{"id":13780,"date":"2025-11-03T14:21:56","date_gmt":"2025-11-03T13:21:56","guid":{"rendered":"https:\/\/goldbach.com\/out-of-home\/faq-sur-lout-of-home\/"},"modified":"2026-03-31T17:34:14","modified_gmt":"2026-03-31T15:34:14","slug":"faq-sur-lout-of-home","status":"publish","type":"page","link":"https:\/\/goldbach.com\/fr\/out-of-home\/faq-sur-lout-of-home\/","title":{"rendered":"FAQ sur l\u2019Out of Home"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Out of Home<\/h1><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.82%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:8.82%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">FAQ<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pr\u00eat \u00e0 rendre votre marque incontournable ? Que vous planifiiez de vous lancer dans la publicit\u00e9 Out of Home ou que vous souhaitiez approfondir vos connaissances de mani\u00e8re cibl\u00e9e, nous r\u00e9pondons aux questions les plus fr\u00e9quemment pos\u00e9es. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".affiches\" href=\"#\">Affiches<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".dooh\" href=\"#\">DOOH<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".out-of-home\" href=\"#\">Out-of-Home<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20191 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les d\u00e9fis du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:01:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20191\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20191\" href=\"#collapse-1-20191\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les d\u00e9fis du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20191\" aria-labelledby=\"faq_1-20191\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><ul>\n<li><strong>Qualit\u00e9 des donn\u00e9es&nbsp;:<\/strong> Le succ\u00e8s d\u00e9pend de la disponibilit\u00e9 et de la pr\u00e9cision des donn\u00e9es.<\/li>\n<li><strong>Adaptation cr\u00e9ative&nbsp;:<\/strong> Le contenu doit \u00eatre optimis\u00e9 pour diff\u00e9rentes tailles d\u2019\u00e9cran et diff\u00e9rents contextes.<\/li>\n<li><strong>Compatibilit\u00e9 technique&nbsp;:<\/strong> Les plateformes et les \u00e9crans doivent \u00eatre compatibles.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20196 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quelles entreprises le Programmatic DOOH convient-il&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:02:18+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20196\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20196\" href=\"#collapse-1-20196\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quelles entreprises le Programmatic DOOH convient-il&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20196\" aria-labelledby=\"faq_1-20196\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><ul>\n<li><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes ax\u00e9es sur les donn\u00e9es avec une large port\u00e9e.<\/li>\n<li><strong>Entreprises locales&nbsp;:<\/strong> Pour cibler des groupes cibles sp\u00e9cifiques dans des r\u00e9gions d\u00e9termin\u00e9es.<\/li>\n<li><strong>E-commerce et vente au d\u00e9tail&nbsp;:<\/strong> Pour renforcer les actions qui se d\u00e9roulent en ligne ou en magasin.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20200 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment les campagnes sont-elles pay\u00e9es&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:02:23+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20200\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20200\" href=\"#collapse-1-20200\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment les campagnes sont-elles pay\u00e9es&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20200\" aria-labelledby=\"faq_1-20200\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Le paiement s\u2019effectue souvent sur la base de&nbsp;:<\/p>\n<ul>\n<li><strong>CPM (co\u00fbt par mille) :<\/strong> Co\u00fbt pour 1&nbsp;000&nbsp;impressions.<\/li>\n<li><strong>Dur\u00e9e du spot&nbsp;:<\/strong> Selon le nombre et la dur\u00e9e des spots diffus\u00e9s.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20218 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Quelles donn\u00e9es sont utilis\u00e9es pour le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:42+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20218\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20218\" href=\"#collapse-1-20218\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles donn\u00e9es sont utilis\u00e9es pour le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20218\" aria-labelledby=\"faq_1-20218\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><ul>\n<li><strong>Donn\u00e9es d\u00e9mographiques&nbsp;:<\/strong> Groupes d\u2019\u00e2ge, sexe, int\u00e9r\u00eats.<\/li>\n<li><strong>Donn\u00e9es de localisation&nbsp;:<\/strong> Donn\u00e9es de trafic, fr\u00e9quentation.<\/li>\n<li><strong>Donn\u00e9es en temps r\u00e9el&nbsp;:<\/strong> M\u00e9t\u00e9o, \u00e9v\u00e9nements, heure de la journ\u00e9e, actualit\u00e9s.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20235 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment fonctionne le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20235\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20235\" href=\"#collapse-1-20235\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment fonctionne le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20235\" aria-labelledby=\"faq_1-20235\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><ul>\n<li>Les annonceurs utilisent une <strong>Demand Side Platform (DSP)<\/strong> pour s\u00e9lectionner des emplacements.<\/li>\n<li>La plateforme affiche les \u00e9crans num\u00e9riques et les emplacements disponibles.<\/li>\n<li>Les contenus sont diffus\u00e9s automatiquement sur la base de r\u00e8gles pr\u00e9d\u00e9finies, telles que l\u2019heure, la m\u00e9t\u00e9o ou les donn\u00e9es de groupe cible.