{"id":24561,"date":"2023-03-09T19:37:05","date_gmt":"2023-03-09T18:37:05","guid":{"rendered":"https:\/\/goldbach.com\/real-talk-sur-le-pouvoir-publicitaire-de-la-radio\/"},"modified":"2025-12-18T11:42:31","modified_gmt":"2025-12-18T10:42:31","slug":"real-talk-sur-le-pouvoir-publicitaire-de-la-radio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/real-talk-sur-le-pouvoir-publicitaire-de-la-radio\/","title":{"rendered":"\u201cReal Talk\u201d sur le pouvoir publicitaire de la Radio"},"content":{"rendered":"

Swiss Radioworld et CH Media lancent, en coop\u00e9ration avec l’Association des radios priv\u00e9es suisses (VSP) et les Radios R\u00e9gionales Romandes (RRR), une campagne de communication pour mieux faire conna\u00eetre les avantages de la publicit\u00e9 Radio en tant qu’instrument de promotion des ventes attractif sur le march\u00e9 publicitaire suisse.<\/strong><\/p>\n

K\u00fcsnacht, le 26 septembre 2024 \u2013 La port\u00e9e \u00e9lev\u00e9e, la cr\u00e9dibilit\u00e9 et l’impact publicitaire positif de la Radio sont r\u00e9guli\u00e8rement prouv\u00e9s par des \u00e9tudes. Des exemples concrets comme IKEA<\/a>, qui prouvent une augmentation de 66 % du nombre de visiteurs et une augmentation de 33 % du chiffre d’affaires gr\u00e2ce \u00e0 la publicit\u00e9 Radio, montrent l’\u00e9norme potentiel du support publicitaire. N\u00e9anmoins, la Radio est encore trop peu prise en compte dans de nombreux plans m\u00e9dias. <\/p>\n

C’est pr\u00e9cis\u00e9ment l\u00e0 qu’intervient la nouvelle campagne de Swiss Radioworld, CH Media, l’Association des radios priv\u00e9es suisses (VSP) et Radios R\u00e9gionales Romandes (RRR), comme l’explique Ralf Brachat, Managing Director de Swiss Radioworld : \u00ab De nombreux annonceurs ne donnent pas encore \u00e0 la Radio la valeur qu’elle m\u00e9rite. Pourtant, la Radio, en tant que m\u00e9dia de vente, offre un excellent rapport qualit\u00e9-prix et atteint divers groupes cibles. Nous souhaitons raviver la conscience de ce potentiel. \u00bb<\/p>\n

Des messages clairs avec un clin d’\u0153il montrent tout ce que la Radio a \u00e0 offrir<\/strong>\nLa campagne \u00ab Real Talk \u00bb, d\u00e9velopp\u00e9e par l’agence Family, vise \u00e0 souligner les avantages de la Radio et \u00e0 positionner le m\u00e9dia aupr\u00e8s des d\u00e9cideurs marketing comme un instrument efficace de promotion des ventes. La campagne multicanal humoristique fait des d\u00e9clarations claires et s’adresse directement au groupe cible. <\/p>\n

Peter Scheurer, directeur du VSP, ajoute : \u00ab Nous avons d\u00e9lib\u00e9r\u00e9ment opt\u00e9 pour un style de communication un peu plus audacieux, car le m\u00e9dia Radio, avec tous ses avantages, peut tout \u00e0 fait se pr\u00e9senter avec assurance, m\u00eame en comparaison directe avec d’autres supports publicitaires. \u00bb<\/p>\n

