Cibl\u00e9e. Mesurable. Flexible. <\/p>\n<\/div>
Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision du marketing Online. C\u2019est exactement ce que permet Advanced TV ! <\/p>\n
Advanced TV englobe les diverses possibilit\u00e9s de streaming de contenus TV via Internet sur le Big Screen. Cette forme moderne de t\u00e9l\u00e9vision associe la large port\u00e9e de la publicit\u00e9 TV classique aux avantages de la technologie num\u00e9rique : des diff\u00e9rentes solutions de produits \u00e0 l\u2019int\u00e9gration publicitaire dynamique, en passant par une exp\u00e9rience utilisateur fluide. <\/p>\n
Dans un paysage m\u00e9diatique en constante \u00e9volution, Advanced TV vous permet d\u2019atteindre vos groupes cibles sans perte de diffusion et de suivre le succ\u00e8s de vos campagnes sans lacune.<\/p>\n<\/div>
Exp\u00e9rience de marque exclusive sur le Big Screen : pr\u00e9sentez votre marque sur grand \u00e9cran et assurez-vous un environnement de qualit\u00e9, \u00e0 fort impact.<\/p>\n<\/div><\/li>
100 % de visibilit\u00e9 et 100 % de Brand Safety : une visibilit\u00e9 maximale et une diffusion dans des environnements absolument s\u00fbrs et dignes de confiance sont garanties.<\/p>\n<\/div><\/li>
Profitez de l\u2019impact publicitaire dans une atmosph\u00e8re de d\u00e9tente et de l\u2019attitude d\u00e9tendue des spectateurs, ce qui permet une r\u00e9ception plus profonde et un impact plus important de votre message.<\/p>\n<\/div><\/li>
Groupe cible compl\u00e9mentaire \u00e0 la TV : touchez des groupes cibles suppl\u00e9mentaires que vous pourriez manquer via la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>
Advanced TV<\/strong><\/p>\n\nAdvanced TV se r\u00e9f\u00e8re \u00e0 diff\u00e9rentes formes de streaming de contenus TV qui ne sont pas transmis via une connexion de diffusion, par c\u00e2ble ou par satellite, mais \u00e0 l\u2019aide du protocole Internet sur un t\u00e9l\u00e9viseur. Connected TV et Addressable TV sont deux des possibilit\u00e9s de publicit\u00e9. <\/p>\nVers Advanced TV<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\nConnected TV (CTV)<\/strong><\/p>\n<\/div>\n\n\nLa Connected TV est un produit qui permet de diffuser des messages publicitaires sur des t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet via des applications de streaming.<\/p>\nVers le Network Connected TV<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV est un produit dans lequel des messages publicitaires peuvent \u00eatre diffus\u00e9s de mani\u00e8re cibl\u00e9e dans la TV lin\u00e9aire, de mani\u00e8re sp\u00e9cifique \u00e0 la cha\u00eene.<\/p>\n<\/div>\nVers le Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" 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https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" 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https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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Advanced TV se r\u00e9f\u00e8re \u00e0 diff\u00e9rentes formes de streaming de contenus TV qui ne sont pas transmis via une connexion de diffusion, par c\u00e2ble ou par satellite, mais \u00e0 l\u2019aide du protocole Internet sur un t\u00e9l\u00e9viseur. Connected TV et Addressable TV sont deux des possibilit\u00e9s de publicit\u00e9. <\/p>\n
Vers Advanced TV<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\nConnected TV (CTV)<\/strong><\/p>\n<\/div>\n\n\nLa Connected TV est un produit qui permet de diffuser des messages publicitaires sur des t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet via des applications de streaming.<\/p>\nVers le Network Connected TV<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV est un produit dans lequel des messages publicitaires peuvent \u00eatre diffus\u00e9s de mani\u00e8re cibl\u00e9e dans la TV lin\u00e9aire, de mani\u00e8re sp\u00e9cifique \u00e0 la cha\u00eene.<\/p>\n<\/div>\nVers le Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); 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}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" 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https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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<\/p>\n
