e0 l\u2019\u00e9tendue de la campagne&nbsp;: id\u00e9al pour les d\u00e9butants et les petits budgets.<\/p>\n<p><!--EndFragment --><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20465 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les publics cibles qui peuvent \u00eatre efficacement atteints avec Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:20+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20465\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20465\" href=\"#collapse-1-20465\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les publics cibles qui peuvent \u00eatre efficacement atteints avec Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20465\" aria-labelledby=\"faq_1-20465\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-35 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36\"><p>Les Replay Ads sont particuli\u00e8rement adapt\u00e9s pour atteindre les jeunes publics ou les personnes responsables du foyer, car leur affinit\u00e9 avec ces formats publicitaires est particuli\u00e8rement \u00e9lev\u00e9e.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20477 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Les avantages d&#8217;une campagne de publicit\u00e9 Replay<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:54+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20477\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20477\" href=\"#collapse-1-20477\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les avantages d&#8217;une campagne de publicit\u00e9 Replay<\/div><\/a><\/div><\/div><div id=\"collapse-1-20477\" aria-labelledby=\"faq_1-20477\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-36 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-37\"><p><strong>Diffusion cibl\u00e9e&nbsp;:<\/strong> moins de pertes dues \u00e0 la dispersion.<br \/>\n<strong>Moins d&#8217;aveuglement publicitaire<\/strong>, car l&#8217;utilisateur lance activement la lecture.<br \/>\n<strong>Placement fort&nbsp;:<\/strong> directement au d\u00e9but de l&#8217;\u00e9mission souhait\u00e9e, ou lorsqu&#8217;une action est effectu\u00e9e par le spectateur.<br \/>\n<strong>Planification&nbsp;:<\/strong> partie int\u00e9grante des campagnes TV modernes bas\u00e9es sur les donn\u00e9es.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20490 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:13:22+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20490\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20490\" href=\"#collapse-1-20490\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20490\" aria-labelledby=\"faq_1-20490\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-37 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38\"><p>Dans les formats publicitaires classiques de la TV lin\u00e9aire, le m\u00eame bloc publicitaire est diffus\u00e9 \u00e0 tous les t\u00e9l\u00e9spectateurs. Les Replay Ads, en revanche, sont bas\u00e9s sur l\u2019utilisateur&nbsp;: les formats d\u2019images anim\u00e9es Start Ad et Fast Forward Ad ne peuvent pas \u00eatre ignor\u00e9s. La Pause Ad permet pour la premi\u00e8re fois de diffuser de la publicit\u00e9 TV \u00e0 l\u2019\u00e9chelle r\u00e9gionale et de mesurer l\u2019interaction des t\u00e9l\u00e9spectateurs, par exemple via un code QR.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20514 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Quel format de publicit\u00e9 Replay est le plus adapt\u00e9 \u00e0 quoi&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:13:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20514\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20514\" href=\"#collapse-1-20514\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel format de publicit\u00e9 Replay est le plus adapt\u00e9 \u00e0 quoi&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20514\" aria-labelledby=\"faq_1-20514\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-38 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-39\"><p><strong>Start Ad&nbsp;:<\/strong> S\u2019affiche directement au d\u00e9but d\u2019une \u00e9mission&nbsp;: id\u00e9al pour les messages de marque forts et une attention \u00e9lev\u00e9e.<br \/>\n<strong>Fast Forward Ad&nbsp;:<\/strong> Apparaissent lors de l\u2019avance rapide&nbsp;: parfait pour les actions courtes ou les informations relatives aux produits, car elles ne peuvent pas \u00eatre ignor\u00e9es.<br \/>\n<strong>Pause Ad&nbsp;:<\/strong> S\u2019affiche lorsque les spectateurs mettent en pause&nbsp;: optimal pour une visualisation efficace en combinaison avec un \u00e9l\u00e9ment interactif tel qu\u2019un code QR. Convient aussi bien aux campagnes r\u00e9gionales dans le secteur des PME qu\u2019aux contenus r\u00e9gionalis\u00e9s des campagnes \u00e0 l\u2019\u00e9chelle de la Suisse al\u00e9manique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20527 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les formats de publicit\u00e9 disponibles avec Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:14+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20527\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20527\" href=\"#collapse-1-20527\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les formats de publicit\u00e9 disponibles avec Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20527\" aria-labelledby=\"faq_1-20527\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-39 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-40\"><p><strong>Start Ad<\/strong> &#8211; Court spot publicitaire au d\u00e9but de l\u2019utilisation de la TV en diff\u00e9r\u00e9.<br \/>\n<strong>Pause Ad<\/strong> &#8211; Publicit\u00e9 lors de la mise en pause du programme en direct, de l\u2019utilisation de la TV en diff\u00e9r\u00e9 ainsi que des contenus enregistr\u00e9s.<br \/>\n<strong>Fast Forward Ad<\/strong> &#8211; Bref bloc publicitaire lors du saut ou de l\u2019avance rapide du bloc publicitaire lin\u00e9aire dans l\u2019utilisation de la TV en diff\u00e9r\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20540 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:39+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20540\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20540\" href=\"#collapse-1-20540\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20540\" aria-labelledby=\"faq_1-20540\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-40 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-41\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le Replay TV est tr\u00e8s populaire en Suisse, car les spectateurs peuvent consommer les contenus de mani\u00e8re flexible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gr\u00e2ce aux Replay Ads, il est possible de g\u00e9n\u00e9rer une port\u00e9e suppl\u00e9mentaire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois, il est possible de diffuser de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision au niveau r\u00e9gional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaction avec les spectateurs gr\u00e2ce \u00e0 la possibilit\u00e9 d\u2019int\u00e9grer un code QR lors de la Pause Ad.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20564 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Que sont les Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:11+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20564\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20564\" href=\"#collapse-1-20564\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Que sont les Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20564\" aria-labelledby=\"faq_1-20564\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-41 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-42\"><p>Les Replay Ads sont des formats publicitaires qui sont affich\u00e9s lors de l\u2019utilisation de la t\u00e9l\u00e9vision en diff\u00e9r\u00e9 (par exemple, via des d\u00e9codeurs, des services de streaming ou des m\u00e9diath\u00e8ques). Ils permettent aux annonceurs d\u2019atteindre les foyers qui ne consomment pas les programmes en direct, mais en diff\u00e9r\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-70a049ec595e9e52f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_70a049ec595e9e52f\"><a aria-expanded=\"false\" aria-controls=\"70a049ec595e9e52f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-20564-1\" data-target=\"#70a049ec595e9e52f\" href=\"#70a049ec595e9e52f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Out of Home<\/span><\/a><\/h4><\/div><div id=\"70a049ec595e9e52f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_70a049ec595e9e52f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-2 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-2 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-2 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-2 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-2 .panel-title a{font-size:17px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-2 .panel-title a:not(:hover){}.fusion-accordian  #accordian-2 .toggle-content{font-size:17px;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-2 .panel-title a:hover,.fusion-accordian #accordian-2 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-2 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-2.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-2.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".dooh\" href=\"#\">DOOH<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".out-of-home\" href=\"#\">Out-of-Home<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".programmatic-dooh\" href=\"#\">Programmatic DOOH<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-2\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20191 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les d\u00e9fis du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:01:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20191\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20191\" href=\"#collapse-2-20191\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les d\u00e9fis du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20191\" aria-labelledby=\"faq_2-20191\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-42 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-43\"><ul>\n<li><strong>Qualit\u00e9 des donn\u00e9es&nbsp;:<\/strong> Le succ\u00e8s d\u00e9pend de la disponibilit\u00e9 et de la pr\u00e9cision des donn\u00e9es.<\/li>\n<li><strong>Adaptation cr\u00e9ative&nbsp;:<\/strong> Le contenu doit \u00eatre optimis\u00e9 pour diff\u00e9rentes tailles d\u2019\u00e9cran et diff\u00e9rents contextes.<\/li>\n<li><strong>Compatibilit\u00e9 technique&nbsp;:<\/strong> Les plateformes et les \u00e9crans doivent \u00eatre compatibles.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20196 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quelles entreprises le Programmatic DOOH convient-il&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:02:18+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20196\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20196\" href=\"#collapse-2-20196\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quelles entreprises le Programmatic DOOH convient-il&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20196\" aria-labelledby=\"faq_2-20196\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-43 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-44\"><ul>\n<li><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes ax\u00e9es sur les donn\u00e9es avec une large port\u00e9e.<\/li>\n<li><strong>Entreprises locales&nbsp;:<\/strong> Pour cibler des groupes cibles sp\u00e9cifiques dans des r\u00e9gions d\u00e9termin\u00e9es.<\/li>\n<li><strong>E-commerce et vente au d\u00e9tail&nbsp;:<\/strong> Pour renforcer les actions qui se d\u00e9roulent en ligne ou en magasin.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20200 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment les campagnes sont-elles pay\u00e9es&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:02:23+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20200\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20200\" href=\"#collapse-2-20200\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment les campagnes sont-elles pay\u00e9es&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20200\" aria-labelledby=\"faq_2-20200\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-44 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-45\"><p>Le paiement s\u2019effectue souvent sur la base de&nbsp;:<\/p>\n<ul>\n<li><strong>CPM (co\u00fbt par mille) :<\/strong> Co\u00fbt pour 1&nbsp;000&nbsp;impressions.<\/li>\n<li><strong>Dur\u00e9e du spot&nbsp;:<\/strong> Selon le nombre et la dur\u00e9e des spots diffus\u00e9s.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20218 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Quelles donn\u00e9es sont utilis\u00e9es pour le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:42+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20218\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20218\" href=\"#collapse-2-20218\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles donn\u00e9es sont utilis\u00e9es pour le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20218\" aria-labelledby=\"faq_2-20218\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-45 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-46\"><ul>\n<li><strong>Donn\u00e9es d\u00e9mographiques&nbsp;:<\/strong> Groupes d\u2019\u00e2ge, sexe, int\u00e9r\u00eats.<\/li>\n<li><strong>Donn\u00e9es de localisation&nbsp;:<\/strong> Donn\u00e9es de trafic, fr\u00e9quentation.<\/li>\n<li><strong>Donn\u00e9es en temps r\u00e9el&nbsp;:<\/strong> M\u00e9t\u00e9o, \u00e9v\u00e9nements, heure de la journ\u00e9e, actualit\u00e9s.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20235 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment fonctionne le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20235\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20235\" href=\"#collapse-2-20235\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment fonctionne le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20235\" aria-labelledby=\"faq_2-20235\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-46 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-47\"><ul>\n<li>Les annonceurs utilisent une <strong>Demand Side Platform (DSP)<\/strong> pour s\u00e9lectionner des emplacements.<\/li>\n<li>La plateforme affiche les \u00e9crans num\u00e9riques et les emplacements disponibles.<\/li>\n<li>Les contenus sont diffus\u00e9s automatiquement sur la base de r\u00e8gles pr\u00e9d\u00e9finies, telles que l\u2019heure, la m\u00e9t\u00e9o ou les donn\u00e9es de groupe cible.<\/li>\n<li>Splicky, une filiale \u00e0 100&nbsp;% de Goldbach, est la principale DSP DooH en Suisse. <a href=\"https:\/\/splicky.com\/de\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\">Nous serons ravis de vous conseiller<\/a>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20244 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">En quoi la publicit\u00e9 Programmatic DOOH diff\u00e8re-t-elle du DOOH classique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20244\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20244\" href=\"#collapse-2-20244\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">En quoi la publicit\u00e9 Programmatic DOOH diff\u00e8re-t-elle du DOOH classique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20244\" aria-labelledby=\"faq_2-20244\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-47 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-48\"><ul>\n<li><strong>Automatisation&nbsp;:<\/strong> les r\u00e9servations se font via une plateforme, et non manuellement.<\/li>\n<li><strong>Flexibilit\u00e9&nbsp;:<\/strong> les campagnes peuvent \u00eatre ajust\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Diffusion ax\u00e9e sur les donn\u00e9es&nbsp;:<\/strong> la publicit\u00e9 est diffus\u00e9e en fonction des donn\u00e9es d\u2019audience, des conditions m\u00e9t\u00e9orologiques ou des \u00e9v\u00e9nements.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20260 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:28+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20260\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20260\" href=\"#collapse-2-20260\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20260\" aria-labelledby=\"faq_2-20260\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-48 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-49\"><p>Le Programmatic DOOH est la r\u00e9servation, la planification et la diffusion automatis\u00e9es de la publicit\u00e9 ext\u00e9rieure num\u00e9rique via une plateforme. Les contenus sont diffus\u00e9s de mani\u00e8re cibl\u00e9e sur la base de donn\u00e9es telles que le lieu, l&#8217;heure ou les caract\u00e9ristiques du groupe cible.