{"id":24313,"date":"2023-03-09T19:55:00","date_gmt":"2023-03-09T18:55:00","guid":{"rendered":"https:\/\/goldbach.com\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/"},"modified":"2025-12-18T11:50:05","modified_gmt":"2025-12-18T10:50:05","slug":"cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/","title":{"rendered":"C\u2019est parti&nbsp;! Swiss Radioworld introduit la publicit\u00e9 audio in-game en Suisse"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Gr\u00e2ce \u00e0 la nouvelle coop\u00e9ration entre Swiss Radioworld et la start-up britannique Audiomob, les annonceurs en Suisse ont pour la premi\u00e8re fois la possibilit\u00e9 d\u2019atteindre les gamers sur leur t\u00e9l\u00e9phone portable avec des Audio Ads. La publicit\u00e9 audio in-game se fait sans interruption du jeu. <\/strong><\/p>\n<p>Zurich, le 13&nbsp;mars&nbsp;2023 \u2013 Le n\u00e9gociant en radio Swiss Radioworld coop\u00e8re d\u00e9sormais avec Audiomob, le sp\u00e9cialiste britannique du marketing et fournisseur international de solutions de publicit\u00e9 audio in-game. Les annonceurs peuvent ainsi atteindre, gr\u00e2ce \u00e0 la publicit\u00e9 audio, les personnes qui jouent sur leur smartphone&nbsp;: une nouveaut\u00e9 en Suisse. <\/p>\n<p>Niklas L\u00fcrken, Business Development Manager DACH chez Audiomob, \u00e0 propos de la coop\u00e9ration&nbsp;: \u00ab&nbsp;Audiomob est fier d\u2019accueillir Swiss Radioworld comme nouveau partenaire revendeur de notre format de publicit\u00e9 audio in-game. Le Mobile Gaming \u00e9tant l\u2019un des plus grands canaux de divertissement au monde, nous sommes constamment \u00e0 la recherche de partenaires comme Swiss Radioworld, qui ont une compr\u00e9hension exceptionnelle du march\u00e9 et de ses besoins, qui partagent notre passion pour le progr\u00e8s technologique et qui s\u2019efforcent d\u2019\u00eatre des pionniers dans ce domaine.&nbsp;\u00bb<\/p>\n<p><strong>Publicit\u00e9 audio in-game avec diff\u00e9rents formats et options de ciblage\n<\/strong>L\u2019Audio Ad in-game peut \u00eatre r\u00e9serv\u00e9 via Swiss Radioworld dans le r\u00e9seau sp\u00e9cialement con\u00e7u \u00e0 cet effet. Il est int\u00e9gr\u00e9 directement dans le jeu en tant que spot autonome, mais n\u2019interrompt pas le jeu en cours. Le message publicitaire est ainsi entendu en toute s\u00e9curit\u00e9, car le spot audio n\u2019est diffus\u00e9 qu\u2019\u00e0 partir d\u2019un volume d\u2019au moins 30&nbsp;%.  <\/p>\n<p>On distingue trois formats&nbsp;:<\/p>\n<ul>\n<li aria-level=\"1\">Dans le cas de l\u2019User Initiated Ad, les utilisateurs*trices d\u00e9terminent, en appuyant sur la banni\u00e8re, quand le spot doit \u00eatre diffus\u00e9.<\/li>\n<li aria-level=\"1\">Dans le cas du Skippable Ad, les joueurs*euses peuvent d\u00e9cider, pendant un compte \u00e0 rebours de 5&nbsp;secondes, s\u2019ils souhaitent \u00e9couter le spot audio.<\/li>\n<li aria-level=\"1\">Le Rewarded Ad r\u00e9compense les utilisateurs avec des r\u00e9compenses in-game, comme par exemple des vies suppl\u00e9mentaires, des comp\u00e9tences ou des conseils pour le prochain niveau.<\/li>\n<\/ul>\n<p>Les Audio Ads in-game offrent en outre de nombreuses possibilit\u00e9s de ciblage selon des caract\u00e9ristiques sociod\u00e9mographiques, des int\u00e9r\u00eats ou une typologie de jeu. La nouvelle solution de publicit\u00e9 offre ainsi des points de contact suppl\u00e9mentaires pour les campagnes audio et cross-m\u00e9dia globales. <\/p>\n<p><strong>Les premi\u00e8res campagnes audio in-game ont d\u00e9j\u00e0 \u00e9t\u00e9 lanc\u00e9es\n<\/strong>Swiss Radioworld a d\u00e9j\u00e0 pu mettre en \u0153uvre les premi\u00e8res campagnes audio in-game. Steve Krebser, Digital Audio Specialist chez Swiss Radioworld, \u00e0 ce sujet&nbsp;: \u00ab&nbsp;Gr\u00e2ce \u00e0 la nouvelle solution, nos clients et clientes atteignent d\u00e9sormais directement, avec leurs campagnes audio, les personnes qui aiment jouer sur leur t\u00e9l\u00e9phone portable. Ne serait-ce qu\u2019en regardant autour de soi au quotidien, il s\u2019agit d\u2019un groupe cible tr\u00e8s vaste et diversifi\u00e9, qui se trouve dans un environnement absolument brandsafe lorsqu\u2019il joue.