Connected TV (CTV)<\/strong><\/p>\n<\/div>\n\n\nLa Connected TV est un produit qui permet de diffuser des messages publicitaires sur des t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet via des applications de streaming.<\/p>\nVers le Network Connected TV<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV est un produit dans lequel des messages publicitaires peuvent \u00eatre diffus\u00e9s de mani\u00e8re cibl\u00e9e dans la TV lin\u00e9aire, de mani\u00e8re sp\u00e9cifique \u00e0 la cha\u00eene.<\/p>\n<\/div>\nVers le Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" 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https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, 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https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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La Connected TV est un produit qui permet de diffuser des messages publicitaires sur des t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet via des applications de streaming.<\/p>\n
Vers le Network Connected TV<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV est un produit dans lequel des messages publicitaires peuvent \u00eatre diffus\u00e9s de mani\u00e8re cibl\u00e9e dans la TV lin\u00e9aire, de mani\u00e8re sp\u00e9cifique \u00e0 la cha\u00eene.<\/p>\n<\/div>\nVers le Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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Addressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV est un produit dans lequel des messages publicitaires peuvent \u00eatre diffus\u00e9s de mani\u00e8re cibl\u00e9e dans la TV lin\u00e9aire, de mani\u00e8re sp\u00e9cifique \u00e0 la cha\u00eene.<\/p>\n<\/div>\nVers le Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. C\u2019est exactement ce que fait Advanced TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced TV\" \/>\n<meta property=\"og:description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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Addressable TV est un produit dans lequel des messages publicitaires peuvent \u00eatre diffus\u00e9s de mani\u00e8re cibl\u00e9e dans la TV lin\u00e9aire, de mani\u00e8re sp\u00e9cifique \u00e0 la cha\u00eene.<\/p>\n<\/div>\n
Vers le Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, 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https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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Digital TV Network<\/span><\/span><\/strong><\/p>\nLe Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n\nVers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); 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}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" 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https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, 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https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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Le Goldbach Digital TV Network combine les atouts de la vid\u00e9o \u00e0 la demande, de la Smart TV et de l’Internet TV pour cr\u00e9er un r\u00e9seau publicitaire unique et performant.<\/p>\n<\/div>\n
Vers le Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c9tude Advanced TV 2025 : la publicit\u00e9 Connected TV atteint, convainc et active<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Pour la 8e fois, l\u2019\u00e9tude DACH sur Advanced TV de Goldbach est publi\u00e9e. Les r\u00e9sultats confirment une fois de plus la domination du streaming et l\u2019utilisation croissante de Connected TV (CTV). L\u2019acceptation et la perception toujours \u00e9lev\u00e9es de la publicit\u00e9 dans cet environnement sont particuli\u00e8rement remarquables, ce qui rend le m\u00e9dia particuli\u00e8rement attrayant pour les annonceurs. <\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9sum\u00e9 \u2013 les premiers r\u00e9sultats<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-8e-etude-goldbach-advanced-tv-le-prouve-la-publicite-connected-tv-atteint-convainc-et-active\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Communiqu\u00e9 de presse<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Enregistrement de la pr\u00e9sentation de l\u2019\u00e9tude Advanced TV 2025 \u00e0 la DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Commander l\u2019\u00e9tude<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-18057\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"18057\" data-config=\"{"form_id":18057,"form_post_id":18057,"post_id":9457,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Nom","e-mail-adresse":"Adresse e-mail","bitte_schicke_mir":"Veuillez m\\u2019envoyer :","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/fr\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-18057\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Nom<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">Adresse e-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><label for=\"bitte_schicke_mir\">Veuillez m\u2019envoyer : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Pr\u00e9sentation des r\u00e9sultats (version DACH)\" >Pr\u00e9sentation des r\u00e9sultats (version DACH)<\/option><option value=\"Pr\u00e9sentation des r\u00e9sultats (version CH)\" >Pr\u00e9sentation des r\u00e9sultats (version CH)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Je souhaite \u00e9galement m\u2019abonner \u00e0 la Newsletter Goldbach et d\u00e9couvrir chaque mois les nouveaut\u00e9s de l\u2019univers Goldbach.