{"id":24343,"date":"2023-11-22T13:38:15","date_gmt":"2023-11-22T12:38:15","guid":{"rendered":"https:\/\/goldbach.com\/oneid-nouvelle-initiative-pour-la-technologie-publicitaire-numerique-de-la-suisse-pour-la-suisse\/"},"modified":"2025-12-18T10:15:19","modified_gmt":"2025-12-18T09:15:19","slug":"oneid-nouvelle-initiative-pour-la-technologie-publicitaire-numerique-de-la-suisse-pour-la-suisse","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/oneid-nouvelle-initiative-pour-la-technologie-publicitaire-numerique-de-la-suisse-pour-la-suisse\/","title":{"rendered":"OneID : Nouvelle initiative pour la technologie publicitaire num\u00e9rique &#8211; de la Suisse pour la Suisse"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Les \u00e9diteurs suisses et leurs sp\u00e9cialistes du marketing audienzz, CH Media, Goldbach et Ringier Advertising ont pr\u00e9sent\u00e9 aujourd\u2019hui, \u00e0 l\u2019occasion de la DEX Conference, une solution d\u2019identification commune et tourn\u00e9e vers l\u2019avenir pour la publicit\u00e9 num\u00e9rique en Suisse.<\/strong><\/p>\n<p>Le march\u00e9 de la publicit\u00e9 num\u00e9rique, en constante \u00e9volution, est \u00e0 un tournant d\u00e9cisif. Avec la fin des cookies tiers et l\u2019\u00e9volution des r\u00e9glementations en mati\u00e8re de protection des donn\u00e9es, le march\u00e9 est contraint de reconsid\u00e9rer fondamentalement les pratiques \u00e9tablies. <\/p>\n<p>Avec le lancement du nouveau service OneID, les sp\u00e9cialistes du marketing cr\u00e9ent ensemble une technologie de base sous la forme d\u2019un identifiant publicitaire num\u00e9rique. Cela permet aux annonceurs de cibler facilement et sans chevauchement les utilisateurs suisses via des plateformes d\u2019achat programmatiques, ce qui n\u2019\u00e9tait possible jusqu\u2019\u00e0 pr\u00e9sent que sur les grandes plateformes internationales. Un cas d\u2019utilisation concret est par exemple le plafonnement de la fr\u00e9quence, c\u2019est-\u00e0-dire la limitation du nombre de fois o\u00f9 une publicit\u00e9 donn\u00e9e est affich\u00e9e \u00e0 un utilisateur individuel.  <\/p>\n<p>OneID aide les annonceurs, au sein d\u2019une infrastructure fiable, transparente et s\u00e9curis\u00e9e, \u00e0 atteindre leurs objectifs marketing et devrait \u00eatre disponible pour les annonceurs \u00e0 la fin du premier trimestre&nbsp;2024. L\u2019int\u00e9gration dans le Transparency and Consent Framework de l\u2019IAB Europe garantit que les utilisateurs conservent le contr\u00f4le et la transparence de leurs propres donn\u00e9es et de leur utilisation, et que l\u2019utilisation abusive des donn\u00e9es personnelles est emp\u00each\u00e9e. <\/p>\n<p>Avec OneID, les sp\u00e9cialistes de la commercialisation de la publicit\u00e9 audienzz, CH Media, Goldbach, Ringier Advertising donnent un signal d\u2019innovation dans le domaine de la technologie publicit\u00e9 et posent les bases d\u2019une infrastructure de publicit\u00e9 num\u00e9rique durable. OneID sera mis en \u0153uvre au sein de la coentreprise OneLog, qui existe d\u00e9j\u00e0 entre les maisons d\u2019\u00e9dition participantes. OneLog propose d\u00e9j\u00e0 aujourd\u2019hui une solution de connexion SSO pour les m\u00e9dias suisses. La solution d\u2019identification publicit\u00e9 OneID est un service ind\u00e9pendant de la solution de connexion OneLog. Les utilisateurs peuvent utiliser les services ind\u00e9pendamment les uns des autres. OneID est \u00e9galement \u00e0 la disposition de tous les \u00e9diteurs int\u00e9ress\u00e9s en dehors des sp\u00e9cialistes du marketing participants.     <\/p>\n<p><strong>Remo Baumeler, directeur d\u2019audienzz&nbsp;:<\/strong> \u00ab&nbsp;Les d\u00e9fis technologiques du marketing num\u00e9rique sont de plus en plus importants. La collaboration dans les domaines o\u00f9 l\u2019on peut faire plus ensemble est tout \u00e0 fait logique et offre de grandes opportunit\u00e9s.&nbsp;\u00bb<\/p>\n<p><strong>Tarkan \u00d6zk\u00fcp, Chief Commercial Officer de CH Media&nbsp;:<\/strong> \u00ab&nbsp;Ensemble, nous mettons \u00e0 la disposition de nos clients une solution qui permet de toucher plus de trois millions d\u2019utilisateurs. C\u2019est une grande valeur ajout\u00e9e, car cela permet aux annonceurs d\u2019atteindre encore mieux leurs objectifs de campagne sur nos offres.&nbsp;\u00bb<\/p>\n<p><strong>Michi Frank, CEO Goldbach Group&nbsp;:<\/strong> \u00ab&nbsp;Outre les objectifs publicit\u00e9 de nos clients, les normes de s\u00e9curit\u00e9 des utilisateurs de nos \u00e9diteurs sont au centre de nos pr\u00e9occupations. Je suis heureux que nous ayons trouv\u00e9 avec OneID un moyen qui puisse \u00e9galement y parvenir.&nbsp;\u00bb<\/p>\n<p><strong>Thomas Passen, Managing Director Ringier Advertising&nbsp;:<\/strong> \u00ab&nbsp;Nous sommes heureux de pouvoir proposer avec OneID une offre de services num\u00e9riques \u00e0 tous les annonceurs, qui est ouverte \u00e0 tous les fournisseurs de contenus premium et qui offre la possibilit\u00e9 d\u2019augmenter encore la pertinence de leur inventaire publicit\u00e9. De Suisse, pour la Suisse.&nbsp;\u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":26444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[575,573],"kanal":[],"werbeform":[],"class_list":["post-24343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-data","tag-targeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OneID\u00a0: Nouvelle initiative pour la technologie de publicit\u00e9 num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Les \u00e9diteurs suisses et audienzz, CH Media, Goldbach &amp; Ringier Advertising ont pr\u00e9sent\u00e9 une solution d\u2019identification pour la publicit\u00e9 num\u00e9rique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/oneid-nouvelle-initiative-pour-la-technologie-publicitaire-numerique-de-la-suisse-pour-la-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OneID : Nouvelle initiative pour la technologie publicitaire num\u00e9rique - de la Suisse pour la Suisse\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9diteurs suisses et audienzz, CH Media, Goldbach &amp; 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