<\/li>\n<li>Splicky, une filiale \u00e0 100&nbsp;% de Goldbach, est la principale DSP DooH en Suisse. <a href=\"https:\/\/splicky.com\/de\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\">Nous serons ravis de vous conseiller<\/a>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20244 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">En quoi la publicit\u00e9 Programmatic DOOH diff\u00e8re-t-elle du DOOH classique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20244\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20244\" href=\"#collapse-1-20244\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">En quoi la publicit\u00e9 Programmatic DOOH diff\u00e8re-t-elle du DOOH classique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20244\" aria-labelledby=\"faq_1-20244\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><ul>\n<li><strong>Automatisation&nbsp;:<\/strong> les r\u00e9servations se font via une plateforme, et non manuellement.<\/li>\n<li><strong>Flexibilit\u00e9&nbsp;:<\/strong> les campagnes peuvent \u00eatre ajust\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Diffusion ax\u00e9e sur les donn\u00e9es&nbsp;:<\/strong> la publicit\u00e9 est diffus\u00e9e en fonction des donn\u00e9es d\u2019audience, des conditions m\u00e9t\u00e9orologiques ou des \u00e9v\u00e9nements.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20260 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:28+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20260\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20260\" href=\"#collapse-1-20260\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20260\" aria-labelledby=\"faq_1-20260\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Le Programmatic DOOH est la r\u00e9servation, la planification et la diffusion automatis\u00e9es de la publicit\u00e9 ext\u00e9rieure num\u00e9rique via une plateforme. Les contenus sont diffus\u00e9s de mani\u00e8re cibl\u00e9e sur la base de donn\u00e9es telles que le lieu, l&#8217;heure ou les caract\u00e9ristiques du groupe cible.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20277 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la cr\u00e9ation de contenu DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20277\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20277\" href=\"#collapse-1-20277\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la cr\u00e9ation de contenu DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20277\" aria-labelledby=\"faq_1-20277\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Les co\u00fbts de production de vid\u00e9os ou d\u2019animations d\u00e9pendent de la complexit\u00e9. Les animations simples commencent \u00e0 quelques centaines de francs, tandis que les productions complexes peuvent co\u00fbter plusieurs milliers de francs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20306 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:06:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20306\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20306\" href=\"#collapse-1-20306\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20306\" aria-labelledby=\"faq_1-20306\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><ul>\n<li><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/li>\n<li><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des promotions cibl\u00e9es.<\/li>\n<li><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/li>\n<li><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/li>\n<li><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20298 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qui profite de la publicit\u00e9 DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:06:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20298\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20298\" href=\"#collapse-1-20298\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui profite de la publicit\u00e9 DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20298\" aria-labelledby=\"faq_1-20298\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><ul>\n<li><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes d\u2019image ou les nouveaux produits.<\/li>\n<li><strong>Entreprises r\u00e9gionales&nbsp;:<\/strong> Atteindre des publics cibles locaux.<\/li>\n<li><strong>Organisateurs d\u2019\u00e9v\u00e9nements&nbsp;:<\/strong> Pour la promotion d\u2019\u00e9v\u00e9nements dans des zones sp\u00e9cifiques.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20342 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:07:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20342\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20342\" href=\"#collapse-1-20342\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20342\" aria-labelledby=\"faq_1-20342\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La publicit\u00e9 ext\u00e9rieure num\u00e9rique (DOOH) est extr\u00eamement flexible&nbsp;:<\/p>\n<ul>\n<li>Les contenus peuvent \u00eatre adapt\u00e9s \u00e0 des moments pr\u00e9cis de la journ\u00e9e ou \u00e0 des conditions m\u00e9t\u00e9orologiques particuli\u00e8res.<\/li>\n<li>Des modifications ou des ajouts \u00e0 court terme (par exemple, des promotions) sont possibles.<\/li>\n<li>Diffusion cibl\u00e9e dans des zones g\u00e9ographiques d\u00e9finies.