{"id":52529,"date":"2026-05-18T15:25:41","date_gmt":"2026-05-18T13:25:41","guid":{"rendered":"https:\/\/goldbach.com\/la-tv-engage\/"},"modified":"2026-06-18T09:02:07","modified_gmt":"2026-06-18T07:02:07","slug":"la-tv-engage","status":"publish","type":"page","link":"https:\/\/goldbach.com\/fr\/tv\/la-tv-est\/la-tv-engage\/","title":{"rendered":"La TV engage"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70vh;--awb-padding-top-small:25vh;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/tv-is-engaging-banner-e1780759975310.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:70px;--awb-margin-bottom-small:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.2266666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:5.2266666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#81040a;--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:55px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;text-transform:none;font-size:1em;line-height:60px;\">Seule la t\u00e9l\u00e9vision cr\u00e9e la sc\u00e8ne d\u2019une v\u00e9ritable attention.<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-sticky-container\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"80px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:multiply;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-no mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:30px;--awb-justify-content:space-evenly;--awb-active-color:#81040a;--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:&quot;Inter&quot;;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:700;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"TV is engaging\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-tv-is-engaging-fr\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-52519\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52519 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52519\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#attention\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Vrais contacts<\/span><\/a><\/li><li  id=\"menu-item-52520\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52520 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52520\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#big-screen\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">La taille compte<\/span><\/a><\/li><li  id=\"menu-item-52521\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52521 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52521\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#vertrauen\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Protection Image<\/span><\/a><\/li><li  id=\"menu-item-52522\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52522 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52522\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#shared-viewing\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Vivre ensemble<\/span><\/a><\/li><li  id=\"menu-item-52523\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52523 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52523\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#emotionale-tiefe\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Impact \u00e9motionnel<\/span><\/a><\/li><li  id=\"menu-item-52524\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52524 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52524\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#profit\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">L\\&#8217;attention paie<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"attention\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:5.88%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">De vrais contacts plut\u00f4t que des clics fugaces<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Alors que les publicit\u00e9s sur les r\u00e9seaux sociaux sont balay\u00e9es en une fraction de seconde, le grand \u00e9cran de la TV offre une situation de visionnage exclusive avec un niveau de concentration maximal.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11.76%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"225\" title=\"vrais-contacts\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-300x225.png\" alt class=\"lazyload img-responsive wp-image-52499\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-200x150.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-400x300.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-600x450.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-5 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Rocket\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Une attention maximale<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Les pre-rolls n\u2019atteignent que 60 % et les vid\u00e9os in-feed un maigre 17 % du niveau de la TV.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Trend-check +14 %<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Alors que le digital s\u2019effondre, la TV d\u00e9fie la tendance et progresse en mati\u00e8re d\u2019attention.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-kosten-tief\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Moins cher qu\u2019on ne le pense<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La TV semble plus ch\u00e8re au CPM. Mais par seconde d\u2019attention, elle est nettement plus avantageuse.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/aufmerksamkeit-als-zentraler-faktor-fuer-die-werbewirkung\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Innovation\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">La meilleure m\u00e9morisation publicitaire<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La TV (13 %) et la BVoD (20 %) laissent Insta (1 %) et TikTok (3 %) loin derri\u00e8re en m\u00e9morisation publicitaire spontan\u00e9e.