{"id":13808,"date":"2025-09-25T09:46:32","date_gmt":"2025-09-25T07:46:32","guid":{"rendered":"https:\/\/goldbach.com\/faq-sur-la-tv\/"},"modified":"2026-03-31T18:26:56","modified_gmt":"2026-03-31T16:26:56","slug":"faq-sur-la-tv","status":"publish","type":"page","link":"https:\/\/goldbach.com\/fr\/tv\/faq-sur-la-tv\/","title":{"rendered":"FAQ sur la TV"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Foire aux questions sur la publicit\u00e9 TV<\/h1><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.88%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">FAQ<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color8);\"><p>Vous planifiez votre entr\u00e9e dans le monde de la publicit\u00e9 TV ou vous souhaitez approfondir vos connaissances de mani\u00e8re cibl\u00e9e&nbsp;? De la planification aux co\u00fbts, en passant par la mesure du succ\u00e8s, les questions sont nombreuses. Nous vous donnons les r\u00e9ponses.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul role=\"menu\" class=\"fusion-filters clearfix\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a role=\"menuitem\" data-filter=\"*\" href=\"#\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".advanced-tv\" href=\"#\">Advanced TV<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".replay-ads\" href=\"#\">Replay Ads<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a role=\"menuitem\" data-filter=\".tv-lineaire\" href=\"#\">TV lin\u00e9aire<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19825 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelles \u00e9tudes Goldbach r\u00e9alise-t-elle et o\u00f9 puis-je les trouver&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T14:03:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19825\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19825\" href=\"#collapse-1-19825\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles \u00e9tudes Goldbach r\u00e9alise-t-elle et o\u00f9 puis-je les trouver&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19825\" aria-labelledby=\"faq_1-19825\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>Goldbach vous propose r\u00e9guli\u00e8rement des \u00e9tudes de march\u00e9 et d\u2019impact actuelles afin de vous donner un aper\u00e7u approfondi de l\u2019utilisation des m\u00e9dias en Suisse et de l\u2019efficacit\u00e9 de vos campagnes. Vous trouverez un extrait des rapports actuels, qui vous aident strat\u00e9giquement en tant qu\u2019annonceurs, rassembl\u00e9s sur notre site web dans la rubrique \u00ab <a href=\"https:\/\/goldbach.com\/fr\/actualites\/\">Aktuelles<\/a> \u00bb sous la cat\u00e9gorie \u00ab \u00c9tudes \u00bb. Si vous avez besoin d\u2019\u00e9tudes sp\u00e9cifiques ou d\u2019analyses plus approfondies, vous pouvez \u00e0 tout moment les demander \u00e0 notre \u00e9quipe d\u2019experts.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19841 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelles \u00e9missions puis-je sponsoriser&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-22T09:40:54+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19841\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19841\" href=\"#collapse-1-19841\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles \u00e9missions puis-je sponsoriser&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19841\" aria-labelledby=\"faq_1-19841\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Vous pouvez sponsoriser une large gamme de formats, notamment des \u00e9missions attrayantes dans les domaines du divertissement, du sport, de l\u2019actualit\u00e9, des programmes pour enfants ou de la fiction. \u00c9tant donn\u00e9 que les environnements disponibles varient selon la saison, Goldbach se fera un plaisir de vous conseiller personnellement afin de trouver l\u2019environnement de sponsoring le plus adapt\u00e9 et le plus efficace pour votre marque. D\u00e9couvrez <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-des-chaines-de-tv\/\">ici<\/a> une s\u00e9lection actuelle de nos formats.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19833 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le sponsoring TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-02-03T11:00:10+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19833\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19833\" href=\"#collapse-1-19833\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le sponsoring TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19833\" aria-labelledby=\"faq_1-19833\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Le <a href=\"https:\/\/goldbach.com\/fr\/werbeformat\/sponsoring-de-panneaux-daffichage\/\">sponsoring TV<\/a> est la pr\u00e9sentation efficace de votre marque juste avant, apr\u00e8s ou m\u00eame pendant une \u00e9mission de TV, ce qui vous permet d&#8217;\u00e9tablir un lien \u00e9troit avec le contenu du programme et d&#8217;accro\u00eetre votre visibilit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19857 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Goldbach peut-elle produire des CutIns ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-04-14T14:11:52+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19857\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19857\" href=\"#collapse-1-19857\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Goldbach peut-elle produire des CutIns ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19857\" aria-labelledby=\"faq_1-19857\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Oui, Goldbach vous aide activement \u00e0 concevoir et \u00e0 produire vos CutIns. Nous vous recommandons \u00e9galement des entreprises partenaires appropri\u00e9es afin de garantir que votre