{"id":24313,"date":"2023-03-09T19:55:00","date_gmt":"2023-03-09T18:55:00","guid":{"rendered":"https:\/\/goldbach.com\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/"},"modified":"2026-08-31T16:38:55","modified_gmt":"2026-08-31T14:38:55","slug":"cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/","title":{"rendered":"Game on ! Goldbach Audio introduit la publicit\u00e9 audio in-game en Suisse"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Gr\u00e2ce \u00e0 la nouvelle coop\u00e9ration entre Goldbach Audio (anciennement Swiss Radioworld) et la start-up britannique Audiomob, les annonceurs en Suisse ont pour la premi\u00e8re fois la possibilit\u00e9 d\u2019atteindre les gamers sur leur t\u00e9l\u00e9phone portable avec des Audio Ads. La publicit\u00e9 audio in-game se fait sans interruption du jeu. <\/strong><\/p>\n<p>Zurich, le 13 mars 2023 \u2013 La r\u00e9gie radio Goldbach Audio coop\u00e8re d\u00e9sormais avec Audiomob, le sp\u00e9cialiste britannique du marketing et fournisseur international de solutions de publicit\u00e9 audio in-game. Les annonceurs peuvent ainsi atteindre, gr\u00e2ce \u00e0 la publicit\u00e9 audio, les personnes qui jouent sur leur smartphone : une nouveaut\u00e9 en Suisse. <\/p>\n<p>Niklas L\u00fcrken, Business Development Manager DACH chez Audiomob, \u00e0 propos de la coop\u00e9ration : \u00ab Audiomob est fier d\u2019accueillir Goldbach Audio comme nouveau partenaire revendeur de notre format de publicit\u00e9 audio in-game. Le Mobile Gaming \u00e9tant l\u2019un des plus grands canaux de divertissement au monde, nous sommes constamment \u00e0 la recherche de partenaires comme Goldbach Audio, qui ont une compr\u00e9hension exceptionnelle du march\u00e9 et de ses besoins, qui partagent notre passion pour le progr\u00e8s technologique et qui s\u2019efforcent d\u2019\u00eatre des pionniers dans ce domaine. \u00bb<\/p>\n<p><strong>Publicit\u00e9 audio in-game avec diff\u00e9rents formats et options de ciblage\n<\/strong>L\u2019Audio Ad in-game peut \u00eatre r\u00e9serv\u00e9 via Goldbach Audio dans le r\u00e9seau sp\u00e9cialement con\u00e7u \u00e0 cet effet. Il est int\u00e9gr\u00e9 directement dans le jeu en tant que spot autonome, mais n\u2019interrompt pas le jeu en cours. Le message publicitaire est ainsi entendu en toute s\u00e9curit\u00e9, car le spot audio n\u2019est diffus\u00e9 qu\u2019\u00e0 partir d\u2019un volume d\u2019au moins 30 %.  <\/p>\n<p>On distingue trois formats&nbsp;:<\/p>\n<ul>\n<li aria-level=\"1\">Dans le cas de l\u2019User Initiated Ad, les utilisateurs*trices d\u00e9terminent, en appuyant sur la banni\u00e8re, quand le spot doit \u00eatre diffus\u00e9.<\/li>\n<li aria-level=\"1\">Dans le cas du Skippable Ad, les joueurs*euses peuvent d\u00e9cider, pendant un compte \u00e0 rebours de 5&nbsp;secondes, s\u2019ils souhaitent \u00e9couter le spot audio.<\/li>\n<li aria-level=\"1\">Le Rewarded Ad r\u00e9compense les utilisateurs avec des r\u00e9compenses in-game, comme par exemple des vies suppl\u00e9mentaires, des comp\u00e9tences ou des conseils pour le prochain niveau.<\/li>\n<\/ul>\n<p>Les Audio Ads in-game offrent en outre de nombreuses possibilit\u00e9s de ciblage selon des caract\u00e9ristiques sociod\u00e9mographiques, des int\u00e9r\u00eats ou une typologie de jeu. La nouvelle solution de publicit\u00e9 offre ainsi des points de contact suppl\u00e9mentaires pour les campagnes audio et cross-m\u00e9dia globales. <\/p>\n<p><strong>Les premi\u00e8res campagnes audio in-game ont d\u00e9j\u00e0 d\u00e9marr\u00e9\n<\/strong>Goldbach Audio a d\u00e9j\u00e0 pu d\u00e9ployer ses premi\u00e8res campagnes audio in-game. Steve Krebser, Digital Audio Specialist chez Goldbach Audio, pr\u00e9cise : \u00ab Avec cette nouvelle solution, nos clientes et clients atteignent d\u00e9sormais, avec leurs campagnes audio, directement les personnes qui aiment jouer sur leur t\u00e9l\u00e9phone portable. Il suffit d\u2019observer le quotidien : c\u2019est un Groupe cible tr\u00e8s large et diversifi\u00e9, qui se trouve, en jouant, dans un environnement totalement brand safe. \u00bb <\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1493\" alt=\"Mobile avec vue du jeu\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-scaled.jpg\" class=\"lazyload img-responsive wp-image-24283\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271493%27%20viewBox%3D%270%200%202560%201493%27%3E%3Crect%20width%3D%272560%27%20height%3D%271493%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-200x117.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-400x233.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-600x350.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-800x467.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-1200x700.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_2-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/span><\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1494\" alt=\"Mobile avec un jeu\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-scaled.jpg\" class=\"lazyload img-responsive wp-image-24284\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271494%27%20viewBox%3D%270%200%202560%201494%27%3E%3Crect%20width%3D%272560%27%20height%3D%271494%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-200x117.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-400x233.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-600x350.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-800x467.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-1200x700.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/in-game-audio_600x350_3-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>\u00dcber Audiomob<\/strong>\nAudiomob bietet einen v\u00f6llig neuen Weg, Handyspiele zu monetarisieren. Wir bieten nicht-intrusive Audio-Werbung, die im Spiel angeh\u00f6rt werden kann und die Spielerbindung deutlich erh\u00f6hen kann, bessere Bewertungen generiert und gleichzeitig den Entwicklern Monetarisierungsm\u00f6glichkeiten bietet. Von Grund auf von Entwicklern f\u00fcr Entwickler konzipiert, sind wir bestrebt, eine einfache, elegante Alternative zu Standardwerbung anzubieten.\n<a href=\"https:\/\/audiomob.io\/\" target=\"_blank\" rel=\"noopener\">www.audiomob.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":24285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[222],"kanal":[315],"werbeform":[377],"class_list":["post-24313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-swissradioworld","kanal-audio","werbeform-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Audio introduit la publicit\u00e9 audio in-game en Suisse<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois, les annonceurs en Suisse ont la possibilit\u00e9 d\u2019atteindre les gamers sur leur t\u00e9l\u00e9phone portable avec des Audio Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/cest-parti-swiss-radioworld-introduit-la-publicite-audio-in-game-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game on ! 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