{"id":27660,"date":"2024-09-02T15:47:28","date_gmt":"2024-09-02T13:47:28","guid":{"rendered":"https:\/\/goldbach.com\/etude-gvn-2024-le-goldbach-video-network-conserve-la-portee-la-plus-elevee\/"},"modified":"2025-12-21T16:24:57","modified_gmt":"2025-12-21T15:24:57","slug":"etude-gvn-2024-le-goldbach-video-network-conserve-la-portee-la-plus-elevee","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-gvn-2024-le-goldbach-video-network-conserve-la-portee-la-plus-elevee\/","title":{"rendered":"\u00c9tude GVN 2024&nbsp;: le Goldbach Video Network conserve la port\u00e9e la plus \u00e9lev\u00e9e"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La huiti&egrave;me &eacute;dition de l&rsquo;&eacute;tude sur les donn&eacute;es d&rsquo;utilisation de diff&eacute;rents sites Video montre &eacute;galement pourquoi le Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN) est un canal publicitaire extr&ecirc;mement efficace. Voici les principaux points de l&rsquo;&eacute;tude r&eacute;sum&eacute;s. <\/p>\n<h3>Principales conclusions<\/h3>\n<ul>\n<li>Comme l&rsquo;ann&eacute;e pr&eacute;c&eacute;dente, le GVN&nbsp;2024 enregistre la port&eacute;e la plus &eacute;lev&eacute;e de toute la Suisse par rapport &agrave; la concurrence. Cela vaut pour l&rsquo;utilisation quotidienne, hebdomadaire et mensuelle, ainsi que pour tous les groupes d&rsquo;&acirc;ge interrog&eacute;s. <\/li>\n<li>Dans le <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> Goldbach, le produit Digital TV <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> atteint une port&eacute;e mensuelle de 51&nbsp;% et Spotify de 49&nbsp;% chez les 15-49&nbsp;ans.<\/li>\n<li>En tant que combinaison ou prolongation d&rsquo;une campagne, le GVN assure une port&eacute;e suppl&eacute;mentaire, qu&rsquo;il soit r&eacute;serv&eacute; en compl&eacute;ment de YouTube, Instagram ou TikTok.<\/li>\n<li>Les <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> th&eacute;matiques sp&eacute;cifiques &agrave; l&rsquo;environnement atteignent des affinit&eacute;s &eacute;lev&eacute;es dans des groupes cible int&eacute;ressants pour les int&eacute;r&ecirc;ts les plus divers.<\/li>\n<\/ul>\n<h3>Goldbach Video Network surpasse la concurrence<\/h3>\n<p>Comme les ann&eacute;es pr&eacute;c&eacute;dentes, la port&eacute;e du Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> surpasse &eacute;galement la concurrence cette ann&eacute;e. Le GVN atteint 97&nbsp;% de personnes du <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> pertinent pour la publicit&eacute; des 15&nbsp;&agrave; 49&nbsp;ans avec une port&eacute;e mensuelle, soit plus de personnes que YouTube (82&nbsp;%), le Ringier Digital <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (76&nbsp;%), Netflix (70&nbsp;%) ou Instagram (62&nbsp;%). Les r&eacute;sultats montrent que le GVN est en t&ecirc;te en termes d&rsquo;utilisation quotidienne, hebdomadaire et mensuelle.  <\/p>\n<p><strong>Port&eacute;e du GVN par rapport &agrave; la concurrence<\/strong><br>\nPort&eacute;e mensuelle en&nbsp;% \/ Ensemble de la Suisse \/ 15-49&nbsp;ans<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[54fcb0b0fdc213fafd8]\"><img decoding=\"async\" width=\"1200\" height=\"242\" alt=\"Graphique des port&eacute;es par rapport &agrave; la concurrence\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png\" class=\"lazyload img-responsive wp-image-27656\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271713%27%20height%3D%27346%27%20viewBox%3D%270%200%201713%20346%27%3E%3Crect%20width%3D%271713%27%20height%3D%27346%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-200x40.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-400x81.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-600x121.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-800x162.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich.png 1713w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Il en va de m&ecirc;me pour la port&eacute;e dans les diff&eacute;rentes classes d&rsquo;&acirc;ge&nbsp;: le GVN touche le plus grand nombre d&rsquo;utilisateurs dans tous les groupes d&rsquo;&acirc;ge. <\/span><\/p>\n<p><strong>Port&eacute;e du GVN par rapport &agrave; la concurrence par groupes d&rsquo;&acirc;ge<\/strong><br>\nPort&eacute;e mensuelle en&nbsp;% \/ Ensemble de la Suisse<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0a1bbcc5b40a25d4bc8]\"><img decoding=\"async\" width=\"1200\" height=\"301\" alt=\"Graphique de la port&eacute;e dans la comparaison de la concurrence par &acirc;ge.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png\" class=\"lazyload img-responsive wp-image-27657\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271683%27%20height%3D%27422%27%20viewBox%3D%270%200%201683%20422%27%3E%3Crect%20width%3D%271683%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-200x50.