format publicitaire sp\u00e9cial r\u00e9ponde \u00e0 toutes les exigences techniques et que vos objectifs de communication soient atteints de mani\u00e8re optimale. Voir la pr\u00e9sentation \u00ab <a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTN1SgxqGKk4SBaloh9W8JJ4ZVDIN_qRXkSyldFqHKlrV9O3_Y363kpPJ2Sq4EHbkB_E_jKXNgUbINI\/pub?start=false&amp;loop=false&amp;delayms=3000\" target=\"_blank\" rel=\"noopener\">Productions by Goldbach<\/a> \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19849 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Puis-je combiner des formats publicitaires sp\u00e9ciaux avec de la publicit\u00e9 classique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-27T16:32:14+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19849\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19849\" href=\"#collapse-1-19849\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Puis-je combiner des formats publicitaires sp\u00e9ciaux avec de la publicit\u00e9 classique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19849\" aria-labelledby=\"faq_1-19849\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p>Bien s\u00fbr, vous pouvez combiner de mani\u00e8re optimale des formats publicitaires sp\u00e9ciaux tels que les pr\u00e9\/post-splits, les sponsorings ou les ReplayAds, etc. avec de la publicit\u00e9 TV classique. Cette combinaison garantit que votre marque est pr\u00e9sente sur diff\u00e9rents formats publicitaires et que les objectifs de votre campagne sont atteints au maximum gr\u00e2ce \u00e0 l\u2019effet renforc\u00e9. Vous trouverez un aper\u00e7u de tous les formats publicitaires sp\u00e9ciaux <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-de-publicite-tv\/\">ici<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19873 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les avantages des formats publicitaires sp\u00e9ciaux ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-04-14T14:12:16+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19873\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19873\" href=\"#collapse-1-19873\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les avantages des formats publicitaires sp\u00e9ciaux ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19873\" aria-labelledby=\"faq_1-19873\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>Les formats publicitaires sp\u00e9ciaux vous offrent le grand avantage de mettre en sc\u00e8ne votre marque de mani\u00e8re marquante et inoubliable, en s\u2019\u00e9cartant des blocs publicitaires classiques. Les <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-de-publicite-tv\/\">formats publicitaires sp\u00e9ciaux Goldbach<\/a> sont synonymes de forte attention, de placement exclusif, de lien fort avec la marque et souvent d\u2019une usure publicitaire moindre.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19865 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels formats publicitaires sp\u00e9ciaux Goldbach propose-t-elle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-02-03T10:30:58+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19865\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19865\" href=\"#collapse-1-19865\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels formats publicitaires sp\u00e9ciaux Goldbach propose-t-elle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19865\" aria-labelledby=\"faq_1-19865\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Goldbach propose une <a href=\"https:\/\/goldbach.com\/fr\/tv\/formats-de-publicite-tv\/\">gamme de formats publicitaires sp\u00e9ciaux<\/a> dans le domaine de la TV : CutIns, Split-Screens, Sponsorings, Branded Content, placements sp\u00e9ciaux, Replay Ads, spot d\u2019influenceurs et autres formats publicitaires innovants.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19889 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment se d\u00e9roule la facturation de ma campagne TV via Goldbach&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:43:16+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19889\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19889\" href=\"#collapse-1-19889\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment se d\u00e9roule la facturation de ma campagne TV via Goldbach&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19889\" aria-labelledby=\"faq_1-19889\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>La facturation de votre campagne TV via Goldbach est transparente et compr\u00e9hensible. Elle se base sur les prestations r\u00e9serv\u00e9es, les spots effectivement diffus\u00e9s et les prix convenus au pr\u00e9alable. Ainsi, nous vous assurons de garder \u00e0 tout moment le contr\u00f4le total de votre budget et de pouvoir suivre clairement votre investissement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19881 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels services Goldbach prend-il en charge dans le domaine de la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:43:16+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19881\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19881\" href=\"#collapse-1-19881\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels services Goldbach prend-il en charge dans le domaine de la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19881\" aria-labelledby=\"faq_1-19881\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Goldbach prend en charge pour vous l\u2019ensemble du processus de publicit\u00e9 TV&nbsp;: du conseil fond\u00e9 et de l\u2019analyse du groupe cible \u00e0 la planification m\u00e9dia, en passant par la cr\u00e9ation d\u2019offres et de campagnes, jusqu\u2019\u00e0 l\u2019optimisation