{"id":14046,"date":"2025-11-03T10:07:29","date_gmt":"2025-11-03T09:07:29","guid":{"rendered":"https:\/\/goldbach.com\/out-of-home\/dooh-programmatic\/"},"modified":"2026-03-31T17:36:27","modified_gmt":"2026-03-31T15:36:27","slug":"dooh-programmatic","status":"publish","type":"page","link":"https:\/\/goldbach.com\/fr\/out-of-home\/dooh-programmatic\/","title":{"rendered":"DOOH Programmatic"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">DOOH Programmatic<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"85px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"child-menu\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-info-portfolio-konditionen-faq-kontakt-fr\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-14897\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14897 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14897\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-14898\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14898 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14898\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Portefeuille<\/span><\/a><\/li><li  id=\"menu-item-14899\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14899 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14899\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#konditionen-specs\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Conditions<\/span><\/a><\/li><li  id=\"menu-item-14900\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14900 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14900\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-14901\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14901 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14901\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Contact<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 122;--awb-object-position:48% 55%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1636\" height=\"1227\" alt=\"Emplacement d\u2019affiches dans la Bahnhofstrasse \u00e0 Zurich avec des passants.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1.jpg\" class=\"lazyload img-responsive wp-image-14074 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271636%27%20height%3D%271227%27%20viewBox%3D%270%200%201636%201227%27%3E%3Crect%20width%3D%271636%27%20height%3D%271227%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1-400x300.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1-600x450.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1-800x600.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1-1200x900.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Programmatic_1.jpg 1636w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">R\u00e9alisez une campagne DOOH dynamique et flexible gr\u00e2ce \u00e0 la publicit\u00e9 Programmatic<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\"><p>Avec la publicit\u00e9 Programmatic, vous red\u00e9finissez compl\u00e8tement l\u2019achat de votre publicit\u00e9 ext\u00e9rieure. Au lieu de r\u00e9servations rigides, vous achetez votre campagne Digital-out-of-Home (DOOH) de mani\u00e8re flexible et bas\u00e9e sur les donn\u00e9es. Vous avez la possibilit\u00e9 de planifier, de diffuser et d\u2019optimiser vos messages publicitaires en temps r\u00e9el. Cela vous donne le contr\u00f4le total pour ajuster les budgets en direct ou pour r\u00e9agir \u00e0 des facteurs externes, comme par exemple la m\u00e9t\u00e9o. <\/p>\n<\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Bas\u00e9 sur l\u2019audience: Adaptez votre campagne avec pr\u00e9cision aux segments de Groupe cible souhait\u00e9s.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Pilotage pr\u00e9cis: Diffusez votre Botschaft au bon moment, au bon endroit et dans le contexte pertinent.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Planification flexible: Optimisez votre campagne en permanence et r\u00e9agissez en temps r\u00e9el aux nouvelles circonstances, comme la m\u00e9t\u00e9o.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Mesurabilit\u00e9 et justificatif de performance: Gardez toujours un \u0153il sur le succ\u00e8s de votre campagne et le contr\u00f4le du budget gr\u00e2ce \u00e0 un reporting transparent.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Pricing bas\u00e9 sur la performance: Vous ne payez que pour les contacts qui sont pertinents pour les objectifs de votre campagne, sur la base de logiques d\u2019ench\u00e8res.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Acc\u00e8s automatis\u00e9 \u00e0 l\u2019inventaire: Acc\u00e9dez efficacement \u00e0 des milliers d\u2019espaces publicitaires num\u00e9riques Premium via une seule plateforme.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div id=\"portfolio\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_4);--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">DOOH Programmatic: Publicit\u00e9 automatis\u00e9e et pr\u00e9cise<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color1);\"><p>Gr\u00e2ce \u00e0 notre portefeuille Programmatic Digital-Out-of-Home, vous r\u00e9servez votre publicit\u00e9 ext\u00e9rieure de mani\u00e8re flexible, bas\u00e9e sur les donn\u00e9es et pr\u00e9cis\u00e9ment l\u00e0 o\u00f9 votre Groupe cible se d\u00e9place.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 fusion-delayed-animation fusion-grid-archive fusion-grid-columns-6 portfolio-postcards\" style=\"--awb-column-spacing:20px;--awb-dots-align:center;--awb-columns:6;--awb-filters-color:var(--awb-color8);--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:20px;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-animation-delay=\"0.3\"><ul class=\"fusion-grid fusion-grid-6 fusion-flex-align-items-center fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/bord-de-route\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Bord de route<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/commerce-de-detail\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Commerce de d\u00e9tail<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/aeroport\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>A\u00e9roport<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column fusion-animated\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/connecter\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Connecter<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"konditionen-specs\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:40px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-4 flip-effect-classic equal-heights my-flipbox\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2025\/11\/BE-Kornhausstrasse-8121-800x533.