{"id":24573,"date":"2022-09-01T09:35:04","date_gmt":"2022-09-01T07:35:04","guid":{"rendered":"https:\/\/goldbach.com\/avenir-sans-cookies-goldbach-met-en-oeuvre-une-solution-donboarding-de-data\/"},"modified":"2025-12-18T11:46:08","modified_gmt":"2025-12-18T10:46:08","slug":"avenir-sans-cookies-goldbach-met-en-oeuvre-une-solution-donboarding-de-data","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/avenir-sans-cookies-goldbach-met-en-oeuvre-une-solution-donboarding-de-data\/","title":{"rendered":"Avenir sans cookies&nbsp;: Goldbach met en \u0153uvre une solution d\u2019onboarding de Data"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>En collaboration avec les entreprises technologiques suisses Decentriq et Matto-Group, Goldbach met en \u0153uvre l\u2019une des premi\u00e8res solutions d\u2019onboarding de Data de Suisse. Les annonceurs peuvent ainsi acc\u00e9der efficacement et conform\u00e9ment \u00e0 la protection des donn\u00e9es aux groupes cibles pertinents, sans utiliser de cookies.  <\/strong><\/p>\n<p>Zurich, le 1er septembre 2022 \u2013 En tant que l\u2019un des premiers acteurs sur le march\u00e9 suisse, Goldbach a con\u00e7u, en collaboration avec l\u2019entreprise technologique suisse Decentriq et en utilisant sa technologie de Data Clean Room, une solution alternative sans cookies pour le ciblage publicitaire. Les premi\u00e8res campagnes ont d\u00e9j\u00e0 \u00e9t\u00e9 mises en \u0153uvre avec Matto-Group, le principal fournisseur de technologies pour le ciblage d\u00e9mographique sans cookies tiers. Pour ce faire, le groupe cible pertinent a \u00e9t\u00e9 segment\u00e9 pour le plus grand r\u00e9seau publicitaire de Goldbach \u00e0 l\u2019\u00e9chelle suisse et activ\u00e9 pour le ciblage.  <\/p>\n<p><strong>Nouvelle approche de solution&nbsp;: Data Onboarding avec une Data Clean Room<br \/>\n<\/strong>Les Data Clean Rooms, en tant qu\u2019infrastructures technologiques, offrent un environnement prot\u00e9g\u00e9 pour stocker les ensembles de donn\u00e9es des utilisateurs de mani\u00e8re s\u00e9curis\u00e9e et anonymis\u00e9e et pour les comparer entre les annonceurs et les sp\u00e9cialistes du marketing. Un fournisseur de technologie neutre offre aux annonceurs la possibilit\u00e9 de d\u00e9finir des groupes cibles sur la base d\u2019informations permanentes, telles que les adresses e-mail ou les num\u00e9ros de t\u00e9l\u00e9phone portable, et de les comparer avec les pools de donn\u00e9es correspondants des sp\u00e9cialistes du marketing au moyen de Data Onboarding. Les sp\u00e9cialistes du marketing peuvent ainsi activer ces groupes cibles sur leurs inventaires ind\u00e9pendamment des cookies tiers, sur tous les appareils et conform\u00e9ment \u00e0 la protection des donn\u00e9es. Cette proc\u00e9dure permet \u00e9galement de r\u00e9aliser d\u2019autres applications, telles que la mod\u00e9lisation de lookalike ou le ciblage d\u2019exclusion.   <\/p>\n<p><strong>Solution de ciblage durable et p\u00e9renne<br \/>\n<\/strong>Juan Baron, Director Business Development &amp; Strategy chez Decentriq, \u00e0 propos de la nouvelle solution de ciblage&nbsp;: \u00ab&nbsp;Les Data Clean Rooms sont un nouveau pilier strat\u00e9gique pour promouvoir des relations de Data \u00e9troites entre les marques et les \u00e9diteurs.&nbsp;\u00bb Lorenzo Cerchiara, Head of Business Development chez Matto-Group, explique en outre&nbsp;: \u00ab&nbsp;Gr\u00e2ce \u00e0 l\u2019utilisation d\u2019identifiants publicitaires durables, nous pouvons continuer \u00e0 assurer aux annonceurs l\u2019acc\u00e8s aux groupes cibles pertinents sur des inventaires de haute qualit\u00e9.&nbsp;\u00bb Nikki H\u00e9l\u00e8ne Hochweiler, Data Product Manager chez Goldbach neXT, ajoute&nbsp;: \u00ab&nbsp;Nous sommes heureux de pouvoir d\u2019ores et d\u00e9j\u00e0 offrir aux entreprises publicitaires, en collaboration avec nos partenaires, une alternative efficace aux cookies tiers.&nbsp;\u00bb<\/p>\n<p>La technologie sous-jacente de Decentriq r\u00e9pond aux normes de protection des donn\u00e9es et de s\u00e9curit\u00e9 les plus \u00e9lev\u00e9es. Gr\u00e2ce au Confidential Computing sur des serveurs suisses, une s\u00e9curit\u00e9 maximale des donn\u00e9es est garantie.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/diagram_decentriq.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f4a778cb1da33a58f1e]\" data-caption=\"\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/diagram_decentriq.png\" alt class=\"lazyload img-responsive wp-image-13024\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,354],"tags":[577,575,573],"kanal":[316],"werbeform":[],"class_list":["post-24573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-savoir","tag-cookies","tag-data","tag-targeting","kanal-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Avenir sans cookies\u00a0: Goldbach lance une solution d\u2019onboarding de Data<\/title>\n<meta name=\"description\" content=\"Goldbach met en \u0153uvre l\u2019une des premi\u00e8res solutions suisses d\u2019onboarding de Data. 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