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20356 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:21+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20356\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20356\" href=\"#collapse-1-20356\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20356\" aria-labelledby=\"faq_1-20356\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Les co\u00fbts varient en fonction de l\u2019emplacement, de la dur\u00e9e, de la taille de l\u2019\u00e9cran et de la fr\u00e9quence de diffusion. Les \u00e9crans locaux sont moins chers, tandis que les emplacements premium, comme dans les rues commer\u00e7antes, sont nettement plus chers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20369 dooh out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le DOOH ou la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:33+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20369\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20369\" href=\"#collapse-1-20369\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le DOOH ou la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20369\" aria-labelledby=\"faq_1-20369\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p>DOOH signifie \u00ab&nbsp;Digital-Out-of-Home&nbsp;\u00bb et d\u00e9signe les \u00e9crans et les affichages utilis\u00e9s \u00e0 des fins publicitaires dans les lieux publics. Ils comprennent des emplacements tels que les centres commerciaux, les rues tr\u00e8s fr\u00e9quent\u00e9es et les a\u00e9roports. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20381 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 par affiches est-elle rentable pour les petites entreprises&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:59+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20381\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20381\" href=\"#collapse-1-20381\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 par affiches est-elle rentable pour les petites entreprises&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20381\" aria-labelledby=\"faq_1-20381\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p>Oui, surtout pour les entreprises locales&nbsp;! Les affiches sont un moyen rentable de se faire conna\u00eetre dans la r\u00e9gion. Elles sont parfaites pour mettre en avant des offres, des ouvertures ou des \u00e9v\u00e9nements, et peuvent avoir un impact direct sur la client\u00e8le locale.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20401 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle doit \u00eatre la taille de la police sur mon affiche&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:09:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20401\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20401\" href=\"#collapse-1-20401\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle doit \u00eatre la taille de la police sur mon affiche&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20401\" aria-labelledby=\"faq_1-20401\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-15 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>La taille de la police doit \u00eatre choisie de mani\u00e8re \u00e0 ce que le texte soit lisible m\u00eame \u00e0 une plus grande distance (3 \u00e0 10 m\u00e8tres ou plus). En r\u00e8gle g\u00e9n\u00e9rale&nbsp;: les messages ou titres importants doivent mesurer au moins 10&nbsp;cm de haut pour \u00eatre visibles de loin.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20414 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 sur affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:03+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20414\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20414\" href=\"#collapse-1-20414\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 sur affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20414\" aria-labelledby=\"faq_1-20414\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-16 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><p>Le succ\u00e8s peut \u00eatre mesur\u00e9 par plusieurs m\u00e9thodes&nbsp;:<\/p>\n<ul>\n<li><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/li>\n<li><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des promotions cibl\u00e9es.<\/li>\n<li><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/li>\n<li><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/li>\n<li><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20427 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quels publics cible touche-t-on avec des affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:35+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20427\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20427\" href=\"#collapse-1-20427\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels publics cible touche-t-on avec des affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20427\" aria-labelledby=\"faq_1-20427\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-17 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\"><p>Les affiches sont particuli\u00e8rement efficaces pour les publics cibles mobiles, tels que les navetteurs, les voyageurs ou les clients dans les zones commerciales. Elles s\u2019adressent principalement aux personnes dans une zone g\u00e9ographique d\u00e9finie et sont id\u00e9ales pour les campagnes locales, r\u00e9gionales ou nationales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20455 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">O\u00f9 puis-je afficher des affiches ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:11:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20455\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20455\" href=\"#collapse-1-20455\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">O\u00f9 puis-je afficher des affiches ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20455\" aria-labelledby=\"faq_1-20455\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-18 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\"><p>Les affiches peuvent \u00eatre plac\u00e9es sur les places publiques, aux arr\u00eats de bus et de tramway, dans les rues, les parkings ou les centres commerciaux. La s\u00e9lection pr\u00e9cise d\u00e9pend de l\u2019endroit o\u00f9 se d\u00e9place votre groupe cible. Les n\u0153uds de transport, les centres-villes et les rues commer\u00e7antes anim\u00e9es sont particuli\u00e8rement pris\u00e9s.