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-18057\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"18057\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"18057\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Commander les variantes de pr\u00e9sentation<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Merci beaucoup pour votre message. Vous recevrez prochainement l\u2019\u00e9tude de notre part.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Malheureusement, une erreur s\u2019est produite. Veuillez r\u00e9essayer.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Questions fr\u00e9quemment pos\u00e9es sur la publicit\u00e9 Advanced TV<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20747 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:19:49+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20747\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20747\" href=\"#collapse-1-20747\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quelles sont les meilleures pratiques que les annonceurs devraient suivre pour mener des campagnes de publicit\u00e9 Advanced TV r\u00e9ussies ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20747\" aria-labelledby=\"faq_1-20747\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Afin d\u2019exploiter pleinement le potentiel de l\u2019Advanced TV, nous vous recommandons de tenir compte des points suivants :<\/p>\n<ul>\n<li><strong>D\u00e9finissez des objectifs clairs :<\/strong> Que souhaitez-vous atteindre ? Notori\u00e9t\u00e9 de la marque, prospects ou ventes directes ? Vos objectifs d\u00e9terminent la strat\u00e9gie, le ciblage et la mesure du succ\u00e8s. <\/li>\n<li><strong>Optimisez vos cr\u00e9ations :<\/strong> Cr\u00e9ez des spots de haute qualit\u00e9, optimis\u00e9s pour l\u2019environnement de streaming. Un message visuel fort dans les premi\u00e8res secondes est essentiel, et un appel \u00e0 l\u2019action (CTA) clair favorise l\u2019interaction. <\/li>\n<li><strong>Utilisez les donn\u00e9es intelligemment :<\/strong> Misez sur un mix de ciblage r\u00e9fl\u00e9chi. Utilisez les donn\u00e9es existantes et testez diff\u00e9rents segments de public cible afin d\u2019obtenir une efficacit\u00e9 maximale. <\/li>\n<li><strong>Adoptez une vision globale :<\/strong> Ne consid\u00e9rez pas l\u2019Advanced TV de mani\u00e8re isol\u00e9e, mais comme un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie marketing globale. Harmonisez les messages sur tous les canaux. <\/li>\n<li><strong>Testez et apprenez :<\/strong> Utilisez la mesurabilit\u00e9 de l\u2019Advanced TV \u00e0 votre avantage. Effectuez des tests A\/B avec diff\u00e9rentes cr\u00e9ations ou diff\u00e9rents publics cibles et optimisez continuellement votre campagne sur la base des connaissances acquises. <\/li>\n<li><strong>Faites confiance \u00e0 l\u2019expertise :<\/strong> Travaillez avec des partenaires exp\u00e9riment\u00e9s comme Goldbach. Nous vous soutenons de la planification strat\u00e9gique \u00e0 la mise en \u0153uvre pr\u00e9cise, en passant par le reporting d\u00e9taill\u00e9, afin de garantir le succ\u00e8s de votre campagne. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20756 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:20:15+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20756\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20756\" href=\"#collapse-1-20756\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le march\u00e9 de l\u2019Advanced TV \u00e9volue-t-il et quelles tendances peut-on attendre \u00e0 l\u2019avenir ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20756\" aria-labelledby=\"faq_1-20756\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Le march\u00e9 de l\u2019Advanced TV est en pleine croissance. L\u2019utilisation des services de streaming et des appareils connect\u00e9s \u00e0 Internet continuera d\u2019augmenter, tout comme la pertinence de la publicit\u00e9 dans cet environnement. <\/p>\n<ul>\n<li><strong>Programmatic Everywhere :<\/strong> L\u2019achat et la vente de publicit\u00e9 en Programmatic, c\u2019est-\u00e0-dire automatis\u00e9s, deviendront la norme et permettront des campagnes encore plus efficaces et bas\u00e9es sur les donn\u00e9es en temps r\u00e9el.