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-400x100.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-600x150.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-800x201.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter.png 1683w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Le jeune <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> des 15&nbsp;&agrave; 29&nbsp;ans, o&ugrave; le GVN occupe la premi&egrave;re place avec une port&eacute;e mensuelle de 96&nbsp;%, suivi de YouTube (85&nbsp;%) et Netflix (80&nbsp;%), est particuli&egrave;rement int&eacute;ressant pour les annonceurs. Les plateformes de m&eacute;dias sociaux telles qu&rsquo;Instagram (73&nbsp;%), TikTok (51&nbsp;%) et Facebook (39&nbsp;%) atteignent des port&eacute;es nettement inf&eacute;rieures dans ce groupe d&rsquo;&acirc;ge.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>D&rsquo;ailleurs&nbsp;:<\/strong> Avec un &Acirc;ge moyen de 41&nbsp;ans et une proportion de 48&nbsp;% d&rsquo;utilisatrices et de 52&nbsp;% d&rsquo;utilisateurs, le GVN se positionne au milieu de la fourchette sociod&eacute;mographique (en cas d&rsquo;utilisation mensuelle).<br>\n<\/span><\/p>\n<h2>Optimisation de la port&eacute;e gr&acirc;ce au GVN<\/h2>\n<p>Le GVN n&rsquo;est pas seulement un canal publicitaire &agrave; forte port&eacute;e, mais contribue &eacute;galement &agrave; une port&eacute;e incr&eacute;mentielle gr&acirc;ce au nombre &eacute;lev&eacute; d&rsquo;utilisateurs exclusifs en compl&eacute;ment d&rsquo;autres <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> ou en tant que prolongation d&rsquo;une campagne.<\/p>\n<p>Ainsi, en utilisant le GVN, on gagne par exemple 17&nbsp;% de port&eacute;e suppl&eacute;mentaire en plus de YouTube. En compl&eacute;ment d&rsquo;Instagram, le GVN atteint +36&nbsp;% de port&eacute;e, tandis qu&rsquo;il atteint 63&nbsp;% en compl&eacute;ment de TikTok et m&ecirc;me 71&nbsp;% de port&eacute;e suppl&eacute;mentaire par rapport au NZZ Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a>. <\/p>\n<p><strong>Port&eacute;e suppl&eacute;mentaire<\/strong><br>\nPort&eacute;e mensuelle en&nbsp;% \/ Ensemble de la Suisse \/ 15-49&nbsp;ans<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8eca6429dab3a9389ac]\" data-title=\"incr&eacute;mentielle-rw\" title=\"incr&eacute;mentielle-rw\"><img decoding=\"async\" width=\"1200\" height=\"341\" alt=\"Graphique de la port&eacute;e incr&eacute;mentielle.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png\" class=\"lazyload img-responsive wp-image-27658\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271725%27%20height%3D%27490%27%20viewBox%3D%270%200%201725%20490%27%3E%3Crect%20width%3D%271725%27%20height%3D%27490%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-200x57.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-400x114.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-600x170.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-800x227.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw.png 1725w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>M&ecirc;me en tant que prolongation de campagne cross-m&eacute;dia, le GVN contribue &agrave; l&rsquo;augmentation de la port&eacute;e. Si le GVN est combin&eacute; en compl&eacute;ment des cha&icirc;nes TV Goldbach, la port&eacute;e mensuelle des cha&icirc;nes TV Goldbach augmente de 19&nbsp;% chez les 15&nbsp;&agrave; 49&nbsp;ans. <\/p>\n<h2>&Agrave; propos de l&rsquo;&eacute;tude<\/h2>\n<p>De f&eacute;vrier &agrave; mars&nbsp;2024, un total de 1338&nbsp;personnes &acirc;g&eacute;es de 15&nbsp;&agrave; 64&nbsp;ans de Suisse al&eacute;manique et de Suisse romande ont &eacute;t&eacute; interrog&eacute;es sur l&rsquo;utilisation de diff&eacute;rents sites Video. L&rsquo;enqu&ecirc;te repr&eacute;sentative a &eacute;t&eacute; r&eacute;alis&eacute;e en collaboration avec Dentsu International Switzerland AG. L&rsquo;&eacute;tude de cette ann&eacute;e est d&eacute;j&agrave; la huiti&egrave;me &eacute;dition.<\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/portfolio-items\/goldbach-video-network\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Possibilit&eacute;s publicitaires dans le Goldbach Video Network<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[203],"kanal":[316],"werbeform":[381],"class_list":["post-27660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-goldbachaudience","kanal-online","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Video Network conserve la port\u00e9e la plus \u00e9lev\u00e9e<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude sur les donn\u00e9es d\u2019utilisation de diff\u00e9rents sites Video montre pourquoi le Video Network est un canal publicitaire 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