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.plakat.ch\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers la plateforme de r\u00e9servation<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20473 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la dur\u00e9e d&#8217;une campagne d&#8217;affichage typique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20473\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20473\" href=\"#collapse-1-20473\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la dur\u00e9e d&#8217;une campagne d&#8217;affichage typique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20473\" aria-labelledby=\"faq_1-20473\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-19 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\"><p>La plupart des campagnes durent d&#8217;une \u00e0 quatre semaines, car cela suffit pour attirer l&#8217;attention et ancrer le message. Pour des objectifs \u00e0 long terme ou de la publicit\u00e9 permanente, les affiches peuvent \u00e9galement \u00eatre diffus\u00e9es pendant des mois, en fonction du budget et de la strat\u00e9gie.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20498 affiches out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 sur affiches&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:22:55+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20498\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20498\" href=\"#collapse-1-20498\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 sur affiches&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20498\" aria-labelledby=\"faq_1-20498\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-20 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><p>Le co\u00fbt de la publicit\u00e9 par affiches d\u00e9pend de plusieurs facteurs, notamment de la port\u00e9e ou du nombre de contacts atteints, de l\u2019emplacement, de la taille de l\u2019affiche et de la dur\u00e9e de la campagne. Les emplacements tr\u00e8s fr\u00e9quent\u00e9s g\u00e9n\u00e8rent davantage de contacts et sont donc plus chers, tandis que les surfaces d\u2019affichage s\u00e9lectionn\u00e9es localement peuvent constituer une alternative rentable.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20505 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 ext\u00e9rieure convient-elle aux petits budgets&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:21:36+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20505\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20505\" href=\"#collapse-1-20505\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 ext\u00e9rieure convient-elle aux petits budgets&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20505\" aria-labelledby=\"faq_1-20505\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-21 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\"><p>Oui, m\u00eame avec de petits budgets, la publicit\u00e9 ext\u00e9rieure est possible. Des panneaux d&#8217;affichage s\u00e9lectionn\u00e9s localement, analogiques ou num\u00e9riques, peuvent avoir un impact important \u00e0 moindre co\u00fbt. Les fournisseurs proposent souvent des offres flexibles sp\u00e9cialement con\u00e7ues pour les petites entreprises.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20523 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment choisir le bon emplacement&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:09+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20523\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20523\" href=\"#collapse-1-20523\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment choisir le bon emplacement&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20523\" aria-labelledby=\"faq_1-20523\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-22 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\"><p>L\u2019emplacement d\u00e9pend du groupe cible&nbsp;:<\/p>\n<ul>\n<li><strong>Centres-villes&nbsp;:<\/strong> Pour une port\u00e9e \u00e9lev\u00e9e et la notori\u00e9t\u00e9 de la marque.<\/li>\n<li><strong>Zones de navetteurs&nbsp;:<\/strong> Les gares ou les arr\u00eats de bus permettent d\u2019atteindre les professionnels.<\/li>\n<li><strong>Centres commerciaux&nbsp;:<\/strong> Id\u00e9al pour les consommateurs ayant l\u2019intention d\u2019acheter.<\/li>\n<li><strong>Zones sp\u00e9ciales&nbsp;:<\/strong> \u00c0 proximit\u00e9 de points d\u2019int\u00e9r\u00eat tels que les salles de sport ou les universit\u00e9s<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20556 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quelle est la dur\u00e9e d&#8217;une campagne de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:05+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20556\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20556\" href=\"#collapse-1-20556\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle est la dur\u00e9e d&#8217;une campagne de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20556\" aria-labelledby=\"faq_1-20556\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-23 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\"><p>Les dur\u00e9es typiques sont d&#8217;une \u00e0 quatre semaines, selon l&#8217;objectif de la campagne. La publicit\u00e9 DOOH permet des p\u00e9riodes plus flexibles, comme une diffusion quotidienne ou horaire.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20569 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:19+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20569\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20569\" href=\"#collapse-1-20569\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20569\" aria-labelledby=\"faq_1-20569\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-24 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-25\"><p>Le succ\u00e8s peut \u00eatre mesur\u00e9 par les m\u00e9thodes suivantes&nbsp;:<\/p>\n<p><strong>Codes QR&nbsp;:<\/strong> Suivi direct des interactions.<\/p>\n<p><strong>Codes de r\u00e9duction ou pages de destination sp\u00e9ciales&nbsp;:<\/strong> Les clients peuvent percevoir des actions cibl\u00e9es.<\/p>\n<p><strong>Notori\u00e9t\u00e9 de la marque&nbsp;:<\/strong> Mesurable par le biais d\u2019enqu\u00eates ou des m\u00e9dias sociaux.