{"id":27660,"date":"2024-09-02T15:47:28","date_gmt":"2024-09-02T13:47:28","guid":{"rendered":"https:\/\/goldbach.com\/etude-gvn-2024-le-goldbach-video-network-conserve-la-portee-la-plus-elevee\/"},"modified":"2025-12-21T16:24:57","modified_gmt":"2025-12-21T15:24:57","slug":"etude-gvn-2024-le-goldbach-video-network-conserve-la-portee-la-plus-elevee","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-gvn-2024-le-goldbach-video-network-conserve-la-portee-la-plus-elevee\/","title":{"rendered":"\u00c9tude GVN 2024&nbsp;: le Goldbach Video Network conserve la port\u00e9e la plus \u00e9lev\u00e9e"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La huiti\u00e8me \u00e9dition de l\u2019\u00e9tude sur les donn\u00e9es d\u2019utilisation de diff\u00e9rents sites Video montre \u00e9galement pourquoi le Goldbach Video Network (GVN) est un canal publicitaire extr\u00eamement efficace. Voici les principaux points de l\u2019\u00e9tude r\u00e9sum\u00e9s. <\/p>\n<h3>Principales conclusions<\/h3>\n<ul>\n<li>Comme l\u2019ann\u00e9e pr\u00e9c\u00e9dente, le GVN&nbsp;2024 enregistre la port\u00e9e la plus \u00e9lev\u00e9e de toute la Suisse par rapport \u00e0 la concurrence. Cela vaut pour l\u2019utilisation quotidienne, hebdomadaire et mensuelle, ainsi que pour tous les groupes d\u2019\u00e2ge interrog\u00e9s. <\/li>\n<li>Dans le Network Goldbach, le produit Digital TV Network atteint une port\u00e9e mensuelle de 51&nbsp;% et Spotify de 49&nbsp;% chez les 15-49&nbsp;ans.<\/li>\n<li>En tant que combinaison ou prolongation d\u2019une campagne, le GVN assure une port\u00e9e suppl\u00e9mentaire, qu\u2019il soit r\u00e9serv\u00e9 en compl\u00e9ment de YouTube, Instagram ou TikTok.<\/li>\n<li>Les Network th\u00e9matiques sp\u00e9cifiques \u00e0 l\u2019environnement atteignent des affinit\u00e9s \u00e9lev\u00e9es dans des groupes cible int\u00e9ressants pour les int\u00e9r\u00eats les plus divers.<\/li>\n<\/ul>\n<h3>Goldbach Video Network surpasse la concurrence<\/h3>\n<p>Comme les ann\u00e9es pr\u00e9c\u00e9dentes, la port\u00e9e du Goldbach Video Network surpasse \u00e9galement la concurrence cette ann\u00e9e. Le GVN atteint 97&nbsp;% de personnes du groupe cible pertinent pour la publicit\u00e9 des 15&nbsp;\u00e0 49&nbsp;ans avec une port\u00e9e mensuelle, soit plus de personnes que YouTube (82&nbsp;%), le Ringier Digital Network (76&nbsp;%), Netflix (70&nbsp;%) ou Instagram (62&nbsp;%). Les r\u00e9sultats montrent que le GVN est en t\u00eate en termes d\u2019utilisation quotidienne, hebdomadaire et mensuelle.  <\/p>\n<p><strong>Port\u00e9e du GVN par rapport \u00e0 la concurrence<\/strong><br \/>\nPort\u00e9e mensuelle en&nbsp;% \/ Ensemble de la Suisse \/ 15-49&nbsp;ans<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f53cc53eca02d932823]\"><img decoding=\"async\" width=\"1200\" height=\"242\" alt=\"Graphique des port\u00e9es par rapport \u00e0 la concurrence\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png\" class=\"lazyload img-responsive wp-image-27656\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271713%27%20height%3D%27346%27%20viewBox%3D%270%200%201713%20346%27%3E%3Crect%20width%3D%271713%27%20height%3D%27346%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-200x40.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-400x81.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-600x121.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-800x162.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich.png 1713w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Il en va de m\u00eame pour la port\u00e9e dans les diff\u00e9rentes classes d\u2019\u00e2ge&nbsp;: le GVN touche le plus grand nombre d\u2019utilisateurs dans tous les groupes d\u2019\u00e2ge. <\/span><\/p>\n<p><strong>Port\u00e9e du GVN par rapport \u00e0 la concurrence par groupes d\u2019\u00e2ge<\/strong><br \/>\nPort\u00e9e mensuelle en&nbsp;% \/ Ensemble de la Suisse<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[bcc9274e8d8ad204334]\"><img decoding=\"async\" width=\"1200\" height=\"301\" alt=\"Graphique de la port\u00e9e dans la comparaison de la concurrence par \u00e2ge.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png\" class=\"lazyload img-responsive wp-image-27657\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271683%27%20height%3D%27422%27%20viewBox%3D%270%200%201683%20422%27%3E%3Crect%20width%3D%271683%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-200x50.