&nbsp;\u00bb <\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1493\" alt=\"Mobile avec vue du jeu\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-scaled.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-scaled.jpg\" class=\"lazyload img-responsive wp-image-24283\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271493%27%20viewBox%3D%270%200%202560%201493%27%3E%3Crect%20width%3D%272560%27%20height%3D%271493%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-200x117.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-400x233.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-600x350.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-800x467.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-1200x700.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1494\" alt=\"Mobile avec un jeu\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-scaled.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-scaled.jpg\" class=\"lazyload img-responsive wp-image-24284\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271494%27%20viewBox%3D%270%200%202560%201494%27%3E%3Crect%20width%3D%272560%27%20height%3D%271494%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-200x117.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-400x233.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-600x350.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-800x467.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-1200x700.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>\u00c0 propos d\u2019Audiomob<\/strong>\nAudiomob offre une toute nouvelle fa\u00e7on de mon\u00e9tiser les jeux mobiles. Nous proposons de la publicit\u00e9 Digital Audio non intrusive qui peut \u00eatre \u00e9cout\u00e9e dans le jeu et qui peut augmenter consid\u00e9rablement l\u2019engagement des joueurs, g\u00e9n\u00e9rer de meilleures \u00e9valuations tout en offrant aux d\u00e9veloppeurs des possibilit\u00e9s de mon\u00e9tisation. Con\u00e7us d\u00e8s le d\u00e9part par des d\u00e9veloppeurs pour des d\u00e9veloppeurs, nous nous effor\u00e7ons de proposer une alternative simple et \u00e9l\u00e9gante \u00e0 la publicit\u00e9 standard.  \n<a href=\"https:\/\/audiomob.io\/\" target=\"_blank\" rel=\"noopener\">www.audiomob.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[222],"kanal":[315],"werbeform":[377],"class_list":["post-24313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-swissradioworld","kanal-audio","werbeform-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss Radioworld introduit la publicit\u00e9 audio in-game en Suisse<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois, les annonceurs en Suisse ont la possibilit\u00e9 d\u2019atteindre les gamers sur leur t\u00e9l\u00e9phone portable avec des Audio Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u2019est parti&nbsp;! Swiss Radioworld introduit la publicit\u00e9 audio in-game en Suisse\" \/>\n<meta property=\"og:description\" content=\"Pour la premi\u00e8re fois, les annonceurs en Suisse ont la possibilit\u00e9 d\u2019atteindre les gamers sur leur t\u00e9l\u00e9phone portable avec des Audio Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T18:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T10:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jessica Wonneberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Wonneberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/\"},\"author\":{\"name\":\"Jessica Wonneberger\",\"@id\":\"https:\/\/goldbach.com\/fr\/#\/schema\/person\/6898f118ad9805255f0ec149203dd8ae\"},\"headline\":\"C\u2019est parti&nbsp;! 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