Une page de destination transmet le savoir-faire en mati\u00e8re de publicit\u00e9 Radio<\/strong>\nLes supports publicitaires utilis\u00e9s m\u00e8nent \u00e0 la nouvelle page de destination bilingue radiobuchen.ch<\/a> ou publicite-radio.ch<\/a>, o\u00f9 les annonceurs ont acc\u00e8s \u00e0 environ 50 radios priv\u00e9es suisses et \u00e0 des sp\u00e9cialistes du marketing pour r\u00e9server directement de la publicit\u00e9 Radio. Le site web pr\u00e9sente \u00e9galement les principaux arguments de vente uniques, propose des r\u00e9sultats d’\u00e9tudes actuels, des \u00e9tudes de cas de clients et des conseils pratiques sur la publicit\u00e9 Radio. \u00ab De nombreux annonceurs ne savent pas, par exemple, que les spots Radio peuvent \u00eatre produits tr\u00e8s rapidement et \u00e0 moindre co\u00fbt, et ce, tr\u00e8s facilement par le biais des stations de Radio. Nous voulons contrer ces lacunes en mati\u00e8re de connaissances sur le march\u00e9 \u00bb, explique Nicola Bomio, pr\u00e9sident du VSP et responsable Radio chez CH Media. <\/p>\n

La campagne sera diffus\u00e9e pendant plusieurs semaines via des Online Ads, des annonces imprim\u00e9es, des affiches et, bien s\u00fbr, des spots Radio en Suisse al\u00e9manique et en Suisse romande. Les sujets de la campagne sont disponibles au t\u00e9l\u00e9chargement pour toutes les parties int\u00e9ress\u00e9es sur radiobuchen.ch<\/a>. <\/p>\n

Cr\u00e9dits<\/strong><\/span>\nResponsables chez Swiss Radioworld\/Goldbach : Ralf Brachat (Managing Director Swiss Radioworld), Guido Trevisan (CMO Goldbach Group AG), Jessica Wonneberger (Head of Digital Marketing), Nadia Vitale (Senior Content Marketing Manager)<\/span>\nResponsables chez CH Media : Nicole Fuchs (Head Corporate Marketing und Branding), Nicola Bomio (Leiter Radio)<\/span>\nResponsable aupr\u00e8s de l’Association des radios priv\u00e9es suisses (VSP) : Peter Scheurer (Gesch\u00e4ftsleiter)<\/span>\nResponsable aupr\u00e8s des Radios R\u00e9gionales Romandes (RRR) : Matthieu Baumgartner (membre de l’association)<\/span>\nResponsables chez Family Agency : Tabea Mader (Account Manager), Jan Walser (Creative Director), Florian Weitzel (Creative Director), Severin Binkert (Grafiker), Marc Amb\u00fchl (Head of Postproduction), Claudio Catrambone (CCO \/ CEO)<\/span><\/p>\n<\/div>

\"Mobile<\/span><\/div>
\"Publicit\u00e9<\/span><\/div>

Cr\u00e9dits<\/strong>\nResponsables chez Swiss Radioworld\/Goldbach : Ralf Brachat (Managing Director Swiss Radioworld), Guido Trevisan (CMO Goldbach Group AG), Jessica Wonneberger (Head of Digital Marketing), Nadia Vitale (Senior Content Marketing Manager)\nResponsables chez CH Media : Nicole Fuchs (Head Corporate Marketing und Branding), Nicola Bomio (Leiter Radio)\nResponsable aupr\u00e8s de l’Association des radios priv\u00e9es suisses (VSP) : Peter Scheurer (Gesch\u00e4ftsleiter)\nResponsable aupr\u00e8s des Radios R\u00e9gionales Romandes (RRR) : Matthieu Baumgartner (membre de l’association)\nResponsables chez Family Agency : Tabea Mader (Account Manager), Jan Walser (Creative Director), Florian Weitzel (Creative Director), Severin Binkert (Grafiker), Marc Amb\u00fchl (Head of Postproduction), Claudio Catrambone (CCO \/ CEO)<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[185,222],"kanal":[315],"werbeform":[326],"class_list":["post-24561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-campagneaudio","tag-swissradioworld","kanal-audio","werbeform-radio"],"acf":[],"yoast_head":"\nDes repr\u00e9sentants de l'industrie lancent une campagne pour la publicit\u00e9 Radio<\/title>\n<meta name=\"description\" content=\"SRW lance, avec des repr\u00e9sentants de l'industrie, une campagne pour montrer les avantages de la publicit\u00e9 Radio en tant qu'instrument de promotion des ventes attractif.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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