<\/li>\n<li><strong>Shoppable TV :<\/strong> Le lien direct entre la publicit\u00e9 et le commerce \u00e9lectronique va se renforcer. Imaginez qu\u2019un spectateur puisse ajouter le produit pr\u00e9sent\u00e9 dans le spot directement \u00e0 son panier \u00e0 l\u2019aide de la t\u00e9l\u00e9commande. <\/li>\n<li><strong>Intelligence artificielle (IA) :<\/strong> L\u2019IA va r\u00e9volutionner l\u2019optimisation des campagnes en pr\u00e9disant en temps r\u00e9el quel support publicitaire aura le plus d\u2019impact sur quel groupe cible.<\/li>\n<li><strong>Convergence du lin\u00e9aire et du digital :<\/strong> Les fronti\u00e8res entre la TV classique et la TV digitale continueront de s\u2019estomper. Les futures normes de mesure permettront une vision globale sur tous les canaux de diffusion. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20773 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:02+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20773\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20773\" href=\"#collapse-1-20773\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">\u00c0 quels pr\u00e9jug\u00e9s le march\u00e9 est-il confront\u00e9 ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20773\" aria-labelledby=\"faq_1-20773\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Malgr\u00e9 ses avantages \u00e9vidents, le march\u00e9 est encore confront\u00e9 \u00e0 certains pr\u00e9jug\u00e9s :<\/p>\n<ul>\n<li><strong>\u00ab C\u2019est trop compliqu\u00e9. \u00bb<\/strong> Faux. La r\u00e9servation de campagnes Advanced TV est aujourd\u2019hui standardis\u00e9e et mise en \u0153uvre de mani\u00e8re simple et efficace par des expert(e)s comme Goldbach. <\/li>\n<li><strong>\u00ab La port\u00e9e est trop faible. \u00bb<\/strong> Mythe. L\u2019utilisation de la CTV cro\u00eet rapidement. Selon l\u2019\u00e9tude Goldbach sur l\u2019Advanced TV, la CTV est d\u00e9j\u00e0 bien \u00e9tablie dans les foyers et atteint une port\u00e9e significative, en particulier aupr\u00e8s de groupes cibles attractifs. <\/li>\n<li><strong>\u00ab Ce n\u2019est que pour les gros budgets. \u00bb<\/strong> C\u2019est inexact. Gr\u00e2ce au ciblage pr\u00e9cis et \u00e0 l\u2019\u00e9vitement des pertes de diffusion, les campagnes Advanced TV sont souvent plus efficaces et conviennent \u00e9galement aux petits budgets. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20791 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:24+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20791\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20791\" href=\"#collapse-1-20791\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment l’approche du public cible peut-elle \u00eatre am\u00e9lior\u00e9e sur Connected TV et quelles sont les mesures disponibles ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20791\" aria-labelledby=\"faq_1-20791\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>L’approche du public cible sur Connected TV (CTV) est am\u00e9lior\u00e9e par un perfectionnement constant de la base de donn\u00e9es et l’utilisation de technologies intelligentes. La reconnaissance automatis\u00e9e de contenu (ACR) sur les Smart TV fournit par exemple des informations anonymis\u00e9es pr\u00e9cieuses sur le comportement visuel, qui peuvent \u00eatre utilis\u00e9es pour un ciblage encore plus pr\u00e9cis. <\/p>\n<ul>\n<li><strong>Taux d’ach\u00e8vement de la Video (VCR) :<\/strong> Quel pourcentage de spectateurs a regard\u00e9 votre spot jusqu’\u00e0 la fin ?<\/li>\n<li><strong>Taux de clics (CTR) :<\/strong> Combien d’utilisateurs ont interagi avec un \u00e9l\u00e9ment interactif dans le spot ?<\/li>\n<li><strong>Visites de site web\/d’application :<\/strong> Combien de personnes ont visit\u00e9 votre site web ou votre application apr\u00e8s avoir vu le spot ?<\/li>\n<li><strong>Taux de conversion :<\/strong> Combien d’actions cibles (achats, inscriptions) peuvent \u00eatre directement attribu\u00e9es \u00e0 la campagne ?