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20277 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la cr\u00e9ation de contenu DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20277\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20277\" href=\"#collapse-2-20277\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la cr\u00e9ation de contenu DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20277\" aria-labelledby=\"faq_2-20277\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-49 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-50\"><p>Les co\u00fbts de production de vid\u00e9os ou d\u2019animations d\u00e9pendent de la complexit\u00e9. Les animations simples commencent \u00e0 quelques centaines de francs, tandis que les productions complexes peuvent co\u00fbter plusieurs milliers de francs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20306 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:06:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20306\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20306\" href=\"#collapse-2-20306\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20306\" aria-labelledby=\"faq_2-20306\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-50 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-51\"><ul>\n<li><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/li>\n<li><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des promotions cibl\u00e9es.<\/li>\n<li><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/li>\n<li><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/li>\n<li><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20298 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qui profite de la publicit\u00e9 DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:06:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20298\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20298\" href=\"#collapse-2-20298\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui profite de la publicit\u00e9 DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20298\" aria-labelledby=\"faq_2-20298\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-51 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-52\"><ul>\n<li><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes d\u2019image ou les nouveaux produits.<\/li>\n<li><strong>Entreprises r\u00e9gionales&nbsp;:<\/strong> Atteindre des publics cibles locaux.<\/li>\n<li><strong>Organisateurs d\u2019\u00e9v\u00e9nements&nbsp;:<\/strong> Pour la promotion d\u2019\u00e9v\u00e9nements dans des zones sp\u00e9cifiques.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20342 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:07:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20342\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20342\" href=\"#collapse-2-20342\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20342\" aria-labelledby=\"faq_2-20342\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-52 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-53\"><p>La publicit\u00e9 ext\u00e9rieure num\u00e9rique (DOOH) est extr\u00eamement flexible&nbsp;:<\/p>\n<ul>\n<li>Les contenus peuvent \u00eatre adapt\u00e9s \u00e0 des moments pr\u00e9cis de la journ\u00e9e ou \u00e0 des conditions m\u00e9t\u00e9orologiques particuli\u00e8res.<\/li>\n<li>Des modifications ou des ajouts \u00e0 court terme (par exemple, des promotions) sont possibles.<\/li>\n<li>Diffusion cibl\u00e9e dans des zones g\u00e9ographiques d\u00e9finies.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20356 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:21+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20356\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20356\" href=\"#collapse-2-20356\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20356\" aria-labelledby=\"faq_2-20356\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-53 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-54\"><p>Les co\u00fbts varient en fonction de l\u2019emplacement, de la dur\u00e9e, de la taille de l\u2019\u00e9cran et de la fr\u00e9quence de diffusion. Les \u00e9crans locaux sont moins chers, tandis que les emplacements premium, comme dans les rues commer\u00e7antes, sont nettement plus chers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20369 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le DOOH ou la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:33+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20369\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20369\" href=\"#collapse-2-20369\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le DOOH ou la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20369\" aria-labelledby=\"faq_2-20369\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-54 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-55\"><p>DOOH signifie \u00ab&nbsp;Digital-Out-of-Home&nbsp;\u00bb et d\u00e9signe les \u00e9crans et les affichages utilis\u00e9s \u00e0 des fins publicitaires dans les lieux publics. Ils comprennent des emplacements tels que les centres commerciaux, les rues tr\u00e8s fr\u00e9quent\u00e9es et les a\u00e9roports. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20381 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 par affiches est-elle rentable pour les petites entreprises&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:59+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20381\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20381\" href=\"#collapse-2-20381\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 par affiches est-elle rentable pour les petites entreprises&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20381\" aria-labelledby=\"faq_2-20381\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-55 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-56\"><p>Oui, surtout pour les entreprises locales&nbsp;! Les affiches sont un moyen rentable de se faire conna\u00eetre dans la r\u00e9gion. Elles sont parfaites pour mettre en avant des offres, des ouvertures ou des \u00e9v\u00e9nements, et peuvent avoir un impact direct sur la client\u00e8le locale.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20401 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle doit \u00eatre la taille de la police sur mon affiche&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:09:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20401\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20401\" href=\"#collapse-2-20401\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle doit \u00eatre la taille de la police sur mon affiche&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20401\" aria-labelledby=\"faq_2-20401\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-56 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-57\"><p>La taille de la police doit \u00eatre choisie de mani\u00e8re \u00e0 ce que le texte soit lisible m\u00eame \u00e0 une plus grande distance (3 \u00e0 10 m\u00e8tres ou plus). En r\u00e8gle g\u00e9n\u00e9rale&nbsp;: les messages ou titres importants doivent mesurer au moins 10&nbsp;cm de haut pour \u00eatre visibles de loin.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20414 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 sur affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:03+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20414\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20414\" href=\"#collapse-2-20414\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 sur affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20414\" aria-labelledby=\"faq_2-20414\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-57 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-58\"><p>Le succ\u00e8s peut \u00eatre mesur\u00e9 par plusieurs m\u00e9thodes&nbsp;:<\/p>\n<ul>\n<li><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/li>\n<li><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des promotions cibl\u00e9es.<\/li>\n<li><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/li>\n<li><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/li>\n<li><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20427 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quels publics cible touche-t-on avec des affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:35+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20427\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20427\" href=\"#collapse-2-20427\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels publics cible touche-t-on avec des affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20427\" aria-labelledby=\"faq_2-20427\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-58 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-60 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-59\"><p>Les affiches sont particuli\u00e8rement efficaces pour les publics cibles mobiles, tels que les navetteurs, les voyageurs ou les clients dans les zones commerciales. Elles s\u2019adressent principalement aux personnes dans une zone g\u00e9ographique d\u00e9finie et sont id\u00e9ales pour les campagnes locales, r\u00e9gionales ou nationales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20455 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">O\u00f9 puis-je afficher des affiches ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:11:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20455\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20455\" href=\"#collapse-2-20455\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">O\u00f9 puis-je afficher des affiches ?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20455\" aria-labelledby=\"faq_2-20455\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-59 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-60\"><p>Les affiches peuvent \u00eatre plac\u00e9es sur les places publiques, aux arr\u00eats de bus et de tramway, dans les rues, les parkings ou les centres commerciaux. La s\u00e9lection pr\u00e9cise d\u00e9pend de l\u2019endroit o\u00f9 se d\u00e9place votre groupe cible. Les n\u0153uds de transport, les centres-villes et les rues commer\u00e7antes anim\u00e9es sont particuli\u00e8rement pris\u00e9s.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.plakat.ch\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers la plateforme de r\u00e9servation<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20473 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la dur\u00e9e d&#8217;une campagne d&#8217;affichage typique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20473\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20473\" href=\"#collapse-2-20473\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la dur\u00e9e d&#8217;une campagne d&#8217;affichage typique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20473\" aria-labelledby=\"faq_2-20473\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-60 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-62 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-61\"><p>La plupart des campagnes durent d&#8217;une \u00e0 quatre semaines, car cela suffit pour attirer l&#8217;attention et ancrer le message. Pour des objectifs \u00e0 long terme ou de la publicit\u00e9 permanente, les affiches peuvent \u00e9galement \u00eatre diffus\u00e9es pendant des mois, en fonction du budget et de la strat\u00e9gie.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20498 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 sur affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:22:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20498\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20498\" href=\"#collapse-2-20498\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 sur affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20498\" aria-labelledby=\"faq_2-20498\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-61 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-63 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-62\"><p>Le co\u00fbt de la publicit\u00e9 par affiches d\u00e9pend de plusieurs facteurs, notamment de la port\u00e9e ou du nombre de contacts atteints, de l\u2019emplacement, de la taille de l\u2019affiche et de la dur\u00e9e de la campagne. Les emplacements tr\u00e8s fr\u00e9quent\u00e9s g\u00e9n\u00e8rent davantage de contacts et sont donc plus chers, tandis que les surfaces d\u2019affichage s\u00e9lectionn\u00e9es localement peuvent constituer une alternative rentable.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20505 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 ext\u00e9rieure convient-elle aux petits budgets&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:21:36+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20505\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20505\" href=\"#collapse-2-20505\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 ext\u00e9rieure convient-elle aux petits budgets&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20505\" aria-labelledby=\"faq_2-20505\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-62 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-64 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-63\"><p>Oui, m\u00eame avec de petits budgets, la publicit\u00e9 ext\u00e9rieure est possible. Des panneaux d&#8217;affichage s\u00e9lectionn\u00e9s localement, analogiques ou num\u00e9riques, peuvent avoir un impact important \u00e0 moindre co\u00fbt. Les fournisseurs proposent souvent des offres flexibles sp\u00e9cialement con\u00e7ues pour les petites entreprises.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20523 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment choisir le bon emplacement&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:09+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20523\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20523\" href=\"#collapse-2-20523\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment choisir le bon emplacement&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20523\" aria-labelledby=\"faq_2-20523\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-63 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-65 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-64\"><p>L\u2019emplacement d\u00e9pend du groupe cible&nbsp;:<\/p>\n<ul>\n<li><strong>Centres-villes&nbsp;:<\/strong> Pour une port\u00e9e \u00e9lev\u00e9e et la notori\u00e9t\u00e9 de la marque.<\/li>\n<li><strong>Zones de navetteurs&nbsp;:<\/strong> Les gares ou les arr\u00eats de bus permettent d\u2019atteindre les professionnels.<\/li>\n<li><strong>Centres commerciaux&nbsp;:<\/strong> Id\u00e9al pour les consommateurs ayant l\u2019intention d\u2019acheter.<\/li>\n<li><strong>Zones sp\u00e9ciales&nbsp;:<\/strong> \u00c0 proximit\u00e9 de points d\u2019int\u00e9r\u00eat tels que les salles de sport ou les universit\u00e9s<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20556 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la dur\u00e9e d&#8217;une campagne de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:05+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20556\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20556\" href=\"#collapse-2-20556\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la dur\u00e9e d&#8217;une campagne de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20556\" aria-labelledby=\"faq_2-20556\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-64 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-66 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-65\"><p>Les dur\u00e9es typiques sont d&#8217;une \u00e0 quatre semaines, selon l&#8217;objectif de la campagne. La publicit\u00e9 DOOH permet des p\u00e9riodes plus flexibles, comme une diffusion quotidienne ou horaire.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20569 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:19+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20569\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20569\" href=\"#collapse-2-20569\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20569\" aria-labelledby=\"faq_2-20569\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-65 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-67 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-66\"><p>Le succ\u00e8s peut \u00eatre mesur\u00e9 par les m\u00e9thodes suivantes&nbsp;:<\/p>\n<p><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/p>\n<p><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des actions cibl\u00e9es.<\/p>\n<p><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/p>\n<p><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/p>\n<p><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20573 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qui utilise la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:52+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20573\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20573\" href=\"#collapse-2-20573\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui utilise la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20573\" aria-labelledby=\"faq_2-20573\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-66 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-68 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-67\"><p>La publicit\u00e9 ext\u00e9rieure est utilis\u00e9e par des entreprises de toutes tailles&nbsp;:<br \/><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes d\u2019image ou les nouveaux produits.