{"id":24597,"date":"2024-09-03T19:48:28","date_gmt":"2024-09-03T17:48:28","guid":{"rendered":"https:\/\/goldbach.com\/etude-gvn-2024-97-de-portee-nette-dans-le-goldbach-video-network\/"},"modified":"2025-12-18T10:32:34","modified_gmt":"2025-12-18T09:32:34","slug":"etude-gvn-2024-97-de-portee-nette-dans-le-goldbach-video-network","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-gvn-2024-97-de-portee-nette-dans-le-goldbach-video-network\/","title":{"rendered":"\u00c9tude GVN 2024&nbsp;: 97&nbsp;% de port\u00e9e nette dans le Goldbach Video Network"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach r\u00e9alise pour la huiti\u00e8me fois l\u2019\u00e9tude annuelle sur l\u2019utilisation du Goldbach Video Network (GVN). Plus de 1\u00a0300\u00a0personnes ont \u00e9t\u00e9 interrog\u00e9es dans toute la Suisse sur l\u2019utilisation de diff\u00e9rentes plateformes Video. <\/strong><\/p>\n<p>K\u00fcsnacht, le 3\u00a0septembre\u00a02024 \u2013 97\u00a0% des personnes interrog\u00e9es \u00e2g\u00e9es de 15 \u00e0 49\u00a0ans sont atteintes par le Goldbach Video Network (GVN) \u2013 c\u2019est ce qui ressort de la derni\u00e8re \u00e9tude GVN sur l\u2019utilisation de diff\u00e9rents sites web Video en Suisse. Les principaux r\u00e9sultats\u00a0:<\/p>\n<ul>\n<li>Comme l\u2019ann\u00e9e pr\u00e9c\u00e9dente, le GVN enregistre \u00e9galement en 2024 les port\u00e9es les plus \u00e9lev\u00e9es en comparaison avec la concurrence (sur une base quotidienne, hebdomadaire et mensuelle, ainsi que pour tous les groupes d\u2019\u00e2ge).<\/li>\n<li>Une combinaison avec le GVN apporte une port\u00e9e suppl\u00e9mentaire, y compris de mani\u00e8re cross-m\u00e9dia.<\/li>\n<li>Dans le Network Goldbach, le produit Digital TV Network atteint une port\u00e9e mensuelle de 51\u00a0% et Spotify de 49\u00a0% chez les 15 \u00e0 49\u00a0ans.<\/li>\n<\/ul>\n<p><strong>Le Goldbach Video Network convainc dans tous les groupes cibles<\/strong>\nAvec 96\u00a0%, la port\u00e9e mensuelle aupr\u00e8s du jeune groupe cible des 15 \u00e0 29\u00a0ans est d\u00e9j\u00e0 nettement sup\u00e9rieure \u00e0 celle de YouTube, qui arrive en deuxi\u00e8me position (85\u00a0%). Les diff\u00e9rences sont encore plus nettes au sein du groupe cible pertinent pour la publicit\u00e9 des 15 \u00e0 49\u00a0ans. L\u00e0, le GVN affiche la plus grande port\u00e9e mensuelle avec 97\u00a0%, devant YouTube (82\u00a0%), Netflix (70\u00a0%) et Instagram (62\u00a0%).<\/p>\n<p><strong>Optimisation de la port\u00e9e gr\u00e2ce \u00e0 l\u2019utilisation du GVN<\/strong>\nOutre la grande port\u00e9e dans tous les groupes cibles, l\u2019\u00e9tude montre \u00e9galement que le GVN assure une port\u00e9e incr\u00e9mentielle en combinaison avec d\u2019autres Networks Video. \u00ab\u00a0Si l\u2019on compl\u00e8te par exemple YouTube avec notre Goldbach Video Network, on augmente la port\u00e9e de 17\u00a0%\u00a0\u00bb, explique Nicole Garcia, Head of Partner\u00a0&amp; Product Management chez Goldbach Audience.<\/p>\n<p><strong>\u00c0 propos de l\u2019\u00e9tude<\/strong>\nDe f\u00e9vrier \u00e0 mars\u00a02024, un total de 1\u00a0338\u00a0personnes \u00e2g\u00e9es de 15 \u00e0 64\u00a0ans de Suisse al\u00e9manique et de Suisse occidentale ont \u00e9t\u00e9 interrog\u00e9es sur l\u2019utilisation des diff\u00e9rents sites Video. L\u2019enqu\u00eate repr\u00e9sentative a \u00e9t\u00e9 r\u00e9alis\u00e9e en collaboration avec Dentsu International Switzerland\u00a0AG. L\u2019\u00e9tude de cette ann\u00e9e est la huiti\u00e8me du genre.<\/p>\n<p>Les principaux r\u00e9sultats de l\u2019\u00e9tude sont disponibles sur <a href=\"https:\/\/goldbach.com\/ch\/de\/news-and-insights\/gvn-studie-2024\" target=\"_blank\" rel=\"noopener\">goldbach.com<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,89],"tags":[203],"kanal":[316],"werbeform":[381],"class_list":["post-24597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-etudes","tag-goldbachaudience","kanal-online","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - 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