et au reporting continus. Nous vous aidons en outre \u00e0 int\u00e9grer des formats publicitaires sp\u00e9ciaux afin de maximiser le succ\u00e8s de votre campagne et d\u2019accro\u00eetre la performance de la marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19902 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Goldbach peut-elle \u00e9galement vous aider dans la production de spots&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:43:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19902\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19902\" href=\"#collapse-1-19902\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Goldbach peut-elle \u00e9galement vous aider dans la production de spots&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19902\" aria-labelledby=\"faq_1-19902\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Oui, Goldbach peut vous aider activement dans la production de spots en vous recommandant des soci\u00e9t\u00e9s de production professionnelles. Nous vous aidons \u00e0 vous assurer que votre spot est non seulement cr\u00e9atif, mais qu&#8217;il r\u00e9pond \u00e9galement \u00e0 toutes les exigences techniques de diffusion afin de garantir le succ\u00e8s de votre campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19894 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment se d\u00e9roule la production d&#8217;un spot TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:51:11+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19894\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19894\" href=\"#collapse-1-19894\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment se d\u00e9roule la production d&#8217;un spot TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19894\" aria-labelledby=\"faq_1-19894\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Un concept cr\u00e9atif convaincant est essentiel au succ\u00e8s de votre campagne publicitaire TV. C&#8217;est pourquoi nous vous recommandons une collaboration \u00e9troite avec une soci\u00e9t\u00e9 de production professionnelle afin de mettre en sc\u00e8ne votre message de mani\u00e8re optimale. Veuillez \u00e9galement noter que votre spot doit r\u00e9pondre \u00e0 <a href=\"https:\/\/goldbach.com\/fr\/tv\/livraison-des-spots-tv\/\">des exigences techniques sp\u00e9cifiques<\/a> afin d&#8217;\u00eatre diffus\u00e9 sans probl\u00e8me sur nos cha\u00eenes TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19917 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 TV convient-elle \u00e9galement aux petites entreprises&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:44:37+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19917\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19917\" href=\"#collapse-1-19917\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 TV convient-elle \u00e9galement aux petites entreprises&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19917\" aria-labelledby=\"faq_1-19917\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Absolument, la publicit\u00e9 TV convient \u00e9galement aux petites entreprises gr\u00e2ce aux nouvelles technologies telles que ReplayAds. La dur\u00e9e du spot joue \u00e9galement un r\u00f4le important pour les campagnes plus petites, mais n\u00e9anmoins efficaces. Goldbach vous aide \u00e0 planifier une campagne qui m\u00e9nage votre budget tout en assurant des succ\u00e8s mesurables.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19909 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quels groupes cibles puis-je atteindre avec la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:44:37+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19909\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19909\" href=\"#collapse-1-19909\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels groupes cibles puis-je atteindre avec la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19909\" aria-labelledby=\"faq_1-19909\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p>Avec la publicit\u00e9 TV, vous atteignez presque tous les groupes cibles d\u00e9mographiques et g\u00e9ographiques en Suisse, car la t\u00e9l\u00e9vision, en tant que m\u00e9dia de masse, a une tr\u00e8s grande port\u00e9e. Selon l\u2019environnement de la cha\u00eene et le programme, Goldbach peut vous aider \u00e0 diffuser votre message pr\u00e9cis\u00e9ment \u00e0 des groupes sp\u00e9cifiques de consommateurs et ainsi \u00e0 minimiser les pertes dues \u00e0 la dispersion.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19938 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:49:26+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19938\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19938\" href=\"#collapse-1-19938\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19938\" aria-labelledby=\"faq_1-19938\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p>Le succ\u00e8s de la publicit\u00e9 TV se mesure traditionnellement par la port\u00e9e, l\u2019augmentation de la notori\u00e9t\u00e9 de la marque et la fr\u00e9quence de diffusion. Gr\u00e2ce \u00e0 des approches modernes et globales telles que l\u2019\u00e9tude Swiss Ad Impact, Goldbach peut montrer l\u2019impact de la publicit\u00e9 en un coup d\u2019\u0153il et sur plusieurs canaux. Vous voulez savoir si vos campagnes ont l\u2019effet d\u00e9sir\u00e9 ? C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 <a href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/mesurer-limpact-publicitaire-swiss-ad-impact\/\">Swiss Ad Impact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19930 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quel est le meilleur moment de diffusion pour