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Prix et conditions<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Savoir ce qu&#8217;il y a, ce que cela co\u00fbte et ce que cela signifie. Obtenez une premi\u00e8re impression.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type download fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/260326_Factsheet_Tarif_DE.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers la tarification &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;http:\/\/goldbach.com\/app\/uploads\/2025\/11\/Locarno-Piazza-Castello_c-800x533.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Sp\u00e9cifications techniques<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Sp\u00e9cifications techniques pour la publicit\u00e9 par affichage analogique et num\u00e9rique. Retrouvez toutes les informations sur goldbachneo.com<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:#b61f34;--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbachneo.com\/de\/planung\/technische-spezifikationen\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers les Spezifikationen techniques &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;http:\/\/goldbach.com\/app\/uploads\/2025\/11\/ZH-Duebendorf-800x534.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Production<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La production d\u00e9pend du type d&#8217;affiches que vous pr\u00e9voyez. Les m\u00e9gaposters, les affiches classiques ou les espaces publicitaires num\u00e9riques ont des exigences diff\u00e9rentes.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbachneo.com\/de\/planung\/produktion\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Informations sur la production&gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-3 col-md-3 col-sm-3\"><div class=\"fusion-flip-box flip-left fusion-animated\" tabindex=\"0\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"1.2\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-image-front:url(&#039;http:\/\/goldbach.com\/app\/uploads\/2025\/11\/Sihlquai-_D-800x600.jpg&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;LTTetria Black&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Plateforme de r\u00e9servation Out of Home<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Faites conna\u00eetre votre Marke \u00e0 grande \u00e9chelle&nbsp;: d\u00e9couvrez sur plakat.ch les meilleurs emplacements pour votre Kampagne.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:rgba(182,31,52,0);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);--button_padding-top:0px;--button_padding-right:0px;--button_padding-bottom:0px;--button_padding-left:0px;--button_typography-font-family:&quot;LTTetria Black&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/plakat.ch\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Acc\u00e9der \u00e0 la plateforme OOH &gt;&gt;<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Foire aux questions sur le th\u00e8me du DOOH Programmatic<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20260 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Qu&#8217;est-ce que le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:05:28+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20260\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20260\" href=\"#collapse-1-20260\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu&#8217;est-ce que le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20260\" aria-labelledby=\"faq_1-20260\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>Le Programmatic DOOH est la r\u00e9servation, la planification et la diffusion automatis\u00e9es de la publicit\u00e9 ext\u00e9rieure num\u00e9rique via une plateforme. Les contenus sont diffus\u00e9s de mani\u00e8re cibl\u00e9e sur la base de donn\u00e9es telles que le lieu, l&#8217;heure ou les caract\u00e9ristiques du groupe cible.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20244 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">En quoi la publicit\u00e9 Programmatic DOOH diff\u00e8re-t-elle du DOOH classique&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:53+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20244\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20244\" href=\"#collapse-1-20244\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">En quoi la publicit\u00e9 Programmatic DOOH diff\u00e8re-t-elle du DOOH classique&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20244\" aria-labelledby=\"faq_1-20244\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><ul>\n<li><strong>Automatisation&nbsp;:<\/strong> les r\u00e9servations se font via une plateforme, et non manuellement.<\/li>\n<li><strong>Flexibilit\u00e9&nbsp;:<\/strong> les campagnes peuvent \u00eatre ajust\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Diffusion ax\u00e9e sur les donn\u00e9es&nbsp;:<\/strong> la publicit\u00e9 est diffus\u00e9e en fonction des donn\u00e9es d\u2019audience, des conditions m\u00e9t\u00e9orologiques ou des \u00e9v\u00e9nements.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20235 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment fonctionne le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:04:40+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20235\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20235\" href=\"#collapse-1-20235\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment fonctionne le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20235\" aria-labelledby=\"faq_1-20235\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><ul>\n<li>Les annonceurs utilisent une <strong>Demand Side Platform (DSP)<\/strong> pour s\u00e9lectionner des emplacements.<\/li>\n<li>La plateforme affiche les \u00e9crans num\u00e9riques et les emplacements disponibles.<\/li>\n<li>Les contenus sont diffus\u00e9s automatiquement sur la base de r\u00e8gles pr\u00e9d\u00e9finies, telles que l\u2019heure, la m\u00e9t\u00e9o ou les donn\u00e9es de groupe cible.