{"id":24383,"date":"2025-11-10T20:28:22","date_gmt":"2025-11-10T19:28:22","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-crossmedia-award-2026-cest-reparti\/"},"modified":"2026-01-06T16:31:26","modified_gmt":"2026-01-06T15:31:26","slug":"goldbach-crossmedia-award-2026-cest-reparti","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-crossmedia-award-2026-cest-reparti\/","title":{"rendered":"Goldbach Crossmedia Award 2026&nbsp;: c\u2019est reparti&nbsp;!"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Le Goldbach Crossmedia Award revient pour une nouvelle \u00e9dition, avec la recherche des campagnes crossm\u00e9dia les plus cr\u00e9atives et les plus efficaces de Suisse.<\/strong><\/p>\n<p>Depuis plus de deux d\u00e9cennies, le Goldbach Crossmedia Award r\u00e9compense en Suisse les campagnes con\u00e7ues qui montrent l\u2019efficacit\u00e9 de la mise en \u0153uvre d\u2019id\u00e9es cr\u00e9atives sur plusieurs canaux. On se souvient de ceux qui atteignent leur public au bon moment, dans l\u2019environnement appropri\u00e9 et avec une histoire coh\u00e9rente \u2013 non pas avec le nombre de m\u00e9dias utilis\u00e9s, mais avec une combinaison r\u00e9fl\u00e9chie et efficace.<\/p>\n<p><strong>Qui remportera le troph\u00e9e crossm\u00e9dia\u00a0?<\/strong>\nL\u2019ann\u00e9e derni\u00e8re, l\u2019agence Yoveo (Team Farner), en collaboration avec Arosa Tourismus, a enthousiasm\u00e9 le jury avec la <a href=\"https:\/\/goldbach.com\/swiss-ad-impact-ein-angebot-das-wirkung-zeigt\/\">premi\u00e8re campagne d\u2019IA g\u00e9n\u00e9r\u00e9e par la foule en Suisse<\/a> et a d\u00e9croch\u00e9 la premi\u00e8re place tant convoit\u00e9e.<\/p>\n<p>En 2026 \u00e9galement, la d\u00e9cision concernant les meilleures campagnes reviendra \u00e0 un jury sp\u00e9cialis\u00e9 ind\u00e9pendant, compos\u00e9 de repr\u00e9sentant(e)s exp\u00e9riment\u00e9(e)s d\u2019agences cr\u00e9atives et m\u00e9dias ainsi que d\u2019annonceurs.<\/p>\n<p><strong>Nouveaut\u00e9 importante\u00a0:<\/strong> le Goldbach Crossmedia Award fera de nouveau partie du classement de la cr\u00e9ativit\u00e9 de m&amp;k. Il fait ainsi son retour dans la liste des prix suisses de la cr\u00e9ativit\u00e9 les plus importants, un signe clair de la pertinence croissante de la communication crossm\u00e9dia dans le paysage m\u00e9diatique actuel.<\/p>\n<p><strong>Saisissez d\u00e8s maintenant votre chance et participez \u00e0 la prochaine success story\u00a0!\n<\/strong>Les agences et les entreprises peuvent soumettre leurs projets pour le Goldbach Crossmedia Award 2026 jusqu\u2019au 23\u00a0janvier\u00a02026. Toutes les informations relatives \u00e0 la soumission et aux conditions de participation sont disponibles ici. Les gagnants et gagnantes seront r\u00e9compens\u00e9s le 16\u00a0avril\u00a02026 dans le cadre de l\u2019Award Night de Best of Swiss Web dans la salle \u00e9v\u00e9nementielle The Hall \u00e0 Zurich.<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":24373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[137],"kanal":[],"werbeform":[],"class_list":["post-24383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Crossmedia Award 2026\u00a0: c\u2019est reparti\u00a0!<\/title>\n<meta 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