la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:45:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19930\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19930\" href=\"#collapse-1-19930\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel est le meilleur moment de diffusion pour la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19930\" aria-labelledby=\"faq_1-19930\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>Le meilleur moment de diffusion pour votre publicit\u00e9 TV d\u00e9pend fortement du groupe cible sp\u00e9cifique et de ses habitudes de visionnage, la prime time g\u00e9n\u00e9rant souvent la port\u00e9e la plus \u00e9lev\u00e9e. Goldbach vous aide \u00e0 identifier les cr\u00e9neaux horaires optimaux dans nos environnements vari\u00e9s afin d\u2019atteindre efficacement votre groupe cible au bon moment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19959 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelle doit \u00eatre la dur\u00e9e d&#8217;un spot publicitaire TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:45:41+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19959\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19959\" href=\"#collapse-1-19959\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelle doit \u00eatre la dur\u00e9e d&#8217;un spot publicitaire TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19959\" aria-labelledby=\"faq_1-19959\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-16 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><p>Les dur\u00e9es courantes pour un spot publicitaire TV en Suisse se situent entre 10 et 30 secondes, la dur\u00e9e maximale pouvant atteindre 60 secondes pour les formats sp\u00e9ciaux tels que les longs spots. Goldbach vous conseille sur la dur\u00e9e de spot optimale pour votre message et votre budget, afin d&#8217;obtenir un impact maximal.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19967 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Comment puis-je r\u00e9server un spot publicitaire TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:46:27+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19967\" href=\"#collapse-1-19967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment puis-je r\u00e9server un spot publicitaire TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19967\" aria-labelledby=\"faq_1-19967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\"><p>Pour r\u00e9server un spot publicitaire TV aupr\u00e8s de Goldbach, contactez simplement notre \u00e9quipe d\u2019expert(e)s en publicit\u00e9, qui vous conseillera de mani\u00e8re exhaustive, de la planification m\u00e9dia \u00e0 la diffusion. Ensemble, nous \u00e9laborerons la campagne publicitaire optimale qui combinera id\u00e9alement votre budget et vos objectifs pour une visibilit\u00e9 maximale. <\/p>\n<p>Vous trouverez <a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vSF7kvMUb3Pa4heOI-YLjoeY_Aq7q4J1J7YW45DdoAJtz1rllzT3xFQdo4UUDDkln5WZU9n1XdIiwvi\/pub?start=false&amp;loop=false&amp;delayms=3000\" target=\"_blank\" rel=\"noopener\">ici<\/a> toutes les informations importantes concernant la r\u00e9servation d\u2019un spot publicitaire TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19971 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce qui fait la r\u00e9ussite d&#8217;un spot publicitaire&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:46:42+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19971\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19971\" href=\"#collapse-1-19971\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce qui fait la r\u00e9ussite d&#8217;un spot publicitaire&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19971\" aria-labelledby=\"faq_1-19971\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\"><p>Un spot publicitaire r\u00e9ussi se distingue par un message clair et \u00e9motionnel que votre groupe cible comprend imm\u00e9diatement, ce qui augmente la notori\u00e9t\u00e9 de la marque et la rend unique. Il est \u00e9galement important que le spot soit r\u00e9alis\u00e9 de mani\u00e8re professionnelle et diffus\u00e9 dans un environnement optimal afin d&#8217;obtenir un impact maximal.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19979 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">La publicit\u00e9 TV est-elle efficace&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:47:13+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19979\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19979\" href=\"#collapse-1-19979\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">La publicit\u00e9 TV est-elle efficace&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19979\" aria-labelledby=\"faq_1-19979\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\"><p>La publicit\u00e9 TV est extr\u00eamement efficace, car elle offre la plus grande port\u00e9e en Suisse et permet de susciter au mieux les \u00e9motions et la notori\u00e9t\u00e9 de la marque. Gr\u00e2ce aux campagnes cibl\u00e9es et multi-\u00e9crans que Goldbach vous propose, vous pouvez mettre en sc\u00e8ne votre message publicitaire de mani\u00e8re impressionnante et obtenir des succ\u00e8s mesurables en mati\u00e8re de performance de marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19987 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Combien co\u00fbte la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:35:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19987\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19987\" href=\"#collapse-1-19987\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Combien co\u00fbte la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19987\" aria-labelledby=\"faq_1-19987\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-20 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><p>Les co\u00fbts de la publicit\u00e9 TV en Suisse sont individuels et d\u00e9pendent fortement de facteurs tels que l\u2019environnement de diffusion, la port\u00e9e du groupe cible ou la dur\u00e9e du spot. Goldbach vous propose des solutions sur mesure et transparentes afin d\u2019obtenir le plus grand succ\u00e8s publicitaire possible pour votre budget sp\u00e9cifique. <a href=\"https:\/\/goldbach.com\/fr\/tv\/#kontakt\">Contactez nos expert*es<\/a> afin que nous puissions planifier ensemble votre strat\u00e9gie TV optimale et atteindre vos objectifs de communication.