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20800 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:21:45+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20800\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20800\" href=\"#collapse-1-20800\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment le ciblage et la personnalisation peuvent-ils \u00eatre utilis\u00e9s dans l’Advanced TV pour am\u00e9liorer l’approche du public cible ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20800\" aria-labelledby=\"faq_1-20800\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>La v\u00e9ritable force de l’Advanced TV r\u00e9side dans les possibilit\u00e9s de ciblage bas\u00e9es sur les donn\u00e9es. Nous allons bien au-del\u00e0 de la simple s\u00e9lection d’un environnement de diffusion et nous nous assurons que votre publicit\u00e9 est vue par les personnes qui sont les plus importantes pour votre marque. <\/p>\n<ul>\n<li><strong>Ciblage d\u00e9mographique et g\u00e9ographique :<\/strong> Diffusez votre campagne de mani\u00e8re cibl\u00e9e en fonction de l’\u00e2ge, du sexe ou aupr\u00e8s des foyers situ\u00e9s dans des zones de code postal sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage bas\u00e9 sur les int\u00e9r\u00eats :<\/strong> Touchez les utilisateurs en fonction de leurs int\u00e9r\u00eats, qui sont d\u00e9duits de leur comportement de visionnage et de navigation anonymis\u00e9. Qu’il s’agisse de passionn\u00e9s d’automobile, de fans de voyage ou de personnes f\u00e9rus de technologie, nous les trouvons pour vous. <\/li>\n<li><strong>Int\u00e9gration de donn\u00e9es de premi\u00e8re partie :<\/strong> Utilisez vos propres donn\u00e9es clients (par exemple, \u00e0 partir de votre syst\u00e8me CRM) pour cibler sp\u00e9cifiquement les clients existants ou pour cr\u00e9er des jumeaux statistiques (\u00ab Lookalike Audiences \u00bb) et ainsi trouver de nouveaux clients potentiels.<\/li>\n<li><strong>Ciblage contextuel :<\/strong> Placez votre publicit\u00e9 dans des contenus th\u00e9matiquement pertinents, par exemple un spot pour des articles de sport dans l’environnement de retransmissions sportives en direct.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20820 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/fr\/author\/jessi\/\" title=\"Posts by Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-12-16T10:22:25+01:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-20820\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20820\" href=\"#collapse-1-20820\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u2019est-ce que l\u2019Advanced TV et en quoi diff\u00e8re-t-elle de la t\u00e9l\u00e9vision traditionnelle ?<\/div><\/a><\/div><\/div><div id=\"collapse-1-20820\" aria-labelledby=\"faq_1-20820\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>L\u2019Advanced TV est l\u2019avenir de la TV, et il est d\u00e9j\u00e0 l\u00e0. Il d\u00e9crit essentiellement toute forme de contenu TV qui arrive sur l\u2019\u00e9cran de t\u00e9l\u00e9vision non pas via le c\u00e2ble, le satellite ou l\u2019antenne classiques, mais via Internet. Imaginez-le comme la combinaison parfaite de la puissance \u00e9motionnelle du grand \u00e9cran avec les possibilit\u00e9s bas\u00e9es sur les donn\u00e9es du monde num\u00e9rique. <\/p>\n<p>La diff\u00e9rence essentielle avec la t\u00e9l\u00e9vision lin\u00e9aire traditionnelle r\u00e9side dans la num\u00e9risation de la transmission. Alors que dans la TV classique, tous les t\u00e9l\u00e9spectateurs regardent le m\u00eame spot de publicit\u00e9 au m\u00eame moment, l\u2019Advanced TV permet une diffusion aussi individuelle et mesurable que le marketing Online. Cela comprend diff\u00e9rentes technologies telles que la Connected TV (CTV) \u2013 c\u2019est-\u00e0-dire les t\u00e9l\u00e9viseurs connect\u00e9s \u00e0 Internet ou les appareils tels qu\u2019Apple TV \u2013 et l\u2019Addressable TV (ATV), o\u00f9 m\u00eame dans le programme lin\u00e9aire, la publicit\u00e9 personnalis\u00e9e peut \u00eatre diffus\u00e9e. <\/p>\n<p>En bref, l\u2019Advanced TV transforme l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle d\u2019une communication \u00ab One-to-many \u00bb \u00e0 une communication \u00ab One-to-one \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour une campagne publicitaire Online r\u00e9ussie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous vous aidons \u00e0 planifier votre campagne publicitaire.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quels que soient les objectifs que vous poursuivez, nous avons le format adapt\u00e9 \u00e0 votre campagne. Trouvons ensemble la solution id\u00e9ale pour vous.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/fr\/online\/contacter-lequipe-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Conseils de la part des expert\u00b7e\u00b7s Online<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7616,"parent":9438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV\u00a0: votre publicit\u00e9 sur grand \u00e9cran<\/title>\n<meta name=\"description\" content=\"Imaginez que vous puissiez combiner l\u2019impact \u00e9motionnel de la publicit\u00e9 TV avec la pr\u00e9cision de l\u2019Online. 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