<\/li>\n<li>Splicky, une filiale \u00e0 100&nbsp;% de Goldbach, est la principale DSP DooH en Suisse. <a href=\"https:\/\/splicky.com\/de\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\">Nous serons ravis de vous conseiller<\/a>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20218 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Quelles donn\u00e9es sont utilis\u00e9es pour le Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:42+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20218\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20218\" href=\"#collapse-1-20218\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles donn\u00e9es sont utilis\u00e9es pour le Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20218\" aria-labelledby=\"faq_1-20218\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><ul>\n<li><strong>Donn\u00e9es d\u00e9mographiques&nbsp;:<\/strong> Groupes d\u2019\u00e2ge, sexe, int\u00e9r\u00eats.<\/li>\n<li><strong>Donn\u00e9es de localisation&nbsp;:<\/strong> Donn\u00e9es de trafic, fr\u00e9quentation.<\/li>\n<li><strong>Donn\u00e9es en temps r\u00e9el&nbsp;:<\/strong> M\u00e9t\u00e9o, \u00e9v\u00e9nements, heure de la journ\u00e9e, actualit\u00e9s.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20200 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment les campagnes sont-elles pay\u00e9es&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:02:23+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20200\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20200\" href=\"#collapse-1-20200\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment les campagnes sont-elles pay\u00e9es&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20200\" aria-labelledby=\"faq_1-20200\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Le paiement s\u2019effectue souvent sur la base de&nbsp;:<\/p>\n<ul>\n<li><strong>CPM (co\u00fbt par mille) :<\/strong> Co\u00fbt pour 1&nbsp;000&nbsp;impressions.<\/li>\n<li><strong>Dur\u00e9e du spot&nbsp;:<\/strong> Selon le nombre et la dur\u00e9e des spots diffus\u00e9s.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20196 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quelles entreprises le Programmatic DOOH convient-il&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:02:18+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20196\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20196\" href=\"#collapse-1-20196\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quelles entreprises le Programmatic DOOH convient-il&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20196\" aria-labelledby=\"faq_1-20196\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><ul>\n<li><strong>Grandes marques&nbsp;:<\/strong> Pour les campagnes ax\u00e9es sur les donn\u00e9es avec une large port\u00e9e.<\/li>\n<li><strong>Entreprises locales&nbsp;:<\/strong> Pour cibler des groupes cibles sp\u00e9cifiques dans des r\u00e9gions d\u00e9termin\u00e9es.<\/li>\n<li><strong>E-commerce et vente au d\u00e9tail&nbsp;:<\/strong> Pour renforcer les actions qui se d\u00e9roulent en ligne ou en magasin.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20191 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Quels sont les d\u00e9fis du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:01:56+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20191\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20191\" href=\"#collapse-1-20191\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quels sont les d\u00e9fis du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20191\" aria-labelledby=\"faq_1-20191\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><ul>\n<li><strong>Qualit\u00e9 des donn\u00e9es&nbsp;:<\/strong> Le succ\u00e8s d\u00e9pend de la disponibilit\u00e9 et de la pr\u00e9cision des donn\u00e9es.<\/li>\n<li><strong>Adaptation cr\u00e9ative&nbsp;:<\/strong> Le contenu doit \u00eatre optimis\u00e9 pour diff\u00e9rentes tailles d\u2019\u00e9cran et diff\u00e9rents contextes.<\/li>\n<li><strong>Compatibilit\u00e9 technique&nbsp;:<\/strong> Les plateformes et les \u00e9crans doivent \u00eatre compatibles.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20223 out-of-home programmatic-dooh \"><span class=\"entry-title rich-snippet-hidden\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Wonneberger Jessica\" rel=\"author\">Wonneberger Jessica<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:03:50+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20223\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20223\" href=\"#collapse-1-20223\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment mesurer le succ\u00e8s du Programmatic DOOH&nbsp;?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20223\" aria-labelledby=\"faq_1-20223\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><ul>\n<li><strong>Impressions&nbsp;:<\/strong> Nombre de personnes ayant vu la publicit\u00e9.<\/li>\n<li><strong>Engagement&nbsp;:<\/strong> Interactions telles que les scans de codes QR ou les t\u00e9l\u00e9chargements d\u2019applications.<\/li>\n<li><strong>Int\u00e9gration Online&nbsp;:<\/strong> Augmentation du trafic du site web ou des ventes pendant la campagne.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:29% 45%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"600\" height=\"400\" alt=\"Femme concentr\u00e9e dans une conversation, assise devant un ordinateur portable et portant un casque\" title=\"contactez-nous\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg\" class=\"lazyload img-responsive wp-image-6303 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27934%27%20viewBox%3D%270%200%201400%20934%27%3E%3Crect%20width%3D%271400%27%20height%3D%27934%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-800x534.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns-1200x801.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/kontaktiere-uns.jpg 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Out of Home r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-text-color:var(--awb-color1);\"><p>Si vous n&#8217;avez pas encore d&#8217;id\u00e9es ou de questions pr\u00e9cises, n&#8217;h\u00e9sitez pas \u00e0 nous contacter. Nous serons ravis de faire votre connaissance et de vous aider dans votre campagne. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/out-of-home\/contacter-lequipe-out-of-home\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacter les expert*es Out of Home<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":14074,"parent":13701,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14046","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic pour des campagnes DOOH dynamiques et flexibles<\/title>\n<meta name=\"description\" content=\"Au lieu de r\u00e9servations rigides, vous achetez votre campagne Digital-out-of-Home (DOOH) de mani\u00e8re flexible et bas\u00e9e sur les donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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