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Audio-Matching\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">84 % de m\u00e9morisation des d\u00e9tails<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Les t\u00e9l\u00e9spectateurs se souviennent de d\u00e9tails pr\u00e9cis de la pub TV. Sur YouTube, ce n\u2019est que 58 %, et les r\u00e9seaux sociaux s\u2019\u00e9vaporent imm\u00e9diatement (0 %).<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-top:-30px;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>LA CONCLUSION<\/strong><br \/>\nLes contacts TV sont des \u00ab contacts \u00e0 forte attention \u00bb. Vous n\u2019achetez pas seulement de la port\u00e9e, mais le temps r\u00e9el et l\u2019attention de votre Groupe cible.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"big-screen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"480\" title=\"dominance-grand-ecran\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png\" alt class=\"lazyload img-responsive wp-image-52500\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">L\u2019EFFET GRAND \u00c9CRAN : la taille fait la diff\u00e9rence<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Les marques ont besoin d\u2019une sc\u00e8ne. Aucun smartphone ne rivalise avec l\u2019\u00e9clat d\u2019un t\u00e9l\u00e9viseur.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Schweizer-Karte\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">5 millions d\u2019\u00e9crans en Suisse<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Dans 90 % des foyers. En moyenne, 1,4 appareil par foyer \u00e9quip\u00e9 d\u2019une TV.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-TV-ab-2025\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">70 % de dominance TV<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Le grand \u00e9cran sert presque exclusivement \u00e0 des contenus TV.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Starken\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Un impact maximal gr\u00e2ce au mode lean-back<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Plein \u00e9cran, son activ\u00e9 et concentration d\u00e9tendue favorisent un traitement approfondi de la marque.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vertrauen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.5333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:6.5333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Avantage de confiance et protection de l\u2019image<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>La publicit\u00e9 n\u2019est efficace que si elle s\u2019inscrit dans un environnement s\u00e9rieux. La TV propose des contenus contr\u00f4l\u00e9s et professionnels, offrant ainsi une s\u00e9curit\u00e9 maximale pour votre marque.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-star-filled\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">CR\u00c9DIBILIT\u00c9<br \/>\nNum\u00e9ro 1<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La publicit\u00e9 TV b\u00e9n\u00e9ficie, aupr\u00e8s de la population suisse, de la meilleure qualit\u00e9 et de la plus grande confiance parmi tous les m\u00e9dias vid\u00e9o.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Lautstarke\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">EFFET DE SIGNALING<br \/>\nRend les marques grandes<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>\u00catre diffus\u00e9 en TV rend imm\u00e9diatement plus connu, plus appr\u00e9ci\u00e9 et financi\u00e8rement solide \u2013 un boost d\u2019image que les r\u00e9seaux sociaux ne peuvent pas offrir.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/erfolgssignale-mit-dem-richtigen-mediamix-zu-mehr-markenstaerke\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Brandsafety-Kontextuell\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">BRAND SAFETY<br \/>\nProtection totale de l\u2019image<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La publicit\u00e9 TV est diffus\u00e9e dans un environnement \u00e9ditorial de premier ordre et b\u00e9n\u00e9ficie d\u2019une forte acceptation. Votre marque est \u00e0 l\u2019abri des contenus risqu\u00e9s g\u00e9n\u00e9r\u00e9s par les utilisateurs.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"700\" title=\"vertrauen\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" alt class=\"lazyload img-responsive wp-image-52501\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27700%27%20viewBox%3D%270%200%20800%20700%27%3E%3Crect%20width%3D%27800%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-200x175.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-400x350.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-600x525.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"shared-viewing\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"shared-viewing\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" alt class=\"lazyload img-responsive wp-image-52502\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">La force de l\u2019exp\u00e9rience partag\u00e9e<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Le shared viewing rassemble les gens. La TV est le m\u00e9dia qui r\u00e9unit physiquement les personnes devant un \u00e9cran. Ce contexte social renforce massivement l\u2019efficacit\u00e9 publicitaire.<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-3\" style=\"--awb-border-color:rgba(255,255,255,0);--awb-color:#81040a;--awb-border-color:rgba(255,255,255,0);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"23\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">M\u00c9MORISATION PUBLICITAIRE PLUS \u00c9LEV\u00c9E<br \/>\nLes marques restent nettement mieux ancr\u00e9es dans la m\u00e9moire.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"15\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">PLUS DE CONFIANCE DANS LA MARQUE<br \/>\nL\u2019exp\u00e9rience partag\u00e9e se r\u00e9percute positivement sur votre marque.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"75\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">PLUS DE SYMPATHIE POUR LE SPOT<br \/>\nLa joie partag\u00e9e fait effet : la sympathie pour les spots publicitaires explose.