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19992 tv tv-lineaire \"><span class=\"entry-title rich-snippet-hidden\">Quelles cha\u00eenes sont disponibles pour la publicit\u00e9 TV&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:39:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-19992\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19992\" href=\"#collapse-1-19992\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles cha\u00eenes sont disponibles pour la publicit\u00e9 TV&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-19992\" aria-labelledby=\"faq_1-19992\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\"><p>Dans le portefeuille TV vari\u00e9 de Goldbach, vous trouverez assur\u00e9ment la cha\u00eene qui convient en Suisse et dans les pays limitrophes. Profitez de notre vaste s\u00e9lection pour placer efficacement votre message publicitaire et atteindre ainsi vos objectifs marketing. Vous trouverez l\u2019aper\u00e7u actuel des cha\u00eenes sur <a href=\"https:\/\/goldbach.com\/fr\/tv\/chaines-de-tv\/\">notre site web<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20149 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Comment fonctionne la planification des campagnes Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/mabu\/\" title=\"Posts by Asgarizadeh Mahbubeh\" rel=\"author\">Asgarizadeh Mahbubeh<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T09:58:21+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20149\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20149\" href=\"#collapse-1-20149\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment fonctionne la planification des campagnes Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20149\" aria-labelledby=\"faq_1-20149\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planification sur la port\u00e9e nette possible pour tous les groupes cibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campagnes Replay Ads planifiables directement dans EvoAd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formats publicitaires, cha\u00eenes, dur\u00e9e, groupe cible, limitation de la fr\u00e9quence par jour, genre enfant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campagnes lin\u00e9aires et Replay Ads planifiables dans un seul outil (lin\u00e9aire et Replay Ads s\u00e9par\u00e9ment ou combin\u00e9s)<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-23 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants&nbsp;:<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs&nbsp;:<\/strong> Que souhaitez-vous atteindre&nbsp;? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes&nbsp;? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s.  <\/li>\n<li><strong>Optimisez vos cr\u00e9ations&nbsp;:<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment&nbsp;:<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale&nbsp;:<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez&nbsp;:<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise&nbsp;:<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-24 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-25\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere&nbsp;:<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV&nbsp;:<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA)&nbsp;:<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital&nbsp;:<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-25 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s&nbsp;:<\/p>\n<ul>\n<li><strong>\u00ab&nbsp;C\u2019est trop compliqu\u00e9.&nbsp;\u00bb<\/strong>  Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab&nbsp;La port\u00e9e est trop faible.&nbsp;\u00bb<\/strong>  Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs.  <\/li>\n<li><strong>\u00ab&nbsp;Ce n\u2019est que pour les gros budgets.&nbsp;\u00bb<\/strong>  C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l&#8217;approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-26 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27\"><p>L&#8217;approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l&#8217;utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d&#8217;ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu&#8217;\u00e0 la fin&nbsp;?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d&#8217;utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot&nbsp;?<\/li>\n<li><strong>Visites de site web\/d&#8217;application&nbsp;:<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot&nbsp;?<\/li>\n<li><strong>Taux de conversion&nbsp;:<\/strong> Combien d&#8217;actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne&nbsp;?