{"id":24597,"date":"2024-09-03T19:48:28","date_gmt":"2024-09-03T17:48:28","guid":{"rendered":"https:\/\/goldbach.com\/etude-gvn-2024-97-de-portee-nette-dans-le-goldbach-video-network\/"},"modified":"2025-12-18T10:32:34","modified_gmt":"2025-12-18T09:32:34","slug":"etude-gvn-2024-97-de-portee-nette-dans-le-goldbach-video-network","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-gvn-2024-97-de-portee-nette-dans-le-goldbach-video-network\/","title":{"rendered":"\u00c9tude GVN 2024&nbsp;: 97&nbsp;% de port\u00e9e nette dans le Goldbach Video Network"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach r&eacute;alise pour la huiti&egrave;me fois l&rsquo;&eacute;tude annuelle sur l&rsquo;utilisation du Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN). Plus de 1&nbsp;300&nbsp;personnes ont &eacute;t&eacute; interrog&eacute;es dans toute la Suisse sur l&rsquo;utilisation de diff&eacute;rentes plateformes Video. <\/strong><\/p>\n<p>K&uuml;snacht, le 3&nbsp;septembre&nbsp;2024 &ndash; 97&nbsp;% des personnes interrog&eacute;es &acirc;g&eacute;es de 15 &agrave; 49&nbsp;ans sont atteintes par le Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN) &ndash; c&rsquo;est ce qui ressort de la derni&egrave;re &eacute;tude GVN sur l&rsquo;utilisation de diff&eacute;rents sites web Video en Suisse. Les principaux r&eacute;sultats&nbsp;:<\/p>\n<ul>\n<li>Comme l&rsquo;ann&eacute;e pr&eacute;c&eacute;dente, le GVN enregistre &eacute;galement en 2024 les port&eacute;es les plus &eacute;lev&eacute;es en comparaison avec la concurrence (sur une base quotidienne, hebdomadaire et mensuelle, ainsi que pour tous les groupes d&rsquo;&acirc;ge).<\/li>\n<li>Une combinaison avec le GVN apporte une port&eacute;e suppl&eacute;mentaire, y compris de mani&egrave;re cross-m&eacute;dia.<\/li>\n<li>Dans le <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> Goldbach, le produit Digital TV <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> atteint une port&eacute;e mensuelle de 51&nbsp;% et Spotify de 49&nbsp;% chez les 15 &agrave; 49&nbsp;ans.<\/li>\n<\/ul>\n<p><strong>Le Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> convainc dans tous les groupes cibles<\/strong>\nAvec 96&nbsp;%, la port&eacute;e mensuelle aupr&egrave;s du jeune <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> des 15 &agrave; 29&nbsp;ans est d&eacute;j&agrave; nettement sup&eacute;rieure &agrave; celle de YouTube, qui arrive en deuxi&egrave;me position (85&nbsp;%). Les diff&eacute;rences sont encore plus nettes au sein du <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> pertinent pour la publicit&eacute; des 15 &agrave; 49&nbsp;ans. L&agrave;, le GVN affiche la plus grande port&eacute;e mensuelle avec 97&nbsp;%, devant YouTube (82&nbsp;%), Netflix (70&nbsp;%) et Instagram (62&nbsp;%).<\/p>\n<p><strong>Optimisation de la port&eacute;e gr&acirc;ce &agrave; l&rsquo;utilisation du GVN<\/strong>\nOutre la grande port&eacute;e dans tous les groupes cibles, l&rsquo;&eacute;tude montre &eacute;galement que le GVN assure une port&eacute;e incr&eacute;mentielle en combinaison avec d&rsquo;autres Networks Video. &laquo;&nbsp;Si l&rsquo;on compl&egrave;te par exemple YouTube avec notre Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a>, on augmente la port&eacute;e de 17&nbsp;%&nbsp;&raquo;, explique Nicole Garcia, Head of Partner&nbsp;&amp; Product Management chez Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Le terme audience d&eacute;signe l&rsquo;ensemble des personnes qui consomment un m&eacute;dia sp&eacute;cifique, une &eacute;mission, une campagne publicitaire ou un contenu. Dans le contexte des m&eacute;dias et de la publicit&eacute;, il d&eacute;crit la port&eacute;e cible ou r&eacute;elle d&rsquo;une offre, c&rsquo;est-&agrave;-dire le groupe d&rsquo;utilisateurs et d&rsquo;utilisatrices atteints ou potentiellement atteints. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a>.<\/p>\n<p><strong>&Agrave; propos de l&rsquo;&eacute;tude<\/strong>\nDe f&eacute;vrier &agrave; mars&nbsp;2024, un total de 1&nbsp;338&nbsp;personnes &acirc;g&eacute;es de 15 &agrave; 64&nbsp;ans de Suisse al&eacute;manique et de Suisse occidentale ont &eacute;t&eacute; interrog&eacute;es sur l&rsquo;utilisation des diff&eacute;rents sites Video. L&rsquo;enqu&ecirc;te repr&eacute;sentative a &eacute;t&eacute; r&eacute;alis&eacute;e en collaboration avec Dentsu International Switzerland&nbsp;AG. L&rsquo;&eacute;tude de cette ann&eacute;e est la huiti&egrave;me du genre.<\/p>\n<p>Les principaux r&eacute;sultats de l&rsquo;&eacute;tude sont disponibles sur <a href=\"https:\/\/goldbach.com\/ch\/de\/news-and-insights\/gvn-studie-2024\" target=\"_blank\" rel=\"noopener\">goldbach.com<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,89],"tags":[203],"kanal":[316],"werbeform":[381],"class_list":["post-24597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-etudes","tag-goldbachaudience","kanal-online","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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