<br \/><strong>Entreprises de taille moyenne&nbsp;:<\/strong> Pour la notori\u00e9t\u00e9 locale et les campagnes r\u00e9gionales.<br \/><strong>Petites entreprises&nbsp;:<\/strong> Pour attirer l\u2019attention sur les offres, les nouvelles ouvertures ou les \u00e9v\u00e9nements.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20598 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les types de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:19:59+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20598\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20598\" href=\"#collapse-2-20598\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les types de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20598\" aria-labelledby=\"faq_2-20598\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-67 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-69 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-68\"><ul>\n<li><strong>Affichage classique&nbsp;:<\/strong> le long des routes, aux arr\u00eats de bus ou sur les b\u00e2timents.<\/li>\n<li><strong>Affichage num\u00e9rique (DOOH) :<\/strong> Affichages d&#8217;images anim\u00e9es dans des lieux tr\u00e8s fr\u00e9quent\u00e9s des villes, des centres commerciaux ou des a\u00e9roports.<\/li>\n<li><strong>Publicit\u00e9 dans les transports en commun :<\/strong> Sur et dans les bus et les trains<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20622 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;entend-on par publicit\u00e9 Out of Home, ou publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:18:12+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20622\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20622\" href=\"#collapse-2-20622\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;entend-on par publicit\u00e9 Out of Home, ou publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20622\" aria-labelledby=\"faq_2-20622\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-68 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-70 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-69\"><p>La publicit\u00e9 Out of Home (OOH), ou publicit\u00e9 ext\u00e9rieure, comprend tous les formats publicitaires plac\u00e9s en dehors des espaces de vie. Cela inclut l&#8217;affiche classique, les surfaces d&#8217;affichage num\u00e9rique, la publicit\u00e9 dans les transports (par exemple, sur les bus), la publicit\u00e9 sur le point de vente et dans les a\u00e9roports.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20223 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_2-20223\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20223\" href=\"#collapse-2-20223\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-2-20223\" aria-labelledby=\"faq_2-20223\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-69 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-71 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-70\"><ul>\n<li><strong>Impressions&nbsp;:<\/strong> Nombre de personnes ayant vu la publicit\u00e9.<\/li>\n<li><strong>Engagement&nbsp;:<\/strong> Interactions telles que les scans de codes QR ou les t\u00e9l\u00e9chargements d\u2019applications.<\/li>\n<li><strong>Int\u00e9gration Online&nbsp;:<\/strong> Augmentation du trafic du site web ou des ventes pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-dd57a6ba86f84b395 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_dd57a6ba86f84b395\"><a aria-expanded=\"false\" aria-controls=\"dd57a6ba86f84b395\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-20223-1\" data-target=\"#dd57a6ba86f84b395\" href=\"#dd57a6ba86f84b395\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Audio<\/span><\/a><\/h4><\/div><div id=\"dd57a6ba86f84b395\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_dd57a6ba86f84b395\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-3 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-3 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-3 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-3 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-3 .panel-title a{font-size:17px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-3 .panel-title a:not(:hover){}.fusion-accordian  #accordian-3 .toggle-content{font-size:17px;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-3 .panel-title a:hover,.fusion-accordian #accordian-3 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-3 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-3.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-3.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".radio\" href=\"#\">Radio<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-3\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20752 audio radio \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 Radio&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_3-20752\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20752\" href=\"#collapse-3-20752\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 Radio&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-3-20752\" aria-labelledby=\"faq_3-20752\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-70 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-72 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-71\"><p>Les co\u00fbts de la publicit\u00e9 Radio sont transparents et d\u00e9pendent de diff\u00e9rents facteurs. Contrairement \u00e0 ce que l\u2019on pense souvent, la publicit\u00e9 Radio est tr\u00e8s efficace, m\u00eame pour les petits budgets. <\/p>\n<p>Les deux principaux blocs de co\u00fbts&nbsp;:<\/p>\n<ol>\n<li>Co\u00fbts de production&nbsp;: pour la cr\u00e9ation d\u2019un spot Radio professionnel (y compris la conception, le speaker, la musique et la production), vous devez pr\u00e9voir des co\u00fbts \u00e0 partir d\u2019environ 450&nbsp;EUR.<\/li>\n<li>Co\u00fbts de diffusion&nbsp;: ces co\u00fbts s\u2019appliquent \u00e0 la diffusion de votre spot. Ils sont calcul\u00e9s \u00e0 la seconde et d\u00e9pendent des facteurs suivants&nbsp;:<br \/>\n<strong>\u00c9metteur et port\u00e9e&nbsp;:<\/strong> les \u00e9metteurs nationaux sont plus chers que les \u00e9metteurs r\u00e9gionaux ou locaux.<br \/>\n<strong>Heure de diffusion&nbsp;:<\/strong> les heures du matin (environ 6&nbsp;h&nbsp;00 \u00e0 10&nbsp;h&nbsp;00), lorsque la plupart des gens \u00e9coutent la Radio, sont les plus ch\u00e8res (\u00ab&nbsp;Drive-Time&nbsp;\u00bb). Le soir et la nuit, les prix sont plus avantageux.<br \/>\n<strong>Volume de r\u00e9servation&nbsp;:<\/strong> plus vous r\u00e9servez de passages, plus le prix \u00e0 la seconde est g\u00e9n\u00e9ralement avantageux gr\u00e2ce aux remises.<\/li>\n<\/ol>\n<p>Le co\u00fbt pour mille contacts (CPM)&nbsp;:<br \/>\n afin de comparer \u00e9quitablement les co\u00fbts des diff\u00e9rents m\u00e9dias, le CPM est utilis\u00e9. Il indique combien il en co\u00fbte pour atteindre 1\u202f000&nbsp;personnes. La publicit\u00e9 Radio a souvent un CPM tr\u00e8s avantageux, donc plus faible, par rapport \u00e0 la TV ou au Print. Les prix \u00e0 la seconde peuvent fortement varier, de moins d\u2019un euro pour les petites stations locales \u00e0 pr\u00e8s de 200&nbsp;euros pour les stations nationales aux heures de grande \u00e9coute.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20769 audio radio \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les formes de publicit\u00e9 radio disponibles&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_3-20769\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20769\" href=\"#collapse-3-20769\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les formes de publicit\u00e9 radio disponibles&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-3-20769\" aria-labelledby=\"faq_3-20769\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-71 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-73 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-72\"><p>Spots publicitaires classiques&nbsp;:<\/p>\n<ul>\n<li><strong>Le classique&nbsp;:<\/strong> Un spot de 15 \u00e0 30&nbsp;secondes diffus\u00e9 dans un bloc publicitaire avec d\u2019autres spots. Id\u00e9al pour promouvoir des actions et accro\u00eetre rapidement la port\u00e9e. <\/li>\n<li><strong>Spot tandem&nbsp;:<\/strong> Deux spots courts apparent\u00e9s au sein d\u2019un bloc publicitaire, s\u00e9par\u00e9s par un autre spot. Cela am\u00e9liore la m\u00e9morisation de votre message. <\/li>\n<li><strong>Spot unique \/ Placement en t\u00eate ou en fin de bloc publicitaire&nbsp;:<\/strong> Votre spot est plac\u00e9 en exclusivit\u00e9 au d\u00e9but ou \u00e0 la fin d\u2019un bloc publicitaire, directement \u00e0 c\u00f4t\u00e9 du programme \u00e9ditorial. Cela garantit une attention maximale. <\/li>\n<\/ul>\n<p>Formats publicitaires sp\u00e9ciaux&nbsp;:<\/p>\n<ul>\n<li><strong>Sponsoring&nbsp;:<\/strong> Pr\u00e9sentez la m\u00e9t\u00e9o, les informations routi\u00e8res ou une \u00e9mission populaire. Vous associez ainsi votre marque de mani\u00e8re positive \u00e0 un service utile pour les auditeurs. <\/li>\n<li><strong>Jeux-concours et actions&nbsp;:<\/strong> Interagissez directement avec le groupe cible. Un jeu-concours bien con\u00e7u fid\u00e9lise \u00e9motionnellement les auditeurs \u00e0 votre marque et peut augmenter consid\u00e9rablement la notori\u00e9t\u00e9. <\/li>\n<li><strong>Semaines th\u00e9matiques et publi-reportages&nbsp;:<\/strong> Vous avez ici la possibilit\u00e9 de pr\u00e9senter votre entreprise ou votre produit en d\u00e9tail et dans un environnement \u00e9ditorial, afin de donner un aper\u00e7u plus approfondi et d\u2019instaurer la confiance.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20782 audio digital-audio radio \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les avantages de la publicit\u00e9 audio&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:18+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_3-20782\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20782\" href=\"#collapse-3-20782\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les avantages de la publicit\u00e9 audio&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-3-20782\" aria-labelledby=\"faq_3-20782\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-72 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-73\"><p>La publicit\u00e9 audio op\u00e8re dans une dimension qui lui est propre. Elle est personnelle, \u00e9motionnelle et accompagne votre groupe cible tout au long de la journ\u00e9e. D\u00e9couvrez les avantages uniques qui vous permettent non seulement d\u2019atteindre vos objectifs marketing, mais aussi de les d\u00e9passer.  <\/p>\n<ul>\n<li><strong>Port\u00e9e \u00e9norme et pr\u00e9sence rapide&nbsp;:<\/strong> les m\u00e9dias audio, en particulier la radio, font partie int\u00e9grante du quotidien de millions de personnes. Vous constituez ainsi une port\u00e9e impressionnante en un temps record et ancrez votre marque dans la conscience de votre groupe cible. <\/li>\n<li><strong>Cr\u00e9dibilit\u00e9 \u00e9lev\u00e9e et forte confiance&nbsp;:<\/strong> la radio et les podcasts jouissent d\u2019une confiance exceptionnellement \u00e9lev\u00e9e aupr\u00e8s de leurs auditeurs. Si votre message est plac\u00e9 dans cet environnement, il profite de cette cr\u00e9dibilit\u00e9 et est per\u00e7u comme particuli\u00e8rement authentique. <\/li>\n<li><strong>Lien \u00e9motionnel qui reste en t\u00eate&nbsp;:<\/strong> la voix humaine et la musique v\u00e9hiculent des \u00e9motions comme aucun autre m\u00e9dia. Une publicit\u00e9 audio bien faite \u00e9veille des images dans l\u2019esprit, cr\u00e9e un lien personnel et fait en sorte que votre message ne soit pas seulement entendu, mais aussi ressenti. <\/li>\n<li><strong>Attention dans des moments exclusifs&nbsp;:<\/strong> que ce soit en voiture, en faisant du sport ou en cuisinant, l\u2019audio touche les gens dans des situations o\u00f9 les m\u00e9dias visuels ne jouent aucun r\u00f4le. Vous obtenez toute l\u2019attention et placez votre publicit\u00e9 sans \u00eatre distrait par d\u2019autres \u00e9crans. <\/li>\n<li><strong>Efficacit\u00e9 et succ\u00e8s mesurable&nbsp;:<\/strong> par rapport \u00e0 d\u2019autres types de m\u00e9dias, la production de spots audio est souvent plus \u00e9conomique et plus rapide \u00e0 mettre en \u0153uvre. Parall\u00e8lement, le succ\u00e8s de vos campagnes peut \u00eatre mesur\u00e9 avec pr\u00e9cision et, gr\u00e2ce \u00e0 des possibilit\u00e9s de ciblage pr\u00e9cises, vous vous adressez exactement aux personnes qui sont importantes pour vous. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20809 audio digital-audio radio \"><span class=\"entry-title rich-snippet-hidden\">En quoi la publicit\u00e9 audio diff\u00e8re-t-elle des autres formats publicitaires&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:54+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_3-20809\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20809\" href=\"#collapse-3-20809\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">En quoi la publicit\u00e9 audio diff\u00e8re-t-elle des autres formats publicitaires&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-3-20809\" aria-labelledby=\"faq_3-20809\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-73 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-74\"><p>La publicit\u00e9 audio utilise exclusivement l\u2019ou\u00efe et peut donc \u00eatre consomm\u00e9e dans des situations o\u00f9 la publicit\u00e9 visuelle n\u2019est pas possible, par exemple en conduisant. Elle permet une approche directe et personnelle et peut susciter de fortes r\u00e9actions \u00e9motionnelles gr\u00e2ce \u00e0 la voix et \u00e0 la musique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20829 audio digital-audio radio \"><span class=\"entry-title rich-snippet-hidden\">Quel r\u00f4le joue le placement de la publicit\u00e9 audio&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:31+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_3-20829\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20829\" href=\"#collapse-3-20829\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel r\u00f4le joue le placement de la publicit\u00e9 audio&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-3-20829\" aria-labelledby=\"faq_3-20829\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-74 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-76 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-75\"><p>Le placement influence la perception et l\u2019efficacit\u00e9 de la publicit\u00e9. \u00c0 la Radio, le moment de diffusion et l\u2019environnement sont d\u00e9terminants. Pour les podcasts, la publicit\u00e9 peut \u00eatre plac\u00e9e au d\u00e9but (pr\u00e9-roll), au milieu (mid-roll) ou \u00e0 la fin (post-roll). Les services de streaming proposent souvent des placements personnalis\u00e9s en fonction du comportement d\u2019\u00e9coute.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20843 audio digital-audio radio \"><span class=\"entry-title rich-snippet-hidden\">Comment cr\u00e9er un spot publicitaire audio efficace&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:23:06+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_3-20843\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20843\" href=\"#collapse-3-20843\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment cr\u00e9er un spot publicitaire audio efficace&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-3-20843\" aria-labelledby=\"faq_3-20843\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-75 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-77 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-76\"><ul>\n<li><strong>Message clair&nbsp;:<\/strong> Le message publicitaire doit \u00eatre concis et compr\u00e9hensible.<\/li>\n<li><strong>Voix attrayante&nbsp;:<\/strong> Une voix off professionnelle peut renforcer l\u2019impact.<\/li>\n<li><strong>Musique\/effets sonores appropri\u00e9s&nbsp;:<\/strong> Soutiennent l\u2019ambiance et restent en m\u00e9moire.<\/li>\n<li><strong>Appel \u00e0 l\u2019action&nbsp;:<\/strong> Un appel \u00e0 l\u2019action clair motive l\u2019auditeur\/l\u2019auditrice \u00e0 agir.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-24f85999de82757d5 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_24f85999de82757d5\"><a aria-expanded=\"false\" aria-controls=\"24f85999de82757d5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-20843-1\" data-target=\"#24f85999de82757d5\" href=\"#24f85999de82757d5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Online<\/span><\/a><\/h4><\/div><div id=\"24f85999de82757d5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_24f85999de82757d5\"><div class=\"panel-body toggle-content fusion-clearfix\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-4 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-4 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-4 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-4 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-4 .panel-title a{font-size:17px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-4 .panel-title a:not(:hover){}.fusion-accordian  #accordian-4 .toggle-content{font-size:17px;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-4 .panel-title a:hover,.fusion-accordian #accordian-4 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-4 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-4.