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l&#8217;Advanced TV pour am\u00e9liorer l&#8217;approche du public cible&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-27 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\"><p>La v\u00e9ritable force de l&#8217;Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d&#8217;un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique&nbsp;:<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l&#8217;\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats&nbsp;:<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu&#8217;il s&#8217;agisse de passionn\u00e9s d&#8217;automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie&nbsp;:<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab&nbsp;Lookalike Audiences&nbsp;\u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel&nbsp;:<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l&#8217;environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-28 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-29\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique.  <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e.  <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab&nbsp;One-to-many&nbsp;\u00bb \u00e0 une communication \u00ab&nbsp;One-to-one&nbsp;\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20364 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Les Replay Ads peuvent-ils \u00e9galement \u00eatre combin\u00e9s avec d&#8217;autres formats publicitaires&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:08:27+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20364\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20364\" href=\"#collapse-1-20364\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les Replay Ads peuvent-ils \u00e9galement \u00eatre combin\u00e9s avec d&#8217;autres formats publicitaires&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20364\" aria-labelledby=\"faq_1-20364\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30\"><p>Les Replay Ads peuvent \u00eatre combin\u00e9s simultan\u00e9ment avec des spots TV classiques, du sponsoring ou des Formats publicitaires sp\u00e9ciaux afin de cr\u00e9er une pr\u00e9sence de marque coh\u00e9rente dans l&#8217;environnement TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20376 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s d\u2019une campagne Replay Ad ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-03-19T13:12:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20376\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20376\" href=\"#collapse-1-20376\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s d\u2019une campagne Replay Ad ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20376\" aria-labelledby=\"faq_1-20376\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-31\"><p>Avec <a href=\"https:\/\/agfs.ch\/evoad\/tv-planungstool\" target=\"_blank\" rel=\"noopener\">EvoAd<\/a>, l\u2019outil d\u2019analyse conforme au march\u00e9 pour les Replay Ads.<br \/>\n Les indicateurs cl\u00e9s de performance suivants peuvent \u00eatre \u00e9valu\u00e9s&nbsp;:<\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">GRP, port\u00e9e nette, OTS, etc.<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Agr\u00e9gation sur la port\u00e9e horaire<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Cumuls au sein de Replay Ads<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Cumuls TV lin\u00e9aire et Replay Ads<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Toutes les cibles TV peuvent \u00eatre \u00e9valu\u00e9es<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20385 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi r\u00e9server des Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:09:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20385\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20385\" href=\"#collapse-1-20385\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi r\u00e9server des Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20385\" aria-labelledby=\"faq_1-20385\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32\"><ul>\n<li>D\u00e9lais de pr\u00e9paration courts&nbsp;: la campagne peut d\u00e9marrer en quelques jours.<\/li>\n<li>Ciblage r\u00e9gional dans la TV nationale, bient\u00f4t possible \u00e9galement avec les Video Ads.<\/li>\n<li>Votre message est bien re\u00e7u, int\u00e9gralement&nbsp;!<br \/>\nSeul un Completed View \u00e0 100&nbsp;% est factur\u00e9<\/li>\n<li>Forte attention&nbsp;: les utilisateurs de la Replay-TV s\u00e9lectionnent activement une \u00e9mission. Ils sont concentr\u00e9s et attentifs, ce qui contribue \u00e0 l\u2019efficacit\u00e9 de la publicit\u00e9. <\/li>\n<li>Norme TV habituelle&nbsp;: les Replay Ads peuvent \u00eatre planifi\u00e9s et \u00e9valu\u00e9s sur la base de la port\u00e9e nette pour tous les groupes cibles dans EvoAd.<\/li>\n<li>Possibilit\u00e9 de d\u00e9p\u00f4t d\u2019un plafonnement de la fr\u00e9quence sur demande.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20405 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Sur quelles cha\u00eenes les Replay Ads sont-elles diffus\u00e9es&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-23T13:56:00+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20405\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20405\" href=\"#collapse-1-20405\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Sur quelles cha\u00eenes les Replay Ads sont-elles diffus\u00e9es&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20405\" aria-labelledby=\"faq_1-20405\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-32 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-33\"><p>Les Replay Ads sont diffus\u00e9es sur des cha\u00eenes de TV \u00e0 forte audience qui proposent la Replay TV via des d\u00e9codeurs, des m\u00e9diath\u00e8ques ou des plateformes de streaming. Vous trouverez un aper\u00e7u actuel des cha\u00eenes participantes <a href=\"https:\/\/goldbach.com\/fr\/tv\/replay-ads\/#portfolio\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20435 