{"id":24241,"date":"2024-08-27T18:31:11","date_gmt":"2024-08-27T16:31:11","guid":{"rendered":"https:\/\/goldbach.com\/interview-swiss-ad-impact-dr-oetker\/"},"modified":"2025-12-16T17:35:13","modified_gmt":"2025-12-16T16:35:13","slug":"interview-swiss-ad-impact-dr-oetker","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/best-cases\/interview-swiss-ad-impact-dr-oetker\/","title":{"rendered":"Interview Swiss Ad Impact &#8211; Dr. Oetker"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><h2>Des connaissances pr\u00e9cieuses et significatives \u2013 Voici ce que Dr. Oetker dit de Swiss Ad Impact<\/h2>\n<p>Pour la campagne publicitaire de la marque de pizza &#8220;Casa di Mama&#8221;, Dr. Oetker a command\u00e9 l\u2019\u00e9tude d\u2019impact publicitaire Swiss Ad Impact. Des KPI tels que l\u2019appr\u00e9ciation de la publicit\u00e9, la reconnaissance de la publicit\u00e9, etc. ont \u00e9t\u00e9 mesur\u00e9s sur les canaux Online, TV et m\u00e9dias sociaux. Les chiffres sont disponibles dans la vid\u00e9o de cas. Walentina Mejenina, Media &amp; Communications Manager chez Dr. Oetker, explique comment Dr. Oetker peut utiliser les r\u00e9sultats de l\u2019\u00e9tude pour les campagnes de suivi.   <\/p>\n<p><strong>Quelles ont \u00e9t\u00e9 vos premi\u00e8res exp\u00e9riences avec Swiss Ad Impact en tant que cliente ?<\/strong><\/p>\n<p>Notre premi\u00e8re exp\u00e9rience avec l\u2019\u00e9tude Swiss Ad Impact a \u00e9t\u00e9 extr\u00eamement positive. L\u2019analyse de la campagne multicanal pour notre marque de pizza \u00ab Casa di Mama \u00bb nous a fourni des connaissances pr\u00e9cieuses et significatives. Celles-ci nous ont aid\u00e9s \u00e0 d\u00e9velopper des strat\u00e9gies d\u2019optimisation concr\u00e8tes pour la campagne de suivi. La valeur ajout\u00e9e \u00e9tait globalement clairement reconnaissable.   <\/p>\n<p><strong>Comment \u00e9valuez-vous les r\u00e9sultats de la campagne ? Quelles ont \u00e9t\u00e9 les connaissances les plus int\u00e9ressantes ?  <\/strong><\/p>\n<p>L\u2019\u00e9tude a fourni des r\u00e9sultats tr\u00e8s instructifs. Nos attentes concernant certains KPI, comme l\u2019appr\u00e9ciation \u00e9lev\u00e9e de la publicit\u00e9 sur le canal TV, ont \u00e9t\u00e9 confirm\u00e9es. Ce fait souligne la popularit\u00e9 de notre spot TV humoristique aupr\u00e8s des t\u00e9l\u00e9spectateurs. D\u2019autres, comme la valeur inf\u00e9rieure de l\u2019appr\u00e9ciation de la publicit\u00e9 sur les m\u00e9dias sociaux, nous ont en revanche surpris. L\u00e0, nous avons pu imm\u00e9diatement d\u00e9duire un besoin d\u2019optimisation des cr\u00e9ations utilis\u00e9es.    <\/p>\n<p>Dans le groupe d\u2019\u00e2ge des 15-29 ans, des r\u00e9sultats surprenants ont \u00e9galement \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9s, notamment avec des valeurs \u00e9tonnamment \u00e9lev\u00e9es en mati\u00e8re d\u2019attrait publicitaire (pertinence et int\u00e9r\u00eat).<\/p>\n<p>Il est essentiel d\u2019interpr\u00e9ter les r\u00e9sultats dans le contexte appropri\u00e9. Surtout avec un produit \u00e0 faible implication comme une pizza surgel\u00e9e, les personnes interrog\u00e9es ont tendance \u00e0 indiquer une intention d\u2019achat plus \u00e9lev\u00e9e. Cela pourrait \u00eatre diff\u00e9rent pour les produits avec des processus de d\u00e9cision d\u2019achat plus complexes.  <\/p>\n<p><strong>Dans quelle mesure avez-vous pu utiliser les connaissances tir\u00e9es de l\u2019\u00e9tude pour vous-m\u00eame ?<\/strong><\/p>\n<p>Pour la campagne de suivi, nous avons notamment adapt\u00e9 le mix de canaux et la conception cr\u00e9ative. Cela nous a permis d\u2019utiliser notre budget plus efficacement et d\u2019augmenter en m\u00eame temps la performance de la campagne. <\/p>\n<p><strong>Comment s\u2019est d\u00e9roul\u00e9 l\u2019ensemble de la configuration avec Swiss Ad Impact de votre point de vue ?<\/strong><\/p>\n<p>La configuration de l\u2019\u00e9tude \u00e9tait simple. Nous avons pu la mettre en \u0153uvre rapidement et b\u00e9n\u00e9ficier une fois de plus de l\u2019excellente orientation service de notre interlocuteur chez Goldbach.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/portfolio-items\/werbewirkung-messen-swiss-ad-impact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers l\u2019offre de Swiss Ad Impact<\/span><\/a><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:900px;--awb-max-height:525px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/hhfCnXQ6ffY?wmode=transparent&autoplay=0\" width=\"900\" height=\"525\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[220],"kanal":[],"werbeform":[],"class_list":["post-24241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-swiss-ad-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview Swiss Ad Impact - Dr. Oetker<\/title>\n<meta name=\"description\" content=\"Goldbach a accompagn\u00e9 la campagne publicitaire de Dr. Oetker pour la marque de pizza &quot;Casa di Mama&quot; avec Swiss Ad Impact. 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