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"emotionale-tiefe\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Construire une marque avec le c\u0153ur et des frissons<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>La publicit\u00e9 TV n\u2019agit pas seulement sur l\u2019esprit : elle se ressent physiquement. La combinaison de l\u2019image, du son et du storytelling cr\u00e9e des \u00e9motions et un lien unique.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Heart\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">CHAMPION DES \u00c9MOTIONS<br \/>\nL\u2019\u00e9motion vend<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Aucun format publicitaire n\u2019\u00e9meut autant la population suisse que la TV. Et les \u00e9motions positives rendent, de mani\u00e8re prouv\u00e9e, nettement plus enclins \u00e0 acheter.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Popcorn\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">EFFET LEAN-BACK<br \/>\nD\u00e9tendu plut\u00f4t qu\u2019agac\u00e9<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La TV, c\u2019est la d\u00e9tente. Alors que la publicit\u00e9 YouTube d\u00e9range et tend (lean forward), la publicit\u00e9 TV est int\u00e9gr\u00e9e, accept\u00e9e et accompagne la d\u00e9tente.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Armbanduhr-Radiomessung\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">L\u2019HEURE D\u2019OR<br \/>\n18h00 - 22h00<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Le soir, les histoires \u00e9motionnelles passent le mieux. Parfaitement combin\u00e9es avec storytelling, humour et un son puissant.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.screenforce.de\/studie\/follow-feelings\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"physiquement-ressenti\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" alt class=\"lazyload img-responsive wp-image-52503\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>LA CONCLUSION<\/strong><br \/>\nLa t\u00e9l\u00e9vision est l\u2019endroit o\u00f9 l\u2019attention rencontre l\u2019\u00e9motion. La TV ne se contente pas de construire des marques : elle les ancre dans le c\u0153ur des consommateurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"profit\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"pour-le-profit\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" alt class=\"lazyload img-responsive wp-image-52504\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">L\u2019attention g\u00e9n\u00e8re du profit<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Au final, seul le succ\u00e8s compte. L\u2019attention n\u2019est pas un \u00ab nice-to-have \u00bb, mais une monnaie forte qui impacte directement vos ventes et le ROI. Qui regarde, ach\u00e8te aussi.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-2 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SALES-UPLIFT<br \/>\nPlus de secondes = plus de chiffre d\u2019affaires<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Les \u00e9tudes de Lumen &#038; Ebiquity le prouvent : plus une publicit\u00e9 est regard\u00e9e activement longtemps, plus les ventes augmentent. La TV fournit ici les valeurs les plus stables.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Kosten-hoch\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">ROI \u00c0 LONG TERME<br \/>\nLe moteur sur la dur\u00e9e<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>La TV ancre les marques dans la m\u00e9moire \u00e0 long terme et assure le ROI \u00e0 long terme le plus \u00e9lev\u00e9. Alors que les vid\u00e9os courtes ne donnent que des impulsions fugaces, la TV reste.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c0 propos de l&#8217;\u00e9tude<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>LA CONCLUSION<\/strong><br \/>\n<span style=\"font-weight: 300;\">La TV est le m\u00e9dia qui relie les gens, r\u00e9veille les \u00e9motions et offre aux marques un foyer s\u00fbr et \u00e0 grande \u00e9chelle. C\u2019est un lieu o\u00f9 les marques deviennent des exp\u00e9riences. Utilisez la plus grande sc\u00e8ne de Suisse pour le succ\u00e8s de votre marque !  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:150px;--awb-padding-bottom:150px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1;\">Myth Busters<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:0px;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 sm-text-align-center\" style=\"--awb-text-color:var(--awb-color1);--awb-width:80%;--awb-width-small:100%;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none &#091;&amp;:has(&#091;data-writing-block&#093;)&gt;*&#093;:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-&#091;calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))&#093; scroll-mt-&#091;calc(var(--header-height)+min(200px,max(70px,20svh)))&#093;\" dir=\"auto\" data-turn-id=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 &#091;--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))&#093; @w-sm\/main:&#091;--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))&#093; @w-lg\/main:&#091;--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:40rem&#093; @w-lg\/main:&#091;--thread-content-max-width:48rem&#093; mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring &#091;.text-message+&amp;&#093;:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"ec4d149e-1bfe-47db-83fd-22c7b726789d\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"93\" data-is-last-node=\"\" data-is-only-node=\"\">MYTHES TV : V\u00c9RIFICATION DES FAITS<br \/>\nCe qui est vrai et pourquoi la TV est plus puissante que jamais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-&#091;46px&#093; justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-&#091;calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))&#093;\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Plus personne ne regarde la TV lin\u00e9aire.