{"id":24305,"date":"2023-02-28T20:07:12","date_gmt":"2023-02-28T19:07:12","guid":{"rendered":"https:\/\/goldbach.com\/smg-utilise-la-plateforme-de-data-management-de-goldbach\/"},"modified":"2025-12-18T11:44:10","modified_gmt":"2025-12-18T10:44:10","slug":"smg-utilise-la-plateforme-de-data-management-de-goldbach","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/smg-utilise-la-plateforme-de-data-management-de-goldbach\/","title":{"rendered":"SMG utilise la plateforme de Data Management de Goldbach"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Depuis peu, SMG Swiss Marketplace Group AG utilise la plateforme de Data Management (DMP) \u00ab&nbsp;Farcaster&nbsp;\u00bb de Goldbach pour un traitement et une utilisation optimis\u00e9s des donn\u00e9es. Le groupe Goldbach, et en particulier Goldbach Audience (Switzerland), utilise avec succ\u00e8s sa DMP \u00ab&nbsp;Farcaster&nbsp;\u00bb depuis des ann\u00e9es pour d\u00e9finir des groupes cibles intelligents et multidimensionnels et ne cesse de d\u00e9velopper cette technologie. <\/strong><\/p>\n<p>Depuis le 1er&nbsp;novembre&nbsp;2022, SMG a int\u00e9gr\u00e9 la plateforme de Data Management (DMP) \u00ab&nbsp;Farcaster&nbsp;\u00bb de Goldbach et l\u2019utilise pour ses campagnes publicitaires bas\u00e9es sur les donn\u00e9es. La plateforme de Data Management sert \u00e0 collecter et \u00e0 traiter les donn\u00e9es de premi\u00e8re partie et permet une grande granularit\u00e9 lors de la diffusion de campagnes publicitaires. Gr\u00e2ce \u00e0 cette int\u00e9gration r\u00e9ussie, SMG offre \u00e0 ses clients publicitaires la possibilit\u00e9 de r\u00e9aliser des campagnes publicitaires encore plus pr\u00e9cises, bas\u00e9es sur les donn\u00e9es, sur les plateformes SMG.  <\/p>\n<p>\u00ab&nbsp;Gr\u00e2ce \u00e0 la technologie de la DMP \u00ab&nbsp;Farcaster&nbsp;\u00bb de Goldbach, nous pouvons optimiser nos campagnes publicitaires bas\u00e9es sur les Data et offrir \u00e0 nos clients publicitaires des solutions publicitaires tr\u00e8s pertinentes et pr\u00e9cises, avec une perte de diffusion tr\u00e8s faible&nbsp;\u00bb, explique Philipp Benker, Group Director SMG Swiss Marketplace Group Advertising.<\/p>\n<p>Le Dr&nbsp;Markus&nbsp;A.&nbsp;Wirth, Chief Transformation Officer du groupe Goldbach, s\u2019en r\u00e9jouit \u00e9galement&nbsp;: \u00ab&nbsp;C\u2019est formidable que nous puissions soutenir SMG dans le traitement et la Data Management des donn\u00e9es. Goldbach investit continuellement dans ses propres capacit\u00e9s et sa propre s\u00e9curit\u00e9 en mati\u00e8re de donn\u00e9es. Nous pouvons ainsi soutenir nos partenaires avec des technologies de premier ordre comme Farcaster, tout en montrant l\u2019exemple et en garantissant le respect des normes de protection des donn\u00e9es ici en Suisse, au profit des utilisateurs finaux.&nbsp;\u00bb<\/p>\n<p>Depuis octobre&nbsp;2022, Goldbach Audience (Switzerland) AG commercialise l\u2019ensemble de l\u2019inventaire de toutes les places de march\u00e9 SMG via son offre de r\u00e9seau. Cela comprend notamment ImmoScout24, Homegate, AutoScout24, anibis.ch, Ricardo et tutti.ch. Les deux entreprises \u00e9tendent d\u00e9sormais leur partenariat.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[575,573],"kanal":[],"werbeform":[],"class_list":["post-24305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-data","tag-targeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMG utilise la plateforme de Data Management de Goldbach<\/title>\n<meta name=\"description\" content=\"Depuis peu, SMG Swiss Marketplace Group AG utilise la plateforme de Data Management (DMP) 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