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Comment se d\u00e9roule le processus de r\u00e9servation pour les Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:35+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20435\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20435\" href=\"#collapse-1-20435\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment se d\u00e9roule le processus de r\u00e9servation pour les Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20435\" aria-labelledby=\"faq_1-20435\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-33 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\"><p>La r\u00e9servation de toutes les campagnes Replay Ads se fait exclusivement par l\u2019interm\u00e9diaire de l\u2019\u00e9quipe Agency Management \/ planification des clients directs. Nous vous conseillons sur les groupes cibles, le placement et le budget, nous coordonnons la diffusion avec les cha\u00eenes et nous prenons en charge la gestion compl\u00e8te de la campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20442 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Existe-t-il des budgets minimums ou des packs de d\u00e9marrage pour les Replay Ads chez Goldbach&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:10:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20442\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20442\" href=\"#collapse-1-20442\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Existe-t-il des budgets minimums ou des packs de d\u00e9marrage pour les Replay Ads chez Goldbach&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20442\" aria-labelledby=\"faq_1-20442\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-34 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-35\"><p>Goldbach propose des packs de d\u00e9marrage flexibles, adapt\u00e9s au Groupe cible, \u00e0 la r\u00e9gion et \u00e0 l\u2019\u00e9tendue de la campagne&nbsp;: id\u00e9al pour les d\u00e9butants et les petits budgets.<\/p>\n<p><!--EndFragment --><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20465 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les publics cibles qui peuvent \u00eatre efficacement atteints avec Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:20+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20465\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20465\" href=\"#collapse-1-20465\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les publics cibles qui peuvent \u00eatre efficacement atteints avec Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20465\" aria-labelledby=\"faq_1-20465\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-35 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36\"><p>Les Replay Ads sont particuli\u00e8rement adapt\u00e9s pour atteindre les jeunes publics ou les personnes responsables du foyer, car leur affinit\u00e9 avec ces formats publicitaires est particuli\u00e8rement \u00e9lev\u00e9e.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20477 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Les avantages d&#8217;une campagne de publicit\u00e9 Replay<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:12:54+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20477\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20477\" href=\"#collapse-1-20477\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Les avantages d&#8217;une campagne de publicit\u00e9 Replay<\/div><\/a><\/div><\/div><div id=\"collapse-1-20477\" aria-labelledby=\"faq_1-20477\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-36 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-37\"><p><strong>Diffusion cibl\u00e9e&nbsp;:<\/strong> moins de pertes dues \u00e0 la dispersion.<br \/>\n<strong>Moins d&#8217;aveuglement publicitaire<\/strong>, car l&#8217;utilisateur lance activement la lecture.<br \/>\n<strong>Placement fort&nbsp;:<\/strong> directement au d\u00e9but de l&#8217;\u00e9mission souhait\u00e9e, ou lorsqu&#8217;une action est effectu\u00e9e par le spectateur.<br \/>\n<strong>Planification&nbsp;:<\/strong> partie int\u00e9grante des campagnes TV modernes bas\u00e9es sur les donn\u00e9es.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20490 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:13:22+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20490\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20490\" href=\"#collapse-1-20490\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20490\" aria-labelledby=\"faq_1-20490\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-37 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38\"><p>Dans les formats publicitaires classiques de la TV lin\u00e9aire, le m\u00eame bloc publicitaire est diffus\u00e9 \u00e0 tous les t\u00e9l\u00e9spectateurs. Les Replay Ads, en revanche, sont bas\u00e9s sur l\u2019utilisateur&nbsp;: les formats d\u2019images anim\u00e9es Start Ad et Fast Forward Ad ne peuvent pas \u00eatre ignor\u00e9s. La Pause Ad permet pour la premi\u00e8re fois de diffuser de la publicit\u00e9 TV \u00e0 l\u2019\u00e9chelle r\u00e9gionale et de mesurer l\u2019interaction des t\u00e9l\u00e9spectateurs, par exemple via un code QR.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20514 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Quel format de publicit\u00e9 Replay est le plus adapt\u00e9 \u00e0 quoi&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:13:48+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20514\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20514\" href=\"#collapse-1-20514\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quel format de publicit\u00e9 Replay est le plus adapt\u00e9 \u00e0 quoi&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20514\" aria-labelledby=\"faq_1-20514\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-38 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-39\"><p><strong>Start Ad&nbsp;:<\/strong> S\u2019affiche directement au d\u00e9but d\u2019une \u00e9mission&nbsp;: id\u00e9al pour les messages de marque forts et une attention \u00e9lev\u00e9e.