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-400x100.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-600x150.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-800x201.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter.png 1683w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Le jeune groupe cible des 15&nbsp;\u00e0 29&nbsp;ans, o\u00f9 le GVN occupe la premi\u00e8re place avec une port\u00e9e mensuelle de 96&nbsp;%, suivi de YouTube (85&nbsp;%) et Netflix (80&nbsp;%), est particuli\u00e8rement int\u00e9ressant pour les annonceurs. Les plateformes de m\u00e9dias sociaux telles qu\u2019Instagram (73&nbsp;%), TikTok (51&nbsp;%) et Facebook (39&nbsp;%) atteignent des port\u00e9es nettement inf\u00e9rieures dans ce groupe d\u2019\u00e2ge.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>D\u2019ailleurs&nbsp;:<\/strong> Avec un \u00c2ge moyen de 41&nbsp;ans et une proportion de 48&nbsp;% d\u2019utilisatrices et de 52&nbsp;% d\u2019utilisateurs, le GVN se positionne au milieu de la fourchette sociod\u00e9mographique (en cas d\u2019utilisation mensuelle).<br \/>\n<\/span><\/p>\n<h2>Optimisation de la port\u00e9e gr\u00e2ce au GVN<\/h2>\n<p>Le GVN n\u2019est pas seulement un canal publicitaire \u00e0 forte port\u00e9e, mais contribue \u00e9galement \u00e0 une port\u00e9e incr\u00e9mentielle gr\u00e2ce au nombre \u00e9lev\u00e9 d\u2019utilisateurs exclusifs en compl\u00e9ment d\u2019autres Network ou en tant que prolongation d\u2019une campagne.<\/p>\n<p>Ainsi, en utilisant le GVN, on gagne par exemple 17&nbsp;% de port\u00e9e suppl\u00e9mentaire en plus de YouTube. En compl\u00e9ment d\u2019Instagram, le GVN atteint +36&nbsp;% de port\u00e9e, tandis qu\u2019il atteint 63&nbsp;% en compl\u00e9ment de TikTok et m\u00eame 71&nbsp;% de port\u00e9e suppl\u00e9mentaire par rapport au NZZ Video Network. <\/p>\n<p><strong>Port\u00e9e suppl\u00e9mentaire<\/strong><br \/>\nPort\u00e9e mensuelle en&nbsp;% \/ Ensemble de la Suisse \/ 15-49&nbsp;ans<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[90414076d177295c004]\" data-title=\"incr\u00e9mentielle-rw\" title=\"incr\u00e9mentielle-rw\"><img decoding=\"async\" width=\"1200\" height=\"341\" alt=\"Graphique de la port\u00e9e incr\u00e9mentielle.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png\" class=\"lazyload img-responsive wp-image-27658\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271725%27%20height%3D%27490%27%20viewBox%3D%270%200%201725%20490%27%3E%3Crect%20width%3D%271725%27%20height%3D%27490%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-200x57.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-400x114.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-600x170.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-800x227.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw.png 1725w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>M\u00eame en tant que prolongation de campagne cross-m\u00e9dia, le GVN contribue \u00e0 l\u2019augmentation de la port\u00e9e. Si le GVN est combin\u00e9 en compl\u00e9ment des cha\u00eenes TV Goldbach, la port\u00e9e mensuelle des cha\u00eenes TV Goldbach augmente de 19&nbsp;% chez les 15&nbsp;\u00e0 49&nbsp;ans. <\/p>\n<h2>\u00c0 propos de l&#8217;\u00e9tude<\/h2>\n<p>De f\u00e9vrier \u00e0 mars&nbsp;2024, un total de 1338&nbsp;personnes \u00e2g\u00e9es de 15&nbsp;\u00e0 64&nbsp;ans de Suisse al\u00e9manique et de Suisse romande ont \u00e9t\u00e9 interrog\u00e9es sur l\u2019utilisation de diff\u00e9rents sites Video. L\u2019enqu\u00eate repr\u00e9sentative a \u00e9t\u00e9 r\u00e9alis\u00e9e en collaboration avec Dentsu International Switzerland AG. L\u2019\u00e9tude de cette ann\u00e9e est d\u00e9j\u00e0 la huiti\u00e8me \u00e9dition.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/portfolio-items\/goldbach-video-network\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Possibilit\u00e9s publicitaires dans le Goldbach Video Network<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[203],"kanal":[316],"werbeform":[381],"class_list":["post-27660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-goldbachaudience","kanal-online","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Video Network conserve la port\u00e9e la plus \u00e9lev\u00e9e<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude sur les donn\u00e9es d\u2019utilisation de diff\u00e9rents sites Video montre pourquoi le Video Network est un canal publicitaire 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