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-4.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".advanced-tv\" href=\"#\">Advanced TV<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".display-video\" href=\"#\">Display &amp; Video<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".gaming-ads\" href=\"#\">Gaming Ads<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".programmatic\" href=\"#\">Programmatic<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-4\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20879 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">D&#8217;o\u00f9 proviennent les donn\u00e9es propos\u00e9es par Goldbach en mati\u00e8re de ciblage d&#8217;audience&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-02-13T16:13:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20879\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20879\" href=\"#collapse-4-20879\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">D&#8217;o\u00f9 proviennent les donn\u00e9es propos\u00e9es par Goldbach en mati\u00e8re de ciblage d&#8217;audience&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20879\" aria-labelledby=\"faq_4-20879\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-76 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-78 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-77\"><p>Pour toutes les offres pr\u00e9-cibl\u00e9es, les audiences s&#8217;appuient sur les donn\u00e9es first-party, de pr\u00e9diction et contextuelles de nos \u00e9diteurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20902 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Qui dois-je contacter si j\u2019ai d\u2019autres probl\u00e8mes avec les offres&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:24:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20902\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20902\" href=\"#collapse-4-20902\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui dois-je contacter si j\u2019ai d\u2019autres probl\u00e8mes avec les offres&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20902\" aria-labelledby=\"faq_4-20902\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-77 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-79 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-78\"><p>Dans ce cas, veuillez contacter <a href=\"mailto:programmatic.goldbach@goldbach.com.\">programmatic.goldbach@goldbach.com.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20910 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les raisons pour lesquelles les identifiants de transaction re\u00e7us ne re\u00e7oivent pas d\u2019impressions, respectivement pas de demandes d\u2019ench\u00e8res&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:25:21+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20910\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20910\" href=\"#collapse-4-20910\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les raisons pour lesquelles les identifiants de transaction re\u00e7us ne re\u00e7oivent pas d\u2019impressions, respectivement pas de demandes d\u2019ench\u00e8res&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20910\" aria-labelledby=\"faq_4-20910\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-78 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-80 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-79\"><ul>\n<li>Les transactions ont-elles \u00e9t\u00e9 cr\u00e9\u00e9es sur le bon si\u00e8ge&nbsp;?<\/li>\n<li>Quel est notre prix&nbsp;? Ench\u00e9rissons-nous au-dessus du prix plancher de la transaction&nbsp;? <\/li>\n<li>Les formats utilis\u00e9s correspondent-ils aux formats enregistr\u00e9s de la transaction&nbsp;?<\/li>\n<li>Des supports publicitaires sp\u00e9ciaux sont-ils utilis\u00e9s, qui ne peuvent pas \u00eatre diffus\u00e9s ou doivent \u00eatre valid\u00e9s&nbsp;?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20936 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Quels formats de branding peuvent \u00eatre achet\u00e9s de mani\u00e8re programmatique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:26:22+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20936\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20936\" href=\"#collapse-4-20936\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels formats de branding peuvent \u00eatre achet\u00e9s de mani\u00e8re programmatique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20936\" aria-labelledby=\"faq_4-20936\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-79 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-81 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-80\"><p>Outre le Wideboard et le Halfpage Ad, des formats de grande surface tels que Poster Ad, Sitebar Ad, Wideboard XL, Ricchi Ad ou Videhead sont \u00e9galement disponibles de mani\u00e8re programmatique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20960 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Quelles informations sont n\u00e9cessaires pour la cr\u00e9ation d\u2019un deal&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:26:51+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20960\" href=\"#collapse-4-20960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles informations sont n\u00e9cessaires pour la cr\u00e9ation d\u2019un deal&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20960\" aria-labelledby=\"faq_4-20960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-80 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-82 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-81\"><ul>\n<li>Noms des si\u00e8ges et ID du DSP utilis\u00e9 dans Google AdExchange et Xandr<\/li>\n<li>Les formats souhait\u00e9s<\/li>\n<li>Les emplacements souhait\u00e9s (sites web\/rubriques\/ciblages)<\/li>\n<li>Les langues des deals<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20982 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Qui puis-je contacter si je souhaite acheter via des offres?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:27:19+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20982\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20982\" href=\"#collapse-4-20982\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui puis-je contacter si je souhaite acheter via des offres?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20982\" aria-labelledby=\"faq_4-20982\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-81 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-83 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-82\"><p>Veuillez contacter notre service commercial ou nous envoyer un e-mail \u00e0 <a href=\"mailto:programmatic.goldbach@goldbach.com\">programmatic.goldbach@goldbach.com<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20995 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Quel est l&#8217;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#8217;inventaire de Goldbach&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:27:47+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20995\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20995\" href=\"#collapse-4-20995\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel est l&#8217;avantage des Private Deals par rapport \u00e0 OpenRTB en ce qui concerne l&#8217;inventaire de Goldbach&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20995\" aria-labelledby=\"faq_4-20995\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-82 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-84 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-83\"><p>Sur la place de march\u00e9 ouverte (OpenRTB), les annonceurs ont la possibilit\u00e9 de r\u00e9server par programmatique les diff\u00e9rentes pages (Run of Site) ainsi que le Goldbach Network (Run of Network).<\/p>\n<p>D&#8217;autres placements, tels que les diff\u00e9rentes rubriques des pages \u00ab&nbsp;Actualit\u00e9s&nbsp;\u00bb, \u00ab&nbsp;Sport&nbsp;\u00bb, \u00ab&nbsp;\u00c9conomie&nbsp;\u00bb, etc. ou les ciblages d&#8217;audience de premi\u00e8re partie de haute qualit\u00e9 peuvent \u00eatre obtenus via une place de march\u00e9 priv\u00e9e (PMP\/ Deal-IDs).<\/p>\n<p>D&#8217;autres placements, tels que les diff\u00e9rentes rubriques des pages, par exemple \u00ab&nbsp;Actualit\u00e9s&nbsp;\u00bb, \u00ab&nbsp;Sport&nbsp;\u00bb, \u00ab&nbsp;\u00c9conomie&nbsp;\u00bb ou les ciblages d&#8217;audience de premi\u00e8re partie de haute qualit\u00e9 peuvent \u00eatre obtenus via une place de march\u00e9 priv\u00e9e (PMP\/ Deal-IDs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-21013 online programmatic \"><span class=\"entry-title rich-snippet-hidden\">Comment puis-je acheter l&#8217;inventaire de Goldbach de mani\u00e8re programmatique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:28:14+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-21013\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-21013\" href=\"#collapse-4-21013\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment puis-je acheter l&#8217;inventaire de Goldbach de mani\u00e8re programmatique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-21013\" aria-labelledby=\"faq_4-21013\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-83 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-85 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-84\"><p>L&#8217;inventaire num\u00e9rique de Goldbach est disponible via Google Ad Exchange et Xandr pour tous les acheteurs programmatiques qui effectuent des achats via une Demand Side Platform (DSP).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-21022 environnements online \"><span class=\"entry-title rich-snippet-hidden\">Comment puis-je mesurer l\u2019impact de ma campagne dans les diff\u00e9rents environnements\u202f?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:28:31+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-21022\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-21022\" href=\"#collapse-4-21022\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment puis-je mesurer l\u2019impact de ma campagne dans les diff\u00e9rents environnements\u202f?<\/div><\/a><\/div><\/div><div id=\"collapse-4-21022\" aria-labelledby=\"faq_4-21022\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-84 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-86 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-85\"><p>La transparence est essentielle pour nous. Nous vous proposons pour chaque canal des reportings compr\u00e9hensibles et pertinents qui vous montrent le succ\u00e8s de votre campagne. Des indicateurs cl\u00e9s classiques tels que la port\u00e9e et la fr\u00e9quence de contact aux mesures num\u00e9riques telles que les taux de clics et de conversion. Pour un aper\u00e7u complet de la perception de la marque, nous proposons \u00e9galement des outils d\u2019analyse sp\u00e9ciaux tels que le Brandtracker. Ainsi, vous voyez exactement ce que votre investissement produit et nous pouvons optimiser ensemble les campagnes futures.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-21040 environnements online \"><span class=\"entry-title rich-snippet-hidden\">Est-ce que je n&#8217;atteins qu&#8217;un large public dans vos environnements ou aussi des groupes cibles sp\u00e9cifiques&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:28:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-21040\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-21040\" href=\"#collapse-4-21040\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Est-ce que je n&#8217;atteins qu&#8217;un large public dans vos environnements ou aussi des groupes cibles sp\u00e9cifiques&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-21040\" aria-labelledby=\"faq_4-21040\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-85 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-87 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-86\"><p>Les deux. Nos environnements premium vous offrent une large port\u00e9e aupr\u00e8s de l&#8217;ensemble de la population suisse. En m\u00eame temps, ils vous permettent \u00e9galement de cibler tr\u00e8s pr\u00e9cis\u00e9ment des groupes cibles sp\u00e9cifiques. Gr\u00e2ce \u00e0 des options de ciblage avanc\u00e9es \u2013 que ce soit selon des caract\u00e9ristiques d\u00e9mographiques, des int\u00e9r\u00eats ou le comportement des utilisateurs \u2013 nous nous assurons que vous atteignez exactement les personnes qui sont pertinentes pour votre marque. Ainsi, vous minimisez les pertes de diffusion et investissez votre budget de la mani\u00e8re la plus efficace possible.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-21049 environnements online \"><span class=\"entry-title rich-snippet-hidden\">Comment Goldbach m&#8217;aide-t-elle \u00e0 trouver l&#8217;environnement appropri\u00e9 pour ma marque&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:29:01+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-21049\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-21049\" href=\"#collapse-4-21049\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment Goldbach m&#8217;aide-t-elle \u00e0 trouver l&#8217;environnement appropri\u00e9 pour ma marque&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-21049\" aria-labelledby=\"faq_4-21049\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-86 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-88 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-87\"><p>Vous n&#8217;avez pas besoin d&#8217;\u00eatre un expert pour tous les canaux&nbsp;: c&#8217;est pour cela que nous sommes l\u00e0. Lors d&#8217;une consultation personnelle, nous analysons ensemble vos objectifs de campagne, votre groupe cible et votre message. Sur cette base, nous d\u00e9veloppons une strat\u00e9gie cross-m\u00e9dia sur mesure pour vous. Notre objectif est de trouver la combinaison optimale de nos divers environnements afin que vous puissiez atteindre votre groupe cible le plus efficacement possible. Nous nous consid\u00e9rons comme vos partenaires, qui vous accompagnent de la planification \u00e0 la mise en \u0153uvre.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-21031 environnements online \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi le choix d\u2019un environnement publicitaire appropri\u00e9 est-il si d\u00e9terminant pour le succ\u00e8s de ma campagne&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:28:38+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-21031\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-21031\" href=\"#collapse-4-21031\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi le choix d\u2019un environnement publicitaire appropri\u00e9 est-il si d\u00e9terminant pour le succ\u00e8s de ma campagne&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-21031\" aria-labelledby=\"faq_4-21031\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-87 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-89 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-88\"><p>L\u2019environnement dans lequel votre publicit\u00e9 appara\u00eet influe directement sur la perception de votre marque et de votre message. Un placement dans un environnement de qualit\u00e9 et digne de confiance \u2013 tel que celui offert par notre portefeuille d\u2019\u00e9diteurs suisses premium \u00e9tablis \u2013 augmente non seulement la cr\u00e9dibilit\u00e9 de votre campagne, mais assure \u00e9galement une plus grande acceptation aupr\u00e8s de votre groupe cible. Vous vous assurez ainsi que votre message est per\u00e7u positivement et qu\u2019il peut d\u00e9ployer son plein effet. C\u2019est ce que nous appelons&nbsp;: une Brand Safety maximale pour un impact publicitaire maximal.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20581 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Puis-je \u00e9galement r\u00e9server Gaming Ads de mani\u00e8re programmatique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:52+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20581\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20581\" href=\"#collapse-4-20581\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je \u00e9galement r\u00e9server Gaming Ads de mani\u00e8re programmatique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20581\" aria-labelledby=\"faq_4-20581\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-88 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-90 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-89\"><p>Oui, le produit peut \u00e9galement \u00eatre r\u00e9serv\u00e9 par voie programmatique&nbsp;!