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>En Suisse, environ 4,4 millions de personnes regardent encore chaque jour des programmes TV classiques. La dur\u00e9e moyenne de visionnage reste stable \u00e0 170 minutes par jour. La TV demeure le m\u00e9dia de masse avec la plus forte port\u00e9e quotidienne stable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Avec la TV Replay, la publicit\u00e9 est de toute fa\u00e7on toujours ignor\u00e9e.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Le \u00ab paradis du zapping \u00bb a chang\u00e9. Depuis l\u2019introduction g\u00e9n\u00e9ralis\u00e9e du nouveau mod\u00e8le de publicit\u00e9 Replay, la publicit\u00e9 s\u2019affiche de mani\u00e8re cibl\u00e9e au d\u00e9marrage, \u00e0 la mise en pause ou lors de l\u2019avance rapide. L\u2019\u00e9vitement publicitaire est devenu techniquement plus difficile et commercialement mesurable pour les cha\u00eenes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">La publicit\u00e9 TV est beaucoup trop ch\u00e8re et ne vaut pas la peine.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La TV est la championne du ROI dans le mix m\u00e9dia suisse : gr\u00e2ce \u00e0 une port\u00e9e maximale et \u00e0 la confiance, la TV g\u00e9n\u00e8re la plus forte activation des ventes. En regardant le CPO (co\u00fbt par vente), on constate que la TV surpasse souvent les campagnes purement digitales et reste l\u2019investissement le plus rentable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">\u00c0 l\u2019\u00e8re du num\u00e9rique, la mesure TV est impr\u00e9cise.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Avec son mod\u00e8le hybride, la Suisse dispose de l\u2019un des syst\u00e8mes de mesure les plus modernes et les plus pr\u00e9cis au monde. Il combine des donn\u00e9es de panel (comportement humain) avec le Big Data (signaux techniques des set-top boxes).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">YouTube est aussi efficace que la TV pour la publicit\u00e9 Video<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La taille ne fait pas tout : alors que YouTube tourne souvent en arri\u00e8re-plan sur le petit \u00e9cran d\u2019un smartphone, la TV offre une exp\u00e9rience multisensorielle sur le \u00ab Big Screen \u00bb. En mati\u00e8re de cr\u00e9dibilit\u00e9 et de brand safety, la TV reste, pour les experts suisses, le num\u00e9ro un incontest\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">La publicit\u00e9 TV n\u2019agit qu\u2019\u00e0 long terme pour la construction de la marque.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La TV est un puissant \u00ab activateur \u00bb. Surtout en combinaison avec des QR codes \u00e0 l\u2019\u00e9cran ou l\u2019usage du second \u00e9cran (t\u00e9l\u00e9phone pendant le visionnage), la publicit\u00e9 TV d\u00e9clenche des achats d\u2019impulsion imm\u00e9diats ou des t\u00e9l\u00e9chargements d\u2019apps.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">La publicit\u00e9 sur les r\u00e9seaux sociaux est plus efficace que la TV.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La m\u00e9morisation publicitaire est nettement plus \u00e9lev\u00e9e \u00e0 la TV. Alors que l\u2019on fait d\u00e9filer des publicit\u00e9s sur les r\u00e9seaux sociaux en quelques millisecondes, l\u2019\u00e9cran TV (m\u00eame petit) capte davantage l\u2019attention (\u00ab Leads \u00bb vs \u00ab Brand Trust \u00bb). Une \u00e9tude Screenforce confirme que la m\u00e9morisation publicitaire des offres TV se situe autour de 61 %.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Les spots TV doivent \u00eatre extr\u00eamement complexes et co\u00fbteux \u00e0 produire.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Aujourd\u2019hui, l\u2019authenticit\u00e9 l\u2019emporte souvent sur le \u00ab glossy \u00bb. Gr\u00e2ce \u00e0 des outils d\u2019IA modernes et \u00e0 des productions smartphone de haute qualit\u00e9, des spots plus simples peuvent tr\u00e8s bien fonctionner dans l\u2019environnement TV, tant que le message et l\u2019approche de la cible sont justes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Le streaming a depuis longtemps d\u00e9pass\u00e9 la TV classique.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>La TV domine la vid\u00e9o : alors qu\u2019en Suisse on regarde la TV plus de 100 minutes par jour, YouTube n\u2019atteint que 21 minutes. C\u00f4t\u00e9 port\u00e9e aussi, la TV, avec 54 %, devance clairement tous les services de streaming. La TV n\u2019est donc pas seulement un m\u00e9dia d\u2019accompagnement, mais le centre de gravit\u00e9 de la consommation m\u00e9dia en Suisse.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Les jeunes ne remarquent plus du tout la publicit\u00e9 TV.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Un paradoxe de l\u2019\u00e8re num\u00e9rique : ce sont justement les jeunes qui per\u00e7oivent plus intens\u00e9ment la publicit\u00e9 TV que la publicit\u00e9 sur les plateformes sociales. Pourquoi ? Parce que l\u2019image est plus grande, le son meilleur et l\u2019attention plus \u00e9lev\u00e9e en mode \u00ab lean-back \u00bb d\u00e9tendu.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":52929,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-52529","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La TV engage - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/tv\/la-tv-est\/la-tv-engage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La TV engage\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/tv\/la-tv-est\/la-tv-engage\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T07:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"101 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/tv\\\/la-tv-est\\\/la-tv-engage\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/tv\\\/la-tv-est\\\/la-tv-engage\\\/\",\"name\":\"La TV engage - 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