{"id":24520,"date":"2024-12-10T19:21:17","date_gmt":"2024-12-10T18:21:17","guid":{"rendered":"https:\/\/goldbach.com\/swiss-radioworld-elargit-son-reseau-de-podcasts-avec-le-portfolio\/"},"modified":"2026-08-31T16:32:00","modified_gmt":"2026-08-31T14:32:00","slug":"swiss-radioworld-elargit-son-reseau-de-podcasts-avec-le-portfolio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/swiss-radioworld-elargit-son-reseau-de-podcasts-avec-le-portfolio\/","title":{"rendered":"Goldbach Audio \u00e9largit son r\u00e9seau de podcasts avec le portfolio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Le r\u00e9gisseur audio national Goldbach Audio (anciennement Swiss Radioworld) int\u00e8gre l\u2019offre de podcasts de Seven.One \u00e0 son propre portfolio et devient le commercialisateur exclusif en Suisse. Parall\u00e8lement, l\u2019inventaire de pre-rolls est propos\u00e9 \u00e0 un CPM plus avantageux.  <\/strong><\/p>\n<p>K\u00fcsnacht, le 10 d\u00e9cembre 2024 \u2013 Le r\u00e9gisseur de publicit\u00e9 audio Goldbach Audio compl\u00e8te d\u00e8s \u00e0 pr\u00e9sent son inventaire de publicit\u00e9 avec les podcasts du portfolio de commercialisation de Seven.One. Cela comprend plus de 50 Formats allemands connus tels que Die Nervigen, AHA! 10 Minuten Alltagswissen, 1000 erste Dates ou Bohndesliga. Ceux-ci font ainsi partie du r\u00e9seau de podcasts de Goldbach Audio.   <\/p>\n<p>Avec ce mandat de commercialisation exclusif pour la Suisse, Goldbach Audio renforce sa position dans le domaine de la publicit\u00e9 Digital Audio. Le r\u00e9seau de podcasts atteint ainsi mensuellement plus de 35 millions d\u2019impressions publicitaires et couvre \u00e0 74 % la Suisse al\u00e9manique et \u00e0 24 % la Suisse romande. Les Formats propos\u00e9s sont les pre-rolls ainsi que les host reads s\u00e9lectionn\u00e9s. Les r\u00e9servations sont possibles de mani\u00e8re classique ou programmatique.   <\/p>\n<p><strong>\u00c9largissement de l\u2019offre avec adaptation des prix<\/strong>\nEn plus de l\u2019\u00e9largissement de l\u2019offre, une r\u00e9duction de prix s\u2019applique \u00e9galement \u00e0 l\u2019inventaire de pre-rolls du r\u00e9seau de podcasts de Goldbach Audio \u2013 une \u00e9tape strat\u00e9gique en phase avec les conditions du march\u00e9 en Suisse. L\u2019objectif est de permettre, d\u00e8s \u00e0 pr\u00e9sent, la publicit\u00e9 dans l\u2019environnement des podcasts \u00e0 de meilleures conditions. Steve Krebser, Head of Digital Audio chez Goldbach Audio, d\u00e9clare \u00e0 ce sujet : \u00ab Avec l\u2019int\u00e9gration des podcasts du portfolio Seven.One, nous \u00e9largissons notre offre avec certains des Formats les plus puissants en port\u00e9e et les plus appr\u00e9ci\u00e9s dans l\u2019espace germanophone. Parall\u00e8lement, gr\u00e2ce \u00e0 une structure tarifaire optimis\u00e9e, nous rendons la publicit\u00e9 podcast encore plus attractive pour nos clientes et clients. \u00bb   <\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":24510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[222],"kanal":[],"werbeform":[377],"class_list":["post-24520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-swissradioworld","werbeform-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Audio \u00e9largit son r\u00e9seau de podcasts avec Seven.One<\/title>\n<meta name=\"description\" content=\"Goldbach Audio int\u00e8gre l\u2019offre de podcasts de Seven.One \u00e0 son portfolio. 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