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20606 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Puis-je d\u00e9finir un plafonnement de la fr\u00e9quence sur Gaming Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:16:12+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20606\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20606\" href=\"#collapse-4-20606\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je d\u00e9finir un plafonnement de la fr\u00e9quence sur Gaming Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20606\" aria-labelledby=\"faq_4-20606\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-89 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-91 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-90\"><p>Comme pour les autres produits, un plafonnement de la fr\u00e9quence peut \u00e9galement \u00eatre utilis\u00e9 pour Gaming Ads afin d\u2019\u00e9viter que la m\u00eame personne ne soit contact\u00e9e plusieurs fois sur des plateformes individuelles dans un court laps de temps.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20613 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Puis-je d\u00e9finir un ciblage dans Gaming Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:16:32+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20613\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20613\" href=\"#collapse-4-20613\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je d\u00e9finir un ciblage dans Gaming Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20613\" aria-labelledby=\"faq_4-20613\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-90 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-92 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-91\"><p>Le contenu du produit permet d\u2019atteindre le gamer suisse classique. Le groupe cible est donc d\u00e9j\u00e0 limit\u00e9 aux utilisateurs pertinents pour le produit (ciblage d\u2019environnement). D\u2019autres ciblages, comme par exemple un ciblage par \u00e2ge, sont en cours d\u2019\u00e9laboration et constituent un objectif \u00e0 long terme que la GBA poursuit.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20631 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Les Gaming Ads sont-elles cliquables&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:16:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20631\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20631\" href=\"#collapse-4-20631\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les Gaming Ads sont-elles cliquables&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20631\" aria-labelledby=\"faq_4-20631\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-91 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-93 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-92\"><p>Toutes les publicit\u00e9s du produit sont cliquables. Pour la publicit\u00e9 dans les jeux, le clic est possible gr\u00e2ce \u00e0 3D&nbsp;Touch.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20661 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Sur quels appareils les Gaming Ads sont-elles diffus\u00e9es&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:17:29+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20661\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20661\" href=\"#collapse-4-20661\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Sur quels appareils les Gaming Ads sont-elles diffus\u00e9es&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20661\" aria-labelledby=\"faq_4-20661\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-92 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-94 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-93\"><p>Gr\u00e2ce \u00e0 la diversit\u00e9 des \u00e9diteurs et des plateformes, les publicit\u00e9s sont diffus\u00e9es sur smartphone, sur ordinateur et aussi sur les consoles de jeux.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20668 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">O\u00f9 ma publicit\u00e9 sera-t-elle plac\u00e9e dans les Gaming Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:17:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20668\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20668\" href=\"#collapse-4-20668\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">O\u00f9 ma publicit\u00e9 sera-t-elle plac\u00e9e dans les Gaming Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20668\" aria-labelledby=\"faq_4-20668\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-93 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-95 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-94\"><p>Les supports publicitaires se retrouvent dans une vari\u00e9t\u00e9 d\u2019applications de jeux, o\u00f9 les publicit\u00e9s sont intelligemment int\u00e9gr\u00e9es au contexte des jeux (publicit\u00e9 contextuelle dans le jeu) ou avec le consentement de l\u2019utilisateur sous forme de spot, ce qui offre \u00e0 ce dernier un avantage dans le jeu (Rewarded Video). Les supports publicitaires sont \u00e9galement pr\u00e9sents dans divers environnements affinitaires aux jeux avec des formats Display et vid\u00e9o classiques.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20693 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Les publicit\u00e9s int\u00e9gr\u00e9es aux jeux sont-elles r\u00e9ellement per\u00e7ues&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:18:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20693\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20693\" href=\"#collapse-4-20693\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les publicit\u00e9s int\u00e9gr\u00e9es aux jeux sont-elles r\u00e9ellement per\u00e7ues&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20693\" aria-labelledby=\"faq_4-20693\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-94 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-96 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-95\"><p>Oui, elles le sont&nbsp;! Les publicit\u00e9s int\u00e9gr\u00e9es aux jeux sont principalement per\u00e7ues de mani\u00e8re inconsciente et sont donc particuli\u00e8rement marquantes dans la perception positive de la marque. De plus, votre publicit\u00e9 peut \u00eatre adapt\u00e9e au contenu du jeu. Par exemple, la publicit\u00e9 pour les boissons \u00e9nergisantes peut \u00eatre plac\u00e9e dans des jeux li\u00e9s au sport.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20698 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Les Gaming Ads n&#8217;atteignent-elles que le jeune groupe cible&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:18:38+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20698\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20698\" href=\"#collapse-4-20698\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les Gaming Ads n&#8217;atteignent-elles que le jeune groupe cible&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20698\" aria-labelledby=\"faq_4-20698\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-95 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-97 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-96\"><p>Non, le gaming concerne une tr\u00e8s large tranche d&#8217;\u00e2ge, des plus jeunes aux plus \u00e2g\u00e9s. Avec les Gaming Ads, vous atteignez tous les types de joueurs, du joueur occasionnel au gamer inv\u00e9t\u00e9r\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20722 gaming-ads online \"><span class=\"entry-title rich-snippet-hidden\">Est-ce que je n&#8217;atteins que le groupe cible masculin dans l&#8217;environnement du gaming&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:05+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20722\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20722\" href=\"#collapse-4-20722\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Est-ce que je n&#8217;atteins que le groupe cible masculin dans l&#8217;environnement du gaming&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20722\" aria-labelledby=\"faq_4-20722\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-96 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-98 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-97\"><p>L&#8217;hypoth\u00e8se selon laquelle le gaming n&#8217;atteint que les hommes est d\u00e9pass\u00e9e depuis longtemps. Relativement parlant, plus de femmes utilisent leur mobile ou leur iPad\/tablette pour jouer, tandis que les hommes pr\u00e9f\u00e8rent les appareils fixes comme le PC ou la console. La diff\u00e9rence r\u00e9side donc principalement dans le fait que le gaming est peut-\u00eatre plus un passe-temps pour les femmes, tandis que les hommes ont plus tendance \u00e0 \u00ab&nbsp;jouer&nbsp;\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20747\" href=\"#collapse-4-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20747\" aria-labelledby=\"faq_4-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-97 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-99 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-98\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants&nbsp;:<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs&nbsp;:<\/strong> Que souhaitez-vous atteindre&nbsp;? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes&nbsp;? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s.  <\/li>\n<li><strong>Optimisez vos cr\u00e9ations&nbsp;:<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment&nbsp;:<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale&nbsp;:<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez&nbsp;:<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise&nbsp;:<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20756\" href=\"#collapse-4-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20756\" aria-labelledby=\"faq_4-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-98 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-100 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-99\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere&nbsp;:<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV&nbsp;:<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA)&nbsp;:<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital&nbsp;:<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20773\" href=\"#collapse-4-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20773\" aria-labelledby=\"faq_4-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-99 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-101 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-100\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s&nbsp;:<\/p>\n<ul>\n<li><strong>\u00ab&nbsp;C\u2019est trop compliqu\u00e9.&nbsp;\u00bb<\/strong>  Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab&nbsp;La port\u00e9e est trop faible.&nbsp;\u00bb<\/strong>  Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs.  <\/li>\n<li><strong>\u00ab&nbsp;Ce n\u2019est que pour les gros budgets.&nbsp;\u00bb<\/strong>  C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20791\" href=\"#collapse-4-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20791\" aria-labelledby=\"faq_4-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-100 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-102 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-101\"><p>L&#8217;approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l&#8217;utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d&#8217;ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu&#8217;\u00e0 la fin&nbsp;?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d&#8217;utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot&nbsp;?<\/li>\n<li><strong>Visites de site web\/d&#8217;application&nbsp;:<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot&nbsp;?<\/li>\n<li><strong>Taux de conversion&nbsp;:<\/strong> Combien d&#8217;actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne&nbsp;?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20800\" href=\"#collapse-4-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20800\" aria-labelledby=\"faq_4-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-101 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-103 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-102\"><p>La v\u00e9ritable force de l&#8217;Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d&#8217;un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique&nbsp;:<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l&#8217;\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats&nbsp;:<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu&#8217;il s&#8217;agisse de passionn\u00e9s d&#8217;automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie&nbsp;:<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab&nbsp;Lookalike Audiences&nbsp;\u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l&#8217;environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20820\" href=\"#collapse-4-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20820\" aria-labelledby=\"faq_4-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-102 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-104 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-103\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique.  <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e.  <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab&nbsp;One-to-many&nbsp;\u00bb \u00e0 une communication \u00ab&nbsp;One-to-one&nbsp;\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20851 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Comment puis-je accro\u00eetre l\u2019efficacit\u00e9 de ma publicit\u00e9 Display ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:23:06+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20851\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20851\" href=\"#collapse-4-20851\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment puis-je accro\u00eetre l\u2019efficacit\u00e9 de ma publicit\u00e9 Display ?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20851\" aria-labelledby=\"faq_4-20851\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-103 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-105 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-104\"><p>Une bonne campagne Display devient excellente gr\u00e2ce \u00e0 une optimisation continue. Avec quelques mesures cibl\u00e9es, vous pouvez augmenter consid\u00e9rablement l\u2019efficacit\u00e9 de votre publicit\u00e9 et d\u00e9passer vos objectifs marketing. <\/p>\n<ul>\n<li><strong>Excellence cr\u00e9ative :<\/strong> Cr\u00e9ez des supports publicitaires qui attirent imm\u00e9diatement l\u2019attention. Des messages clairs, des images de haute qualit\u00e9 et un design adapt\u00e9 \u00e0 votre marque sont essentiels. <\/li>\n<li><strong>Messages concis :<\/strong> Soyez bref. Votre message cl\u00e9 et votre promesse de valeur doivent \u00eatre compr\u00e9hensibles au premier coup d\u2019\u0153il. <\/li>\n<li><strong>Appel \u00e0 l\u2019action (CTA) fort :<\/strong> Incitez clairement les utilisateurs*rices \u00e0 agir. Un CTA incitatif tel que \u00ab&nbsp;D\u00e9couvrez maintenant&nbsp;\u00bb ou \u00ab&nbsp;Profitez de l\u2019offre&nbsp;\u00bb fait toute la diff\u00e9rence. <\/li>\n<li><strong>Optimisation mobile :<\/strong> Une grande partie de l\u2019utilisation d\u2019Internet se fait sur mobile. Assurez-vous que vos supports publicitaires s\u2019affichent parfaitement sur les smartphones et les tablettes et qu\u2019ils soient bien lisibles. <\/li>\n<li><strong>Tests A\/B :<\/strong> Testez diff\u00e9rentes variantes de vos annonces. Essayez diff\u00e9rentes images, titres ou CTA pour d\u00e9couvrir ce qui fonctionne le mieux aupr\u00e8s de votre groupe cible. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20863 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Comment fonctionne le ciblage dans la publicit\u00e9 Display&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:23:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20863\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20863\" href=\"#collapse-4-20863\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment fonctionne le ciblage dans la publicit\u00e9 Display&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20863\" aria-labelledby=\"faq_4-20863\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-104 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-106 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-105\"><p>Le ciblage pr\u00e9cis est au c\u0153ur d\u2019une campagne Display r\u00e9ussie. Au lieu de diffuser votre message \u00e0 grande \u00e9chelle, un ciblage intelligent garantit que votre publicit\u00e9 est affich\u00e9e pr\u00e9cis\u00e9ment aux utilisateurs auxquels elle est pertinente. Cela maximise l\u2019impact et minimise les pertes.  <\/p>\n<ul>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> votre publicit\u00e9 appara\u00eet sur des sites web et dans des applications dont le contenu correspond th\u00e9matiquement \u00e0 votre offre. Vous atteignez ainsi les utilisateurs au moment o\u00f9 ils manifestent leur int\u00e9r\u00eat. <\/li>\n<li><strong>Ciblage sociod\u00e9mographique&nbsp;:<\/strong> adressez-vous \u00e0 votre groupe cible en fonction de caract\u00e9ristiques telles que l\u2019\u00e2ge, le sexe ou la r\u00e9gion.