{"id":24238,"date":"2024-06-03T18:12:06","date_gmt":"2024-06-03T16:12:06","guid":{"rendered":"https:\/\/goldbach.com\/les-gaming-ads-sont-arrives\/"},"modified":"2025-12-18T10:35:19","modified_gmt":"2025-12-18T09:35:19","slug":"les-gaming-ads-sont-arrives","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/les-gaming-ads-sont-arrives\/","title":{"rendered":"Les Gaming Ads sont arriv\u00e9s"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>\u00ab\u00a0Les bonnes histoires se vendent mieux\u00a0\u00bb<\/h2>\n<p><span style=\"font-weight: 400;\">Tom Lou Krummenacher et Cian Via parlent de contenus percutants, <a href=\"https:\/\/goldbach.com\/ch\/de\/news-and-insights\/goldbach-commercial-content-neue-abteilung-fuer-kreative-medienuebergreifende-werbeloesungen\" target=\"_blank\" rel=\"noopener\">du nouveau d\u00e9partement de contenu de Goldbach<\/a> et des raisons pour lesquelles une publication sur les r\u00e9seaux sociaux ne suffit parfois pas.<\/span><\/p>\n<p><strong> Tom Lou, Cian, vous faites partie du nouveau d\u00e9partement \u00ab\u00a0Goldbach Commercial Content\u00a0\u00bb. Pour ceux qui n\u2019en ont jamais entendu parler\u00a0: que faites-vous exactement\u00a0? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tom Lou\u00a0: <\/strong>Nous r\u00e9alisons des campagnes de storytelling\u00a0: V<\/span><span style=\"font-weight: 400;\">de l\u2019id\u00e9e \u00e0 la conception, en passant par la mise en \u0153uvre et le reporting. Un <em>service complet.<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cian\u00a0:<\/strong> En bref, nous associons le contenu et le cross-m\u00e9dia sur la base d\u2019une histoire.<\/span><\/p>\n<p><strong>Le terme \u00ab\u00a0Commercial Content\u00a0\u00bb \u00e9voque un peu la publicit\u00e9, mais aussi le contenu. Qu\u2019est-ce qui se cache r\u00e9ellement derri\u00e8re cela \u2013 et pourquoi est-ce n\u00e9cessaire\u00a0? <\/strong><\/p>\n<p><strong>Tom Lou\u00a0: <\/strong>Il s\u2019agit de contenus publicitaires. La publicit\u00e9 n\u2019est pas seulement une question de performance. Nous voulons donner une dimension \u00e9motionnelle aux Brands et mettre en \u0153uvre des campagnes qui marquent durablement les esprits.<\/p>\n<p><strong>Cian\u00a0: <\/strong>Le Commercial Content r\u00e9unit <em>le meilleur des deux mondes<\/em>\u00a0: un marketing de contenu efficace et des strat\u00e9gies cross-m\u00e9dia multicanales d\u2019un seul tenant. Cela cr\u00e9e une valeur ajout\u00e9e mesurable.<\/p>\n<p><strong>Comment expliqueriez-vous votre travail \u00e0 vos grands-parents en termes simples\u00a0?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tom Lou\u00a0:<\/strong> Nous ne vendons pas de publicit\u00e9, nous racontons des histoires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cian\u00a0:<\/strong> Mieux que Papy\u00a0!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[201],"kanal":[316],"werbeform":[327,379,381],"class_list":["post-24238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-gaming","kanal-online","werbeform-display","werbeform-gaming-ads","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les Gaming Ads sont arriv\u00e9s<\/title>\n<meta name=\"description\" content=\"Les Gaming Ads permettent d\u2019int\u00e9grer des publicit\u00e9s Video et Display dans les jeux vid\u00e9o et les environnements 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