<br \/>\n<strong>Fast Forward Ad&nbsp;:<\/strong> Apparaissent lors de l\u2019avance rapide&nbsp;: parfait pour les actions courtes ou les informations relatives aux produits, car elles ne peuvent pas \u00eatre ignor\u00e9es.<br \/>\n<strong>Pause Ad&nbsp;:<\/strong> S\u2019affiche lorsque les spectateurs mettent en pause&nbsp;: optimal pour une visualisation efficace en combinaison avec un \u00e9l\u00e9ment interactif tel qu\u2019un code QR. Convient aussi bien aux campagnes r\u00e9gionales dans le secteur des PME qu\u2019aux contenus r\u00e9gionalis\u00e9s des campagnes \u00e0 l\u2019\u00e9chelle de la Suisse al\u00e9manique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20527 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les formats de publicit\u00e9 disponibles avec Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:14+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20527\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20527\" href=\"#collapse-1-20527\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les formats de publicit\u00e9 disponibles avec Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20527\" aria-labelledby=\"faq_1-20527\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-39 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-40\"><p><strong>Start Ad<\/strong> &#8211; Court spot publicitaire au d\u00e9but de l\u2019utilisation de la TV en diff\u00e9r\u00e9.<br \/>\n<strong>Pause Ad<\/strong> &#8211; Publicit\u00e9 lors de la mise en pause du programme en direct, de l\u2019utilisation de la TV en diff\u00e9r\u00e9 ainsi que des contenus enregistr\u00e9s.<br \/>\n<strong>Fast Forward Ad<\/strong> &#8211; Bref bloc publicitaire lors du saut ou de l\u2019avance rapide du bloc publicitaire lin\u00e9aire dans l\u2019utilisation de la TV en diff\u00e9r\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20540 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:14:39+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20540\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20540\" href=\"#collapse-1-20540\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pourquoi les Replay Ads sont-elles pertinentes&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20540\" aria-labelledby=\"faq_1-20540\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-40 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-41\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le Replay TV est tr\u00e8s populaire en Suisse, car les spectateurs peuvent consommer les contenus de mani\u00e8re flexible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gr\u00e2ce aux Replay Ads, il est possible de g\u00e9n\u00e9rer une port\u00e9e suppl\u00e9mentaire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois, il est possible de diffuser de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision au niveau r\u00e9gional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaction avec les spectateurs gr\u00e2ce \u00e0 la possibilit\u00e9 d\u2019int\u00e9grer un code QR lors de la Pause Ad.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20564 replay-ads tv \"><span class=\"entry-title rich-snippet-hidden\">Que sont les Replay Ads&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:15:11+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20564\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20564\" href=\"#collapse-1-20564\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Que sont les Replay Ads&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20564\" aria-labelledby=\"faq_1-20564\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-41 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-42\"><p>Les Replay Ads sont des formats publicitaires qui sont affich\u00e9s lors de l\u2019utilisation de la t\u00e9l\u00e9vision en diff\u00e9r\u00e9 (par exemple, via des d\u00e9codeurs, des services de streaming ou des m\u00e9diath\u00e8ques). Ils permettent aux annonceurs d\u2019atteindre les foyers qui ne consomment pas les programmes en direct, mais en diff\u00e9r\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%271280%27%20viewBox%3D%270%200%201280%201280%27%3E%3Crect%20width%3D%271280%27%20height%3D%271280%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt-768x768.jpg 768w, 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hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-300x300.jpg 300w, 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https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Manuel-Baumgartner-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-43 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire TV r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire<\/h2><\/div><div class=\"fusion-text fusion-text-44\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" href=\"https:\/\/goldbach.com\/fr\/tv\/contacter-lequipe-tv\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacter des experts TV<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9358,"parent":13981,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13808","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FAQ sur la TV - Goldbach<\/title>\n<meta name=\"description\" content=\"Votre campagne TV suscite de nombreuses questions\u00a0: de la planification aux co\u00fbts, en passant par la mesure du succ\u00e8s. 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