<\/p>\n<p><strong>\u00c9tude de march\u00e9 individuelle&nbsp;:<\/strong> Enqu\u00eates personnalis\u00e9es sur des campagnes s\u00e9lectionn\u00e9es<\/p>\n<p><strong>Combinaison avec la publicit\u00e9 en ligne&nbsp;:<\/strong> Analyser l\u2019augmentation du trafic sur le site web pendant la campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20573 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qui utilise la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:52+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20573\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20573\" href=\"#collapse-1-20573\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qui utilise la publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20573\" aria-labelledby=\"faq_1-20573\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-25 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\"><p>La publicit\u00e9 ext\u00e9rieure est utilis\u00e9e par des entreprises de toutes tailles&nbsp;:<br \/><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes d\u2019image ou les nouveaux produits.<br \/><strong>Entreprises de taille moyenne&nbsp;:<\/strong> Pour la notori\u00e9t\u00e9 locale et les campagnes r\u00e9gionales.<br \/><strong>Petites entreprises&nbsp;:<\/strong> Pour attirer l\u2019attention sur les offres, les nouvelles ouvertures ou les \u00e9v\u00e9nements.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20598 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les types de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:19:59+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20598\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20598\" href=\"#collapse-1-20598\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les types de publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20598\" aria-labelledby=\"faq_1-20598\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-26 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27\"><ul>\n<li><strong>Affichage classique&nbsp;:<\/strong> le long des routes, aux arr\u00eats de bus ou sur les b\u00e2timents.<\/li>\n<li><strong>Affichage num\u00e9rique (DOOH) :<\/strong> Affichages d&#8217;images anim\u00e9es dans des lieux tr\u00e8s fr\u00e9quent\u00e9s des villes, des centres commerciaux ou des a\u00e9roports.<\/li>\n<li><strong>Publicit\u00e9 dans les transports en commun :<\/strong> Sur et dans les bus et les trains<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20622 out-of-home \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;entend-on par publicit\u00e9 Out of Home, ou publicit\u00e9 ext\u00e9rieure&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-13T13:18:12+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20622\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20622\" href=\"#collapse-1-20622\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;entend-on par publicit\u00e9 Out of Home, ou publicit\u00e9 ext\u00e9rieure&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20622\" aria-labelledby=\"faq_1-20622\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-27 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\"><p>La publicit\u00e9 Out of Home (OOH), ou publicit\u00e9 ext\u00e9rieure, comprend tous les formats publicitaires plac\u00e9s en dehors des espaces de vie. Cela inclut l&#8217;affiche classique, les surfaces d&#8217;affichage num\u00e9rique, la publicit\u00e9 dans les transports (par exemple, sur les bus), la publicit\u00e9 sur le point de vente et dans les a\u00e9roports.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20223 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20223\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20223\" href=\"#collapse-1-20223\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20223\" aria-labelledby=\"faq_1-20223\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-28 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-29\"><ul>\n<li><strong>Impressions&nbsp;:<\/strong> Nombre de personnes ayant vu la publicit\u00e9.<\/li>\n<li><strong>Engagement&nbsp;:<\/strong> Interactions telles que les scans de codes QR ou les t\u00e9l\u00e9chargements d\u2019applications.<\/li>\n<li><strong>Int\u00e9gration Online&nbsp;:<\/strong> Augmentation du trafic du site web ou des ventes pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:29% 45%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"600\" height=\"400\" alt=\"Femme concentr\u00e9e dans une conversation, assise devant un ordinateur portable et portant un casque\" title=\"contactez-nous\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg\" class=\"lazyload img-responsive wp-image-6303 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27934%27%20viewBox%3D%270%200%201400%20934%27%3E%3Crect%20width%3D%271400%27%20height%3D%27934%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-800x534.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-1200x801.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Out of Home r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire<\/h2><\/div><div class=\"fusion-text fusion-text-31\" style=\"--awb-text-color:var(--awb-color1);\"><p>Si vous n&#8217;avez pas encore d&#8217;id\u00e9es ou de questions pr\u00e9cises, n&#8217;h\u00e9sitez pas \u00e0 nous contacter. Nous serons ravis de faire votre connaissance et de vous aider dans votre campagne. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/contacter-lequipe-out-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacter les expert*es Out of Home<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":13797,"parent":13701,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13780","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les questions les plus fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 OOH<\/title>\n<meta name=\"description\" content=\"La FAQ Out of Home apporte des r\u00e9ponses aux questions importantes concernant les campagnes publicitaires ax\u00e9es sur les donn\u00e9es et les d\u00e9fis techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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