<\/li>\n<li><strong>Ciblage par centres d\u2019int\u00e9r\u00eat&nbsp;:<\/strong> nous diffusons votre publicit\u00e9 aupr\u00e8s de personnes qui ont manifest\u00e9 certains centres d\u2019int\u00e9r\u00eat et intentions d\u2019achat en fonction de leur comportement de navigation ant\u00e9rieur.<\/li>\n<li><strong>Remarketing&nbsp;:<\/strong> touchez \u00e0 nouveau les utilisateurs qui ont d\u00e9j\u00e0 interagi avec votre marque, par exemple les visiteurs de votre site web. Vous restez ainsi pr\u00e9sent et les accompagnez dans leur processus de d\u00e9cision d\u2019achat. <\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/fr\/online\/donnees-et-ciblage-chez-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">En savoir plus sur le ciblage<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20887 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les avantages de la publicit\u00e9 Display Online&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:24:12+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20887\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20887\" href=\"#collapse-4-20887\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les avantages de la publicit\u00e9 Display Online&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20887\" aria-labelledby=\"faq_4-20887\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-105 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-107 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-106\"><ul>\n<li><strong>Port\u00e9e et visibilit\u00e9&nbsp;:<\/strong> vous touchez un large public de clients potentiels dans des environnements de qualit\u00e9 et pertinents.<\/li>\n<li><strong>Marge de man\u0153uvre cr\u00e9ative&nbsp;:<\/strong> les formats visuels vous offrent d\u2019innombrables possibilit\u00e9s de pr\u00e9senter votre marque de mani\u00e8re cr\u00e9ative et accrocheuse.<\/li>\n<li><strong>Augmenter la notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> gr\u00e2ce \u00e0 la pr\u00e9sence r\u00e9p\u00e9t\u00e9e de votre publicit\u00e9 sur le net, vous ancrez durablement votre marque dans l\u2019esprit du groupe cible.<\/li>\n<li><strong>Activation de votre groupe cible&nbsp;:<\/strong> en un clic, vous dirigez les personnes int\u00e9ress\u00e9es directement vers votre site web, votre boutique Online ou une page de destination sp\u00e9cifique.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20905 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que la publicit\u00e9 Display Online&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:24:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20905\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20905\" href=\"#collapse-4-20905\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que la publicit\u00e9 Display Online&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20905\" aria-labelledby=\"faq_4-20905\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-106 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-108 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-107\"><p>Imaginez Internet comme une sc\u00e8ne immense. La publicit\u00e9 Display Online est votre projecteur qui met en sc\u00e8ne votre marque et vos messages de mani\u00e8re \u00e0 la fois \u00e9tendue et visuellement attrayante. Il s\u2019agit de supports publicitaires graphiques, tels que des banni\u00e8res, des images ou des animations, qui sont plac\u00e9s sur des sites web, dans des applications et sur des plateformes de r\u00e9seaux sociaux.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20918 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Puis-je montrer des vid\u00e9os uniquement \u00e0 certains utilisateurs&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:25:22+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20918\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20918\" href=\"#collapse-4-20918\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je montrer des vid\u00e9os uniquement \u00e0 certains utilisateurs&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20918\" aria-labelledby=\"faq_4-20918\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-107 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-109 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-108\"><p>Oui, absolument. L\u2019un des plus grands avantages de la publicit\u00e9 Video Online est la possibilit\u00e9 de cibler pr\u00e9cis\u00e9ment votre groupe cible. Au lieu de faire de la publicit\u00e9 \u00e0 l\u2019aveugle, vous pouvez montrer vos vid\u00e9os exactement aux personnes qui s\u2019int\u00e9ressent \u00e0 vos produits ou services.  <\/p>\n<p>Goldbach vous offre une multitude de possibilit\u00e9s de ciblage afin de diffuser votre campagne de mani\u00e8re personnalis\u00e9e. Vous pouvez notamment d\u00e9finir votre groupe cible selon les crit\u00e8res suivants&nbsp;: <\/p>\n<ul>\n<li><strong>Caract\u00e9ristiques d\u00e9mographiques&nbsp;:<\/strong> \u00e2ge, sexe, lieu de r\u00e9sidence et autres donn\u00e9es sociod\u00e9mographiques.<\/li>\n<li><strong>Int\u00e9r\u00eats et comportement&nbsp;:<\/strong> int\u00e9r\u00eats, intentions d\u2019achat et comportement Online des utilisateurs.<\/li>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> diffusion de votre publicit\u00e9 dans des environnements th\u00e9matiquement pertinents.<\/li>\n<li><strong>Remarketing&nbsp;:<\/strong> nouvelle approche des personnes qui ont d\u00e9j\u00e0 interagi avec votre site web ou vos contenus.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20240 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Comment puis-je am\u00e9liorer la performance de mes annonces vid\u00e9o ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:46+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20240\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20240\" href=\"#collapse-4-20240\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment puis-je am\u00e9liorer la performance de mes annonces vid\u00e9o ?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20240\" aria-labelledby=\"faq_4-20240\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-108 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-110 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-109\"><p>L&#8217;optimisation continue est la cl\u00e9 du succ\u00e8s de vos campagnes vid\u00e9o. Gr\u00e2ce aux ajustements appropri\u00e9s, vous pouvez maximiser l&#8217;impact de vos publicit\u00e9s et atteindre vos objectifs marketing encore plus efficacement. <\/p>\n<p>L&#8217;optimisation continue est la cl\u00e9 du succ\u00e8s de vos campagnes vid\u00e9o. Gr\u00e2ce aux ajustements appropri\u00e9s, vous pouvez maximiser l&#8217;impact de vos publicit\u00e9s et atteindre vos objectifs marketing encore plus efficacement. <\/p>\n<ul>\n<li><strong>D\u00e9but accrocheur :<\/strong> Les premi\u00e8res secondes sont cruciales. Captivez les spectateurs d\u00e8s le d\u00e9but avec un message clair ou un \u00e9l\u00e9ment surprenant. <\/li>\n<li><strong>Mobile First :<\/strong> N&#8217;oubliez pas que de nombreuses vid\u00e9os sont regard\u00e9es sur des appareils mobiles. Optimisez votre contenu pour la vue verticale et assurez-vous qu&#8217;il est compr\u00e9hensible m\u00eame sans son (par exemple, gr\u00e2ce \u00e0 des sous-titres). <\/li>\n<li><strong>Appel \u00e0 l&#8217;action (CTA) clair :<\/strong> Indiquez aux utilisateurs ce qu&#8217;ils doivent faire ensuite. Un CTA clairement formul\u00e9 \u00e0 la fin de votre vid\u00e9o augmente consid\u00e9rablement le taux d&#8217;interaction. <\/li>\n<li><strong>Tests A\/B :<\/strong> Testez diff\u00e9rentes versions de vos vid\u00e9os pour d\u00e9couvrir quels messages, images et appels \u00e0 l&#8217;action trouvent le meilleur \u00e9cho aupr\u00e8s de votre groupe cible.<\/li>\n<li><strong>Analyse r\u00e9guli\u00e8re :<\/strong> V\u00e9rifiez r\u00e9guli\u00e8rement les performances de vos campagnes et adaptez votre strat\u00e9gie en fonction des informations recueillies.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20263 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les avantages de la publicit\u00e9 Online Video&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:28+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20263\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20263\" href=\"#collapse-4-20263\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les avantages de la publicit\u00e9 Online Video&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20263\" aria-labelledby=\"faq_4-20263\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-109 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-111 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-110\"><p>Les avantages pour vous en un coup d&#8217;\u0153il&nbsp;:<\/p>\n<ul>\n<li><strong>Forte attention&nbsp;:<\/strong> Les contenus d\u2019images anim\u00e9es suscitent une attention nettement plus forte que les formats publicitaires statiques.<\/li>\n<li><strong>Storytelling fort&nbsp;:<\/strong> Les vid\u00e9os vous permettent de raconter des histoires et de v\u00e9hiculer les valeurs de votre marque de mani\u00e8re authentique.<\/li>\n<li><strong>Ciblage pr\u00e9cis&nbsp;:<\/strong> Vous pouvez orienter vos campagnes Video pr\u00e9cis\u00e9ment vers les groupes cibles qui sont pertinents pour vous et ainsi minimiser les pertes dues \u00e0 la dispersion.<\/li>\n<li><strong>Succ\u00e8s mesurable<\/strong>&nbsp;: La performance de vos Video Ads est mesurable en d\u00e9tail, ce qui vous permet une optimisation continue.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20268 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi la publicit\u00e9 Video Online est-elle importante&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:47+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20268\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20268\" href=\"#collapse-4-20268\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi la publicit\u00e9 Video Online est-elle importante&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20268\" aria-labelledby=\"faq_4-20268\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-110 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-112 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-111\"><p>Dans un monde domin\u00e9 par les stimuli visuels, les Videos Online ne sont plus seulement une option, mais un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie publicitaire r\u00e9ussie. Ils vous offrent la possibilit\u00e9 unique de transmettre votre message de mani\u00e8re \u00e9motionnelle et m\u00e9morable en combinant image, son et mouvement. Avec la publicit\u00e9 Video, vous captivez l&#8217;attention de votre groupe cible, suscitez des besoins et cr\u00e9ez un lien durable avec votre marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20317 display-video online \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 en ligne&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:07:07+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_4-20317\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20317\" href=\"#collapse-4-20317\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 en ligne&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-4-20317\" aria-labelledby=\"faq_4-20317\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-111 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-113 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-112\"><p>Le grand avantage de la publicit\u00e9 num\u00e9rique r\u00e9side dans sa mesurabilit\u00e9. Vous n\u2019investissez pas \u00e0 l\u2019aveugle, mais vous pouvez suivre et \u00e9valuer le succ\u00e8s de votre campagne de Display \u00e0 l\u2019aide d\u2019indicateurs cl\u00e9s de performance (KPI) clairs. <\/p>\n<ul>\n<li><strong>Impressions (Ad Impressions)&nbsp;:<\/strong> Ce chiffre indique le nombre de fois o\u00f9 votre support publicitaire a \u00e9t\u00e9 affich\u00e9 sur les \u00e9crans du groupe cible.<\/li>\n<li><strong>Clics&nbsp;:<\/strong> Le nombre d\u2019utilisateurs qui ont activement cliqu\u00e9 sur votre publicit\u00e9 pour en savoir plus.<\/li>\n<li><strong>Click-Through-Rate (CTR)&nbsp;:<\/strong> Le taux de clics indique le rapport entre les impressions et les clics. C\u2019est un indicateur important de l\u2019attrait de votre publicit\u00e9 pour le groupe cible. <\/li>\n<li><strong>Conversions&nbsp;:<\/strong> Une conversion est une action cible que vous avez d\u00e9finie, par exemple un achat, une inscription \u00e0 la Newsletter ou un t\u00e9l\u00e9chargement. Elle mesure la contribution directe de votre campagne au succ\u00e8s commercial. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-962d47581b9eb40d6 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_962d47581b9eb40d6\"><a aria-expanded=\"false\" aria-controls=\"962d47581b9eb40d6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-20317-1\" data-target=\"#962d47581b9eb40d6\" href=\"#962d47581b9eb40d6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Contenu<\/span><\/a><\/h4><\/div><div id=\"962d47581b9eb40d6\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_962d47581b9eb40d6\"><div class=\"panel-body toggle-content fusion-clearfix\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-5 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-5 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-5 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-5 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-5 .panel-title a{font-size:17px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-5 .panel-title a:not(:hover){}.fusion-accordian  #accordian-5 .toggle-content{font-size:17px;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-5 .panel-title a:hover,.fusion-accordian #accordian-5 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-5 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-5.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-5.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".content\" href=\"#\">Content<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-5\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20640 content \"><span class=\"entry-title rich-snippet-hidden\">Les r\u00e9servations via Goldbach Commercial Content sont-elles comptabilis\u00e9es dans le chiffre d&#8217;affaires annuel des diff\u00e9rents m\u00e9dias&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:17:00+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_5-20640\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20640\" href=\"#collapse-5-20640\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les r\u00e9servations via Goldbach Commercial Content sont-elles comptabilis\u00e9es dans le chiffre d&#8217;affaires annuel des diff\u00e9rents m\u00e9dias&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-5-20640\" aria-labelledby=\"faq_5-20640\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-112 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-114 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-113\"><p>Goldbach Commercial Content vise une nouvelle approche avec de nouvelles possibilit\u00e9s dans le domaine du contenu en relation avec le cross-m\u00e9dia et est donc ind\u00e9pendant de la r\u00e9servation m\u00e9dia classique. Les objectifs convenus et les chiffres d&#8217;affaires annuels ne s&#8217;appliquent toujours qu&#8217;aux r\u00e9servations effectu\u00e9es par le biais des unit\u00e9s Goldbach correspondantes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20653 content \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les conditions que j&#8217;obtiens&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:17:29+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_5-20653\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20653\" href=\"#collapse-5-20653\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les conditions que j&#8217;obtiens&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-5-20653\" aria-labelledby=\"faq_5-20653\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-113 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-115 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-114\"><p>Goldbach Commercial Content se compose de l\u2019inventaire de divers m\u00e9dias et \u00e9diteurs, qui ont tous leur propre marge de man\u0153uvre. Par cons\u00e9quent, les conditions g\u00e9n\u00e9rales ne peuvent pas \u00eatre d\u00e9finies concr\u00e8tement en ce sens. Les conditions d\u00e9pendent en fin de compte du volume de r\u00e9servation et des m\u00e9dias int\u00e9gr\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20677 content \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la diff\u00e9rence entre Goldbach Commercial Content et une agence de cr\u00e9ation\/m\u00e9dia&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:17:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_5-20677\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20677\" href=\"#collapse-5-20677\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la diff\u00e9rence entre Goldbach Commercial Content et une agence de cr\u00e9ation\/m\u00e9dia&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-5-20677\" aria-labelledby=\"faq_5-20677\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-114 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-116 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-115\"><p>Alors que les agences de cr\u00e9ation fournissent les inputs et les id\u00e9es cr\u00e9atives et que les agences m\u00e9dias d\u00e9finissent et r\u00e9servent les m\u00e9dias, Goldbach Commercial Content agit principalement comme un interm\u00e9diaire entre les m\u00e9dias et les opportunit\u00e9s de contenu. Le contenu est cr\u00e9\u00e9 sur la base d\u2019une id\u00e9e et diffus\u00e9 via les canaux appropri\u00e9s. Le cas \u00e9ch\u00e9ant, les actifs existants sont int\u00e9gr\u00e9s \u00e0 la campagne. Il en r\u00e9sulte un concept global qui peut \u00eatre optimis\u00e9 avec l\u2019input de l\u2019agence m\u00e9dia. Goldbach Commercial Content est un compl\u00e9ment optimal \u00e0 l\u2019agence de cr\u00e9ation et \u00e0 l\u2019agence m\u00e9dia. D\u2019une id\u00e9e na\u00eet une histoire globale qui, de la r\u00e9alisation \u00e0 l\u2019optimisation en passant par le reporting, est g\u00e9r\u00e9e par un seul prestataire.