{"id":24238,"date":"2024-06-03T18:12:06","date_gmt":"2024-06-03T16:12:06","guid":{"rendered":"https:\/\/goldbach.com\/les-gaming-ads-sont-arrives\/"},"modified":"2025-12-18T10:35:19","modified_gmt":"2025-12-18T09:35:19","slug":"les-gaming-ads-sont-arrives","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/les-gaming-ads-sont-arrives\/","title":{"rendered":"Les Gaming Ads sont arriv\u00e9s"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>&laquo;&nbsp;Les bonnes histoires se vendent mieux&nbsp;&raquo;<\/h2>\n<p><span style=\"font-weight: 400;\">Tom Lou Krummenacher et Cian Via parlent de contenus percutants, <a href=\"https:\/\/goldbach.com\/ch\/de\/news-and-insights\/goldbach-commercial-content-neue-abteilung-fuer-kreative-medienuebergreifende-werbeloesungen\" target=\"_blank\" rel=\"noopener\">du nouveau d&eacute;partement de contenu de Goldbach<\/a> et des raisons pour lesquelles une publication sur les r&eacute;seaux sociaux ne suffit parfois pas.<\/span><\/p>\n<p><strong> Tom Lou, Cian, vous faites partie du nouveau d&eacute;partement &laquo;&nbsp;Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Commercial&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Spot publicitaire&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/commercial\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Commercial<\/a> Content&nbsp;&raquo;. Pour ceux qui n&rsquo;en ont jamais entendu parler&nbsp;: que faites-vous exactement&nbsp;? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tom Lou&nbsp;: <\/strong>Nous r&eacute;alisons des campagnes de storytelling&nbsp;: V<\/span><span style=\"font-weight: 400;\">de l&rsquo;id&eacute;e &agrave; la conception, en passant par la mise en &oelig;uvre et le reporting. Un <em>service complet.<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cian&nbsp;:<\/strong> En bref, nous associons le contenu et le cross-m&eacute;dia sur la base d&rsquo;une histoire.<\/span><\/p>\n<p><strong>Le terme &laquo;&nbsp;<a class=\"glossaryLink cmtt_Audio cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Commercial&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Spot publicitaire&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/commercial\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Commercial<\/a> Content&nbsp;&raquo; &eacute;voque un peu la publicit&eacute;, mais aussi le contenu. Qu&rsquo;est-ce qui se cache r&eacute;ellement derri&egrave;re cela &ndash; et pourquoi est-ce n&eacute;cessaire&nbsp;? <\/strong><\/p>\n<p><strong>Tom Lou&nbsp;: <\/strong>Il s&rsquo;agit de contenus publicitaires. La publicit&eacute; n&rsquo;est pas seulement une question de performance. Nous voulons donner une dimension &eacute;motionnelle aux Brands et mettre en &oelig;uvre des campagnes qui marquent durablement les esprits.<\/p>\n<p><strong>Cian&nbsp;: <\/strong>Le <a class=\"glossaryLink cmtt_Audio cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Commercial&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Spot publicitaire&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/commercial\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Commercial<\/a> Content r&eacute;unit <em>le meilleur des deux mondes<\/em>&nbsp;: un marketing de contenu efficace et des strat&eacute;gies cross-m&eacute;dia multicanales d&rsquo;un seul tenant. Cela cr&eacute;e une valeur ajout&eacute;e mesurable.<\/p>\n<p><strong>Comment expliqueriez-vous votre travail &agrave; vos grands-parents en termes simples&nbsp;?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tom Lou&nbsp;:<\/strong> Nous ne vendons pas de publicit&eacute;, nous racontons des histoires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cian&nbsp;:<\/strong> Mieux que Papy&nbsp;!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[201],"kanal":[316],"werbeform":[327,379,381],"class_list":["post-24238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-gaming","kanal-online","werbeform-display","werbeform-gaming-ads","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les Gaming Ads sont arriv\u00e9s<\/title>\n<meta name=\"description\" content=\"Les Gaming Ads permettent d\u2019int\u00e9grer des publicit\u00e9s Video et Display dans les jeux vid\u00e9o et les environnements 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