{"id":24298,"date":"2023-08-07T19:58:52","date_gmt":"2023-08-07T17:58:52","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-valide-les-data-first-party-a-laide-des-donnees-de-panel-dintervista-ag\/"},"modified":"2025-12-16T17:38:27","modified_gmt":"2025-12-16T16:38:27","slug":"goldbach-valide-les-data-first-party-a-laide-des-donnees-de-panel-dintervista-ag","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-valide-les-data-first-party-a-laide-des-donnees-de-panel-dintervista-ag\/","title":{"rendered":"Goldbach valide les Data First-Party \u00e0 l&#8217;aide des donn\u00e9es de panel d&#8217;intervista AG"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>V\u00e9rifi\u00e9 et approuv\u00e9&nbsp;: en mai, le r\u00e9gisseur publicitaire Goldbach a soumis son offre de ciblage Online \u00e0 une validation. R\u00e9sultat&nbsp;: les pr\u00e9dictions concernant les caract\u00e9ristiques d\u00e9mographiques des utilisateurs, telles que le sexe ou les tranches d\u2019\u00e2ge, sont correctes jusqu\u2019\u00e0 90&nbsp;%. Pour les annonceurs, c\u2019est la confirmation que leurs campagnes publicitaires avec ciblage d\u2019audience d\u00e9mographique sont diffus\u00e9es de mani\u00e8re s\u00fbre et pr\u00e9cise.  <\/strong><\/p>\n<p>Gr\u00e2ce \u00e0 la collecte et \u00e0 l\u2019utilisation de Data First-Party provenant de ses propres r\u00e9seaux (20&nbsp;minutes, Tages-Anzeiger, SMG, etc.), Goldbach a la possibilit\u00e9 de cr\u00e9er des produits de ciblage de Data innovants ainsi que des mod\u00e8les de pr\u00e9vision pr\u00e9cis. Les annonceurs peuvent ainsi r\u00e9server des campagnes comprenant des ciblages d\u2019audience, comme par exemple les passionn\u00e9s de voitures ou les utilisateurs d\u2019une certaine tranche d\u2019\u00e2ge. Les mod\u00e8les de pr\u00e9vision permettent de pr\u00e9dire le comportement, la tranche d\u2019\u00e2ge ainsi que le sexe des utilisateurs pour lesquels Goldbach ne dispose pas de Data First-Party. Afin de v\u00e9rifier l\u2019exactitude et la fiabilit\u00e9 des pr\u00e9visions, Goldbach les a soumises \u00e0 une validation en collaboration avec l\u2019institut d\u2019\u00e9tudes de march\u00e9 intervista AG. Les r\u00e9sultats ont \u00e9t\u00e9 extr\u00eamement positifs&nbsp;: les groupes cibles bas\u00e9s sur les Data First-Party ainsi que sur les mod\u00e8les de pr\u00e9vision Goldbach concernant le sexe d\u2019un*e utilisateur*trice du r\u00e9seau Goldbach correspondaient jusqu\u2019\u00e0 90&nbsp;%, ceux concernant les tranches d\u2019\u00e2ge jusqu\u2019\u00e0 88&nbsp;%.    <\/p>\n<p>\u00ab<em>La validation positive par intervista souligne la position de Goldbach en tant que partenaire publicitaire digne de confiance et ax\u00e9 sur les donn\u00e9es, et offre \u00e0 notre client\u00e8le encore plus de s\u00e9curit\u00e9 et de pr\u00e9cision lors de la diffusion de ses campagnes publicitaires<\/em>&nbsp;\u00bb, d\u00e9clare Stefan Wagner, Managing Director chez Goldbach Audience.<\/p>\n<p><strong>La protection des donn\u00e9es au premier plan lors de la validation<\/strong><\/p>\n<p>Lors de la validation, les Data de Goldbach ont \u00e9t\u00e9 compar\u00e9es et v\u00e9rifi\u00e9es avec les donn\u00e9es de panel de l\u2019institut d\u2019\u00e9tudes de march\u00e9 intervista AG. intervista AG a pour cela eu recours aux donn\u00e9es de panel de plus de 120&nbsp;000&nbsp;personnes en Suisse. Cette validation a \u00e9t\u00e9 r\u00e9alis\u00e9e \u00e0 l\u2019aide d\u2019une Data Clean Room de l\u2019entreprise de logiciels Decentriq. Il s\u2019agit d\u2019une plateforme neutre qui permet le traitement commun de Data sans que celles-ci ne soient divulgu\u00e9es.   <\/p>\n<p>\u00ab<em>Gr\u00e2ce \u00e0 Decentriq, nous avons pu respecter toutes les exigences en mati\u00e8re de protection des donn\u00e9es et de conformit\u00e9 lors de la validation, ce qui est toujours notre priorit\u00e9 absolue<\/em>&nbsp;\u00bb, d\u00e9clare Marcin Barci\u0144ski, Head of Data, Goldbach neXT.<\/p>\n<p>Goldbach continuera \u00e0 utiliser les vastes bases de donn\u00e9es \u2013 dans le respect de toutes les exigences en mati\u00e8re de protection des donn\u00e9es et de conformit\u00e9 \u2013 afin de permettre aux annonceurs une diffusion publicitaire s\u00fbre et pr\u00e9cise.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/online\/targeting-data\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Data&nbsp;&amp; Targeting chez Goldbach<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[575,573],"kanal":[316],"werbeform":[],"class_list":["post-24298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-data","tag-targeting","kanal-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach valide les Data First-Party<\/title>\n<meta name=\"description\" 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