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20706 content \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi devrais-je r\u00e9server par votre interm\u00e9diaire alors que je peux m&#8217;adresser directement \u00e0 l&#8217;\u00e9diteur\/l&#8217;interm\u00e9diaire&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-22T09:25:28+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_5-20706\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20706\" href=\"#collapse-5-20706\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi devrais-je r\u00e9server par votre interm\u00e9diaire alors que je peux m&#8217;adresser directement \u00e0 l&#8217;\u00e9diteur\/l&#8217;interm\u00e9diaire&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-5-20706\" aria-labelledby=\"faq_5-20706\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-115 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-117 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-116\"><p>Goldbach Commercial Content cr\u00e9e des concepts cr\u00e9atifs globaux et bien pens\u00e9s, parfaitement adapt\u00e9s \u00e0 chaque marque, campagne, objectif et groupe cible &#8211; le tout d&#8217;une seule source &#8211; offrant ainsi une approche beaucoup plus efficace, ax\u00e9e sur les objectifs et diversifi\u00e9e.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20713 content \"><span class=\"entry-title rich-snippet-hidden\">Le contenu cr\u00e9\u00e9 peut-il \u00eatre utilis\u00e9 par d&#8217;autres \u00e9diteurs\/m\u00e9dias&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:18:46+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_5-20713\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20713\" href=\"#collapse-5-20713\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Le contenu cr\u00e9\u00e9 peut-il \u00eatre utilis\u00e9 par d&#8217;autres \u00e9diteurs\/m\u00e9dias&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-5-20713\" aria-labelledby=\"faq_5-20713\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-116 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-118 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-117\"><p>Selon le contenu, il peut parfois \u00eatre facilement utilis\u00e9 par d&#8217;autres \u00e9diteurs\/m\u00e9dias, mais un rachat est parfois n\u00e9cessaire, ce qui est normalement calcul\u00e9 avec une certaine proportion des co\u00fbts de production.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20731 content \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce qui nous diff\u00e9rencie de nos concurrents, tels que Commercial Publishing, Brand Studios, etc. &nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:23+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_5-20731\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20731\" href=\"#collapse-5-20731\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce qui nous diff\u00e9rencie de nos concurrents, tels que Commercial Publishing, Brand Studios, etc. &nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-5-20731\" aria-labelledby=\"faq_5-20731\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-117 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-119 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-118\"><p>Goldbach Commercial Content offre un vaste portefeuille de diverses possibilit\u00e9s de contenu sur tous les m\u00e9dias. De plus, il est possible d&#8217;\u00e9tendre le contenu cr\u00e9\u00e9, comme le contenu d&#8217;influenceurs, \u00e0 d&#8217;autres m\u00e9dias et de cr\u00e9er ainsi une histoire authentique. \u00c9tant donn\u00e9 que Goldbach Commercial Content ne se limite pas \u00e0 un seul \u00e9diteur, les concepts peuvent \u00eatre adapt\u00e9s et optimis\u00e9s de mani\u00e8re flexible selon les besoins.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8f7744d01a95d8c8c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8f7744d01a95d8c8c\"><a aria-expanded=\"false\" aria-controls=\"8f7744d01a95d8c8c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-20731-1\" data-target=\"#8f7744d01a95d8c8c\" href=\"#8f7744d01a95d8c8c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Campagnes<\/span><\/a><\/h4><\/div><div id=\"8f7744d01a95d8c8c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8f7744d01a95d8c8c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-6 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-6 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-6 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-6 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-6 .panel-title a{font-size:17px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-6 .panel-title a:not(:hover){}.fusion-accordian  #accordian-6 .toggle-content{font-size:17px;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-6 .panel-title a:hover,.fusion-accordian #accordian-6 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-6 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-6.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-6.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-6\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20009 accroitre-la-notoriete objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Comment la campagne est-elle adapt\u00e9e \u00e0 mon budget&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:48:43+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20009\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20009\" href=\"#collapse-6-20009\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment la campagne est-elle adapt\u00e9e \u00e0 mon budget&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20009\" aria-labelledby=\"faq_6-20009\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-118 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-120 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-119\"><p>Nous comprenons que chaque entreprise a des exigences budg\u00e9taires individuelles. C\u2019est pourquoi nous travaillons en \u00e9troite collaboration avec vous pour concevoir une campagne qui soit non seulement efficace, mais aussi rentable. Gr\u00e2ce \u00e0 l\u2019adaptation flexible de la s\u00e9lection des m\u00e9dias et \u00e0 l\u2019optimisation de la strat\u00e9gie de campagne, nous veillons \u00e0 ce que vous obteniez les meilleurs r\u00e9sultats dans les limites de votre budget.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20006 accroitre-la-notoriete objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Puis-je suivre l\u2019impact de ma campagne en temps r\u00e9el&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:48:42+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20006\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20006\" href=\"#collapse-6-20006\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je suivre l\u2019impact de ma campagne en temps r\u00e9el&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20006\" aria-labelledby=\"faq_6-20006\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-119 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-121 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-120\"><p>Oui, notre plateforme vous permet de suivre l\u2019impact de votre campagne en temps r\u00e9el. Nous offrons un acc\u00e8s \u00e0 des donn\u00e9es de performance et des analyses d\u00e9taill\u00e9es, qui vous permettent d\u2019effectuer des ajustements et d\u2019am\u00e9liorer continuellement l\u2019efficacit\u00e9 de vos mesures publicitaires. Ce reporting transparent vous aide \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es et \u00e0 maximiser le ROI de vos campagnes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20017 accroitre-la-notoriete objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Dans quels d\u00e9lais puis-je constater des r\u00e9sultats&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:49:17+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20017\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20017\" href=\"#collapse-6-20017\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dans quels d\u00e9lais puis-je constater des r\u00e9sultats&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20017\" aria-labelledby=\"faq_6-20017\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-120 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-122 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-121\"><p>Le d\u00e9lai d\u2019apparition des premiers r\u00e9sultats peut varier, mais les premi\u00e8res am\u00e9liorations sont souvent visibles quelques semaines seulement apr\u00e8s le lancement de la campagne. L\u2019effet complet d\u2019une campagne optimis\u00e9e de mani\u00e8re globale se produit g\u00e9n\u00e9ralement apr\u00e8s quelques mois, en fonction de facteurs tels que l\u2019\u00e9tendue de la campagne et les conditions du march\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20036 accroitre-la-notoriete objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Quel r\u00f4le joue l&#8217;analyse du groupe cible dans l&#8217;augmentation de la propension \u00e0 l&#8217;achat&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:49:52+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20036\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20036\" href=\"#collapse-6-20036\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel r\u00f4le joue l&#8217;analyse du groupe cible dans l&#8217;augmentation de la propension \u00e0 l&#8217;achat&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20036\" aria-labelledby=\"faq_6-20036\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-121 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-123 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-122\"><p>L&#8217;analyse de votre groupe cible est essentielle pour augmenter efficacement la propension \u00e0 l&#8217;achat. Nous utilisons des donn\u00e9es d\u00e9taill\u00e9es sur le comportement et les pr\u00e9f\u00e9rences de vos clients potentiels afin de d\u00e9velopper des messages publicitaires sur mesure qui r\u00e9sonnent et incitent \u00e0 l&#8217;action. En comprenant les besoins et les int\u00e9r\u00eats sp\u00e9cifiques de votre groupe cible, nous pouvons cr\u00e9er des campagnes qui non seulement attirent l&#8217;attention, mais favorisent \u00e9galement les ventes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20041 accroitre-la-notoriete objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Comment la Manufacture Goldbach peut-elle accro\u00eetre efficacement la notori\u00e9t\u00e9 de ma marque&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:50:03+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20041\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20041\" href=\"#collapse-6-20041\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment la Manufacture Goldbach peut-elle accro\u00eetre efficacement la notori\u00e9t\u00e9 de ma marque&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20041\" aria-labelledby=\"faq_6-20041\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-122 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-124 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-123\"><p>La Manufacture Goldbach utilise des strat\u00e9gies m\u00e9dia avanc\u00e9es pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque. Gr\u00e2ce \u00e0 un placement cibl\u00e9 de votre publicit\u00e9 dans des canaux m\u00e9diatiques de qualit\u00e9 et \u00e0 l\u2019optimisation des campagnes, nous assurons une grande visibilit\u00e9 aupr\u00e8s de votre groupe cible. Nous analysons en permanence les tendances du march\u00e9 et adaptons les strat\u00e9gies afin de garantir que votre marque soit toujours au premier plan et per\u00e7ue positivement.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20060 objectifs-de-campagne plus-de-visites-sur-le-site-web \"><span class=\"entry-title rich-snippet-hidden\">Comment les strat\u00e9gies d\u2019augmentation du trafic restent-elles actuelles et efficaces&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:51:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20060\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20060\" href=\"#collapse-6-20060\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment les strat\u00e9gies d\u2019augmentation du trafic restent-elles actuelles et efficaces&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20060\" aria-labelledby=\"faq_6-20060\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-123 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-125 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-124\"><p>Afin de maintenir nos strat\u00e9gies d\u2019augmentation du trafic actuelles et efficaces, nous restons constamment au fait des derni\u00e8res technologies et tendances m\u00e9diatiques. Nous \u00e9valuons r\u00e9guli\u00e8rement de nouveaux outils et m\u00e9thodes afin de garantir que nos campagnes obtiennent les meilleurs r\u00e9sultats possibles et puissent r\u00e9agir rapidement aux changements de comportement des consommateurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20053 objectifs-de-campagne plus-de-visites-sur-le-site-web \"><span class=\"entry-title rich-snippet-hidden\">Quel est l&#8217;impact de l&#8217;augmentation du trafic sur mon entreprise&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:51:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20053\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20053\" href=\"#collapse-6-20053\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel est l&#8217;impact de l&#8217;augmentation du trafic sur mon entreprise&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20053\" aria-labelledby=\"faq_6-20053\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-124 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-126 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-125\"><p>Une augmentation du trafic sur votre site web peut avoir un impact significatif sur votre entreprise en augmentant le nombre de clients potentiels qui d\u00e9couvrent vos produits ou services. Cela entra\u00eene g\u00e9n\u00e9ralement une augmentation des prospects et des ventes, am\u00e9liore la notori\u00e9t\u00e9 de la marque et renforce la pr\u00e9sence globale de votre entreprise sur le march\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20077 objectifs-de-campagne plus-de-visites-sur-le-site-web \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les m\u00e9triques utilis\u00e9es pour mesurer le succ\u00e8s de l&#8217;augmentation du trafic&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:54:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20077\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20077\" href=\"#collapse-6-20077\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les m\u00e9triques utilis\u00e9es pour mesurer le succ\u00e8s de l&#8217;augmentation du trafic&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20077\" aria-labelledby=\"faq_6-20077\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-125 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-127 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-126\"><p>Nous utilisons un ensemble de m\u00e9triques pour mesurer le succ\u00e8s de nos strat\u00e9gies d&#8217;augmentation du trafic, notamment le taux de clics (CTR), le nombre de visiteurs, le temps pass\u00e9 sur la page et le taux de conversion. Ces donn\u00e9es nous donnent un aper\u00e7u pr\u00e9cieux de l&#8217;efficacit\u00e9 des campagnes et nous permettent d&#8217;apporter des am\u00e9liorations constantes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20085 objectifs-de-campagne plus-de-visites-sur-le-site-web \"><span class=\"entry-title rich-snippet-hidden\">Les strat\u00e9gies peuvent-elles \u00eatre adapt\u00e9es aux fluctuations saisonni\u00e8res&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:54:52+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20085\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20085\" href=\"#collapse-6-20085\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les strat\u00e9gies peuvent-elles \u00eatre adapt\u00e9es aux fluctuations saisonni\u00e8res&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20085\" aria-labelledby=\"faq_6-20085\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-126 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-128 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-127\"><p>Oui, nos strat\u00e9gies m\u00e9dia sont flexibles et s\u2019adaptent aux fluctuations saisonni\u00e8res et aux conditions sp\u00e9cifiques du march\u00e9. Nous optimisons vos campagnes en cons\u00e9quence afin de maximiser la visibilit\u00e9 pendant les p\u00e9riodes de pointe et de renforcer l\u2019engagement pendant les p\u00e9riodes plus calmes. Cet ajustement dynamique contribue \u00e0 optimiser le trafic tout au long de l\u2019ann\u00e9e.