{"id":24484,"date":"2024-05-27T19:18:02","date_gmt":"2024-05-27T17:18:02","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-lance-la-publicite-digital-audio-regionale\/"},"modified":"2025-12-18T10:36:40","modified_gmt":"2025-12-18T09:36:40","slug":"goldbach-lance-la-publicite-digital-audio-regionale","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-lance-la-publicite-digital-audio-regionale\/","title":{"rendered":"Goldbach lance la publicit\u00e9 Digital Audio r\u00e9gionale"},"content":{"rendered":"

Grâce à l’intégration de Digital Audio dans l’outil de réservation de Goldbach Regional, les entreprises faisant de la publicité régionale bénéficient de nouvelles possibilités de publicité sur les webradios et les plateformes de streaming<\/a> musical.<\/strong><\/p>\n

Küsnacht, le 27 mai 2024 – Goldbach élargit les possibilités de réservation de publicité régionale en intégrant les principaux fournisseurs de webradios et de streaming<\/a> musical à sa<\/a> propre plateforme de publicité, l’outil de réservation Goldbach. Les PME faisant de la publicité régionale en sont les principales bénéficiaires.<\/p>\n

Grâce à l’extension technique, les spots Digital Audio peuvent également être réservés de manière spécifique à la région, ce qui rend la forme de publicité particulièrement intéressante pour les PME. L’unité de commercialisation Goldbach Regional élargit ainsi son portefeuille de publicité régionale autour de Online, y compris les médias sociaux, le DOOH et le Print.<\/p>\n

Thierry Furrer, Managing Director de Goldbach Regional, déclare à ce sujet : « Nous sommes heureux de pouvoir désormais proposer à nos clients ancrés dans la région également la publicité Digital Audio – un canal publicitaire qui atteint le groupe cible<\/a> à un tout autre niveau sensoriel, associé à l’efficacité d’une réservation programmatique. »<\/p>\n

Les annonceurs ont à leur disposition des spots pré-roll et mid-roll ainsi que des Spotify Audio Ads avec les possibilités de ciblage<\/a> habituelles selon l’âge, le sexe, l’heure, le lieu, etc. La diffusion se fait de manière entièrement automatisée via la technologie Splicky de l’entreprise.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[222],"kanal":[315,316],"werbeform":[377],"class_list":["post-24484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-swissradioworld","kanal-audio","kanal-online","werbeform-digital-audio"],"acf":[],"yoast_head":"\nGoldbach lance la publicit\u00e9 Digital Audio r\u00e9gionale<\/title>\n<meta name=\"description\" content=\"De 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