{"id":24305,"date":"2023-02-28T20:07:12","date_gmt":"2023-02-28T19:07:12","guid":{"rendered":"https:\/\/goldbach.com\/smg-utilise-la-plateforme-de-data-management-de-goldbach\/"},"modified":"2025-12-18T11:44:10","modified_gmt":"2025-12-18T10:44:10","slug":"smg-utilise-la-plateforme-de-data-management-de-goldbach","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/smg-utilise-la-plateforme-de-data-management-de-goldbach\/","title":{"rendered":"SMG utilise la plateforme de Data Management de Goldbach"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Depuis peu, SMG Swiss Marketplace Group AG utilise la plateforme de Data Management (DMP) &laquo;&nbsp;Farcaster&nbsp;&raquo; de Goldbach pour un traitement et une utilisation optimis&eacute;s des donn&eacute;es. Le groupe Goldbach, et en particulier Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Le terme audience d&eacute;signe l&rsquo;ensemble des personnes qui consomment un m&eacute;dia sp&eacute;cifique, une &eacute;mission, une campagne publicitaire ou un contenu. Dans le contexte des m&eacute;dias et de la publicit&eacute;, il d&eacute;crit la port&eacute;e cible ou r&eacute;elle d&rsquo;une offre, c&rsquo;est-&agrave;-dire le groupe d&rsquo;utilisateurs et d&rsquo;utilisatrices atteints ou potentiellement atteints. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> (Switzerland), utilise avec succ&egrave;s <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SA&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Une Demand-Side Platform (SA) est une plateforme technologique permettant aux annonceurs d&rsquo;acheter de mani&egrave;re automatis&eacute;e de l&rsquo;inventaire publicitaire aupr&egrave;s de plusieurs Ad Exchanges et SSP.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/sa\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>sa<\/a> DMP &laquo;&nbsp;Farcaster&nbsp;&raquo; depuis des ann&eacute;es pour d&eacute;finir des groupes cibles intelligents et multidimensionnels et ne cesse de d&eacute;velopper cette technologie. <\/strong><\/p>\n<p>Depuis le 1er&nbsp;novembre&nbsp;2022, SMG a int&eacute;gr&eacute; la plateforme de Data Management (DMP) &laquo;&nbsp;Farcaster&nbsp;&raquo; de Goldbach et l&rsquo;utilise pour ses campagnes publicitaires bas&eacute;es sur les donn&eacute;es. La plateforme de Data Management sert &agrave; collecter et &agrave; traiter les donn&eacute;es de premi&egrave;re partie et permet une grande granularit&eacute; lors de la diffusion de campagnes publicitaires. Gr&acirc;ce &agrave; cette int&eacute;gration r&eacute;ussie, SMG offre &agrave; ses clients publicitaires la possibilit&eacute; de r&eacute;aliser des campagnes publicitaires encore plus pr&eacute;cises, bas&eacute;es sur les donn&eacute;es, sur les plateformes SMG.  <\/p>\n<p>&laquo;&nbsp;Gr&acirc;ce &agrave; la technologie de la DMP &laquo;&nbsp;Farcaster&nbsp;&raquo; de Goldbach, nous pouvons optimiser nos campagnes publicitaires bas&eacute;es sur les Data et offrir &agrave; nos clients publicitaires des solutions publicitaires tr&egrave;s pertinentes et pr&eacute;cises, avec une perte de diffusion tr&egrave;s faible&nbsp;&raquo;, explique Philipp Benker, Group Director SMG Swiss Marketplace Group Advertising.<\/p>\n<p>Le Dr&nbsp;Markus&nbsp;A.&nbsp;Wirth, Chief Transformation Officer du groupe Goldbach, s&rsquo;en r&eacute;jouit &eacute;galement&nbsp;: &laquo;&nbsp;C&rsquo;est formidable que nous puissions soutenir SMG dans le traitement et la Data Management des donn&eacute;es. Goldbach investit continuellement dans ses propres capacit&eacute;s et <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SA&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Une Demand-Side Platform (SA) est une plateforme technologique permettant aux annonceurs d&rsquo;acheter de mani&egrave;re automatis&eacute;e de l&rsquo;inventaire publicitaire aupr&egrave;s de plusieurs Ad Exchanges et SSP.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/sa\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>sa<\/a> propre s&eacute;curit&eacute; en mati&egrave;re de donn&eacute;es. Nous pouvons ainsi soutenir nos partenaires avec des technologies de premier ordre comme Farcaster, tout en montrant l&rsquo;exemple et en garantissant le respect des normes de protection des donn&eacute;es ici en Suisse, au profit des utilisateurs finaux.&nbsp;&raquo;<\/p>\n<p>Depuis octobre&nbsp;2022, Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Le terme audience d&eacute;signe l&rsquo;ensemble des personnes qui consomment un m&eacute;dia sp&eacute;cifique, une &eacute;mission, une campagne publicitaire ou un contenu. Dans le contexte des m&eacute;dias et de la publicit&eacute;, il d&eacute;crit la port&eacute;e cible ou r&eacute;elle d&rsquo;une offre, c&rsquo;est-&agrave;-dire le groupe d&rsquo;utilisateurs et d&rsquo;utilisatrices atteints ou potentiellement atteints. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> (Switzerland) AG commercialise l&rsquo;ensemble de l&rsquo;inventaire de toutes les places de march&eacute; SMG via son offre de r&eacute;seau. Cela comprend notamment ImmoScout24, Homegate, AutoScout24, anibis.ch, Ricardo et tutti.ch. Les deux entreprises &eacute;tendent d&eacute;sormais leur partenariat.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[575,573],"kanal":[],"werbeform":[],"class_list":["post-24305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-data","tag-targeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMG utilise la plateforme de Data Management de Goldbach<\/title>\n<meta name=\"description\" content=\"Depuis peu, SMG Swiss Marketplace Group AG utilise la plateforme de Data Management (DMP) 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