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20093 objectifs-de-campagne plus-de-visites-sur-le-site-web \"><span class=\"entry-title rich-snippet-hidden\">Comment Goldbach Manufaktur identifie-t-elle les meilleurs canaux pour augmenter le trafic du site web&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:55:34+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20093\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20093\" href=\"#collapse-6-20093\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment Goldbach Manufaktur identifie-t-elle les meilleurs canaux pour augmenter le trafic du site web&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20093\" aria-labelledby=\"faq_6-20093\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-127 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-129 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-128\"><p>Goldbach Manufaktur s\u2019assure que les campagnes d\u2019augmentation du chiffre d\u2019affaires sont rentables en s\u00e9lectionnant avec soin les canaux m\u00e9diatiques qui offrent le meilleur rapport qualit\u00e9\/prix et une affinit\u00e9 \u00e9lev\u00e9e avec le public cible. Nous optimisons constamment les campagnes afin de minimiser les co\u00fbts par conversion tout en maximisant la port\u00e9e et l\u2019efficacit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20097 objectifs-de-campagne plus-de-prospects \"><span class=\"entry-title rich-snippet-hidden\">Quel r\u00f4le les contenus jouent-ils dans la g\u00e9n\u00e9ration de leads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:56:01+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20097\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20097\" href=\"#collapse-6-20097\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel r\u00f4le les contenus jouent-ils dans la g\u00e9n\u00e9ration de leads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20097\" aria-labelledby=\"faq_6-20097\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-128 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-130 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-129\"><p>Les contenus jouent un r\u00f4le essentiel dans la g\u00e9n\u00e9ration de leads en fournissant des informations pr\u00e9cieuses qui attirent et engagent les clients potentiels. Chez Goldbach Manufaktur, nous cr\u00e9ons des contenus cibl\u00e9s, con\u00e7us pour susciter l\u2019int\u00e9r\u00eat et \u00e9tablir la confiance, ce qui augmente la probabilit\u00e9 que les visiteurs deviennent des leads.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20116 objectifs-de-campagne plus-de-prospects \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quelle vitesse puis-je m&#8217;attendre \u00e0 une augmentation des prospects&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:56:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20116\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20116\" href=\"#collapse-6-20116\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quelle vitesse puis-je m&#8217;attendre \u00e0 une augmentation des prospects&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20116\" aria-labelledby=\"faq_6-20116\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-129 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-131 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-130\"><p>La vitesse \u00e0 laquelle vous pouvez constater une augmentation des prospects d\u00e9pend de divers facteurs, notamment le type de campagne, le march\u00e9 cible et les strat\u00e9gies sp\u00e9cifiques utilis\u00e9es. Cependant, dans de nombreux cas, nos clients peuvent observer une augmentation significative de l&#8217;activit\u00e9 des prospects dans les premi\u00e8res semaines suivant le lancement de la campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20121 objectifs-de-campagne plus-de-prospects \"><span class=\"entry-title rich-snippet-hidden\">Puis-je cr\u00e9er des campagnes cibl\u00e9es pour diff\u00e9rents segments de mon groupe cible&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:57:09+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20121\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20121\" href=\"#collapse-6-20121\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je cr\u00e9er des campagnes cibl\u00e9es pour diff\u00e9rents segments de mon groupe cible&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20121\" aria-labelledby=\"faq_6-20121\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-130 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-132 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-131\"><p>Oui, avec Goldbach Manufaktur, vous pouvez cr\u00e9er des campagnes cibl\u00e9es, ax\u00e9es sur diff\u00e9rents segments de votre groupe cible. En utilisant une segmentation d\u00e9taill\u00e9e des donn\u00e9es, nous pouvons d\u00e9velopper des messages sur mesure, sp\u00e9cifiquement adapt\u00e9s aux besoins et aux int\u00e9r\u00eats de chaque segment, afin de maximiser le taux de r\u00e9ponse et la conversion.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20133 objectifs-de-campagne plus-de-prospects \"><span class=\"entry-title rich-snippet-hidden\">Comment mesure-t-on la r\u00e9action aux campagnes de g\u00e9n\u00e9ration de prospects&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:57:39+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20133\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20133\" href=\"#collapse-6-20133\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesure-t-on la r\u00e9action aux campagnes de g\u00e9n\u00e9ration de prospects&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20133\" aria-labelledby=\"faq_6-20133\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-131 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-133 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-132\"><p>La r\u00e9action aux campagnes de g\u00e9n\u00e9ration de prospects est mesur\u00e9e par diverses m\u00e9triques, notamment le nombre de r\u00e9ponses, la qualit\u00e9 des interactions et les taux de conversion qui en r\u00e9sultent. Nous utilisons \u00e9galement des tests A\/B et d\u2019autres analyses comparatives pour \u00e9valuer l\u2019efficacit\u00e9 des diff\u00e9rentes approches et affiner les campagnes en cons\u00e9quence.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20144 objectifs-de-campagne plus-de-prospects \"><span class=\"entry-title rich-snippet-hidden\">Comment Goldbach Manufaktur qualifie-t-elle les prospects g\u00e9n\u00e9r\u00e9s&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:58:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20144\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20144\" href=\"#collapse-6-20144\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment Goldbach Manufaktur qualifie-t-elle les prospects g\u00e9n\u00e9r\u00e9s&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20144\" aria-labelledby=\"faq_6-20144\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-132 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-134 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-133\"><p>Chez Goldbach Manufaktur, nous qualifions les prospects gr\u00e2ce \u00e0 une combinaison de notation des prospects et de m\u00e9thodes d\u2019analyse avanc\u00e9es. Nous \u00e9valuons les prospects en fonction de leur engagement et de leur interaction avec votre publicit\u00e9, ce qui nous aide \u00e0 identifier ceux qui sont les plus susceptibles de se convertir. Cette approche cibl\u00e9e garantit que nous fournissons des prospects de haute qualit\u00e9 qui t\u00e9moignent d\u2019un r\u00e9el int\u00e9r\u00eat pour vos offres.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20157 augmenter-le-chiffre-daffaires objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Comment Goldbach Manufaktur int\u00e8gre-t-elle les strat\u00e9gies cross-canal dans l&#8217;augmentation du chiffre d&#8217;affaires ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:59:26+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20157\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20157\" href=\"#collapse-6-20157\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment Goldbach Manufaktur int\u00e8gre-t-elle les strat\u00e9gies cross-canal dans l&#8217;augmentation du chiffre d&#8217;affaires ?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20157\" aria-labelledby=\"faq_6-20157\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-133 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-135 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-134\"><p>Goldbach Manufaktur int\u00e8gre les strat\u00e9gies cross-canal en combinant les forces de diff\u00e9rents canaux de communication pour cr\u00e9er une exp\u00e9rience utilisateur coh\u00e9rente et compl\u00e8te. Ces approches permettent d&#8217;engager les clients de mani\u00e8re fluide sur diff\u00e9rentes plateformes et d&#8217;augmenter les chances de conversion gr\u00e2ce \u00e0 des interactions coh\u00e9rentes et cibl\u00e9es.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20162 augmenter-le-chiffre-daffaires objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Les campagnes d&#8217;augmentation des ventes peuvent-elles \u00eatre adapt\u00e9es \u00e0 court terme si les conditions du march\u00e9 changent&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:59:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20162\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20162\" href=\"#collapse-6-20162\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les campagnes d&#8217;augmentation des ventes peuvent-elles \u00eatre adapt\u00e9es \u00e0 court terme si les conditions du march\u00e9 changent&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20162\" aria-labelledby=\"faq_6-20162\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-134 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-136 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-135\"><p>Oui, nos campagnes d&#8217;augmentation des ventes peuvent \u00eatre adapt\u00e9es \u00e0 court terme pour r\u00e9agir aux conditions changeantes du march\u00e9. Cela comprend l&#8217;ajustement des budgets publicitaires, le passage \u00e0 des canaux plus efficaces et la modification des messages afin de maintenir la pertinence et la r\u00e9sonance dans un environnement de march\u00e9 dynamique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20153 augmenter-le-chiffre-daffaires objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Comment maximiser le ROI de mes campagnes d\u2019augmentation des ventes&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:58:38+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20153\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20153\" href=\"#collapse-6-20153\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment maximiser le ROI de mes campagnes d\u2019augmentation des ventes&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20153\" aria-labelledby=\"faq_6-20153\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-135 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-137 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-136\"><p>Vous pouvez maximiser le ROI de vos campagnes d\u2019augmentation des ventes en analysant r\u00e9guli\u00e8rement les performances et en effectuant des ajustements rapides pour r\u00e9agir aux \u00e9volutions du march\u00e9 et aux commentaires des clients. Nous vous aidons \u00e0 accro\u00eetre l\u2019efficacit\u00e9 de vos campagnes gr\u00e2ce \u00e0 une analyse continue et \u00e0 des ajustements pr\u00e9cis.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20172 augmenter-le-chiffre-daffaires objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Quelles techniques utilisez-vous pour augmenter le taux de conversion&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:00:36+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20172\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20172\" href=\"#collapse-6-20172\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles techniques utilisez-vous pour augmenter le taux de conversion&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20172\" aria-labelledby=\"faq_6-20172\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-136 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-138 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-137\"><p>Pour augmenter le taux de conversion, nous utilisons une combinaison de reciblage cibl\u00e9, de messages publicitaires personnalis\u00e9s et de strat\u00e9gies d\u2019optimisation continue. Ces techniques sont con\u00e7ues pour encourager l\u2019engagement et guider les clients potentiels tout au long du processus d\u2019achat, en mettant l\u2019accent sur le soutien \u00e0 leurs d\u00e9cisions d\u2019achat.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20179 augmenter-le-chiffre-daffaires objectifs-de-campagne \"><span class=\"entry-title rich-snippet-hidden\">Comment Goldbach Manufaktur s&#8217;assure-t-elle que les campagnes d&#8217;augmentation du chiffre d&#8217;affaires sont rentables&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:01:33+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_6-20179\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20179\" href=\"#collapse-6-20179\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment Goldbach Manufaktur s&#8217;assure-t-elle que les campagnes d&#8217;augmentation du chiffre d&#8217;affaires sont rentables&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-6-20179\" aria-labelledby=\"faq_6-20179\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-137 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-139 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-138\"><p>Goldbach Manufaktur s\u2019assure que les campagnes d\u2019augmentation du chiffre d\u2019affaires sont rentables en s\u00e9lectionnant avec soin les canaux m\u00e9diatiques qui offrent le meilleur rapport qualit\u00e9\/prix et une affinit\u00e9 \u00e9lev\u00e9e avec le public cible. Nous optimisons constamment les campagnes afin de minimiser les co\u00fbts par conversion tout en maximisant la port\u00e9e et l\u2019efficacit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-140 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:55% 47%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1400\" height=\"934\" alt=\"Femme concentr\u00e9e dans une conversation, assise devant un ordinateur portable et portant un casque\" title=\"contactez-nous\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg\" class=\"lazyload img-responsive wp-image-6303 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27934%27%20viewBox%3D%270%200%201400%20934%27%3E%3Crect%20width%3D%271400%27%20height%3D%27934%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-800x534.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-1200x801.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-141 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-139 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u00cates-vous pr\u00eat \u00e0 faire la diff\u00e9rence&nbsp;?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Collaborons pour donner une dimension \u00e9motionnelle \u00e0 votre marque et mettre en \u0153uvre des campagnes qui marqueront les esprits.<\/h2><\/div><div class=\"fusion-text fusion-text-140\" style=\"--awb-text-color:var(--awb-color1);\"><p>Que vous souhaitiez augmenter votre chiffre d\u2019affaires ou d\u00e9velopper la notori\u00e9t\u00e9 de votre marque, notre \u00e9quipe est pr\u00eate \u00e0 comprendre vos d\u00e9fis individuels et \u00e0 vous accompagner de la planification \u00e0 la mise en \u0153uvre.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/apercu-et-solutions\/demander-un-entretien-de-conseil\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Prendre rendez-vous pour une consultation d\u00e8s maintenant<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9310,"parent":13739,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13747","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foire aux questions sur la publicit\u00e9<\/title>\n<meta name=\"description\" content=\"Vous avez des questions sur les possibilit\u00e9s de publicit\u00e9 chez Goldbach, sur nos produits ou 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