{"id":24573,"date":"2022-09-01T09:35:04","date_gmt":"2022-09-01T07:35:04","guid":{"rendered":"https:\/\/goldbach.com\/avenir-sans-cookies-goldbach-met-en-oeuvre-une-solution-donboarding-de-data\/"},"modified":"2025-12-18T11:46:08","modified_gmt":"2025-12-18T10:46:08","slug":"avenir-sans-cookies-goldbach-met-en-oeuvre-une-solution-donboarding-de-data","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/avenir-sans-cookies-goldbach-met-en-oeuvre-une-solution-donboarding-de-data\/","title":{"rendered":"Avenir sans cookies : Goldbach met en \u0153uvre une solution d\u2019onboarding de Data"},"content":{"rendered":"

En collaboration avec les entreprises technologiques suisses Decentriq et Matto-Group, Goldbach met en œuvre l’une des premières solutions d’onboarding de Data de Suisse. Les annonceurs peuvent ainsi accéder efficacement et conformément à la protection des données aux groupes cibles pertinents, sans utiliser de cookies. <\/strong><\/p>\n

Zurich, le 1er septembre 2022 – En tant que l’un des premiers acteurs sur le marché suisse, Goldbach a conçu, en collaboration avec l’entreprise technologique suisse Decentriq et en utilisant sa<\/a> technologie de Data Clean Room, une solution alternative sans cookies pour le ciblage<\/a> publicitaire. Les premières campagnes ont déjà été mises en œuvre avec Matto-Group, le principal fournisseur de technologies pour le ciblage<\/a> démographique sans cookies tiers. Pour ce faire, le groupe cible<\/a> pertinent a été segmenté pour le plus grand réseau publicitaire de Goldbach à l’échelle suisse et activé pour le ciblage<\/a>. <\/p>\n

Nouvelle approche de solution : Data Onboarding avec une Data Clean Room
\n<\/strong>Les Data Clean Rooms, en tant qu’infrastructures technologiques, offrent un environnement protégé pour stocker les ensembles de données des utilisateurs de manière sécurisée et anonymisée et pour les comparer entre les annonceurs et les spécialistes du marketing. Un fournisseur de technologie neutre offre aux annonceurs la possibilité de définir des groupes cibles sur la base d’informations permanentes, telles que les adresses e-mail ou les numéros de téléphone portable, et de les comparer avec les pools de données correspondants des spécialistes du marketing au moyen de Data Onboarding. Les spécialistes du marketing peuvent ainsi activer ces groupes cibles sur leurs inventaires indépendamment des cookies tiers, sur tous les appareils et conformément à la protection des données. Cette procédure permet également de réaliser d’autres applications, telles que la modélisation de lookalike ou le ciblage<\/a> d’exclusion. <\/p>\n

Solution de ciblage<\/a> durable et pérenne
\n<\/strong>Juan Baron, Director Business Development & Strategy chez Decentriq, à propos de la nouvelle solution de ciblage<\/a> : « Les Data Clean Rooms sont un nouveau pilier stratégique pour promouvoir des relations de Data étroites entre les marques et les éditeurs. » Lorenzo Cerchiara, Head of Business Development chez Matto-Group, explique en outre : « Grâce à l’utilisation d’identifiants publicitaires durables, nous pouvons continuer à assurer aux annonceurs l’accès aux groupes cibles pertinents sur des inventaires de haute qualité. » Nikki Hélène Hochweiler, Data Product Manager chez Goldbach neXT, ajoute : « Nous sommes heureux de pouvoir d’ores et déjà offrir aux entreprises publicitaires, en collaboration avec nos partenaires, une alternative efficace aux cookies tiers. »<\/p>\n

La technologie sous-jacente de Decentriq répond aux normes de protection des données et de sécurité les plus élevées. Grâce au Confidential Computing sur des serveurs suisses, une sécurité maximale des données est garantie.<\/p>\n<\/div>

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